Build Your Tribe | Grow Your Business with Social Media

In today's episode, Brock Johnson is breaking down 10 recent leaks and updates about the Instagram algorithm, several coming directly from Adam Mosseri and Meta. He covers why Reels now generate more than 4X the interactions of single-image posts, how average Reel watch time has more than doubled year over year to 8.5 seconds, and what Metricool's analysis of 24 million posts reveals about asking for engagement — including that asking for likes actually gets you 5% fewer likes, while comments jump 203% and saves climb 92% when you prompt for those instead.

Brock also gets into the practical tactics you can apply right now: editing comments, reordering your profile, and writing a different caption for each carousel slide. Then he tackles the bigger shifts — Meta's plan to replace 90% of its content review staff with AI, why removing bots from your account could hurt more than help, and why Mosseri says the "best time to post" is a myth despite HubSpot, Sprout Social, Hootsuite, Buffer, and SocialPilot all publishing conflicting windows.

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Connect with Brock on your fav social platform:

Instagram: @Brock11Johnson

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In today's episode, Brock Johnson breaks down the recent changes to the Instagram Stories algorithm and what they mean for anyone trying to grow their views. He covers what still suppresses story performance — feed post reshares, long talking videos that get skipped, and link stickers — and explain why the single Story is no longer the format to rely on.

Brock walks through the new framework he’s using, structured around STED: keeping stories Still rather than single, going Text heavy, layering in DM automation, and building in a Hidden Element. He also gets into the weight boost that comes from profile visits, how to use hidden content across your cover, bio, highlights, and tagged posts to drive them, and how tap backs — hidden emojis or words that viewers comment to unlock something — can push engagement and views higher.

Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos

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Get 10X More Views on Your Instagram Stories in 5 Minutes

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Connect with Brock on your fav social platform:

Instagram: @Brock11Johnson

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In today's episode, Brock Johnson breaks down a daily system for growing on Instagram in about 15 minutes a day by using AI to handle everything except the filming. He starts with the reframe that anchors the whole approach — you're not an influencer, you're a business owner who posts content — and then walks through the mindset shift for what AI is actually for: multiplying the ideas already in your head rather than replacing you. Brock covers the trap of subscribing to endless new AI apps versus mastering a few tools deeply, and he lays out the prerequisites on both sides: the Instagram fundamentals (niche, optimized profile, 12 posts) and the AI stack he relies on (Claude, Poppy AI, and Metricool or another scheduler).

From there Brock gets into the actual structure — a 15-minute daily skeleton prioritized around one Reel per day, responding, second posts, and stories — and reframe it as a weekly schedule of 105 minutes so you can batch record and stay efficient. He walks through his full Claude Cowork workflow for collecting inspiration, generating ideas in Poppy AI, organizing shot lists, editing with Remotion, and scheduling posts, plus how he uses Claude Code to build a custom app that pulls all your comments and messages into one place, sorts them, and drafts responses in your voice.

Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos

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TikTock: @brock11johnnson

In today's episode, Brock Johnson walks through seven trial reel ideas you can use to grow on Instagram. He starts with the basics you need to know before you post a single trial reel: you need at least 1,000 followers to access the feature, the number of trial reels you can post varies by account, and duplicates won't work — each one has to be its own piece of content. From there, Brock gets into the actual ideas, starting with the "if this reel gets me to X followers, I'll do whatever the top comment says" format and its variations, including doing the opposite of the top comment or buying whatever the top comment names.

He also covers reposting your most viral reels with small edits — speeding them up or slowing them down, cropping in or out, mirroring them — along with CapCut memes, "dear algorithm, connect me with" reels, and B-roll or plain text reels featuring quotes, hot takes, one-line surprising tips, or text on a window. He finishes with two formats that lean on audience participation: the "first impression" reel, where you ask people to be honest about what's wrong with your account or guess your follower count without looking, and the "seeing if the algorithm prefers this or that" test.

Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos

💥 Ultimate Instagram Masterclass registration 👉 https://instaclubhub.com/ultimate-instagram-masterclass

🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram

@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en

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Brock Johnson has posted on Instagram for more than 1,800 consecutive days, and in this episode, he shares the exact AI system he wishes he had from day one. He breaks down his RAMP framework — Research, Assemble, Multiply, Process — and explains how to use Claude, Claude Code, and Claude Cowork to build an Instagram workflow that runs almost entirely on autopilot.

The episode covers seven of the biggest content creation challenges: not knowing what to post, writing weak hooks, filming inefficiently, constantly task switching, ignoring carousels, failing to schedule content, and not understanding why posts succeed or fail. For each challenge, Brock demonstrates the automation he recommends, from generating weekly research summaries based on saved posts and favorite accounts, to testing scripts with a "would this make sense to a stranger?" filter, to using Claude as a virtual director that creates optimized shot lists for filming.

He also explains how Canva templates combined with Claude Cowork can transform existing Reels into carousels, how Claude Cowork can automatically schedule posts in Metricool based on custom rules, and how his own system keeps more than 150 Instagram posts scheduled up to six months in advance. Toward the end of the episode, Brock shows how Claude Code can build dashboards that analyze content performance and uncover trends creators often miss.

One of the biggest takeaways is that no coding experience is required. Instead of writing code, creators simply describe the workflow they want, and Claude Cowork handles the technical implementation. The episode wraps up with a challenge to build one automation using the RAMP framework, along with an invitation to Brock's end-of-July webinar series that teaches how to grow on Instagram in less than 15 minutes a day.

Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos

💥 Ultimate Instagram Masterclass registration 👉 https://instaclubhub.com/ultimate-instagram-masterclass

🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram

@brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en

🎯 Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/

💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/

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TikTock: @brock11johnnson