PodcastsBusinessThe VA Live Lounge

The VA Live Lounge

Lisa Tennant
The VA Live Lounge
Latest episode

37 episodes

  • The VA Live Lounge

    Episode 37 - Email Lists for VAs: Why You Need One (And What to Send)

    13/03/2026 | 40 mins.
    In this conversation, Lisa and Kirsty discuss the significance of email lists for virtual assistants, emphasizing the need for effective communication and nurturing leads. They explore the importance of segmenting email lists, creating valuable lead magnets, and maintaining consistent engagement with clients.

    The discussion also touches on leveraging AI tools for business growth and the best practices for email frequency and content. Ultimately, they encourage virtual assistants to prioritize building their mailing lists to enhance client relationships and business success.

    Takeaways
    📨 Your mailing list is a valuable asset that belongs to you.
    📨 Building connections through email can lead to client conversions.
    📨 Re-engaging past clients can open new business opportunities.
    📨 Segmenting your email list allows for targeted communication.
    📨 Creating effective lead magnets is crucial for attracting subscribers.
    📨 Nurturing leads through email sequences can build trust and rapport.
    📨 Leveraging AI tools can enhance your business offerings.
    📨 Maintaining a consistent email frequency prevents overwhelming your audience.
    📨 Content should be relevant and valuable to your specific client base.
    📨 Always evaluate and update your lead magnets and email content.

    To get free resources as a virtual assistant head to: https://morethanava.org
    To get the full CRM to start building your own mailing list head to: https://morethanava.org/crm

    Chapters

    00:00 Navigating Stress and Technology Meltdowns
    02:57 The Importance of Email Lists for Virtual Assistants
    05:53 Building Connections Through Email Communication
    08:57 Segmenting Your Audience for Effective Email Marketing
    12:00 Creating Lead Magnets to Grow Your Mailing List
    14:58 Nurturing Leads Through Email Campaigns
    17:54 Leveraging Resources for Business Growth
    22:10 Building a Valuable Mailing List
    23:37 Email Frequency and Client Engagement
    26:40 Nurturing Leads Effectively
    30:00 Creating Compelling Lead Magnets
    33:50 Leveraging AI for Business Solutions
    41:02 The Importance of Nurturing Relationships
  • The VA Live Lounge

    Episode 36 - Building a Future-Proof VA Business in an AI World

    27/02/2026 | 48 mins.
    In this conversation, Lisa and Kirsty discuss the evolving landscape of virtual assistance in an AI-driven world. They explore the balance between leveraging AI for efficiency and maintaining the essential human touch in client relationships. The discussion highlights the importance of adapting to technological changes, the value of community collaboration among virtual assistants, and the need for personalized client experiences. They emphasize that while AI can enhance productivity, it cannot replace the empathy and creativity that humans bring to their work.

    TAKEAWAYS

    🤖 AI cannot replace the human relationship aspect of business.
    🤖 The future of work will require a blend of AI and human interaction.
    🤖 Automation can significantly increase efficiency for virtual assistants.
    🤖 Continuous learning about AI is essential for staying relevant.
    🤖 Personalizing client experiences is crucial for building trust.
    🤖 Community collaboration among VAs can lead to shared knowledge and growth.
    🤖 Adapting to change is necessary for thriving in a tech-driven world.
    🤖 There is a market for services that prioritize human touch over AI.
    🤖 Productizing knowledge can create new revenue streams for VAs.
    🤖 AI can assist in streamlining processes but cannot replace human creativity.

