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Beyond the Marbling

Australian Wagyu Association
Beyond the Marbling
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  • Ep 18. How Frozen Embryos Are Reshaping Wagyu Breeding
    In this episode of Beyond the Marbling, Lyndsey Douglas delves into the cutting edge of reproductive technology shaping the Wagyu industry. She’s joined by Brazilian IVF specialist Dr Bruno Sanchez of Vytelle, Queensland producer Laird Morgan of Arubial Wagyu and Lillyvale Feedlot, and NSW seedstock breeder Jeremy Cooper of Circle 8 Fullblood Wagyu. Together, they unpack the evolving role of frozen embryos, how IVF is helping producers rapidly scale their herds, and the three critical pillars of a successful embryo transfer program. Whether you're refining a genetics strategy or just IVF-curious, this episode offers insights for every Wagyu producer.
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  • Ep 17. Meat with a Meaning
    You asked for it—and now it’s here. In this episode of Beyond the Marbling, we head to North Queensland to spotlight a Wagyu production system making serious waves. Host Lyndsey Douglas sits down with Harry Kemp of King River Wagyu, one of the nation’s youngest vertically integrated supply chains and a 2024 QLD Premier’s Export Awards recipient. From natural mating across expansive northern paddocks to full-animal utilisation and innovative feedlot strategies, Harry shares how King River is redefining sustainability, genetics, and value in Wagyu production. This is Meat with a Meaning.
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  • Ep 16. Market Dynamics in Wagyu
    Just days before Trump’s latest tariff announcement, Beyond the Marbling sits down with leading agricultural analysts Matt Dalgleish and Simon Quilty to unpack what shifting global dynamics could mean for Wagyu. With WagyuEdge25 on the horizon, this timely conversation dives deep into market dynamics, trade tensions, pricing trends, and the outcomes of recent climatic events. Ground beef is booming, premium cuts are under pressure, and global uncertainty is heating up. Don’t miss this sharp, data-driven episode hosted by Lyndsey Douglas, a teaser to the Market Dynamics session on Thursday 10th April at WagyuEdge25'. 
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  • Ep 15. Revolutionising Wagyu with Biotechnology
    This episode dives into the potential of genomics, genetic engineering, and genome editing in cattle breeding, exploring how these innovations could revolutionise the industry. From hornless Wagyu to disease resistance and sex ratio alterations—biotechnology offers powerful tools to enhance genetics while preserving Wagyu’s prized traits. However, policy, regulation, and public perception may ultimately determine how widely these advancements are adopted. What does the future hold for Wagyu and the beef industry? Tune in to find out!
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  • Ep 14. Reshaping a Business Model to Include Wagyu
    In this episode of Beyond the Marbling, Lyndsey Douglas sits down with Garry Edwards, Managing Director of AAM Investment Group, to discuss their impressive expansion into Wagyu cattle. With nearly a billion dollars in agricultural assets, AAM’s unique approach to livestock management includes a focus on genetics, including a significant investment in full-blood Wagyu cattle at Bective Station. Garry discusses how AAM’s innovative strategies are shaping both Australian and global markets, highlighting the rising demand for premium beef in South-East Asia. Tune in to discover how this billion-dollar company is changing the game in agriculture and cattle breeding.
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About Beyond the Marbling

Join Australian agricultural identity Lyndsey Douglas in exploration of the Wagyu sector in Australia and around the world. There will be characters, there will be wisdom and there will be Wagyu, delicious Wagyu. Beyond the Marbling is produced by the Australian Wagyu Association and aims to build awareness of the Wagyu industry, its supply chains, its history and its future. In each episode, Lyndsey will engage with the sector’s most prominent experts, breeders, economists and scientists to go beyond the marbling and explain what makes Wagyu the world’s luxury beef.
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