Join Australian agricultural identity Lyndsey Douglas in exploration of the Wagyu sector in Australia and around the world. There will be characters, there will...
Ep 14. Reshaping a Business Model to Include Wagyu
In this episode of Beyond the Marbling, Lyndsey Douglas sits down with Garry Edwards, Managing Director of AAM Investment Group, to discuss their impressive expansion into Wagyu cattle. With nearly a billion dollars in agricultural assets, AAM’s unique approach to livestock management includes a focus on genetics, including a significant investment in full-blood Wagyu cattle at Bective Station. Garry discusses how AAM’s innovative strategies are shaping both Australian and global markets, highlighting the rising demand for premium beef in South-East Asia. Tune in to discover how this billion-dollar company is changing the game in agriculture and cattle breeding.
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34:16
Ep 13. The Hammond Legacy
In this episode, we sit down with Alex and Keith Hammond, owners of a picturesque Wagyu breeding operation between Robbins Island and Walker Island, Tasmania. They share a multigenerational perspective on the evolution of the Wagyu industry, reflecting on how breeding practices have advanced over time and the challenges of making progressive business decisions within a family-run operation that spans generations. They discuss the role of global collaboration in driving the success of Robbins Island Wagyu, as well as the invaluable insights gained from Keith’s tenure on the Australian Wagyu Association board. Looking ahead, they emphasise the importance of strong leadership in shaping the future of Wagyu breeding, ensuring the development of a resilient and high-quality breed for generations to come.
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Ep 12. Next-Gen Wagyu with Jessie Macqueen
At the forefront of the WagYouth—founded through the Australian Wagyu Association fellowship, is Jessie Macqueen, a passionate young leader shaping the future of Australia’s Wagyu industry. In this episode, Jessie shares her insights on the biggest challenges facing the next generation of Wagyu producers and how emerging leaders are finding innovative ways to collaborate, improve herd genetics, and maximize business opportunities. She emphasizes that the future of the industry isn’t just about tradition, it’s about adaptation, problem-solving, and collective growth.
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Ep 11. From Humble Beginnings: Sher Wagyu
In this episode, we travel to Ballan, a small town near Melbourne, to meet the Sher family, first-generation farmers who built one of Australia’s most esteemed Wagyu operations. We chat with Jack Sher, the next-generation leader of the world-renowned Sher Wagyu enterprise, to explore the remarkable journey of the Wagyu industry—from its humble beginnings with just five people around a table to the globally celebrated Wagyu Edge Conference. Along the way, we discuss the calculated risks taken by Australia’s early Wagyu pioneers and how they continue to adapt to meet the demands of the 21st-century market.
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Ep 10. Mindset of a beef producer, not just a cattle producer
In this episode, we head back to Millicent in South Australia to continue our conversation with the most recent recipient of an honorary life membership with the Australian Wagyu Association, Scott de Bruin of Mayura Station. We delve deeper into the moments and milestones that made Mayura Station including Scott’s change in mindset to a Beef producer, not just a cattle producer. Scott will discuss his feedlot, the role of data in breeding decisions and he'll recall his industry leadership at a time when truth in labelling was a political hot potato.
Join Australian agricultural identity Lyndsey Douglas in exploration of the Wagyu sector in Australia and around the world. There will be characters, there will be wisdom and there will be Wagyu, delicious Wagyu. Beyond the Marbling is produced by the Australian Wagyu Association and aims to build awareness of the Wagyu industry, its supply chains, its history and its future. In each episode, Lyndsey will engage with the sector’s most prominent experts, breeders, economists and scientists to go beyond the marbling and explain what makes Wagyu the world’s luxury beef.
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