I had a moment on a recent podcast interview that hit me straight in the soul. In this episode, I’m talking about the identity-shifting moments of my life, growing up isolated in a religion, getting bullied, facing constant rejection door-to-door, and later the public judgment that came with building a business. These are the exact moments I used to resent, and they’re now the ones I’m most grateful for. I’m breaking down how resistance, shame, judgment, and even the stuff you never tell anyone ends up becoming the exact training that equips you for your calling. Get ready to shift into the identity of a woman who knows everything is happening for her next level.
Check out our Sponsors:
SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout.
Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy
Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout.
Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy
Northwest Registered Agent - protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/earnfree
Headway - the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to
makeheadway.com/happy.
HIGHLIGHTS
The quote that completely reframed my understanding of trauma.
How childhood isolation, judgment, and rejection built the resilience I rely on today.
Why resistance, trolls, and misunderstandings are signs you're breaking patterns.
Where you're unintentionally giving your power away in business and life.
The “resistance training” mindset that changes how you approach every challenge.
RESOURCES
Try the new Glōci Glow & Debloat flavors HERE
Apply for our Elite Entrepreneur Mastermind HERE
Get on the waitlist for MCM Mastermind HERE
Join the Audacity Challenge HERE!
Join the most supportive mastermind on the internet HERE!
Check out our FREE 90-Day Business Blueprint HERE!
Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch
Get glōci HERE Use code: HAPPY at checkout for 25% off!
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
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34:50
Stand Out in a Saturated Market and Build a Brand People Obsess Over with Lauren Robuck
Your past doesn’t disqualify you, it can develop you. In this episode, I sit down with the incredible Lauren Robuck, founder of Ginneca Row. We talk about the real startup costs, the fulfillment mistake almost everyone makes too early, and the mindset shifts that helped her scale from scratch to 42 stores nationwide using nothing but cold outreach and organic growth (no paid ads, no celebrity gifting budget, no connections). She also shares about growing up between two homes, developing OCD as a way to cope with feeling out of control, and doing the inner work that helped her reclaim her peace, presence, and identity. Tune in and get ready to elevate how you show up as a founder, leader, and creator.
Check out our Sponsors:
SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout.
Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy
Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout.
Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy
Northwest Registered Agent - protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/earnfree
Headway - the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to
makeheadway.com/happy.
HIGHLIGHTS
00:00 Meet Lauren Robuck, CEO of Ginneca Row.
07:00 What parts of your upbringing actually helped you become who you are?
11:15 Why every founder should experience customer service before launching a brand.
17:30 The internal dialogue every entrepreneur faces.
22:15 The costs to start a product-based business.
29:30 What happens when you outsource fulfillment too early?
37:00 What solo travel teaches you about self-trust, identity, and reinvention.
44:30 How do you stay in love with what you're doing?
50:00 Behind the scenes of building a brand with your partner.
59:30 Advice to entrepreneurs about building in a saturated market.
01:02:30 Where do you want your business to be in a year?
RESOURCES
Shop Ginneca Row HERE!
Join the Audacity Challenge HERE!
Join the most supportive mastermind on the internet HERE!
Check out our FREE 90-Day Business Blueprint HERE!
Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch
Get glōci HERE Use code: HAPPY at checkout for 25% off!
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow Lauren: @laurenrobuck
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1:09:00
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1:09:00
The 4 Trends Every Business Must Master for 2026
The business rules are changing again. In this episode, Chris and I break down the four trends every founder must master to win in 2026. We talk about why Facebook traffic is surprisingly surging again, why micro-offers and paid ads are officially non-negotiable, the return of phone sales, and what AI is unintentionally doing to your customers’ buying psychology. Get ready to step into the strategies that will actually move the needle in 2026!
Check out our Sponsors:
SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout.
Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy
Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout.
Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy
Northwest Registered Agent - protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/earnfree
Headway - the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to
makeheadway.com/happy.
HIGHLIGHTS
Why Facebook traffic is exploding again right now and will dominate 2026.
Micro-offers and low-ticket tripwires are the new growth strategy.
Phone sales are outperforming sales pages (even on $500–$2k offers!)
How AI overload and fake content are making in-person connections more valuable.
Why in-person events, activations, and workshops convert higher in 2026.
RESOURCES
Try the new Glōci Glow & Debloat flavors HERE
Apply for our Elite Entrepreneur Mastermind HERE
Get on the waitlist for MCM Mastermind HERE
Join the Audacity Challenge HERE!
