The Dietitian Success Podcast | Business & Marketing for Dietitians

In this episode of the Dietitian Success Podcast, I sit down with Kim Tirapelle, RD, CSSD, founder of Active Bariatric Nutrition, to talk about how she transformed her one-on-one private practice into a scalable group program — Bariatric Strong.
Kim has built an incredibly successful business by combining two highly specialized areas of expertise: bariatric nutrition and sports nutrition. In this conversation, she shares how she found her niche, grew her business through podcasting (her top referral source!), and launched her first group program designed to help post-bariatric clients build strength, muscle, and confidence.
Inside, we cover:
How Kim combined bariatric and sports nutrition to create a truly unique niche
The mindset shift that helped her stop doing one-off sessions and start selling high-value packages
How podcasting became her #1 marketing channel (and why she doesn’t rely on Instagram reels)
What it really looks like to build and launch your first group program from scratch
Lessons learned from her first launch — including metrics, mindset, and what she’s changing next time
How she’s using her data to prepare for future launches and build toward a membership model
Whether you’re thinking about launching your first program, scaling your private practice, or just want a behind-the-scenes look at how a fellow dietitian entrepreneur built something truly sustainable — this episode is a must-listen.

Links: 
Check out the *NEW* Entrepreneurship Tier of Dietitian Success Center https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitians  
Follow Kim on Instagram: https://www.instagram.com/activebariatric/  
Check out the Active Bariatric Nutrition Podcast: https://activebariatricnutrition.com/podcast/ 
Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/
Connect with Krista, your host (@kristako.rd) on Instagram: https://www.instagram.com/kristako.rd/

In this episode of the Dietitian Success Podcast, I sit down with Sara Griffin, MS, RD, CNSC — founder of Edge Clinical Nutrition — to talk about how she’s grown her business from a small side hustle into a thriving, six-figure company.
Sara’s story is packed with transparency, strategy, and tangible takeaways for every entrepreneur. Over the last year, she’s tripled her business revenue selling online courses and study guides — and she shares exactly how she did it.
Inside, we cover:
The key business and marketing shifts that took Sara from ~$30K to ~$100K in annual revenue
How switching tech platforms (and finally building an email funnel) completely changed the game
How SEO, ChatGPT, and even Reddit and Facebook groups are driving new customers to her business
Her strategy for showing up authentically on Instagram and LinkedIn without feeling “salesy”
The real-world schedule of a 24-hour-per-week, six-figure entrepreneur
Why showing up at in-person conferences is unlocking a whole new level of growth
This conversation is a masterclass in what’s possible when you combine a strong niche, smart systems, and consistent marketing. Whether you’re a course creator, private practice RD, or consultant, you’ll walk away with ideas to scale your impact — and your income — in 2026 and beyond.

Links: 
Check out the *NEW* Entrepreneurship Tier of Dietitian Success Center https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitians 
Follow Sara on Instagram: https://www.instagram.com/edgeclinicalnutrition/
Check out Sara's Youtube: https://www.youtube.com/@edgeclinicalnutrition
Check out Sara's CNSC Study Guide: https://edgenutrition.mykajabi.com/cnsc-study-guide 
Check out Sara's Nutrition Support Course: https://edgenutrition.mykajabi.com/nutrition-support-course-dietitian 
Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/
Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/

Thinking about taking maternity leave, a sabbatical, or any kind of extended time off from your business? In this episode of the Dietitian Success Podcast, I’m walking you through exactly how I’m planning for my second maternity leave—plus what I’ve learned from the first time around.
Whether you run a membership, course, private practice, or consulting business, you’ll walk away with practical strategies to keep things running without burning out (or shutting everything down). I’ll also share how you can make this work even if you don’t have a team.
Inside, I’ll answer:
How does my business model function, and what does my team do?
How can dietitians with different business models (private practice, consulting, membership, course) approach extended leave?
What felt the most overwhelming about planning for leave, and how did I work through it?
How do you actually keep a business running while you’re not there?
What does the pre-planning process and timeline look like?
How am I personally planning to unplug, and what boundaries am I setting while I’m off?
What’s one piece of advice I wish someone had told me before my first maternity leave as a business owner?
This episode is here to remind you that there’s no “one right way” to do maternity leave (or any leave). The right way is whatever works for you, your family, and your business.
Special Link:
📋 Share your input for our upcoming Entrepreneurship Membership Tier: Entrepreneurship Feedback & Needs Assessment

Links:
Join our FREE Starter Kit: https://www.dietitiansuccesscenter.com/

Become a member today: https://www.dietitiansuccesscenter.com/pricing

Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/

Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/

What does marketing for dietitians look like in 2025 (and beyond) and where should you be focusing your energy for the future?
In this episode of the Dietitian Success Podcast, I sit down with Ana Reisdorf, RD and founder of the RD's Who Thrive Facebook group, to break down the real trends we’re seeing across the industry. From social media growth (yes, it’s still possible - we've DOUBLED our Instagram followers in the past few months and I want to tell you exactly how) to SEO shifts, AI, and old-school referrals, we cover it all.
Inside, you’ll learn:
The strategies that are actually working for dietitians right now
How to apply “if you know, you know” content to your marketing
How to talk about benefits vs. features in your marketing
Why word of mouth will never go out of style
The role of websites, SEO/AEO, email, and podcasts in the 2026 marketing landscape
If you’ve ever felt stuck, frustrated, or like you’re “doing marketing wrong,” this episode is your permission slip to rethink what’s possible.
Links:
Fill in our DSC Entrepreneurship Membership - Re-Launch Survey
Join our FREE dietitian community
Become a Practitioner Member
Follow @dietitiansuccesscenter on Instagram

In this short and honest solo episode of the Dietitian Success Podcast, I’m sharing why this podcast is going on a hiatus for a little while.
I talk through what’s been going on behind the scenes and why I’m choosing to focus my energy elsewhere.
If you’ve been a loyal listener - thank you, thank you, thank you. This podcast has been a huge part of how DSC has grown, and I’m so grateful for your support.

Links:
Join our FREE dietitian community
Become a Practitioner Member
Reach out on Instagram @kristako.rd

Transcript Summary:
[00:00:00] Welcome 
[00:02:30] A Whirlwind Season of Life
[00:06:15] When Something Has to Give
[00:09:45] Re-Focusing on the Practitioner Membership
[00:13:20] Reflections on Growth, Space, and Strategy
[00:17:30] If You’re Feeling the Same Way…
[00:20:10] What’s Next + Staying in the Loop