Cut Through the Noise with Aisling O' Rourke

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.Artificial intelligence is transforming how we work, but what does that really mean for communications and marketing professionals?In this extended episode of Cut Through The Noise, I had the pleasure to be joined by Tom Hewitson, AI expert and founder of General Purpose, the UK’s longest-established AI training school. Together, they unpack the hype, fear, and opportunity surrounding AI and explore how business leaders can use it ethically, safely, and effectively without losing the human touch that makes great communication work.From the fear of AI replacing marketing jobs, to the rise of generic “AI slop”, to concerns about sustainability, regulation, and mental health, this conversation cuts through moral panic and focuses on what actually matters.We talk about:Why AI will never replace the human role in communications and marketingHow AI can help marketers become faster, more responsive, and more strategic, not more genericWhy AI struggles with emotion, creativity, and originality, and why that’s good news for communicatorsHow to avoid obvious “AI-generated” content and train tools to better match your voicePractical tips for getting more value from ChatGPT, Copilot, Gemini and similar toolsIn this week’s bonus content, available exclusively on YouTube, Tom discusses the regulation around the various AI platforms, and if more rigorous regulation is needed to monitor their use and enhance their success.Make sure to check out our YouTube so you don’t miss out: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInConnect with Tom:LinkedInXWebsite Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.In this thought-provoking episode of Cut Through the Noise, I had the pleasure to speak to cyber psychologist and lecturer Dr. Nicola Fox Hamilton about the psychological impact of AI on the way we work, think, and create.We talk about:Why AI cannot replace human creativityHow AI influences stress and workplace expectationsThe risks of offloading too much thinking to technologyHow bias embedded in AI models can distort decision-makingHow to use AI mindfully without losing your voice or perspectiveWhy a simple three-second pause can dramatically improve your judgment onlineDr. Nicola also shares practical strategies for communicating with managers about AI expectations, how to use it ethically and effectively in marketing and communications roles, and why skepticism is an essential skill in an AI-driven world.In this week’s bonus content, available exclusively on YouTube, Nicola gives her key takeaways from our conversation, as well as some practical ways you can protect and nurture your critical thinking in the advent of AI.Make sure to check out our YouTube so you don’t miss out: YouTubeAI is a tool, it is not a replacement for your creativity, authenticity, or professional value.If you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInConnect with Nicola:LinkedInInstagramWebsiteNicola's Podcast: In bits: Deconstructing our digital lives Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.In this week’s episode, I am joined by tech journalist and co-host of For Tech Sake, Elaine Burke, for a deep dive into AI security, data protection, and the hidden risks behind your favourite AI tools.We explore:What you should never upload to AI platformsWhy free AI tools often mean you are the productReal-world examples of data leaks and how to avoid them)How to protect client confidentiality when using generative AIIf you rely on AI in your work, this episode will help you do it more safely, securely, and responsibly.In this week’s bonus content, available exclusively on YouTube, Elaine gives her top tips for managing your confidentiality and security when using AI day-to-day.Make sure to check out our YouTube so you don’t miss out: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInConnect with Elaine:LinkedInInstagramElaine’s Podcast: For Tech Sake Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.In this week’s episode, I was delighted to chat to everyday innovations specialist Julie Creffield, about how you can harness AI to really excel in your everyday innovation.We talk about:Debunking the fear around innovation.How to strategically use AI to be innovative, not just using it for the sake of it.How to ask better questions, and take real-world action.In this week’s bonus content, available exclusively on YouTube, Julie gives her top tips if you want to take your innovation and your business as a whole to that next level.Make sure to check out our YouTube so you don’t miss out: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInConnect with Julie:LinkedInInstagram Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.In this week’s episode, I had the pleasure to chat to Liz Hardwick of DigiEnable. She shared her insights into how we can really be productive, and build long-lasting habits that will help us reach our full potential.We talk about:How you can leverage AI to improve your productivity.How to conduct a digital review.The importance of your own self-awareness and trust in yourself. In this week’s bonus content, available exclusively on YouTube, Liz gives her top tips for leveraging AI to enhance your productivity for 2026.Make sure to check out our YouTube so you don’t miss out: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInConnect with Liz:LinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.