222: How This RD Transformed Eating Disorder Education, with Shawna Melbourn
In this episode of the Dietitian Success Podcast, I sit down with Shawna Melbourn, RD, CEDS-C, a certified intuitive eating counselor, eating disorder specialist, and creator of ED for RDs, to talk about her journey as a dietitian and business owner. We dive into:How she learned about eating disorder care (and the mistakes she made along the way!)Why she decided to create a course to educate other RDs on eating disorder careThe mixed emotions that come with running a businessWhich marketing channels have worked best for her This one’s a must-listen for any RD thinking about working in eating disorder care, niching, scaling, or building a business that feels sustainable.Links:Join our FREE dietitian communitySubscribe to the Business for Dietitians NewsletterED for RDs Follow ED for RDs on InstagramFollow Shawna on FacebookFollow Shawna on LinkedInTranscript Summary:[00:00:00] Welcome & Introduction to Shawna Melbourn[00:02:30] Shawna’s Path from Hospital to Entrepreneurship[00:05:30] Burnout, Boundaries & Business Lessons[00:09:30] Building a Team & Delegating with Intention[00:13:00] Her Marketing Strategy[00:16:30] Being a Certified Intuitive Eating Counselor[00:20:00] Sustainability in Eating Disorder Practice[00:24:00] Advice for RDs Interested in ED Work[00:28:00] What’s Next for Shawna
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221: Behind the Scenes: What It’s Really Like Running a Membership or Online Program
In this episode of the Dietitian Success Podcast, I’m giving you a totally honest, behind-the-scenes look at what it’s really like to run a membership or online program in the dietitian business world. I talk through the lessons I’ve learned from running Dietitian Success Center for the past few years, what I wish I had known going in, what I've seen work for other dietitian entrepreneurs, and the real talk on things like boundaries, business model pros and cons, and customer retention.Whether you’re thinking about launching your own scalable offer or just curious what it takes to grow something like this, this episode gives you the full picture.Inside the episode, we'll chat about:What people don’t tell you about running a membershipWhat I wish I knew earlier about scalingWhether this model might work for your goalsTips for building recurring revenue in a way that feels alignedLinks:Join our FREE dietitian communitySubscribe to the Business for Dietitians NewsletterTranscript Summary:[00:00:00] Welcome & Today’s Topic[00:02:00] What Makes the Membership Model So Appealing?[00:05:00] The Reality Check: It’s Not Passive[00:08:00] Burnout & Boundaries[00:12:00] What I Wish I Knew Before Starting[00:15:00] Membership vs. Online Course vs. Group Program[00:20:00] The Importance of Clarity and Direction[00:24:00] Building a Team + Sustainability[00:28:00] Signs You Might Be Ready for a Scalable Model[00:32:00] Final Thoughts + Encouragement
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220: Thinking About Starting a Group Program? Here’s What to Know First
Group programs can feel like the golden ticket to scaling your business - less time, more income, more impact. But how do you know if and when it's the right next step for you?In this episode of the Dietitian Success Podcast, I break down everything dietitian business owners need to know about a group offer - the pros, the challenges, and what needs to be in place before you launch.Whether you’re dreaming about your first group program or wondering how to shift away from 1:1s, we’ll walk through what to consider, how to position your offer, and creative ways to structure pricing and delivery. Plus: I answer your real-time questions on pricing, live sessions, and blending insurance into your model.Inside the episode, we'll chat about:The benefits and challenges of running a group programWhat needs to be in place before you launchWhether you can skip 1:1 and go straight into groupsHow to build your audience and price your program in a way that actually worksLinks:Join our FREE dietitian communitySubscribe to the Business for Dietitians NewsletterPodcast Summary[00:00:00] Welcome + Free Resources at DSC[00:01:30] Why I’m Talking About Group Programs[00:03:00] What Is a Group Program, Exactly?[00:06:00] Island A to Island B: Designing with Outcomes in Mind[00:08:00] Pros of Group Programs[00:10:00] Cons of Group Programs (and Why They Flop)[00:13:00] The Basil, Carrot, Apple Analogy[00:17:00] Do You Need an Email List? Yes—Here’s Why[00:19:00] Real Example: Two DSC Members Who Skipped 1:1[00:21:00] What Makes Someone Ready to Launch a Group Program?[00:24:00] Community Questions: Insurance & Group Programs[00:25:00] Hybrid Programs: Group + 1:1 Add-On[00:27:00] When You Might Want to Wait[00:29:00] Are Live Sessions Necessary?[00:32:00] How to Price Your Group Program[00:35:00] Final Thoughts + Getting Started
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219: Is It Time to Refresh Your Brand? How to Know + What to Do Next
