Cut Through the Noise with Aisling O' Rourke

Welcome to Cut Through the Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!

Over the next couple of weeks, we are making some exciting developments! In the meantime, we are taking you through some of our favourite episodes from the podcast, since we launched over two and a half years ago.

In this week’s episode, Aisling was delighted to be joined by TikTok coach Lana Kearney.

They talk about:
The power of your hook.
Getting comfortable in front of the camera.
How to leverage social media marketing to make your business a success.
In this episode’s bonus content, available exclusively on YouTube, they talked all about finding your niche, and how you can make your social media content stand out in a sea of sameness.

Make sure to check out our YouTube so you don’t miss out: YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie
Editing is by Amanda Fitzgerald

Aisling’s Socials:
Website
Email
Instagram
LinkedIn

Lana’s Socials:
Website
TikTok
Instagram
LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!

Over the next couple of weeks, we are making some exciting developments! In the meantime, we are taking you through some of our favourite episodes from the podcast, since we launched over two and a half years ago.

Taylor Swift isn’t just a global pop icon, she’s one of the most powerful business leaders of our time.

In this special episode of Cut Through The Noise, host Aisling O’Rourke is joined by economist, author and former NASA engineer Sinead O’Sullivan, whose book ‘Good Ideas and Power Moves’ breaks down what business leaders can learn from Taylor Swift’s extraordinary success.

Together, they explore how Swift built an entire market, not just a brand by collapsing the distance between CEO and customer, playing the long game, and anchoring every decision in clear values.

This conversation goes far beyond social media tactics or personal branding. It’s about trust, narrative, emotional connection, and why clarity beats virality every time.

In this episode, we cover:
Why Taylor Swift is better understood as a CEO than a celebrity
How she built a billion-dollar ecosystem by prioritising relationships
The power of playing the long game in marketing and communications
What most businesses get wrong about storytelling and authenticity
Why collapsing hierarchy builds stronger brands and communities
Lessons business leaders can apply, regardless of size or sector

Whether you’re a solopreneur, founder or senior leader, this episode will change how you think about marketing, leadership and long-term value creation.
🎧 Listen now and discover what it really means to cut through the noise.

In this week’s bonus content, available exclusively on YouTube, Sinéad shares her top marketing and communications insights for leaders heading into 2026.
Make sure to check out our YouTube so you don’t miss out on all of this season’s exclusive bonus content: YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie
Editing is by Amanda Fitzgerald

Connect with Aisling:
Website
Email
Instagram
LinkedIn

Connect with Sinéad O’Sullivan:
LinkedIn
Website
Instagram

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 13 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!

In the final episode of Season 13 of Cut Through the Noise, Aisling reflects on the season’s core message: AI isn’t a novelty or a cure-all, it’s a system that can support clearer, smarter communication, without replacing human judgment.
Sharing her personal experience as a type 1 diabetic using an AI-managed insulin pump, she explains why AI can improve outcomes but should never be blindly trusted.

She revisits key lessons from the season:
Start with the problem and your processes before choosing tools.
Use AI to reduce repetitive tasks rather than replace strategic thinking.
Protect your voice to avoid AI slop.
Prepare for the shift from SEO to AEO so your website remains discoverable.
Take responsibility for ethics, privacy, transparency, and compliance including the EU AI Act and risks like shadow AI.

Make sure to check out our YouTube!
YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie
Editing is by Amanda Fitzgerald

Connect with Aisling:
Website
Email
Instagram
LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 13 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!

You've heard of SEO, but what about AEO?

In this episode, Aisling O'Rourke introduces artificial intelligence engine optimisation: what it is, why it matters, and the practical steps you can take today to make sure your website is being read (and understood) by AI tools, not just search engines.

Just as we once optimised our websites for Google's spiders, we now need to think about how AI tools interpret and surface our content. Aisling shares what she's been doing on her own website, admits where she herself is falling short, and the key principles that will help your business show up in AI-generated search results.

In this episode, you'll discover:
What AEO (artificial intelligence engine optimisation) actually means
Why SEO isn't dead, but AEO is now just as important
How AI tools "read" your website differently to a human visitor
Why clarity always beats clever when it comes to your website messaging
The power of consistency, and why mixed messages confuse AI (and humans)
How to use your own AI tool to audit your website for AEO
Why testimonials, FAQs, and podcast transcripts all contribute to AI visibility

Make sure to check out our YouTube!
YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie
Editing is by Amanda Fitzgerald

Connect with Aisling:
Website
Email
Instagram
LinkedIn

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 13 of Cut Through The Noise with Aisling O’Rourke, your go-to podcast for mastering the art of communication in your business!

In this episode, Aisling pulls back the curtain on her own AI workflow. Rather than talking theory, she walks through exactly which tools she uses and why, from transcribing client coaching calls, to planning podcast seasons, scripting episodes, prepping presentations, and rehearsing for tricky audience questions. It's a practical, honest look at where AI saves her real time each week, and where she always insists on staying firmly in the editor's seat.

In this episode, you'll discover:
A simple way to capture coaching or client call notes automatically, so action items land straight on your to-do list instead of getting lost in your memory
Why your everyday accent or speech pattern matters when choosing a transcription tool, and how to test whether one will actually work for you
A practical method for planning months of content in advance, so you stop staring at a blank page every time you sit down to create
How to turn a half-formed idea, captured on the go, into a structured first draft you can actually work with
Where to draw the line between letting AI speed up your process and losing your own voice in the final product
How to turn one piece of recorded content into multiple formats — show notes, blog posts, social posts — without starting from scratch each time
A pre-presentation trick for catching typos and formatting errors before they end up on a screen in front of a room

Make sure to check out our YouTube!
YouTube

If you would like to get involved in the podcast or work with The Communications Coach email us: hello@thecommunicationscoach.ie
Editing is by Amanda Fitzgerald

Connect with Aisling:
Website
Email
Instagram
LinkedIn

Hosted on Acast. See acast.com/privacy for more information.