Ecommerce Playbook: Numbers, Struggles & Growth

Most teams chase growth by adding new tools, dashboards, and AI. But real, durable growth doesn’t come from software, it comes from accountability.
In this video, Taylor breaks down why growth stalls when no one owns the outcome, how daily operating rhythms turn forecasts into action, and what it actually takes to build a system that compounds over time. You’ll see why repetition beats reinvention, how strong teams close performance gaps faster, and why confronting friction is a prerequisite for real growth.
You’ll learn:
Why tools and AI don’t create growth without clear ownership

How accountability turns forecasts into daily action

The operating rhythm behind predictable, repeatable growth

Why most growth systems break in the real world

How clarity, capacity, and accountability work together to scale

If you’re a founder, operator, or marketing leader tired of chasing the next tool, this is how real growth actually gets built.
Show Notes:
Get Dataships' free A/B test: https://www.dataships.io/demo

Explore the PROPHIT System: http://prophitsystem.com

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have

Forecasts are always wrong — what matters is how fast you respond. In this episode, we break down how top teams diagnose a miss early, tighten the signal-to-action loop, and use daily accountability to get January (and the year) back on track.

In this episode, Taylor explains why the traditional creative loop—analyzing past ads, chasing CTRs, writing briefs, and hoping for better results—isn’t just inefficient, it’s actively hurting growth.
Instead, we break down what actually works in 2026: treating creative like a supply chain, not a brainstorming exercise.
You’ll learn:
Why creative strategy is no longer about ideas or opinions

How to tie creative output directly to financial forecasts and media spend

What a “creative demand plan” looks like in practice

Why volume, velocity, and systems beat “great ads” every time

How the role of creative strategist is collapsing into growth and profit engineering

This conversation is for founders, CMOs, and operators running Meta ads at scale who are tired of guessing, reacting late, and burning money on creative that doesn’t move the business.
If you’re still asking “What should this ad say?” instead of “What does the system need to produce this month?”—this episode will change how you think about creative forever.
Show Notes:
TaxCloud has you covered: https://taxcloud.com/thread/

Explore the PROPHIT System: http://prophitsystem.com

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have

Is AppLovin actually incremental — or just another platform taking credit for demand that already exists?
In this episode, we break down 8 real AppLovin incrementality tests run across live client accounts and share what the data actually shows. No speculation. No theory. Just results.
We cover why AppLovin’s measurement is more conservative than most platforms, how its attribution model impacts reported performance, and why every test so far has come back positively incremental. From there, we move beyond the lab and into execution — sharing tactical learnings from running AppLovin at scale across multiple brands.
You’ll hear practical insights on:
How AppLovin incrementality compares to Meta, Google, and YouTube

What we’ve learned from real spend, real revenue, and real tests

Campaign structure, bidding strategies, and when to consolidate vs segment

Creative formats that are working best inside mobile game environments

Why AppLovin is emerging as a legitimate “third platform” in the paid media stack

What Black Friday & Cyber Monday revealed about AppLovin’s scaling potential

If you’re an e-commerce operator trying to decide whether AppLovin deserves real budget — or just a test — this episode will help you make that call with confidence.
Show Notes:
TaxCloud has you covered: https://taxcloud.com/thread/

Explore the PROPHIT System: http://prophitsystem.com

The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have

Most brands are chasing “perfect attribution.”
That’s the wrong goal.
In this episode of the Podcast, Tony sits down with Steve to break down what marketing measurement is actually for — and why accuracy with a capital-T isn’t just impossible, it’s counterproductive.
Using the “Royal Cubit” metaphor, they explain why the purpose of measurement isn’t to find universal truth, but to create a shared reality that allows teams to make confident decisions at speed. From contribution margin at the business level to ROAS targets inside ad accounts, this episode walks through how CTC connects the entire measurement stack into a single operating system.
They cover:
Why platform numbers will never match — and why that’s okay

How MMM and incrementality work together (not against each other)

The hidden cost of chasing attribution precision

How to prioritize incrementality tests that actually move revenue

Why shared metrics matter more than “correct” ones

What better measurement unlocks for upper-funnel and channel expansion in 2026

If you’re responsible for budget allocation, performance efficiency, or explaining results to a CFO, this episode reframes how measurement should work — and what actually matters when the goal is contribution margin, not dashboard perfection.
Show Notes:
Head to https://www.dash.fi/
Or book a call with our Head of Sales here: https://calendly.com/d/ct8f-w59-824/dashfi-x-common-thread-collective-intro
Explore the PROPHIT System: http://prophitsystem.com
The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have