Talking AI

In this episode, Matt speaks with Thibault Imbert, Chief Product Officer and Growth Officer at The Brief, about the transformative impact of AI on marketing workflows.They discuss 'vibe marketing' and how to turn disjointed AI-generated content into cohesive, repeatable marketing workflows.Thibault shares insights from his tenure at Adobe and GitHub, highlighting the challenges and potentials of AI in marketing.They explore the evolution and current capabilities of AI models in text, image, and video generation, and the emerging trend of 'vibe coding.'The discussion also covers practical AI applications for marketers and the future of creative workflows.--Key Moments:00:40 Defining Vibe Marketing01:11 The Evolution of AI in Marketing02:21 Challenges in AI-Driven Design03:21 The Power of Vibe Marketing06:09 Blurring Lines Between Roles07:07 The GitHub Copilot Revolution09:47 Building Cohesive AI Workflows11:43 Demo: AI-Powered Marketing Tools16:44 Ensuring Brand Consistency with AI19:30 The Evolution of Mobile Development21:15 The Rise of Generative AI in Marketing23:44 The Future of AI in Product Development27:41 AI's Impact on Marketing Workflows30:42 The Changing Role of Marketers with AI33:51 Personal Insights and Future of AI--Key Links:The BriefConnect with Thibault on LinkedInMentioned in this episode:AI Opportunity FinderFeeling overwhelmed by all the AI noise out there? The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point. In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action. 👉 Try it now at https://hatchworks.com/ai-opportunity-finder/

In this episode, we explore the frontiers of multimodal AI with Richard Whitcomb, CTO of Osmo, a company pioneering AI technology that understands and generates scents.Richard, a former engineer at Twitter, Spotify, and Nvidia, delves into the intricacies of teaching machines to smell, explaining the challenges and breakthroughs in digitizing smell and chemical sensing.From designing personalized fragrances and mosquito repellents to detecting counterfeit items and diseases, Osmo's advancements promise a fascinating future where AI seamlessly integrates with our physical and chemical world.The discussion also highlights potential applications in robotics, health, and daily life, envisioning a platform where sensors can identify and recreate smells easily.--Key Moments:00:56 The Journey to Digitizing Smell03:15 Challenges in Teaching AI to Smell06:13 Generative AI and Fragrance Creation08:34 Osmo Studio: Custom Fragrance Creation12:34 Beyond Fragrances: Mosquito Repellent and More16:17 Counterfeit Detection Using Scent18:49 Future Applications and Vision--Key Links:OsmoConnect with Richard on LinkedInMentioned in this episode:AI Opportunity FinderFeeling overwhelmed by all the AI noise out there? The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point. In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action. 👉 Try it now at https://hatchworks.com/ai-opportunity-finder/

In this episode, Jake Sloan, VP of Global Insurance at Appian, discusses the transformative potential of agentic AI in the insurance industry.Sloan elaborates on how Appian is modernizing processes like underwriting and claims management through domain-specific AI solutions.He highlights the pitfalls of general AI models, the importance of contextual AI, and the significance of integrating AI into existing workflows.Sloan also touches on the cultural and operational changes required for effective AI adoption and the future of hyper-personalized insurance products.Practical insights into the use of AI in insurance processes are provided, along with Appian's ongoing innovations and partnerships aimed at driving industry change.--Key Moments:01:08 The Evolution of Process Automation02:23 Challenges and Opportunities in AI for Insurance03:51 Integrating AI into Existing Systems04:33 Addressing AI Hallucinations and Risk05:41 Purpose-Built AI Solutions09:36 AI Adoption and Change Management30:25 Future of Insurance with AI--Key Links:AppianConnect with Jake on LinkedInMentioned in this episode:AI Opportunity FinderFeeling overwhelmed by all the AI noise out there? The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point. In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action. 👉 Try it now at https://hatchworks.com/ai-opportunity-finder/

In this episode of Talking AI, Seth Besmertnik, CEO of Conductor, discusses the profound impact of AI on search behavior and SEO.As search engines like Google and AI platforms like OpenAI transform how users discover information, the traditional rules of SEO are being rewritten.Besmertnik details how AI is becoming the new front door to the internet, emphasizing the need for brands to be present in AI-generated answers to maintain visibility. He explains that companies must now create exponentially more nuanced content to stay competitive. The conversation explores topics such as the importance of understanding AI's role in customer journeys, the emergence of new optimization terms like AEO and GEO, and the significance of using AI tools to enhance content creation processes.The episode offers a deep dive into how businesses can adapt to these changes, maintain their relevance, and excel in an AI-driven digital landscape.--Key Moments:01:24 The Evolution of Information Discovery03:15 The Role of AI in Modern Search04:44 The Future of Content Strategy08:12 Personal Experiences with Google and AI10:37 Emerging Terms and Concepts in AI and SEO12:33 Conductor's Comprehensive Approach to AI Visibility16:25 Challenges and Opportunities in AI-Driven Search19:04 Communicating with AI: Short-Term and Long-Term Strategies20:03 AI Bots and Content Quality20:35 Effective Content for AI: FAQs and Structured Data21:29 Personalizing Content for Different Personas22:38 Leveraging AI for Content Creation and Analysis26:04 Scaling High-Quality Content with AI26:42 The Future of AI in Content Creation30:06 Conductor's Vision and Roadmap34:28 AI in Engineering and Product Development--Key Links:ConductorConnect with Seth on LinkedInMentioned in this episode:AI Opportunity FinderFeeling overwhelmed by all the AI noise out there? The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point. In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action. 👉 Try it now at https://hatchworks.com/ai-opportunity-finder/

In this episode of Talking AI, Matt Paige speaks with Olga Beregovaya, VP of AI at Smartling, about the complexities and challenges of deploying AI-powered translation systems at scale.Olga provides an overview of Smartling's platform, which leverages fully automated and human-in-the-loop translation solutions, and discusses the evaluation framework they use for selecting suitable language models.The conversation delves into the evolution of language processing from rule-based systems to transformer models, the impact of generative AI like ChatGPT on daily workflows, and the intricacies of translating diverse languages.They also explore the potential for a universal language and the importance of adaptability in AI deployment within enterprises.--Key Moments:02:39 Daily Life of a VP of AI04:04 Navigating the AI Landscape04:55 Model Evaluation Framework at Smartling08:50 Evolution of AI in Language Processing15:38 Challenges in Language Translation21:38 Enterprise Scale AI Solutions28:52 Future of Language and AI--Key Links:SmartlingConnect with OIga on LinkedInMentioned in this episode:AI Opportunity FinderFeeling overwhelmed by all the AI noise out there? The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point. In less than 5 minutes, you’ll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action. 👉 Try it now at https://hatchworks.com/ai-opportunity-finder/