Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build ...
The Unexpected Thing That Will Get You More Clients
There's this myth out there that if you want to get more therapy clients, you have to do more work…right?Maybe you think you need to post more on Instagram, or write more blogs. Maybe you believe running more ads or attending more networking events will lead you to more clients. For most of us, this list goes on and ON!But…what if I told you there was something unexpected you could do, that would actually make it EASIER to get clients? And...you would be working LESS, not more!In this episode, I cover: How the psychology of pricing comes into playEffective marketing strategies for high-ticket clientsSetting up a funnel for potential clients to go throughConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Follow Hayden on Instagram @lowtideplaytherapistThis episode is sponsored by Alma, the financially rewarding way to go in-networkThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:PPA is 47% OFF until 2/13! Sign up here!
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17:34
How She Filled Her Caseload in 4 Months with Maria Reiter
I’m excited to welcome Maria Reiter onto the podcast today! Maria Reiter is a licensed therapist based in Wisconsin. She supports Gen Z and millennial women struggling with anxiety, trauma, perfectionism, and people pleasing tendencies. As a fellow anxious Gen Z anxious human, Maria can relate to many of the issues her clients are experiencing. She takes a collaborative and empathetic approach, tailored to each client’s specific needs. Maria has already made some incredible shifts in her career in a short time! She went from working in a hospital setting, to a group practice, and eventually, starting her own private practice in May 2024. Maria and I connected in August 2023 when she joined PPA. She was ready to start showing up on Instagram, but was unclear on her niche, and who she wanted to serve.Fast forward a few months - Maria has FILLED her caseload with ideal clients. She’s charging $175+/session, and consistently hitting $10k months. The best part of all…her work-life balance is better than EVER!In this episode, we cover: Maria’s journey from a corporate, hospital job to starting her own private practiceMaria’s experience going into private practice and seeing clients independentlyHow Maria has filled her caseload with ideal clientsStarting from scratch & growing your audience on InstagramThe worthwhile piece of networking + putting yourself out therePrioritizing work-life balanceMindset shifts Maria has worked through since starting her private practiceAdvice for therapists wanting to leave their job and go into private practiceConnect with Maria:Follow on Instagram @mentalhealthbymariaCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching Waitlist
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39:17
How to Get Therapy Clients With $0 to Spend on Marketing
How unusual is it that therapists can start their business with virtually NO startup costs?When you stop and think about it…it’s actually pretty cool!Starting part-time with your private practice is very doable with virtual therapy. As therapists, we can start with very little risk or financial investment. But...we can make an INCREDIBLE income for ourselves and our families! Even if you’re brand new and have $0 to put into your private practice upfront, it’s totally possible to still get clients. I have three proven strategies to help you do just that! In this episode, I cover: Why you really need to niche down & be specific with who you’re helpingCreating a standout profile with Psychology Today to use as your websiteGetting on Instagram + using it as a networking toolAccepting insurance panels with AlmaThe importance of re-investing back into your businessConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:To get a free 6-month trial of Psychology Today email me at [email protected] episode is sponsored by Alma, the financially rewarding way to go in-networkThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:Sign up for the FREE LIVE Training on February 3rd!
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22:24
How I Made $1,000,000 in 2024
I can’t believe I’m recording this episode but..I’ve *officially* had my first 7 figure-year in business!Yep, you read that right - 2024 was a 7 figure-year for me in terms of revenue. Honestly...it’s WILD to think about!Like...that is an insane amount of money. I am SO freaking proud!!!I never thought something like this was possible when I was just starting my Instagram page and private practice four years ago. I’m excited to do a deep dive into exactly HOW I made $1,000,000 in 2024. Of course, there wasn’t one *magical* thing that made this goal a reality. So...let’s get into it!In this episode, I cover: My income breakdownMy expenses + how this compared to my 1st year in private practiceWhat travel and time off looked like for meValuable lessons I learned this yearWhy you need to show TF up for the business you already haveConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:PPA is 47% OFF until 2/13! Sign up here!
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44:10
Stop Worrying About These 10 things on Instagram (and what to focus on instead)
To kick off the new year, I wanted to share 10 things I want you to stop worrying about on Instagram.I get sooo many questions about these topics, and frankly, they are NOT important. They’re not things that are going to ‘move the needle’, and really grow your Instagram page like I know you want to. It’s time to leave this stuff behind in 2024. Instead, let’s focus on what IS going to bring you bigger and better results!In this episode, I cover: The timing of your Instagram postsGetting stuck on creating the ‘perfect’ pieces of contentUsing hashtags in your postsCreating reel cover photosMeaningless engagement on Instagram vs. building an actual community thereWhat really matters when it comes to your background for photos & videosShowing MORE of you & your face on InstagramTalking more in your reels so people get to hear your voiceLetting go of your fear of saying the ‘wrong’ thing Connect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:PPA is 47% OFF until 2/13! Sign up here!
Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?”
You’re in the right place.
Welcome to the Business of Therapy Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included. You’ll hear actionable advice for filling your caseload, best practices for growing on Instagram, and so much more.
I’m your host, Kelly McKenna. I left burnout and nonprofit work behind to start my own private practice and ended up earning $250,000 my very first year. On this podcast we’re diving deep into the strategies that have worked for me and the thousands of therapists I’ve helped. Together we’ll navigate burn out, master your money mindset and boundaries, learn how to fill your caseload with Instagram, and more!
I’m a licensed therapist with my MBA, but you don’t have to go to business school to build a successful practice. I’ve helped many of your favorite Instagram therapists, who started just like you, grow private practices they truly LOVE. I want you to be my next success story!
Make sure to hit follow/subscribe so you never miss an episode!
Ireland