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The Dietitian Success Podcast | Business & Marketing for Dietitians

Krista Kolodziejzyk
The Dietitian Success Podcast | Business & Marketing for Dietitians
Latest episode

249 episodes

  • The Dietitian Success Podcast | Business & Marketing for Dietitians

    245: Is a $99 Community Platform Worth It, How to Use Claude the Right Way in Biz, When to Hire vs. Do It Yourself

    20/08/2026 | 32 mins.
    In this episode of the Dietitian Success Podcast, I'm covering three topics that are all about working smarter in your business, whether that is making better financial decisions about the tools you invest in, getting more out of the AI tools you are already using, or figuring out what to hand off and when without feeling like you have to do everything at once or nothing at all.
    We talk about how to evaluate whether a platform like Skool is actually worth $99 a month, the one thing most people are missing when they use Claude that makes the output feel generic, and how to think about outsourcing as a stepwise process rather than an all-or-nothing decision.
    Inside, we cover:
    Why the question is never what does this cost but what does this enable me to do
    How to do the actual math on a $99 monthly platform and why the answer might surprise you
    Why the step you are skipping with Claude is a brand book and what that actually means
    Why I think social content actually works better when it comes from you directly rather than AI (but how to use AI still to help you save time and build creativity)
    How Claude is still genuinely useful even if it is not writing your captions
    Why you probably do not need to outsource bookkeeping in year one of your business
    How my own approach to bookkeeping and taxes has evolved over six years from a Google spreadsheet to a full accounting firm
    Why the decision of what to hand off tends to become obvious when the timing is actually right
    Why messy and iterative is a completely normal and healthy part of building a business
    Links:
    Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitians
    Join the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026
    Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/
    Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/
    Free Starter Kit: https://www.dietitiansuccesscenter.com/
  • The Dietitian Success Podcast | Business & Marketing for Dietitians

    244: Why Always Being Available Is Hurting You, What Telehealth Companies Mean for Private Practice Dietitians, and What to Look for in a Business Coach

    06/08/2026 | 27 mins.
    In this episode of the Dietitian Success Podcast, I'm tackling three topics that are coming up constantly right now for dietitian entrepreneurs at every stage of business.
    We talk about how to actually build boundaries into your practice before the burnout hits, what the rise of telehealth companies like Nourish and Faye actually means for private practice dietitians and how to differentiate yourself, and how to choose a business coach without getting pulled in by the most polished Instagram presence in the room.
    Inside, we cover:
    Why being always available is not professional and what it actually signals to potential clients
    How to decide your boundaries upfront and communicate them transparently so everyone is on the same page
    Why an open booking schedule can make you look less in demand rather than more accessible
    What telehealth companies like Nourish and Faye have done to the dietetics market and why I still believe private practice has a strong future
    Why the answer to competing with telehealth companies is never price and always brand
    Why niching further and building a more specialized practice is going to become increasingly important
    The two most common complaints I hear from dietitians who have worked with business coaches that did not feel right
    Why I was allergic to the term business coach for years and why I have made peace with it
    How to vet a business coach before you spend money, including the one platform I think does this better than any other
    Links:
    Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitians
    Fay, Nourish, Berry Street and Beyond: https://dietitiansuccesscenter.com/fay-nourish-berry-street-beyond-dietitian-perspectives-on-working-for-telehealth-startups/
    Join the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026
    Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/
    Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/
    Free Starter Kit: https://www.dietitiansuccesscenter.com/
  • The Dietitian Success Podcast | Business & Marketing for Dietitians

    243: Working ON vs. IN Your Business, Hustle Culture vs. the Soft Girl Era, and What $19,000 in Transaction Fees Taught Me About Growing a Business

    30/07/2026 | 33 mins.
    In this episode of the Dietitian Success Podcast, I'm tackling three topics that are all connected by the same underlying theme: what it actually takes to build a business that grows, without burning yourself out in the process.
    We talk about how to carve out time to work on your business when your client schedule is already full, where I land on the hustle culture versus soft girl era debate and why I think both extremes are doing you a disservice, and a transparent look at a $19,000 line item on our corporate tax return and what it taught me about how to think about money in a growing business.
    Inside, we cover:
    Why nothing changes if nothing changes, and what that actually means for your schedule
    The people-pleasing habit that is keeping your calendar too open and your business too stagnant
    Why an overly open booking schedule can actually make you look less professional, not more accessible
    Where hustle culture gets it right and where it goes too far
    What the soft girl era gets right and where it becomes a convenient excuse
    Why I take issue with the phrase “giving yourself grace” and when I actually think it applies
    The real middle ground between grinding and coasting, and what it looked like when I was building DSC while working a nine-to-five with a three-hour daily commute
    $19,000 in transaction fees, why I am completely unbothered by it, and what my accountant said that reframed everything
    Why your job as a business owner is to grow revenue, not reduce expenses
    Links:
    Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitians
    Join the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026
    Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/
    Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/
    Free Starter Kit: https://www.dietitiansuccesscenter.com/
  • The Dietitian Success Podcast | Business & Marketing for Dietitians

