Coaching Culture with Ben Herring

Coaching hasn’t gotten softer, it’s gotten more human. We’re seeing it in sport, in business, and in everyday workplace leadership: the old model where players and employees simply adapt to the coach does not hold up the way it used to. So we share the framework we teach in our Coaching Culture workshops and keynotes, built for modern coaching, modern teams, and modern expectations.

We walk through the Three Bs of modern coaching: Build, Bring, Become. First, we build the environment and team culture before we obsess over tactics, drills, and technique. Using a classroom analogy, we explain why the “content” is often the same everywhere, yet the best leaders create conditions where people learn faster, feel safer, and perform better. Then we shift to bringing out the best in people, including practical tools you can use immediately: win the first 30 seconds with real connection, use a five-to-one ratio of positive reinforcement to constructive feedback, and catch people doing things right, then recognize it publicly.

Finally, we dig into becoming a better coach and leader through reflective practice. We challenge the idea that experience automatically equals development, talk about why teams mirror the leader, and share simple methods like recording yourself and asking three quick questions after each session: what worked, what didn’t, and what you’ll do differently next time. If you care about modern coaching, leadership development, team culture, employee engagement, or high-performance environments, this one is packed with actionable takeaways. Subscribe, share it with a coach or manager, and leave a review with the one “B” you’re working on right now.
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A coach can win games and still lose the room. Sean Skehan joins us to get brutally honest about what actually holds a rugby program together when pressure hits, emotions run high, and real life at home is waiting after the final whistle. We start with parenting and identity, because becoming a dad forces Sean to rethink anxiety, post-loss frustration, and the discipline of being fully present, lessons that transfer straight into leadership and coaching culture.

From there, we dig into the nuts and bolts of team culture in schoolboy rugby at Terranure College and across Leinster Schools. Sean defines culture as the daily reality of an environment, then explains why the best programs run on a few clear trademarks instead of a bloated playbook. For Terranure, it’s fight, flare, and community. We unpack how those ideas show up in training design, gym standards, review habits, and what Sean calls emotional defense, where defending becomes an act of love for teammates, supporters, and the institution itself.

We also get practical about performance and development: success intentions that go beyond win-loss, mission control versus command control, and how to hand ownership to players through scenario training and player-led review. Sean finishes with a hot take that sparks debate: why a knockout cup format can be great for long-term player development because it raises preparation standards and creates transferable high-wire pressure.

If you care about rugby coaching, leadership, team culture, or building a youth sports program that lasts, this one is packed with tools you can use today. Subscribe, share it with a coach or parent, and leave a review with your biggest takeaway.
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An American-developed rugby coach taking a professional job overseas is rare, and Brendan O’Meara knows exactly why. His path runs through years of volunteering, uncomfortable learning curves, and the kind of persistence that doesn’t look dramatic from the outside. Now he’s heading to Japan rugby with the NEC Green Rockets, and we get specific about what it actually took to earn that step and what it will demand next. 

We unpack the “self-made coach” reality in American rugby and why expanding your environment can matter more than waiting for a perfect pathway. Brendan shares how he handled imposter syndrome by “making up the reps,” how real relationships open doors, and why effort only counts when it turns into better coaching habits. We also get into the modern coaching craft: tight training time blocks, load management constraints, video analysis and film review, and the brutal but freeing discipline of turning too much information into a few clear messages your players can execute. 

From there, we go deeper on leadership and coaching culture. We talk people over rugby, winning the room without trying to “prove” you’re smart, and how vulnerability inside a coaching staff creates trust, honesty, and better collaboration. To close, Brendan challenges the lazy narrative that structure kills creativity and explains why detail can be the platform for great attacking rugby when the balance is right. 

If you coach rugby, lead teams, or want a real-world blueprint for growth, hit play, then subscribe, share this with a coach who needs it, and leave a review. What’s one change you’ll make to your coaching this week?
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Most youth sports are built to sort kids into winners and losers. Jason Zemke built the Charlotte Cardinals to keep kids playing.

We’re joined by Jason from Charlotte, North Carolina, the head coach behind one of the fastest-growing youth rugby programs in the United States. The Cardinals exploded from a brand-new club into a national powerhouse, but the real story is how they did it: treating rugby as a community first, a development pathway second, and a scoreboard a distant third. We dig into what “stewarding the game” looks like in a developing rugby nation, including the bold move of mixing jerseys at halftime to prevent 100-point blowouts that drive families away.

We also get practical about culture and coaching: why the third half matters, how the Cardinals police sideline behavior, and why “don’t be a dick” is more than a joke, it’s an operating system. Jason shares how standards create winning without chasing winning, how simplifying structures builds confidence, and how outreach and scholarships remove barriers so any kid can belong.

If you care about coaching culture, youth rugby, leadership, and growing the game in the US, this one’s packed with ideas you can steal. Subscribe, share this with a coach who needs it, and leave a review with your biggest takeaway.
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My dad is about to turn 80, and it’s made me think hard about the quiet stuff we pick up from our parents: the phrases, the reflexes, the way we decide what’s “possible.” Some of that inheritance is gold. Some of it needs to be left behind. I share three lessons he gave me that still shape how I coach, how I lead, and how I try to build a life that actually fits. 

First, we dig into a line that still stops me in my tracks: take the bits of me you like and ditch the rest. It’s a reminder that your upbringing is a default pattern, not a destiny and that real agency starts when you decide what you’ll keep. We connect that to leadership development and coaching, where the goal isn’t creating clones, but giving people room to build their own “Lego tower” of skills, habits, and beliefs. 

Then we tackle the “T” in can’t. I talk through how one small language shift from “I can’t” to “I haven’t learned yet” changes everything, from public speaking and confidence to leading teams, having hard conversations, and learning the craft of leadership. Finally, we zoom out to purpose and time: don’t let society write your timetable. If you won the lottery tomorrow, what would you do and would it look anything like your current life? 

If this resonates, subscribe, share it with someone you lead or coach, and leave a review with the lesson you’re choosing to inherit.
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