Ecommerce Playbook: Numbers, Struggles & Growth

Presented by:Fulfil : https://bit.ly/3KNjCYJTaxCloud: https://bit.ly/49mKdnRChargeflow: https://bit.ly/49mKfvZYou'll learn how to...-Connect marketing actions to financial outcomes-Combine qualitative planning with quantitative modeling-Create alignment across your finance and marketing teamsGet our system: https://commonthreadco.com/pages/contact

 The holiday shipping cutoff doesn’t end the year. It flips the calendar into Q5 — the six-week window where intent spikes, CPMs collapse, and the best customer cohorts of the year are born.In this episode of the Podcast, we break down why Q5 is the Super Bowl for health & wellness brands and how operators should think about acquisition, offers, and retention heading into January.Joining the conversation:Dean Brennan, CEO of Heart & SoilDave Huffman, Co-Founder of Fifth HammerTogether, we unpack:Why Q5 is an identity-change moment and why that matters for conversionThe December 23 CPM floor and how media economics reset overnightVolume vs. efficiency: when it makes sense to scale CAC in Q5Community-led challenges vs. frictionless acquisition modelsWhy most growth comes from light buyers, not superfansHow January cohorts outperform the rest of the year in LTVThe “acquire + harvest” strategy that carries brands through all 12 monthsIf you’re a founder or marketer in supplements, health, beauty, or subscription ecommerce, this episode is your reminder that the year isn’t won in Q4 — it’s won in Q5.Show Notes:TaxCloud has you covered: https://taxcloud.com/thread/Explore the PROPHIT System: http://prophitsystem.comThe Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have

In this episode of the Podcast, Richard and Luke break down the uncomfortable truth most brands ignore: your marketing calendar not your spreadsheet—is the real driver of revenue. We walk through why forecasts consistently miss, how spending power actually shifts month to month, and the system top DTC brands use to tie marketing actions directly to revenue outcomes.You’ll learn how to:Build forecasts rooted in real marketing behaviorUse spending power and event effect models to predict revenue accuratelyDiagnose why actuals diverge from plan (and what actions to take next)Align finance and marketing so both teams finally speak the same languageIf you want predictable revenue, tighter forecasts, and a clearer view of how marketing really moves the business, this episode is your blueprint.Show Notes:TaxCloud has you covered: https://taxcloud.com/thread/Explore the PROPHIT System: http://prophitsystem.comThe Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have

In this episode, Taylor and Joy break down the real 2026 playbook for 7-figure ecommerce brands, and why copying 9-figure operators is one of the biggest mistakes you can make.Coming off BFCM, they unpack what actually happened for small brands and what it signals heading into the new year.You’ll learn:How to create “four peaks a month” using trends, cultural moments, and audience overlapsWhy forecasting is an execution system not a prediction toolHow aMER becomes your most reliable metric at the 7-figure stageThe traps that stall growth (SKU bloat, premature channel expansion, bad benchmarks)What separates the 7-figure brands that scale from the ones that don’tIf you’re aiming to reach 8 figures in 2026, this episode outlines the roadmap.Plus: How CTC’s Profit System and Global Accelerator help founders build predictable, scalable growth.Show Notes:Start your free Motion trial now at https://bit.ly/4isWjjqExplore the PROPHIT System: http://prophitsystem.comThe Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have

How do high-performing ecommerce brands turn campaigns into predictable cash flow?In this episode, we break down the exact forecasting process we use at Common Thread Collective to consistently land within 0–10% of goal across dozens of brands.Growth Strategy Manager Brian Sakansky joins Richard to unpack how CTC builds forecasts, operationalizes them, and uses daily expectations to make real-time decisions that drive revenue and contribution margin.You’ll learn:Why most forecasts fail—and how to fix yoursHow CTC turns marketing calendars into financial plansThe daily system our team uses to hit targets with confidenceHow to identify the “real” problem in your data (AOV, CAC, CVR, etc.)The contingency planning that keeps brands on track when things go sideways How smaller operators can build this same process with nothing more than a spreadsheetIf you want forecasting to be more than a spreadsheet…If you want it to actually guide your decisions…And if you want to turn campaigns into reliable cash flow…Show Notes:Start your free trial now at https://bit.ly/4isWjjqExplore the PROPHIT System: http://prophitsystem.comThe Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have