Business Of Therapy

If you’ve ever had a launch not go the way you planned, this episode is for you.
Created in 2021, the Private Practice Academy Bundle (PPA) is my signature program. It’s helped 900+ therapists start and scale their private practices, which is pretty incredible! I typically put it on sale a few times a year. These flash sales bring in around 30 enrollments at $997 (it’s normally priced at $1497).
This time, though? I set a lofty goal of 50. After the initial 3-day flash, I had 21. Unfortunately, that was only 42% of my goal, and nowhere near where I wanted to be. Instead of spiraling, I looked at the data. I want to share allll the nitty-gritty details with you here!
In today's episode, I'm diving into a BTS of how I turned around my FLOPPED launch.
In this episode, I cover:
What went into the 3-day PPA flash sale
The initial results + red flags happening mid-launch
How I used the data to diagnose the REAL problem instead of spiraling
Why I added a 24-hour extension + led with transparency
Strategic pivots I made + turnaround results
The biggest lesson I learned from this launch
Why knowing your numbers is essential if you want to scale like a CEO

Connect with Kelly:
Follow on Instagram @businessoftherapy and @sitwithkelly
Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!
Resources & Links:
This episode is sponsored by Alma, the financially rewarding way to go in-network
I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
Private Practice Academy Bundle (PPA)
Reels Membership
Business Coaching Waitlist
Free training
Caption Guide

Mentioned in this episode:
FREE Training: How to Market & Grow Your Private Practice on Instagram

Five years ago, I was scared to leave my stable job and go on my honeymoon. I NEVER would have believed I could earn $854,316 in one year, but here we are!
One of my proudest moments of 2025? Fully funding my 16-week maternity leave so I could step away and really soak in time with my new baby.
Not only did I take a long maternity leave, but I stopped 1:1 work MONTHS before my due date. And guess what? My business still THRIVED!
In today's episode, I'm talking about how I earned $854,316 in 2025.
In this episode, I cover:
How I earned $854,316 in 2025 + the exact revenue streams behind it
What’s scalable vs. time-based in my business model
How I earned $186k while fully off during a 16-week maternity leave
My 2025 expenses & profit margin + why I intentionally invested more this year
Comparing year one in business to 2025 + what REAL scaling looks like
How I structured work-life balance + travel & time off from the beginning
Key lessons learned in 2025
How mentorship & outsourcing have helped to accelerate my growth

Connect with Kelly:
Follow on Instagram @businessoftherapy and @sitwithkelly
Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!
Resources & Links:
This episode is sponsored by Alma, the financially rewarding way to go in-network
I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
Private Practice Academy Bundle (PPA)
Reels Membership
Business Coaching Waitlist
Free training
Caption Guide

Mentioned in this episode:
FREE Training: How to Market & Grow Your Private Practice on Instagram

Let’s clear something up right now: hyper-niching is NOT dead. In fact, there has never been a better time to get crystal clear on who you serve!
If you want private-pay clients, you HAVE to niche down - period. People don’t pay $200-$250+ per session for a “general therapist.” They pay for someone who deeply understands them.
If you’re speaking to everyone, you’re speaking to no one. It will always feel like you’re paddling upstream if you’re not niched with your messaging!
In today's episode, I'm diving into hyper-niching and why it’s not “dead” in 2026.
In this episode, I cover:
Why hyper-niching is more important than ever for private-pay therapists
How a clear niche attracts dream clients + major opportunities
How to show your full personality without confusing your audience
What being “too-niched” looks like + how to refine your messaging without being robotic

Connect with Kelly:
Follow on Instagram @businessoftherapy and @sitwithkelly
Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!
Resources & Links:
Reel Example #1
Reel Example #2
This episode is sponsored by Alma, the financially rewarding way to go in-network
I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
Private Practice Academy Bundle (PPA)
Reels Membership
Business Coaching Waitlist
Free training
Caption Guide

Mentioned in this episode:
FREE Training: How to Market & Grow Your Private Practice on Instagram

As of today, I’m 81 episodes into podcasting! I wanted to pull back the curtain on what this journey has actually looked like.
Since launching in August 2024, the podcast has reached over 61k downloads and generated $82,500 directly tied to the show. Pretty freaking cool!!
Beyond the numbers, though? It has deepened trust with my audience, sparked meaningful conversations, and supported consistent enrollment in my offers, like Reels Membership and PPA.
Podcasting has been powerful, but only because it was started at the RIGHT time.
In today's episode, I'm talking about how, when, & why to start a podcast.
In this episode, I cover:
Why I decided to start a podcast + why the timing mattered
How sponsorships factor into podcasting
The actual steps to starting a podcast
The honest pros & cons of podcasting + how it’s looked in my own life

Connect with Kelly:
Follow on Instagram @businessoftherapy and @sitwithkelly
Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!
Resources & Links:
This episode is sponsored by Alma, the financially rewarding way to go in-network
I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
Private Practice Academy Bundle (PPA)
Reels Membership
Business Coaching Waitlist
Free training
Caption Guide

Mentioned in this episode:
FREE Training: How to Market & Grow Your Private Practice on Instagram

I’m excited to welcome Licensed Clinical Social Worker Caitlin Silverstein to the podcast!
Caitlin, who specializes in women’s mental health, went from earning $45/session with an insurance-based group practice to now charging up to $250/session!
She’s created a thriving 6-figure practice while only seeing 15-18 clients every week.
The best part? She didn’t blow up her caseload or completely burn out to do so!
In today’s episode, we’re diving into how she rebuilt her caseload and confidence by going private pay.
In this episode, we cover:
Caitlin’s transition from insurance-based group practice to sustainable private pay
What the early stages of building her own private practice really looked like
How most of her clients chose to come with her + how she navigated that transition
How joining Reels Membership and PPA gave her structure + confidence
What going off insurance actually required
How intentional Instagram marketing (not going viral) worked for Caitlin
Why niching her messaging helped Caitlin attract the right clients
What her practice, income, and work-life balance look like now

Connect with Caitlin:
Follow on Instagram @motherhoodunrocked
Follow on TikTok
Check out her website

Connect with Kelly:
Follow on Instagram @businessoftherapy and @sitwithkelly
Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!
Resources & Links:
This episode is sponsored by Alma, the financially rewarding way to go in-network
I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
Private Practice Academy Bundle (PPA)
Reels Membership
Business Coaching Waitlist
Free training
Caption Guide

Mentioned in this episode:
FREE Training: How to Market & Grow Your Private Practice on Instagram