Cut Through the Noise with Aisling O' Rourke

• Social Media Marketing 101: Key Takeaways from Series 9

  Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.We have reached the final episode of Series 9, and what a series it’s been. We have had such insightful conversations with incredible guests, all about the power of social media, and how you can leverage it to allow you and your business to thrive.In this episode, we look at the key takeaways from the series, including:The do’s and don’ts for social media advertising.How to get comfortable showing up on camera.The power of the hook.Leveraging influencer marketing for your business.This season has also been jam-packed with exclusive YouTube bonus content, with practical steps on how to achieve your goals using social media.Make sure to check out our YouTube so you don’t miss out: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

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• Influencers as an Engine for Success with Conor Cochrane

  Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.In the penultimate episode of series 9, I had the pleasure to speak with Conor Cochrane from Icon Management, a bespoke management company helping influencers and businesses work together for mutual benefit and business success.We talk about:How a content creator becomes an influencer.Micro influencers vs bigger influencers, and their impact.How to leverage influencers for business success.In this week’s bonus content, available exclusively on YouTube, we delved into the ongoing issue of negativity towards influencers. We discuss why this negativity exists, and how we can steer away from this and instead leverage influencers’ reach and talent for business success.Make sure to check out our YouTube so you don’t miss out: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInIcon Management:WebsiteInstagramConor Cochrane:LinkedIn Hosted on Acast. See acast.com/privacy for more information.

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• The Hidden Power of TikTok for Business with Lana Kearney

  Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.In this week’s episode, I was delighted to be joined by TikTok coach Lana Kearney.We talk about:The power of your hook.Getting comfortable in front of the camera.How to leverage social media marketing to make your business a success.In this week’s bonus content, available exclusively on YouTube, we talked all about finding your niche, and how you can make your social media content stand out in a sea of sameness.Make sure to check out our YouTube so you don’t miss out: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInLana’s Socials:Website TikTok InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

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• The Key to Social Media Marketing with Kay’s Flower School

  Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.In this week’s episode I was delighted to be joined by Deirdre and Janette of Kay’s Flower School. They are experts in social media marketing, but also know how to strike the perfect balance between to marketing your business with personality and not sharing too much of your personal life.We talk about:The importance of showing your authentic self with your audience.Building confidence in front of the camera.How to set boundaries and be selective with what you share on social media.The power of women in business.In this week’s bonus content, available exclusively on YouTube, Deirdre & Janette share their most vital takeaways for people who want to take their social media marketing to that next level, and create polished, professional content that resonates with your target market.Make sure to check out our YouTube so you don’t miss out: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInKay’s Flower School Socials:Website Email InstagramLinkedIn Hosted on Acast. See acast.com/privacy for more information.

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• The Social Media Marketing Playbook with Orla Twomey

  Welcome to Cut Through the Noise, your go-to podcast for mastering the art of communication in your business!I’m your host, Aisling O’Rourke, the communications coach. With nearly twenty years in the Irish media landscape, I use my experience to advocate for communication as the cornerstone of business success.In this week’s episode, I had the pleasure to be joined by The Chief Executive of the Irish Advertising Standards Authority, Orla Twomey.We talk about:The rules and regulations of social media advertising.How to use advertising to build trust with your audience, not lose them.How to advertise products and services that align with your brand values.In this week’s bonus content, available exclusively on YouTube, we delved into the risk associated with advertising your brand under a particular identity, and the potential consequences you could face. Make sure to check out our YouTube so you don’t miss out: YouTubeIf you would like to get involved in the podcast or work with The Communications Coach email us: [email protected] is by Amanda FitzgeraldAisling’s Socials:Website Email InstagramLinkedInThe Advertising Standards Authority of Ireland:ASA Hosted on Acast. See acast.com/privacy for more information.

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