ProjectME with Tiffany Carter – Entrepreneurship & Millionaire Mindset

What does it actually take to create a 7-figure online launch in today's market? I'm about to show you in real time. 

Tickets for Light It Up are officially open, which means my next major online launch has begun. And instead of waiting until it's over to give you a perfectly packaged case study of what worked, I'm taking you behind the scenes while I'm actually living it. 

This is Part One of my 7-Figure Online Launch Formula series, where I'll be sharing the strategy, marketing decisions, numbers, wins, disappointments, pivots, and vulnerable moments that normally get edited out of the success story. 

Because there's a big difference between teaching an online launch strategy once you know the outcome and showing you the decisions being made when the outcome is still unknown. 

RESOURCES MENTIONED: 

🔥 LIGHT IT UP Live (October 6th-8th)  

In one-time-only live online event, I will show you how to get more of the right eyes on your business, become unforgettable in your market, and communicate what you do in a way that makes the right people want to buy from you on repeat. Grab your ticket to Light It Up HERE 

LOCK IN NEXT LEVEL BY pairing this with THE POSSE, leverage my brand-new Gift of Gab series + your personal Profitable Content Specialist GABBY, I break down per type of content how to create each one, so you don't just get views, you get SALES. See the details + reviews >> JOIN HERE 

{End of Summer/Early Fall Applications-CLOSING SOON} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only  

CONNECT WITH TIFF: 

Tiffany on Instagram @projectme_with_tiffany  

Tiffany on TikTok @projectme_with_tiffany 

Tiffany on YouTube: ProjectME TV 

Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest 

In this first installment, I'm sharing what I'm doing differently with this launch, where we are in the process right now, and something entrepreneurs don't talk about nearly enough.The urge to do more. 

The temptation to make early sales numbers mean something they don't. 

The impulse to change your content, messaging, emails, or launch strategy because your nervous system wants certainty NOW. 

And why one of the most important skills in a successful online launch is knowing the difference between responding to real data and reacting to your own anxiety. 

In this episode, I'm taking you behind the scenes of: 

• The 7-Figure Launch Formula I'm using to structure this online launch 

• What I'm intentionally doing differently this time 

• What this first phase of the Light It Up launch actually looks like 

• The mental and emotional shit that starts happening when your offer is officially for sale 

• Why doing MORE isn't always the answer when you want more sales 

• How I separate useful launch data from emotional reactions to incomplete data 

• What I'm focusing on instead of trying to control the outcome 

Over the course of this launch, I'm pulling back the curtain on the entire process so you can see what building a 7-figure online launch actually looks like while it's happening, not after the story has been cleaned up for Instagram. 

And yes, that means I'm bringing you the great stuff and the shit I'd probably rather not tell you. 

If you want to become exponentially more powerful at communicating what you do, creating content people actually pay attention to, and talking about your offers in a way that makes the right people want to buy, come experience Light It Up with me.

You know you want more, so why do you keep talking yourself out of the very things that could change your life? 

 

One minute you're certain. The next, fear takes over and you're questioning everything. This identity ping-pong can happen when the version of you craving expansion collides with the version of you that still associates the familiar with safety. 

 

In this episode, we're talking about what happens psychologically during a major identity shift and quantum jump, why fear can get louder right before meaningful change, and how to recognize when subconscious protection is disguising itself as logic. 

 

RESOURCES MENTIONED: 

 

🔥 LIGHT IT UP Live (October 6th-8th)  

In one-time-only live online event, I will show you how to get more of the right eyes on your business, become unforgettable in your market, and communicate what you do in a way that makes the right people want to buy from you on repeat. Grab your ticket to Light It Up HERE 

 

JOIN THE POSSE with my brand-new Gift of Gab series + your personal Profitable Content Specialist GABBY I break down per type of content how to create each one, so you don't just get views, you get SALES. See the details + reviews >> JOIN HERE 

 

{End of Summer/Early Fall Applications-CLOSING SOON} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only  

 

CONNECT WITH TIFF: 

Tiffany on Instagram @projectme_with_tiffany  

Tiffany on TikTok @projectme_with_tiffany 

Tiffany on YouTube: ProjectME TV 

Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest 

 

You'll hear: 

• Why you can want something badly and still pull away from it
 

• How your old identity uses fear and overthinking to keep you safe
 

• Why identity shifts can trigger unexpected grief
 

• The difference between discernment and fear demanding certainty
 

• Why more success and visibility can activate old protective patterns

What do two successful entrepreneur best friends REALLY say to each other about money, business, success, and life? I'm joined by entrepreneur Regina Lawrence for an unfiltered conversation about the advice we normally only give each other. 

