CONORLYN.CH CONNECTS

As some of you may know, I’m originally from Oldcastle in Meath. So whenever I have something new to share, it is always good to turn to regional and local media for some coverage. It was great to meet Gerry Kelly in the LMFM studio in Drogheda. Gerry is a real pro, and we had a great chat. I hope you enjoy it, and let me know what you think in the comments.
I did my own PR and here’s the media release I shared with them to get the interview. MEDIA RELEASE - ‘LEARN EARN OWN’For immediate release ChatGPT Killing Graduate Roles and Breaks the Career Ladder: Irish Book Offers ‘Assets Ladder’ Alternative.
For 100 years, we were told a simple story. Study hard. Get a job. Climb the ladder. But today the traditional Career Ladder is broken.The data is damning. Since ChatGPT’s launch in November 2022, graduate and junior positions in the UK and Ireland have fallen by approximately 32% (The Guardian), while only 6% of Gen Z workers view climbing the corporate ladder as their primary career goal (Deloitte). Meanwhile, 85% of workers globally report feeling disengaged at work (Gallup). Dublin-based digital innovator Conor Lynch has released Learn Earn Own in response to a growing global workforce crisis, as workers increasingly face disruption from AI and automation. It’s a practical career design playbook and toolkit, where workers are shown how to create multiple income streams, instead of focusing on a single-income career.
Learn Earn Own reads nothing like traditional career advice and more like a user manual for the future of work, where more people will navigate employment and self-employment. The book is for those who are done building someone else’s future and want to design their own.The author dismantles the myth that assets are only for the rich and replaces it with three simple steps anyone can adopt: learn more skills, earn more income, and own more assets. He introduces ‘The Assets Ladder’ framework, which helps workers transform their prospects by owning career assets, including digital content, digital products, a powerful personal brand, and collaborative career ventures.Learn Earn Own is a career strategy toolkit packed with maps, scorecards, templates, and AI prompts. The free companion web app creates multiple personalised career paths for those who want to explore how to own more of their work.Lynch says: “I talk to so many workers who are worried that relying on one employer and one income is no longer a safe bet. Most people are smart and work hard, but their rewards don’t match their efforts - they are leaving money on the table. So I show the ambitious and talented how to create careers that compound.”“The future of work isn’t a job. It’s a portfolio. But this isn’t about quitting employment - it’s about not letting your job be your only plan. Jobs are temporary, assets are forever.”About the AuthorConor P. Lynch is a digital innovator and educator who had his first personal brand website in 1999, whilst on the career ladder. He grew his digital agency, Connector, from a side project into a seven-figure business, later acquired by Granite Digital. With award-winning experience building global brands and training over 5,000 professionals, he now helps individuals and organisations multiply their potential by empowering talent to take ownership of their careers.___________________________________________________________________________Book Details:Learn Earn Own is available now on launch special pricing on Amazon in full colour paperback (€12.99), black & white paperback (€9.99), and Kindle eBook (€3.99) formats. You can order in bulk directly from the author, and the book is available to order via bookshops and library databases. The audiobook format will follow shortly.
Media Contact:[Conor P. Lynch] [Author] [[email protected]] [+353 86 811 8833] [www.conorlyn.ch]
Key Statistics at a Glance:
* Recent Gallup research shows that 85% of workers globally are disengaged at work, costing (Gallup 2025)
* Portfolio Careers: By 2030, it is forecasted that half of all professionals will manage “portfolio careers,” which include freelancing, consulting, and other independent work. The Future of Work (OECD 2019)
* In the UK job market data (from Adzuna), graduate jobs, apprenticeships, and junior positions had fallen 32% since the launch of ChatGPT in November 2022. (The Guardian 2025)
* Now, only 6% of Gen Z say reaching senior leadership is their primary goal, according to recent research by Deloitte. (Deloitte 2025)
Photos:Link to photos: https://bit.ly/Conor_Lynch_Book
ENDS



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I'm no expert in PR, but here's how I am getting coverage for my 'Learn Earn Own' book using some homemade PR activity, with the help of AI tools like Claude and ChatGPT. The initial campaign is in my home country, Ireland.Shout out to John Kennedy, Jim Walsh FPRII (Life), and Donald Miller.Feel free to add your PR tips in the comments. Tips summary:- Use AI tools to get different versions and perhaps use a few different versions for different media.- Add sound bite style messaging powered by Donald Miller's PEACE Framework.- Target the relevant journalist for your topic.- The key messaging should fit on one page, approx 400 words. - Add some interesting stats, but include sources.- Email the press release in the body of the email, not as an attachment. - Follow up by email once or twice, and maybe even a one call - this just worked for me a few minutes ago with a regional newspaper. - Add a link to high and low-res photos ready for the journalists to use.- Send in a product sample to the office.- Connect with them on LinkedIn too, and DM there too.- Don't lose heart, you are building awareness even if they don't reply.Go for it!


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Listen in and discover why this book is unique, and I just had to write it.My audiobook will follow soon. Yours,Conor
Review by Notebook LM


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In the future, according to David Autor, Professor of Economics at the Massachusetts Institute of Technology (MIT), relying solely on one’s knowledge may not be sufficient for financial stability. Instead, individuals who own valuable assets will be better positioned to thrive economically.
Read more in this week’s super snackable mag ‘Learn • Earn • Own’.Enjoy!
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Grab and share this Edition #003 PDF from hereWatch video Edition #001 here and Edition #001 here



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