165: Visibility Gets Them In… Retention Keeps the Money Flowing
If you’re hustling for new clients but still not seeing the steady revenue growth you expected… this episode is your wake-up call. Because visibility brings people in, but retention is what keeps your business growing, profitable, and stable.This week, we’re digging into the most underrated marketing strategy in the salon industry: client retention.Not vibes. Not the algorithm. Not more posts.Retention.Inside the episode, we break down:Why retention is marketing (and why most owners treat it like a separate thing)The real reason your marketing isn’t compoundingThe quiet ways salons lose clients without realizing itThe 5 essential touch points every salon needs to keep clients coming backHow to create a client journey that builds loyalty, not leaksIf you want your salon to grow without constantly refilling the bucket, retention has to be part of your ecosystem. This episode shows you exactly how to make that happen.Want the systems that make retention automatic? Join The Monday ClubInside The Monday Club, you get the tools, templates, and support to create consistent client experiences, better retention, stronger team communication, and systems that actually work. https://www.lexilomax.com/monday-clubStart with the Salon Visibility MasterclassLearn how to set up your Google strategy, client journey, and visibility systems in 90 minutes.https://www.salonmindsmastermind.com/salon-visibilityMoving Meditations:Episode 50: https://open.spotify.com/episode/0DnKPTYLKBEgVapWUidi8r Episode 67: https://open.spotify.com/episode/2pOWMVjdKzZqBwAuVGqm5L Episode 33: https://open.spotify.com/episode/1BhA9m56jAfEXfeSgDZHRu
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164: Lead Like a CEO, Not a Firefighter
If you feel like you’re constantly putting out fires, micromanaging your team, or unable to take a real vacation without your phone blowing up, you don’t have a team problem; you have a systems problem.This week, we’re talking about what it means to lead your salon through systems, not just personality or vibes. Because leadership isn’t about being everyone’s best friend, it’s about building a business that runs smoothly even when you’re not there.Inside this episode:What systemized leadership actually looks like in a salonHow to know if you’re leading by personality (and why that’s a problem)How to build structure so your team knows what to do without askingThe one mindset shift that separates reactive owners from confident leadersIf you want your salon to keep running (and growing) while you live your life, this one’s for you.Join The Monday Club for the tools, templates, and systems to turn your leadership from reactive to repeatable: https://www.lexilomax.com/monday-clubStart with the Salon Visibility Masterclass to make sure your salon is seen, trusted, and bookable, even when you’re off the floor: https://www.salonmindsmastermind.com/salon-visibility
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163: Real Visibility, Real Results
Let’s be real, if your marketing plan is “just post more,” that’s not a plan… it’s a panic button.This week, we’re diving into what actually makes your salon marketing work without burning you out. Because being fully booked doesn’t always mean your marketing is effective, it just means you’re maxed out.Inside this episode:The truth about social media (and why it’s not your whole strategy)The 3 systems that keep your salon visible, even when you’re off the floorWhy your business listings, reviews, and emails matter more than the algorithmHow to create marketing that compounds instead of collapsing every monthYour marketing shouldn’t feel like chaos, it should feel like clarity.Ready to fix the backend and finally have consistent marketing that works?Join The Monday Club for weekly coaching, systems, and support: https://www.lexilomax.com/monday-clubStart with the Salon Visibility Masterclass — learn how to get found (without spending all day online): https://www.salonmindsmastermind.com/salon-visibility
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162: It’s Time to Diversify Your Salon Strategy
Turns out the piggy bank is canceled, and it’s got everything to do with your beauty business.In this episode, we’re talking about what “diversifying” really looks like for salon owners: your time, your energy, your focus, and your marketing. Because if everything you’re doing lives in one bucket, you’re not building a business... you’re building burnout.Inside this episode:Why going all-in on one thing (social, staff, or behind the chair) keeps you stuckHow to diversify your energy and systems for sustainable growthWhat the “piggy bank” mindset is costing your businessA look inside The Salon Owner Playbook, now exclusively inside The Monday ClubIf you’re ready to grow like a CEO and not a stylist stuck in survival mode, this one’s for you.👀 Need more people to find you first? Get my Salon Visibility Masterclass and make sure your business can actually be seen: https://www.salonmindsmastermind.com/salon-visibility 🎧 Join The Monday Club and get access to The Salon Owner Playbook and real-time coaching:https://www.lexilomax.com/monday-club
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161: Boundaries Are the New Business Plan
If you’re tired, resentful, or running your business on fumes, it’s probably not your team; it’s your boundaries. This episode is your reality check on what leadership really looks like inside a salon that thrives without burning you out.Inside this episode:The real reason you’re exhausted (and it’s not your clients)How to build boundaries that actually protect your time and energyWhy your core values are the foundation of great leadershipSimple ways to turn your “rules” into freedom and peaceIt’s time to stop people-pleasing and start leading with structure, systems, and clarity.Want to create a salon that runs smoothly without you losing sleep? Grab my Salon Visibility Masterclass:https://www.salonmindsmastermind.com/salon-visibilityReady for weekly coaching, systems, and a community that gets it? Join The Monday Club:https://www.lexilomax.com/monday-club
About 10 Minute Beauty Business Podcast with Lexi Lomax
Grow your salon to 7 figures with the ‘10 Minute Beauty Business Podcast.’ Join Lexi for quick, actionable tips tailored for ambitious salon owners. Learn proven strategies to boost revenue, streamline operations, and achieve your business goals. Packed with insider secrets from beauty industry leaders, this podcast is your go-to guide for simple, effective steps to scale your beauty business. No fluff, just results. Start transforming your salon today—10 minutes at a time!
Ireland