Juliana Baranowski, Head of Platform at Brazilian VC firm Astella, shares how she unexpectedly moved from journalism and communications into venture capital.
The conversation emphasizes not waiting for validation
—especially for women—acting despite discomfort, being proactive and solution-oriented early in a career, and using a guiding vision of “the person I want to be” to step outside a comfort zone.
04:38 Discovering the ‘Connector’ Skill (and Why It Matters)
05:34 Juliana's Career Path: From PR Dreams to Joining a VC Fund
10:13 Impostor Syndrome in High-Performing Ecosystems
13:36 Claiming Your Seat: Self-Investment, Feedback, and Owning Your Story
16:28 Doing It Scared: Perfectionism, Anxiety, and Pushing Past Discomfort
19:01 Becoming Your Future Self: Values, Vision, and Long-Term Reflection
23:04 How to Know What You Want
26:47 Advice for Your 20s
32:45 How to Show Professionalism Early: Proactivity and Structured Solutions
34:35 What Makes Great Founders
41:08 How VCs Evaluate the ‘Why’: Deep Dives Beyond the Pitch
Find Juliana on LinkedIn
https://linkedin.com/in/julianabaranowski
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