This week in the guest chair is Chanel Tyler, a strategist, creator, and self-described “contentpreneur” who has worked across investment banking, luxury marketing, and YouTube before stepping fully into entrepreneurship.
Chanel built her reputation online by sharing trusted product recommendations and insights from her background in beauty marketing. But after years of consulting with a creator commerce platform that generated over 80% of her income, everything changed when the company suddenly shut down.
In this episode, Chanel opens up about what it really looks like to rebuild after losing the majority of your income overnight. She shares how she pivoted by diversifying her platforms, leaning deeper into affiliate marketing, launching new creator education programs, and embracing the vulnerability of sharing her personal story — including her journey with hearing loss.
If you’ve ever worried about relying on a single income stream or wondered how creators actually make money online, Chanel breaks down the strategy behind building a sustainable creator business.
In this episode, Chanel shares:
How she built a creator business by combining corporate strategy, content creation, and affiliate marketing
What happened when the platform responsible for 80% of her income shut down overnight and how she rebuilt
Why diversification across platforms, income streams, and partnerships is essential for creators and entrepreneurs
How affiliate marketing works and how creators can use performance data to negotiate higher-paying brand deals
Highlights Include
00:00 – Introduction
02:10 – Chanel’s career path from investment banking to luxury beauty marketing
05:10 – Building an audience through skincare and product recommendations
09:00 – Landing a role at YouTube working with top creators
15:00 – Saving a year of income before leaving corporate
19:00 – The moment she lost 80% of her income overnight
24:30 – Why diversification is critical for creators and entrepreneurs
27:00 – Building content series that grow an audience
32:00 – Affiliate marketing vs. brand partnerships explained
37:00 – Sharing her journey with hearing loss and disability
40:00 – How statement earrings became part of her empowerment story
43:00 – Affiliate income strategies for creators
Links Mentioned in This Episode
• Substack: Sensible
• Julia Broome
• Check out the Networth and Chill Podcast;Creator Economy & Brand Deals with Victoria Paris
• ShopMy: https://shopmy.us/home/creators
• MagicLinks: https://www.magiclinks.com/creators
• BrandCycle: https://brandcycle.com/
• LTK: https://company.shopltk.com/en/creator
• Nordstrom Affiliate Program: https://www.nordstromcreators.com/
Check out Chanel’s Creator Profit Lab’s interest form & course registration
Save the Date: Start the Podcast That Builds Your Exit Plan (Friday, March 20)
Watch & Listen
Watch this episode on YouTube and listen on all podcast platforms:
Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323
Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8t
YouTube: https://www.youtube.com/sidehustlepro
Announcements
If you’re ready to build a podcast that becomes your exit plan from your 9-to-5, sign up for my next live class: Start the Podcast That Builds Your Exit Plan
Save your seat here.
Social Media
Instagram: @thecreatorprofitlab
Instagram: @buymechanel
Side Hustle Pro – @sidehustlepro
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Ireland