Ecommerce Playbook: Numbers, Struggles & Growth

2026 won’t be an evolution of commerce—it will be a reset.In this episode, Taylor and Richard unpack 26 predictions that will reshape commerce in 2026, exploring how AI becomes the foundational layer for shopping, work, creative, media buying, and decision-making itself.This isn’t about tools or tactics. It’s about what happens when machines stop assisting humans—and start replacing human judgment entirely.You’ll hear why:AI isn’t driving traffic to stores—it is the storeCreative strategy, brand standards, and human bias are becoming liabilitiesAutopilot decision systems will outperform human-led teamsMedia buying, inventory, pricing, and PDPs won’t need approval anymoreCommerce is collapsing into a single, intelligent, universal feedIf you’re still planning 2026 with last year’s assumptions, this conversation will challenge everything—from how much content you should produce to whether your website even matters.This episode isn’t prediction-as-content.It’s a warning—and a roadmap.Show Notes:Read the 26 Predictions That Will RESHAPE Commerce In 2026: https://commonthreadco.com/blogs/coachs-corner/26-predictions-ecommerce-2026TaxCloud has you covered: https://taxcloud.com/thread/Explore the PROPHIT System: http://prophitsystem.comThe Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have

Meta’s Andromeda algorithm didn’t just tweak performance it rewired how ads are delivered, scaled, and rewarded.In this episode of the Podcast, we break down insights from 53,000 ads, 147 brands, and $14.5M in BFCM spend to show how Meta now evaluates creative, bidding strategies, and content formats in a post-auction, AI-driven system.You’ll learn:Why creative volume exploded — and why it’s now required to scaleHow different bid strategies attract fundamentally different customersWhy video absorbs spend more efficiently than static adsWhat makes UGC ads more likely to become high-spend winnersHow promo vs evergreen ads actually perform under AndromedaThis isn’t theory or platform guidance — it’s real performance data from Cyber Five, unpacked to help brands understand what Meta rewards now and how to adapt heading into 2026.If you’re scaling paid media and trying to keep up with Meta’s shift from auctions to content delivery, this episode breaks down what changed — and what to do next.Show Notes:TaxCloud has you covered: https://taxcloud.com/thread/Explore the PROPHIT System: http://prophitsystem.comThe Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have

Presented by:Fulfil : https://bit.ly/3KNjCYJTaxCloud: https://bit.ly/49mKdnRChargeflow: https://bit.ly/49mKfvZYou'll learn how to...-Connect marketing actions to financial outcomes-Combine qualitative planning with quantitative modeling-Create alignment across your finance and marketing teamsGet our system: https://commonthreadco.com/pages/contact

 The holiday shipping cutoff doesn’t end the year. It flips the calendar into Q5 — the six-week window where intent spikes, CPMs collapse, and the best customer cohorts of the year are born.In this episode of the Podcast, we break down why Q5 is the Super Bowl for health & wellness brands and how operators should think about acquisition, offers, and retention heading into January.Joining the conversation:Dean Brennan, CEO of Heart & SoilDave Huffman, Co-Founder of Fifth HammerTogether, we unpack:Why Q5 is an identity-change moment and why that matters for conversionThe December 23 CPM floor and how media economics reset overnightVolume vs. efficiency: when it makes sense to scale CAC in Q5Community-led challenges vs. frictionless acquisition modelsWhy most growth comes from light buyers, not superfansHow January cohorts outperform the rest of the year in LTVThe “acquire + harvest” strategy that carries brands through all 12 monthsIf you’re a founder or marketer in supplements, health, beauty, or subscription ecommerce, this episode is your reminder that the year isn’t won in Q4 — it’s won in Q5.Show Notes:TaxCloud has you covered: https://taxcloud.com/thread/Explore the PROPHIT System: http://prophitsystem.comThe Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have

In this episode of the Podcast, Richard and Luke break down the uncomfortable truth most brands ignore: your marketing calendar not your spreadsheet—is the real driver of revenue. We walk through why forecasts consistently miss, how spending power actually shifts month to month, and the system top DTC brands use to tie marketing actions directly to revenue outcomes.You’ll learn how to:Build forecasts rooted in real marketing behaviorUse spending power and event effect models to predict revenue accuratelyDiagnose why actuals diverge from plan (and what actions to take next)Align finance and marketing so both teams finally speak the same languageIf you want predictable revenue, tighter forecasts, and a clearer view of how marketing really moves the business, this episode is your blueprint.Show Notes:TaxCloud has you covered: https://taxcloud.com/thread/Explore the PROPHIT System: http://prophitsystem.comThe Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have