217: Career Coaching for Dietitians: Nailing Interviews, Navigating Job Changes & Building Your Network with Kelan Sarnoff, RD
Let's be honest - most of us were never taught how to interview or navigate a career pivot. And in today’s job market, that lack of strategy can feel extra overwhelming.In this episode of the Dietitian Success Podcast, I sit down with Kelan Sarnoff, a registered dietitian turned career coach for RDs, to talk about how to build confidence during a job search, how to actually prepare for interviews (hint: it’s all about your story bank), and why LinkedIn is the most underused tool dietitians aren’t taking advantage of.Even if you’re not job hunting, this episode is packed with insights about building a professional brand online, understanding where the field of dietetics is heading, and how to pivot with purpose.We discuss:The #1 interview mistake dietitians make (and how to avoid it)Why a great resume isn’t enough to land the jobHow to get noticed on LinkedIn (even if you never post)Where dietitian jobs are growing...and where they're slowingWhat to do now if you think you might want a new job laterWhether you’re brand new to being a dietitian, mid-career, or just curious about what’s next, this conversation will help you feel way more confident about your next move.Links:Join our FREE dietitian communityCheck out Kelan's website & get her free resume toolkit: therdcoach.comFollow Kelan on Instagram: @the.rd.coachTranscript Summary:[00:00:00] Welcome & Introduction to Kelan[00:02:00] Kelan’s Nonlinear Career Path[00:05:00] Starting Her Coaching Business[00:07:00] Interview Mistakes Dietitians Often Make[00:10:00] How to Sell Yourself in an Interview (Without Feeling Icky)[00:13:00] What Makes a Great Interviewer Stand Out[00:15:00] Industry Trends & What the Job Market Looks Like Right Now[00:20:00] How to Start a Career Pivot (Before You Burn Out)[00:25:00] Using LinkedIn to Build Visibility & Connections[00:29:00] The Hidden Job Market on LinkedIn[00:32:00] Behind the Scenes of Kelan’s Business & Marketing[00:36:00] What’s Next for Kelan’s Business[00:39:00] Where to Learn More About Kelan
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216: How to Start (and Stick With) a Podcast Without Getting Overwhelmed
If you’ve ever wondered whether starting a podcast is worth it for your business (or even if you haven't yet!), you're going to want to listen. In this episode, my friend and fellow RD, Ana Reisdorf, interviewed me for her RD's Who Thrive Facebook group, and she is graciously letting me share it on my podcasting platform, too! We talk all things podcasting and why it’s one of the most powerful (yet underused) tools dietitians can leverage to build trust, grow visibility, and bring in clients.We dive into everything from tech setup and tools, to monetization strategies, to how I’ve stayed consistent with the Dietitian Success Podcast for over 200 episodes (and why it continues to drive business growth, even with a niche audience).Whether you’re podcast-curious or just looking for a fresh approach to your marketing strategy, you’ll walk away with realistic, actionable insights on what it takes to get started and keep going.Inside the episode:Why podcasting builds trust in a way social media can’tHow to plan content without burning outTools we use to keep things efficientWhat kind of podcast content actually convertsStrategies for sponsorships and monetizationIf you liked this episode, make sure to rate, review, and subscribe - and share it with a fellow dietitian!Links: Join our FREE dietitian communityBook your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)Join the RDs Who Thrive Facebook communityCheck out Ana's Freelance Writing websiteCheck out the GLP-1 HubFollow Ana on Instagram: @active_to_passive and @GLP1Hub Transcript Summary:[00:00:00] Welcome & Why We’re Talking About Podcasting[00:02:00] Podcasting vs. Other Marketing Tools[00:04:00] You Don’t Need a Huge Audience to Succeed[00:07:00] Content Strategy: Where Do Ideas Come From?[00:10:00] Streamlining the Process to Stay Consistent[00:13:00] Calls to Action & List Building[00:16:00] What if You Don’t Want to Sell 1:1 Services?[00:21:00] Getting Found: How to Grow Your Podcast[00:26:00] What Tech Tools Do You Really Need?[00:30:00] YouTube vs. Podcast Platforms[00:34:00] Final Thoughts on Getting Started
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215: Inside the Business of Membership Sites with Libby Rothschild
In this episode of the Dietitian Success Podcast, I sit down with Libby Rothschild, the founder of Dietitian Boss, for a real-talk, behind-the-scenes look at what it actually takes to run a successful membership site. Both of us have years of experience in running memberships for dietitians, and we’re opening the vault to share our wins, our challenges, and the evolution of our models. We talk about the difference between content, coaching, and community-based memberships, how to manage churn and retention, what metrics matter most, and whether this business model is truly “passive income” (spoiler: it’s not). Plus, we dive into tech platforms like Kajabi, WordPress, and how we think about content planning and delivery.Whether you're a dietitian thinking about launching a membership or just curious about how the model works, this episode is packed with actionable takeaways and honest insights.Links:Book your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)Join our FREE dietitian communityFollow The Dietitian Boss on Instagram Check out The Dietitian Boss Library here Transcript Summary:[00:00] Introduction to the conversation[01:00] What is a membership site?[03:00] The three pillars of membership: Content, community, and coaching[04:00] Behind the scenes at Dietitian Success Center[07:00] Comparing monthly vs. annual memberships[10:00] How to use member feedback to improve your offer[12:00] Why memberships are a long game[15:00] Understanding churn and lifetime value[18:00] Product feedback loops & iteration[20:00] Managing content in your membership[25:00] How much content is too much?[30:00] Reimagining content formats[33:00] Onboarding and the importance of smooth exits[34:00] Tips for dietitians thinking about starting a membership[41:00] Tech talk: Kajabi, WordPress, and the evolving stack[50:00] Final reflections
