Overcoming client objections with presentation and pitch expert Ben Levy
I’m thrilled to welcome back pitch and presentation expert Ben Levy for his encore appearance on Confessions of a Creative Director. Ben has a new book out called Stop Reading Slides: How to nail creative presentations and sell your best ideas. This book covers everything you need to know about the topic but today we’re going to focus on perhaps the most important part which is overcoming client objections. We've all been there. We present the best work of our lives....and the client just doesn't "get it" or thinks "it won't work."
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1:15:34
Pop Culture Trends You Need To Know About with Pop Culture Strategist/Creative Director Calvin Innes
On this episode, we nerd out with Creative Director Calvin Innes from JVM Nerd London, a full service creative and media agency for Gaming, Nerd-Culture, and Fandom Communities. He’s going to deliver the Pop Culture Trends Creative Directors need to know about including the rise of the Kidults and the influence of gamification on retail and culture.
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52:09
Strategy + Creative = The Product - with Andrew Carty and Glen D'Souza of Forsman & Bodenfors
On this episode I speak to Andrew Carty Head of Strategy and Glen D’Souza Head of Creative respectively for Forsman & Bodenfors Canada about their unique approach to integrating creative and strategy into what they call “The Product”. They’ll also touch on the importance of creative teams being involved early in the process, the tools they use to foster creativity, such as 'what if' statements and their innovative concept of 'flooring' work for peer review, and embracing the messy nature of the process to achieve impactful results for clients.
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47:15
Making-Hyphens-Your-Superpower with Creative Strategist-Creative Director David Levine
On this episode I speak to Creative Strategist and Director David Levine, whose wide ranging career has taken him from working in the scrappy world of the music business to the burgeoning of experiential marketing to now working alongside scientists and engineers.
Listen as we break down David’s concept of using hyphens as a superpower, which emphasizes the importance of embracing multiple skills and perspectives in the creative process.
We’ll also discuss his insights on collaboration, the challenges of ambiguity, and the importance of collecting and connecting weird dots. This is the perfect episode to end the year and get us thinking about how to make the most of 2025.
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1:02:34
How To Not Hate Advertising with Nick Sonderup, Co-CCO of Strawberry Frog
On this episode, Nick Sonderup, Co-Chief Creative Director of Strawberry Frog in New York City, shares his incredible journey in the advertising industry, including stints at MTV, Wieden+Kennedy, and BBDO.
Then, we’ll dive into an exclusive preview of his forthcoming book, How Not to Hate Advertising, which is, in reality, a love letter to the business. The book emphasizes the importance of mentorship, navigating new technologies, maintaining empathy in client relationships, and finding fulfillment in your work.
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Confessions of a Creative Director tells the stories behind the ideas as told by some of today's best and brightest Creative Directors. Hosted by veteran CD Jaime Cabrera, the show features in-depth interviews, fun segments and of course a confession or two, all over a few cocktails.
Ireland