    Chapters

    00:00 Navigating a Weird Week
    05:49 Human Touch vs. AI
    11:59 Automation and Efficiency
    17:55 Learning and Adapting to AI
    25:24 The Importance of Personal Touch in Business
    34:47 Evolving with Technology and Automation
    39:48 Creating Seamless Client Experiences
    46:36 Finding Your Niche in a Tech-Driven World

    Join the FREE More Than A VA Community" https://morethanava.org
    Get the complete CRM system with automation and AI for VAs: https://morethanava.org/crm
  • The VA Live Lounge

    Episode 35 - Is There Room for Everyone? Finding Your Place in the VA World

    20/02/2026 | 46 mins.
    In this conversation, Lisa and Kirsty discuss the evolving landscape of the Virtual Assistant (VA) industry, emphasizing the importance of finding a niche, personal branding, and leveraging technology like AI.

    They explore strategies for standing out in a crowded market, the significance of referrals and testimonials, and the need for continuous learning and adaptation. The discussion also touches on overcoming imposter syndrome and the practical steps VAs can take to secure their place in the industry. The conversation concludes with a look at future-proofing VA businesses in an AI-driven world.

    TAKEAWAYS
    There's room for everyone in the VA world, but you need to find your niche.

    ✅ Clients prefer specialists over generalists.
    ✅ Referrals and testimonials are crucial for building credibility.
    ✅ Personal branding and storytelling can significantly impact client acquisition.
    ✅ AI presents new opportunities for VAs to enhance their services.
    ✅ Consistency in messaging and social media presence is key.
    ✅ Don't undervalue your skills; charge what you're worth.
    ✅ Networking and personal outreach are essential for business growth.
    ✅ Continuous learning is vital to stay relevant in the industry.
    ✅ Overcoming imposter syndrome is necessary to see yourself as a business owner.

    Find out more about our community for virtual assistants: https://morethanava.org/

    Discover our group programmes: https://morethanava.org/upcoming-programmes

    Get a 1-hour coaching session with Lisa: https://morethanava.org/coaching

    Follow us on FB: https://www.facebook.com/groups/iammorethanava

    Follow us on Insta: https://www.instagram.com/morethanava_
  • The VA Live Lounge

    Episode 34 - New Skills VAs Should Learn in 2026

    13/02/2026 | 47 mins.
    Today we talk about the key skills that virtual assistants can learn to increase their ability to get clients and their profits!

    Find out more about our community for virtual assistants: https://morethanava.org/

    Discover our group programmes: https://morethanava.org/upcoming-programmes

    Get a 1-hour coaching session with Lisa: https://morethanava.org/coaching

    Follow us on FB: https://www.facebook.com/groups/iammorethanava

    Follow us on Insta: https://www.instagram.com/morethanava_
  • The VA Live Lounge

    Episode 33 - What to Do When a Client Pushes Your Boundaries

    09/02/2026 | 49 mins.
    Clients can overstep the boundaries but before that happens, there are often red flags! 
    Join Lisa and Kirsty inside The VA Live Lounge as we discuss what to do when a client pushes those boundaries and oversteps the mark

    Get more support inside the More Than A VA community: https://morethanava.org/

    Get the exact system to manage your virtual assistant business: https://morethanava.org/growth-essentials

    Follow us on Facebook: https://www.facebook.com/groups/iammorethanava

    Follow us on Instagram: https://www.instagram.com/morethanava_/

    Want to get started as a virtual assistant? Get the 7 Foundations For Starting Your VA Business Guide: https://link.morethanava.org/widget/form/G9Divddoab3OysgUH4ks
    Support the show

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About The VA Live Lounge

Join Lisa and Kirsty, two seasoned Virtual Assistants, as they spill the tea on all things VA life—minus the corporate jargon and boring fluff! Whether you're a newbie VA looking for guidance, a pro searching for fresh tips, or just curious about what happens behind the scenes in the world of virtual assistance, this is the place to be.Expect real talk, expert advice, and plenty of laughs as we navigate the highs, lows, and everything in between of running a successful VA business. From tech hacks to client dramas, pricing strategies to work-life balance, we’ve got you covered!Grab a coffee (or a wine—we won’t judge) and tune in to The VA Live Lounge for your weekly dose of VA wisdom with a side of fun!
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