Marketing ATM

Thinking of 'building in public'? This episode dives into what makes this social media craze actually work for your business. We're talking Labubus, Bunnings bears, Aldi minis and JUJU's - unpacking the novelty of mystery collectibles and whether this is dead. We sip cold brew & analyse a website, we share the 'levels' of community building, some hilarious guerrilla marketing examples &, as usual, killer tech tools to help your brand grow.
A few of the resources mentioned in this episode:
Butter Girl & SULT
CJ Hendry
Canva to Meta ad integration
Order Editing
Marty Supreme
Sippi Soda Co
Miranda Shanahan's Community Levels
Brimm
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SEASON 3! We're back. So much to discuss, including a Westfield popup breakdown from Ice Glow, Sendle abruptly closing doors and an Aussie small business who has achieved whopping 7-figure months in under 6 months in business (insane).
APPLY FOR CRUEL SUMMER HERE
Resources mentioned in this epiosde
Shopify Workflows
PushOwl
Loyalty Harbour
Ice Glow
Toast Tan
Motion.ai
Coastal Grl
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Welcome to our LAST EPISODE FOR 2025!!! We are covering everything from Henry Cavill to Robert Irwin (we had to squeeze them into the show somehow). A few of the resources & brands mentioned in this episode:
Bethenny Frankel x Loreal
Sophie Monk x Yellowtail at Showpo
BOM's $96.5million website
Go-To retires Gro-To
Hommey's Dance Content
Squoosh
Carla Ai
Daphne
Giggly Squad
MYER ONE Loyalty & JD Sports
The Hunger Games but Better
TheoryofKhaos How to be Funny
No.22 Home
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A bumper episode to make up for the fact we skipped a week or two! We're talking about Black Friday, the TikTok awards & [as usual] a whole lot of tips, tricks & tools to help your brand grow.
Resources & brands mentioned in this ep:
Chargeflow
Pomelli
Adam Sullivan | Evidence Based Training
Kitchen Warehouse Bake Friday
Sare Store
Rattle Style
Proud Poppy
Lullaby Club
LSKD
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We're almost at the end of season 2!! Here are some resources from this episode:
Great Wrap's $39m in debt
Porsche & Pilates
Voicemail Hack
Chatgpt & Shopify's Integration: Merchant Application Form
Button Amsterdam
Francesca Jewellery
Sinchies

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