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214: When Success Isn't Enough - The Story of How Jessica Jones, RD, Pivoted from Food Heaven (a Thriving Media Company) to Diabetes Digital, an Insurance-Based Private Practice to Find Fulfillment
As dietitians, our career paths don’t have to be linear. Sometimes, walking away from something highly successful is the key to finding true fulfillment.In this episode, I sit down with Jessica Jones, MS, RD, CDCES, who shares her journey of leaving a thriving media brand to build something that aligned more deeply with her purpose. Despite the massive success of Food Heaven, a wellness brand and podcast with over 5 million downloads, Jessica found herself craving something different, something more meaningful. That led her to co-found Diabetes Digital, a virtual nutrition counseling practice providing insurance-covered diabetes care.In this candid chat, we dive into:Why success doesn’t always equal fulfillment, and how Jessica knew it was time to pivotThe shift from media & brand partnerships to an insurance-based group practiceThe challenges & rewards of running a telehealth businessHow niching into diabetes & prediabetes transformed her careerWhat it really takes to scale a group practice while staying profitableThis episode is a must-listen for any dietitian considering a career pivot or anyone curious about what it really looks like to build a business that aligns with your values.If this episode resonated with you, I’d love to hear about it so please rate & review it!Links:Join our FREE dietitian communityBook your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)Diabetes DigitalDiabetes Digital PodcastFood HeavenCareers at Diabetes DigitalFollow Diabetes Digital on Instagram: @diabetesdigitalcoTranscript Summary:[00:00:00] Welcome & Introduction & Why We’re Talking About Hiring [00:02:00] Jessica’s Journey: From Journalism to Dietetics [00:06:00] The Birth of Food Heaven: A Media Empire [00:10:00] Staying Consistent for Years Without Making Money [00:14:00] How Food Heaven Made Money: Revenue Streams [00:19:00] Transparency in Business: What Worked & What Didn’t [00:21:00] Leaving Food Heaven & The Shift to Diabetes Digital[00:23:00] The Lightbulb Moment: Starting an Insurance-Based Practice [00:26:00] The Reality of Running an Insurance-Based Group Practice [00:32:00] The Challenges of Insurance Billing & Verification [00:36:00] Growth Plans for Diabetes Digital[00:42:00] The Power of Niching: Why Specializing in Diabetes Was Key [00:45:00] Jessica’s Typical Day as a Business Owner
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213: Hiring for Growth vs. Hiring because of Growth in Your Dietitian Business
Most dietitians think they need to hit a certain revenue goal before hiring out. But what if hiring is actually the key to getting there faster?In this episode, I’m breaking down the difference between hiring for growth vs. hiring because of growth, and why waiting too long to bring someone in might be holding you back. I’ll share my personal hiring journey, the biggest mindset shift that helped me scale Dietitian Success Center, and practical steps for outsourcing (even if you think you can’t afford it).If you’re juggling client work, admin, marketing, and everything in between, this episode will help you see hiring as a strategy for growth, not just an expense.If this episode resonated with you, I’d love to hear about it so please rate & review it!Links:Join our FREE dietitian communityBook your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)Transcript Summary:[00:00:00] Introduction & Why We’re Talking About Hiring [00:03:00] The Misconceptions About Hiring [00:05:00] Hiring for Growth vs. Hiring Because of Growth [00:07:00] My Hiring Journey: How I Built the DSC Team [00:17:00] The #1 Problem I See With Dietitian Entrepreneurs [00:19:00] How Hiring Creates More Revenue (Not Just More Expenses) [00:23:00] What Should You Outsource First? VA vs. Contractor Dietitian [00:28:00] The Fear of Hiring: “What If I Can’t Afford It?” [00:29:00] The Simple Growth Strategy Every Dietitian Should Use [00:30:00] Final Thoughts & Next Steps
About The Dietitian Success Podcast | Business & Marketing for Dietitians
The Dietitian Success Podcast is your go-to resource for building a thriving, fulfilling business as a dietitian entrepreneur. Whether you’re dreaming of launching a private practice, diving into freelancing and consulting, or scaling your digital product business, this podcast is here to guide you.Each week, your host, Krista Kolodziejzyk, RD, MPH, MBA, shares actionable business strategies, marketing insights, and candid conversations with dietitians who have built successful, impactful businesses.Through Dietitian Success Center, Krista helps dietitians excel in two powerful ways:✅ Nutrition Membership – Evidence-based client handouts, courses, and tools to help you save time and provide top-notch client care. Learn more✅ Business Project Lab – A year-long strategic coaching program designed to help you launch, grow, and streamline your business. Learn moreKrista brings a wealth of experience to the table - she’s built a successful membership platform serving hundreds of dietitians, generated over $600K in digital product sales, led and scaled a team, and worked with some of the biggest brands in the food and beverage industry.Hit play and let’s take your dietitian business to the next level! 🚀
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