 

We're yapping about: 

-The business + money lessons we had to learn the hard way 

- What success actually looks and feels like behind the scenes 

- Our most unpopular opinions about entrepreneurship, money + personal growth 

- The boundaries and standards that become non-negotiable as you evolve 

- Relationships, friendships, ambition + building a life you actually want
The life advice we wish someone had given us years ago 

 

RESOURCES MENTIONED: 

 

JOIN THE POSSE with my brand-new Gift of Gab series + The GABLAB AI Playbook, where I break down per type of content how to create each one, so you don't just get views, you get SALES. See all of the community reviews and details >> JOIN HERE 

 

{End of Summer/Early Fall Applications-CLOSING SOON} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only  

 

CONNECT WITH TIFF: 

Tiffany on Instagram @projectme_with_tiffany  

Tiffany on TikTok @projectme_with_tiffany 

Tiffany on YouTube: ProjectME TV 

Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest 

 

CONNECT WITH REGINA LAWRENCE:  

 

Her Social Media Agency: allthethingssocial.com 

 

Tiktok: @thatbreathyb 

 

Instagram: @reginaalawrence
 

 

Consider this your invitation to eavesdrop on two entrepreneur besties who have built multiple businesses, lived through plenty of plot twists, and have no interest in giving you the polished answer. 

 

Whether you're an entrepreneur, business owner, fellow Virgo, or simply navigating your next chapter, expect plenty of laughs, hard-earned wisdom + a few opinions that may shock you.

If your business feels stagnant, you're struggling to get it off the ground, or you're simply not where you thought you'd be by now, four months is enough time to change the trajectory. 

In this episode, I'm breaking down exactly what I would do if I had September through December to start, grow, or completely turn around a business before 2027. 

RESOURCES MENTIONED: 

JOIN THE POSSE with my brand-new Gift of Gab series + The GABLAB AI Playbook, where I break down per type of content how to create each one, so you don't just get views, you get SALES. See all of the community reviews and details - JOIN HERE 

End of Summer Applications-CLOSING SOON - Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only  

CONNECT WITH TIFF: 

Tiffany on Instagram @projectme_with_tiffany  

Tiffany on TikTok @projectme_with_tiffany 

Tiffany on YouTube: ProjectME TV 

Tiffany's FREE Email Community: JOIN HERE - The Secret Posse Digest 

 

We're talking about: 

- What I would stop wasting time on immediately 

- Where I would focus my time, money, and energy for the greatest business growth 

- Why consuming more information and constantly changing strategies can keep you stagnant 

- The income-generating skills I would prioritize over chasing the latest marketing trends 

- What I would get exceptionally good at before to make more money online 

- How to create momentum when your business isn't growing as quickly as you expected 

Whether you're starting an online business, trying to grow an existing business, struggling to generate consistent clients and sales, or wondering why your business growth has stalled, this episode will help you identify what actually deserves your attention during the final four months of 2026.

What if the stress you thought you dealt with mentally…your body never actually let go of? 

I'm sitting down with Liz Tenuto, aka The Workout Witch, to talk about what happens when years of stress and unresolved trauma continue showing up in your body, and what you can actually DO about it.

Liz is the author of When the Body Speaks: How Somatic Healing Sets You Free, and her work has helped bring somatic exercises, nervous system regulation and releasing stored stress and trauma into the mainstream.  

RESOURCES MENTIONED: 

JOIN THE POSSE with my brand-new Gift of Gab series + The GABLAB AI Playbook, where I break down per type of content how to create each one, so you don't just get views, you get SALES. See all of the community reviews and details >> JOIN HERE 

{End of Summer Applications-CLOSING SOON} Exclusive 2-Month Private Customized Business Coaching Program: APPLY HERE (both established and new entrepreneurs use the same application) *serious applicants only  

 

CONNECT WITH TIFF: 

Tiffany on Instagram @projectme_with_tiffany  

Tiffany on TikTok @projectme_with_tiffany 

Tiffany on YouTube: ProjectME TV 

Tiffany's FREE Email Community: JOIN HERE > The Secret Posse Digest 

CONNECT WITH LIZ:
  

Get her programs + App: The Workout Witch 

Get her book: HERE  

All Socials @TheWorkoutWitch 

 

We get into:

>How stress + trauma can continue showing up physically long after the experience is over 

>The surprising ways your body tells you it's been living in survival mode 

>What somatic healing actually is and why movement can help 

>Why mindset work alone may not change every physical stress response 

>Simple ways to work with your body and nervous system when stress hits in REAL TIME 

>How to start releasing years of accumulated tension + stored stress from your body 

If you've ever wondered why you still feel stressed when nothing is technically wrong, how trauma affects the body, or how somatic exercises can help release stored stress, this conversation will completely change the way you think about what your body has been trying to tell you.