Ever look at your brand and wonder if it still feels like you? Or maybe you’re just starting out and feeling overwhelmed about what a "brand" even really means?In today’s episode of the Dietitian Success Podcast, I’m pulling back the curtain on the branding journey behind Dietitian Success Center - the good, the bad, and the (according to my dad) ugly. We’re talking about what branding actually is (spoiler: it’s more than colors and logos), how to know when it’s time for a refresh, and the exact steps to evolve your brand without getting stuck in shiny object syndrome.Whether you’re building a business from scratch or feeling like your brand needs to grow with you, this episode has realistic, action-focused advice to help you move forward.Inside the episode, we'll talk about:The difference between tangible and intangible brand elementsHow DSC’s brand has evolved over the years (and why)When to invest in professional support vs. DIY it yourselfWhy branding won’t solve a sales or marketing problemThe exact steps to create a brand you feel proud ofLinks:Join our FREE dietitian communitySubscribe to the Business for Dietitians NewsletterTranscript Summary:[00:00:00] Welcome & Community Updates[00:04:00] Why We’re Talking About Branding[00:06:00] Defining Branding: Tangible vs. Intangible[00:08:00] The Early Days: DIY Branding Mistakes and Lessons[00:12:00] Evolving the Brand: When and Why We Changed[00:20:00] How to Know If It’s Time for a Brand Refresh[00:28:00] DIY vs. Professional Support: When to Hire Help[00:34:00] How to Start a Brand (or Refresh One) Step-by-StepStep 1: Get clear on your target audienceStep 2: Define 3–5 brand adjectivesStep 3: Look externally for inspiration (Pinterest, Instagram)Step 4: Build it yourself or hire support[00:42:00] Final Thoughts on Branding & Growth
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218: Small Audience, Big Impact: How to Grow Your Nutrition Business Without Thousands of Followers with Libby Rothschild
We’ve all been there...wondering if we need to go viral or hit 10k followers before we can really grow our businesses. But the truth is: you don’t need a big audience to make real impact (and real sales).In this episode, I sit down with Libby Rothschild, founder of Dietitian Boss, to talk about the difference between audience size and business strategy. We dive into why having thousands of followers isn’t necessary for growth, and what actually drives sales in a nutrition business, especially when you’re just starting out.We cover:How to shift your mindset around follower countWhy strategy beats tactics every timeThe importance of clarity in your message and ideal clientWhat metrics really matter (spoiler: it’s not likes or follows)How to build trust and authority with even a small audienceWhether you’ve got 50 followers or 5,000, this episode will help you feel confident in your ability to make an impact and grow your business.Links:Join our FREE dietitian communityBook your FREE Business Strategy Call today (open to starting, growing or scaling dietitian business owners)Follow The Dietitian Boss on Instagram Check out The Dietitian Boss Library here Transcript Summary:[00:00:00] Can You Make Sales With a Small Audience? [00:03:00] Strategy Over Tactics: What Actually Drives Sales [00:07:00] The Reframe: You Don’t Need to Be an Influencer to Be Successful [00:10:00] The “Perfect Offer” Trap & Why Feedback Comes First [00:13:00] Social Media as Part of a Larger Marketing Strategy [00:15:00] Why Business Skills Are Just as Important as Clinical Skills [00:17:00] Final Reframes & Mindset Shifts
About The Dietitian Success Podcast | Business & Marketing for Dietitians
The Dietitian Success Podcast is your go-to resource for building a thriving, fulfilling business as a dietitian entrepreneur. Whether you’re dreaming of launching a private practice, diving into freelancing and consulting, or scaling your digital product business, this podcast is here to guide you.Each week, your host, Krista Kolodziejzyk, RD, MPH, MBA, shares actionable business strategies, marketing insights, and candid conversations with dietitians who have built successful, impactful businesses.Through Dietitian Success Center, Krista helps dietitians excel in two powerful ways:✅ Nutrition Membership – Evidence-based client handouts, courses, and tools to help you save time and provide top-notch client care. Learn more✅ Business Project Lab – A year-long strategic coaching program designed to help you launch, grow, and streamline your business. Learn moreKrista brings a wealth of experience to the table - she’s built a successful membership platform serving hundreds of dietitians, generated over $600K in digital product sales, led and scaled a team, and worked with some of the biggest brands in the food and beverage industry.Hit play and let’s take your dietitian business to the next level! 🚀
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