    242: Can One-on-One Sessions Be a Signature Program, How to Create Merch for Zero Upfront Cost and Why Indecision is Costing You $

    25/06/2026 | 36 mins.
    In this episode of the Dietitian Success Podcast, I'm covering three topics for dietitians who are building or growing their businesses.
    We talk about what a signature program actually is and whether only offering one-on-one sessions can qualify, how to create physical products for your brand without spending money on inventory upfront, and what happens when you finish something in your business and then just cannot seem to pull the trigger on launching it.
    Inside, we cover:
    Why the concept of a signature program is widely misunderstood and what it actually requires
    Why one-on-one sessions absolutely can be a signature program and how to structure and position them that way
    How to name and market a signature program so it reads as a premium, client-specific offer
    Why you should lead with outcomes in your marketing, not the format or the features
    How to create merch and physical products for your brand using Printify, Canva, VistaPrint, and third-party printers
    How drop shipping works so you never have to touch or hold inventory
    The real reason most dietitians sit on finished work instead of launching it
    Why the indecision tax is costing you more than you realize, in mental load and in revenue
    The warm fuzzies folder strategy for rebuilding belief in your own work
    Why detaching from the outcome is the thing that actually lets you move forward
    Links:
    Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitians
    Join the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026
    Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/
    Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/
    Free Starter Kit: https://www.dietitiansuccesscenter.com/
  • The Dietitian Success Podcast | Business & Marketing for Dietitians

    241: My Mid-Year Goal Check-In and the Goal Setting Framework That Actually Changed My Life

    18/06/2026 | 36 mins.
    In this episode of the Dietitian Success Podcast, I am doing something a little different. Instead of tackling three separate business questions, I am sharing my personal goal setting framework in full, doing a mid-year check-in on my own 2026 goals, and talking about why I believe this process is one of the most transformational things you can do for your business and your life.
    This framework is the one I have refined over years of practice, used to go from a nine-to-five commuter to a full-time entrepreneur and Ironman finisher, and am now teaching in depth at the Dietitian Success Summit this September.
    Inside, we cover:
    Why destination goals alone almost never work and what to do instead
    The difference between destination goals and process-oriented goals, and why the distinction changes everything
    Why the point of a big audacious goal is not whether you achieve it but who you become on the way
    How to identify which domains of your life need attention right now: personal, wellness, professional, and financial
    How to set three to five process-oriented goals that are actually trackable and achievable
    Why tracking matters as much as setting, and the app I use to do it
    My five personal goals for 2026 and exactly where I am at on each one at the midpoint of the year
    Why being behind on your goals is not failure and how to think about it without attaching your self-worth to the outcome
    This framework will be taught in depth at the Dietitian Success Summit in September, and every attendee will receive the first ever Dietitian Success Planner, which is designed specifically around this process.
    Links:
    Join the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026
    Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitians
    Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/
    Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/
    Free Starter Kit: https://www.dietitiansuccesscenter.com/
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About The Dietitian Success Podcast | Business & Marketing for Dietitians
The Dietitian Success Podcast is your go-to resource for building a thriving, fulfilling business as a dietitian entrepreneur.Whether you’re starting a private practice, exploring consulting or freelance work, or growing a business of your own, this podcast is here to support you with practical strategies and real-world insights.Each week, your host, Krista Kolodziejzyk, RD, MPH, MBA, shares actionable business strategies, marketing insights, and honest conversations about what it really takes to build and grow a business as a dietitian. You’ll also hear from dietitians who are doing things differently—creating impactful, sustainable businesses across a variety of niches and practice settings.Through Dietitian Success Center, Krista and her team support dietitians with the tools, education, and community to succeed in business:Practitioner Membership – A comprehensive library of evidence-based client handouts, resources, and continuing education to help you save time, feel more confident, and deliver high-quality care in your practice. Entrepreneurship Membership – Strategic training, coaching, and resources for dietitians looking to start, grow, and streamline a business that feels aligned and sustainable. Learner Membership & Exam Prep Support – Study tools and resources designed to help future dietitians build confidence and succeed on their registration exams.Krista brings a unique perspective as a dietitian entrepreneur—she’s built a leading membership platform for dietitians, led and scaled a growing team, and worked with major brands in the food and beverage industry.If you’re looking for practical strategies, real talk, and a supportive space to grow your business, you’re in the right place.Hit play and let’s take your dietitian business to the next level!
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