Ecommerce Playbook: Numbers, Struggles & Growth

• Why 50 Brands Trust Our $5K Global Accelerator

  What if you could get full funnel growth support, media buying, strategy, forecasting, creative direction, for just $5K/month on a month-to-month agreement?In this episode of the Podcast, Richard and Taylor break down the $5K Global Accelerator Program that’s helped over 50 seven-figure brands grow through one of the most volatile economic environments in recent memory.You’ll learn:Why this program was built specifically for $1M–$10M brandsThe systems and structure behind its outsized resultsHow CTC leverages global talent, proven frameworks, and technology to deliver enterprise-grade strategyWhy brands are staying longer, scaling faster, and spending smarterWe’re opening up 12 new spots this month—this is your chance to join the movement.Show Notes:Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc.!Get our Global Accelerator Program: https://commonthreadco.com/pages/acceleratorThe Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecommMercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Learn more about cashback.Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

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• How to Tailor Your Tariff Response: The 4-Part System

  Tariffs are here—and they’re not hitting every brand the same. In this solo episode, Taylor walks through a critical 4 part framework designed to help ecommerce founders and operators craft the right response based on their unique balance sheet realities.Whether you’re cash rich with deep inventory or strapped for both, this episode will help you determine your strategic posture: go on offense, get lean, or something in between.What’s covered:The 4 key variables shaping your response (cash, inventory, debt, velocity)How to know which type of brand you areWhat to adjust in your CAC targets and growth strategyReal examples from CTC’s private client webinarThis isn’t one-size-fits-all advice—it's an actionable strategy based on your business’s real financial position..Show Notes:Go to alialearn.com and mention our podcast on the demo, toget 30 days free and 20% off!Get our Tariff Relief Plan: http://ctctariffrelief.com/The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm

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  19:44
• Forget Stability—Chaos Is the New Normal

  If you’re waiting for things to “go back to normal” in ecommerce… stop.In this episode, Taylor and Richard break down why chaos is no longer the exception  “it’s the rule” and what that means for how you run your brand. From unpredictable macro shifts to supply chain disruptions, stability is out. Adaptability is everything.We dive into the 7 core traits of anti-fragile brands, why your inventory strategy might be your biggest risk, and how to make smart decisions in a volatile market.Whether you’re trying to maximize EBITDA or just stay alive in the current landscape, this conversation will help you plan, act, and build with uncertainty in mind.Show Notes:Go to Opensend.com/book-a-demo and start your 2-week trial for just $1.Get our Tariff Relief Plan: http://ctctariffrelief.com/The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm

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  33:05
• Tariffs, Sentiment & Spending: What the Data Says About Q2

  In this episode of the Podcast, Richard is joined by Steve Rekuc, our Director of Data, for a deep dive into what Q1 taught us — and what’s coming next.We’re breaking down the latest from our Direct to Consumer Confidence Index (DTCCI) and revealing what macroeconomic signals, consumer sentiment, and real brand performance tell us about the road ahead.Spoiler: It’s not just vibes anymore — the data shows real shifts in behavior that you need to understand.What You’ll Learn in This Episode:Why Q1 consumer sentiment hit record lowsHow shoppers are thinking (and acting) in the face of economic uncertaintyWhat our data reveals about new customer acquisition strugglesThe impact of tariffs, stock market drops, and shifting confidence on Q2 forecastsHow Facebook’s Andromeda update is influencing ad performance (hint: high CTR, low CVR)Why future and present purchase sentiment matters more than everWhat our MER based DTCCI forecast predicts for April and beyondWhether you’re a DTC founder, performance marketer, or ecommerce operator, this conversation is packed with insights to help you navigate a turbulent Q2.Show Notes:Go to https://your.omnisend.com/CTC to get 20% off your first 3 months with code CTC20.Get our Tariff Relief Plan: http://ctctariffrelief.com/Get the DTCCI: https://dtcci.co/The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm

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  20:41
• Tariffs Are Here: We’re Offering Emergency Support

  Emergency Update for Ecommerce Brands: Tariffs have arrived and they’re already impacting your bottom line. Costs are rising, margins shrinking, and uncertainty is high. But you’re not alone.In this special episode, Taylor Holiday (CEO, Common Thread Collective) breaks down the immediate impact of these tariffs and announces the CTC Tariff Relief Program—an emergency initiative designed specifically to protect your profitability, reduce your costs, and offer vital cash-flow relief.What You’ll Learn:Immediate steps to reduce your operating expenses by at least 20%Strategies for managing cash flow in uncertain timesHow to maintain growth despite sudden cost increasesDetails on the CTC Tariff Relief Program (including a special $500 guarantee)Get our Tariff Relief Plan: https://commonthreadco.com/pages/tariff-relief

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