LEARN • EARN • OWN

• Why partnering with emerging talent is a great move

  Back in 2013, with my brand SocialMedia.ie, I made a promotional video with the Digital Skills Academy. This was a great collaboration, and I met some fine people who are working in digital to this day.Why partnering with emerging talent is a great move:You get fresh ideas and energyYou can access a wide array of hardware and softwareYou get feedback and advice from the youth marketYou get great work for great valueThe talent gets strong, relevant experienceThe college gets to work with good mentorsIdeally, it is a Win-Win-Win situation like this example.The was filmed in the iconic Dublin bar and music venue Whelan's, whose team kindly allowed us full access to their venue for the shoot.Great work guys!Jesus Agudo Jennie Mc Ginn Sarah Mc Ginn Grace Mc Ginn Tania E Zorrilla Preciado MScPS - Grab a preview eBook for my book The Assets Ladder on www.TheAssetsLadder.com Get full access to LEARN • EARN • OWN at www.conorlyn.ch/subscribe

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• Huawei + Jameson + Connector Instagallery party in Temple Bar, Dublin

  My team at Connector hosted this amazing launch party for the Huawei Snapys Irish Instagram awards back in 2016.Lots of Irish creators and influencers were present to enjoy the craic in our studio in Temple Bar. Fantastic memories.I can see Sofia D. Lorna Duffy Timi Ogunyemi Kevin O'Sullivan Alvin Perry Giovana Marques Oliveira Gabriel Mueller Marcus Albeny 🇧🇷🇮🇪 Peadar Sheerin About 200 are in the video - are you? Hi guys 8-) Get full access to LEARN • EARN • OWN at www.conorlyn.ch/subscribe

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• What SocialMedia.ie was up to in 2012

  Some more from my archives, this time a video promoting my brand SocialMedia.ie way back in 2012.The finest of greetings to Cian Corbett, Fiona Pope, Domingo Sánchez Zarza, PhD, Anna Pospieszynska, Liane Costello, and all the others who helped out that day on Capel Street. Have a great weekend 8-)PS - I still own SocialMedia.ie so if you are active in social media and open to a collaboration, do get in touch. Get full access to LEARN • EARN • OWN at www.conorlyn.ch/subscribe

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• Creating innovation days for teams like EY

  Team building days are such a fantastic opportunity to engage with your team, but many fail to deliver a memorable experience. However, EY didn't disappoint. I'm proud to share another video from my archives, this time featuring one of the major events we hosted for the team at EY. This Irish event was part of the build-up to a massive 500-person EY team event in Zurich with the same 'Connector Innovation Game' we created for events like this one.Greetings and thanks again to the innovative team at EY in Ireland and Europe, including Bertrand Boisse, Eoin MacManus, Niall Corrigan, and Marcel van Loo.What I learnt from these events:* Create a custom, engaging experience for the team* Have a serious business related theme, but a fun delivery * Have solo and group elements to appeal to all people * Use teamwork and collaboration to help people make new connections* We used Dragons’ Den style pitching to heighten the drama* Involve the management team and the agency team for familiar and new voicesIt's incredibly sad to see the inimitable Greg Fry (RIP) in the video, as he was MC on the day. PS - Get a free preview of my new book 'The Assets Ladder', out first as an eBook - www.TheAssetsLadder dot com Get full access to LEARN • EARN • OWN at www.conorlyn.ch/subscribe

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• The Instagrammys - the best brand I never launched.

  Imagine the scene. Instagram is a baby, but it has a growing number of superfans creating content and starting to meet up for photowalks and the likes. In 2013, as an experiment, my marketing agency 'Connector' ran a pop-up Instagram Gallery, aka Instagallery, event in Dublin, where we mixed a gallery evening with booze and a DJ. We had 200 Instafans as guests and 'a great time was had by all' as they say. I thought to myself, this was amazing, how can we take this to the next level? How about giving awards for the best photos? Nice! How about calling it 'The Instagrammys'? Epic!We got to work on preparing the idea and pitching to potential partners. As we said at the time, "The Instagrammys have great PR potential and will associate your brand with the best digital photographs in Ireland. We will have categories for all brands, and we will have interactive fun online and offline to make this the coolest new awards ceremony for 2015".Being nervous about the name getting us sued by Instagram and The Grammys, I approached Instagram about getting the OK for the name. As we had to make a significant investment in the project, including hosting two big events and building a voting platform, we couldn't afford to take the chance of a last-minute takedown. We eventually got through to the top brass at Instagram. Damn. We were declined with The Instagrammys, but they were fine with the alternative option, 'The Snapys'. Ok, let's go! Fast forward a few months, and we got Huawei on board as the headline sponsor for the Huawei Snapys Irish Instagram Awards. This was their first consumer marketing campaign in Ireland, and all their social media was now managed by the team at Connector. All this came after we beat off some agency heavyweights in a pitch process. Here is the first of many events we ran for Justin Costello's team - this event, which doubled up as the launch of the P8 smartphone, was held at the Royal Hibernian Academy in Dublin.We worked closely with Huawei for six years before the sale of Connector in February 2020. Thanks Justin Costello, and all the team at Huawei Ireland. Hi to all in the video including Lili Forberg, Allan Dixon and Nialler9.This reminds me how much I love a good launch party! More on this soon ... Get full access to LEARN • EARN • OWN at www.conorlyn.ch/subscribe

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