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I'm no expert in PR, but here's how I am getting coverage for my 'Learn Earn Own' book using some homemade PR activity, with the help of AI tools like Claude and ChatGPT. The initial campaign is in my home country, Ireland.Shout out to John Kennedy, Jim Walsh FPRII (Life), and Donald Miller.Feel free to add your PR tips in the comments. Tips summary:- Use AI tools to get different versions and perhaps use a few different versions for different media.- Add sound bite style messaging powered by Donald Miller's PEACE Framework.- Target the relevant journalist for your topic.- The key messaging should fit on one page, approx 400 words. - Add some interesting stats, but include sources.- Email the press release in the body of the email, not as an attachment. - Follow up by email once or twice, and maybe even a one call - this just worked for me a few minutes ago with a regional newspaper. - Add a link to high and low-res photos ready for the journalists to use.- Send in a product sample to the office.- Connect with them on LinkedIn too, and DM there too.- Don't lose heart, you are building awareness even if they don't reply.Go for it!


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Listen in and discover why this book is unique, and I just had to write it.My audiobook will follow soon. Yours,Conor
Review by Notebook LM


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In the future, according to David Autor, Professor of Economics at the Massachusetts Institute of Technology (MIT), relying solely on one’s knowledge may not be sufficient for financial stability. Instead, individuals who own valuable assets will be better positioned to thrive economically.
Read more in this week’s super snackable mag ‘Learn • Earn • Own’.Enjoy!
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