The VA Live Lounge

In this conversation, Lisa and Kirsty discuss the evolving landscape of the Virtual Assistant (VA) industry, emphasizing the importance of finding a niche, personal branding, and leveraging technology like AI.

They explore strategies for standing out in a crowded market, the significance of referrals and testimonials, and the need for continuous learning and adaptation. The discussion also touches on overcoming imposter syndrome and the practical steps VAs can take to secure their place in the industry. The conversation concludes with a look at future-proofing VA businesses in an AI-driven world.

TAKEAWAYS
There's room for everyone in the VA world, but you need to find your niche.

✅ Clients prefer specialists over generalists.
✅ Referrals and testimonials are crucial for building credibility.
✅ Personal branding and storytelling can significantly impact client acquisition.
✅ AI presents new opportunities for VAs to enhance their services.
✅ Consistency in messaging and social media presence is key.
✅ Don't undervalue your skills; charge what you're worth.
✅ Networking and personal outreach are essential for business growth.
✅ Continuous learning is vital to stay relevant in the industry.
✅ Overcoming imposter syndrome is necessary to see yourself as a business owner.

Find out more about our community for virtual assistants: https://morethanava.org/

Discover our group programmes: https://morethanava.org/upcoming-programmes

Get a 1-hour coaching session with Lisa: https://morethanava.org/coaching

Follow us on FB: https://www.facebook.com/groups/iammorethanava

Follow us on Insta: https://www.instagram.com/morethanava_

Today we talk about the key skills that virtual assistants can learn to increase their ability to get clients and their profits!

Find out more about our community for virtual assistants: https://morethanava.org/

Discover our group programmes: https://morethanava.org/upcoming-programmes

Get a 1-hour coaching session with Lisa: https://morethanava.org/coaching

Follow us on FB: https://www.facebook.com/groups/iammorethanava

Follow us on Insta: https://www.instagram.com/morethanava_

Clients can overstep the boundaries but before that happens, there are often red flags! 
Join Lisa and Kirsty inside The VA Live Lounge as we discuss what to do when a client pushes those boundaries and oversteps the mark

Get more support inside the More Than A VA community: https://morethanava.org/

Get the exact system to manage your virtual assistant business: https://morethanava.org/growth-essentials

Follow us on Facebook: https://www.facebook.com/groups/iammorethanava

Follow us on Instagram: https://www.instagram.com/morethanava_/

Want to get started as a virtual assistant? Get the 7 Foundations For Starting Your VA Business Guide: https://link.morethanava.org/widget/form/G9Divddoab3OysgUH4ks
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In this episode, Lisa Tennant and Kirsty Moore dive into the real strategies that virtual assistants are using to stand out and win clients—even as the VA space gets more competitive every year. If you’ve ever felt like everyone’s doing the same thing, or you’re struggling to get noticed, this episode is your roadmap to what actually works right now.
Get more support inside the More Than A VA community: https://morethanava.org/
Get the exact system to manage your virtual assistant business: https://morethanava.org/growth-essentials
Follow us on Facebook: https://www.facebook.com/groups/iammorethanava
Follow us on Instagram: https://www.instagram.com/morethanava_/
Want to get started as a virtual assistant? Get the 7 Foundations For Starting Your VA Business Guide: https://link.morethanava.org/widget/form/G9Divddoab3OysgUH4ks
Support the show

The VA world isn’t what it was in 2020 — and that’s a good thing. In this episode of The VA Live Lounge, we’re talking about how the virtual assistant business model has evolved, what trends are shaping 2026, and what strategies are still going strong.
We cover:
✅ What’s out in 2026 (spoiler: hustling 24/7 and charging by the hour)
✅ What’s in right now — including productised services, AI support, and systems that sell for you
✅ The tools, boundaries, and mindsets you need to grow without burning out
✅ Our honest thoughts on where the industry is headed (and how we’re adapting)
Whether you’re just starting out or rethinking how you run your VA business, this episode is your 2026 reality check — and your permission slip to build smarter.
🎧 Tune in now and start creating a business that works for you this year.
🔗 Free resources: https://morethanava.org

📲 Follow us: @thevalivelounge
Getting started as a virtual assistant? Download our FREE 7 Foundations For Starting Your VA Business - https://link.morethanava.org/widget/form/G9Divddoab3OysgUH4ks

#TheVALiveLounge #VABusiness2026 #VirtualAssistantUK #WhatsInWhatsOut #MoreThanAVA

Support the show