Join the most supportive mastermind on the internet HERE!
Check out our FREE 90-Day Business Blueprint HERE!
Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch
Get glōci HERE Use code: HAPPY at checkout for 25% off!
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow Chris: @chriswharder
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24:16
Before You Rebrand: Secrets to Successfully Evolve Your Brand, Messaging, & Offers with Rachel Pesso
A prettier logo won’t fix a broken offer. In this episode, I sit down with creative director and brand strategist Rachel Pesso, and we talk about when to rebrand, what actually moves revenue, and how to build a brand that matches the depth of your work. Rachel breaks down the signs you’re out of alignment, the clarity you need before you touch fonts and colors, and the user-experience shifts that turn your website from “pretty brochure” into a conversion tool. We also riff on serial content, photo shoots that elevate your positioning, and creating a through-line when you’re a multifaceted founder. Get ready to learn how to design a brand that not only looks incredible but feels like the next level version of you.
Check out our Sponsors:
SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout.
Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy
Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout.
Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy
Northwest Registered Agent - protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/earnfree
Headway - the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to
makeheadway.com/happy.
HIGHLIGHTS
00:00 Meet Rachel Pesso, creative director, brand designer, and my long-time collaborator.
08:30 Why brand evolution is normal and necessary.
12:00 How to start building cohesive branding as a beginner.
18:00 How to know when your brand is out of alignment.
25:00 The brand alignment method for bridging the gap between who you are and how your brand shows up.
33:00 How I created a cohesive look between all my brands.
40:00 How your visual identity affects confidence and momentum.
45:00 Why “niching down” isn’t always the answer for visionary founders.
46:00 The biggest mistakes that cost entrepreneurs money when rebranding.
50:00 How do you keep your creative projects and clients on track?
55:00 Why your brand should reflect who you’re becoming, not just who you are now.
RESOURCES
Take Rachel’s Brand Alignment Quiz HERE!
Book a Brand Alignment Intensive HERE!
Learn more about Rachel Pesso HERE!
Join the Audacity Challenge HERE!
Join the most supportive mastermind on the internet HERE!
Check out our FREE 90-Day Business Blueprint HERE!
Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch
Get glōci HERE Use code: HAPPY at checkout for 25% off!
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow Rachel: @rachelpesso
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1:03:24
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1:03:24
The Audacity Formula Required to Win 2026
2026 is not asking you to be perfect, it’s asking you to be audacious. In this episode, I break down why the people who will win in 2026 aren’t the most talented… they’re the ones who are the most consistent, the most visible, and the most courageous. I share the truth about what it really takes to stand out in this new era of attention, why “playing small” is the most painful place to stay, and how your audacity becomes the identity that carries you into the life you’re craving. I also break down the mindset, focus, and level of visibility that will separate you from the pack this year even when judgment, fear, and imposter syndrome show up strong.
Check out our Sponsors:
SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout.
Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy
Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout.
Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy
Northwest Registered Agent - protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/earnfree
Headway - the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to
makeheadway.com/happy.
HIGHLIGHTS
Why 2026 requires more courage than any year before.
Playing it safe is actually the most painful place to stay.
What Amanda Frances taught me about betting on yourself.
Why consistency + clarity will outperform talent this year.
Why attention must be your new currency.
RESOURCES
Join the Audacity Challenge HERE!
Join the most supportive mastermind on the internet HERE!
Check out our FREE 90-Day Business Blueprint HERE!
Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch
Get glōci HERE Use code: HAPPY at checkout for 25% off!
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Where F*ck-Yes Dreams Come To Figure It Out. This is where your boldest dreams meet the raw, messy middle—the risks, the failures, and the “WTF am I even doing?” moments.
It’s funny, vulnerable, and real as hell, because chasing big goals isn’t a straight line—it’s a rollercoaster. Top 25 in Entrepreneurship on Apple Podcasts | Forbes Top 11 Female-Led Business Podcasts Hosted by Lori Harder, entrepreneur, podcast host, author and founder of CPG wellness & beauty company Glōci, and your go-to business bestie matchmaker. If you’re here, it’s because you’ve got big dreams and a million ideas, but you’re missing some pieces—and maybe some key people—to bring it all together. We got you.
Follow along on Instagram too @loriharder for more inspiration just like this! This podcast is part of the YAP Media Network.
Ireland