Coaching Culture with Ben Herring

Rugby can fill a stadium. Culture can shape a life. We sit down with Sean Erasmus, head coach at Paul Boys High School, to unpack what it takes to build a values-led rugby program inside one of the most tradition-heavy environments in the world. His core idea is simple and demanding: culture is a living thing, and if we do not feed it and prune it every day, it drifts into something we never intended.

We get specific about what that looks like with schoolboys who face modern pressure that previous generations never had to carry: social media commentary, public hype, agents, contracts, and criticism that follows them home. Sean explains why banning phones is fantasy, how to talk about Instagram and TikTok head-on, and how to keep a teenager’s identity from swinging with every compliment or pile-on. He also makes the case for vulnerability in leadership: when we are willing to be real in front of the boys, they learn they can be real with us.

Then we zoom out to the system side of coaching culture and rugby leadership: how you scale consistent standards across dozens of teams, how you “coach the coaches,” and why you should match coaching styles to each age group’s needs. We also tackle the hardest stakeholder question in schoolboy rugby: parents. Sean shares a clear framework for respectful conversations, honest selection feedback, and boundaries that protect families on both sides.

If you care about team culture, schoolboy rugby, leadership, and developing young men in a high performance environment, this one will stay with you. Subscribe, share it with a coach or parent, and leave a review if it hits home. What’s one value you wish every coach would lead with?
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The Ranfurly Shield isn’t just a trophy. It’s a pressure cooker that turns every home match into a final, pulls entire towns into the story, and asks players to carry something heavier than a scoreboard. After Northland’s first Shield win since 1978, head coach Ryan Martin joins me to explain how his group handled the moment and why the celebration and the responsibility can actually fuel performance instead of distracting from it.

We dig into Ryan’s simple coaching framework for big games: confidence equals belief times evidence. Belief comes from the language you use and the “white noise” you remove when the week gets loud. Evidence comes from what you’ve trained long before the spotlight shows up, including the repeated reps that create quick skill retrieval when fatigue and nerves hit. Ryan shares how a single photo, two minutes of silence, and a few carefully chosen words can set a tone that speeches never reach.

From there we get practical: shock and awe without chaos. Ryan breaks down why two or three trained surprises like an unusual lineout setup or a bold tap move can rattle a structured defense, and how he stores ideas in a personal coaching library for the right opponent at the right time. We also talk training design, including the “cliff face” drill for earning momentum, and why pad holders must act like mini coaches if you want standards to rise across the whole squad.

Finally, we go deeper into coaching culture: leading with care, catching people doing something good, clipping heroic moments, and using haka and kaitiaki guardianship to build identity that lasts through media attention and mid-season celebrations. If you coach rugby, lead teams, or just love what sport can do for a community, you’ll take something usable from this conversation.

Subscribe for more coaching culture conversations, share this with a coach who has a big game coming up, and leave a review to help more people find the show. What’s one piece of “white noise” you want to remove this week?
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If someone had to “explain” your culture to a new hire, would it fall apart the moment pressure hits? Ross Neal joins us to get brutally practical about what culture actually is: what you do and how you do it, so clear that a person could sit in your environment for a week and tell the truth about it. From pro rugby locker rooms to corporate leadership teams, Ross shows how culture is built in the small moments leaders leak through mood, reactions, and what they choose to reward.

We dig into the research-backed behaviors that separate high-performing teams from polite, underpowered ones. Ross breaks down information elaboration, the habit of asking sharper questions that clarifies intent and improves decisions, and why it often disappears in top-down, military-style environments. We also talk psychological safety as a facilitator, including simple “real world” tests you can run in one-to-ones to see if people truly feel safe enough to say, “I don’t understand.”

From there we get into coaching and management mechanics: how to use silence to pull thinking out of the room, why process over outcome matters most when things go well, and how a neutral review keeps standards consistent whether you win or lose. We also explore why structure often beats coaching, how onboarding accelerates “speed to excellence,” and what business and sport can steal from each other on recruitment, buy-in, and meeting design.

If you lead a team and want better decisions, more ownership, and a culture people can feel, press play then share this with a colleague. Subscribe, leave a review, and tell us: what’s one small change you could make this week that would get your team asking better questions?
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A championship season can tempt coaches to talk only about tactics, but the real story sits in the spaces between school, sport, and growing up. We sit down with Tim Rapp, head coach of Newington College First XV and Australia U16 head coach, to unpack how a winning schoolboy rugby program is built on values, relationships, and the daily experience players have when they arrive at 3:40 pm carrying the rest of life on their shoulders. 

We get practical about coaching culture: why “the last classroom of the day” matters, how your tone can either pull kids back into the game or push them out of sport, and why turning corrections into questions often lands better than a lecture. Tim shares how he balances high standards with empathy, the five to one approach to positive versus corrective feedback, and the reality that players need boundaries they can explore inside. 

We also break down how Newington’s “All In” theme evolved from a simple idea into a school-wide connection point through poker chips, service, and recognition that reached well beyond the First XV. Along the way, we talk leadership, delegation, and building an environment where assistants can grow into bigger coaching pathways too. If you care about youth sports coaching, school rugby culture, player development, and keeping teenagers in sport, this conversation is a blueprint. 

If it helps you, subscribe, share it with a coach who needs it, and leave a review with the one language change you’re making this week.
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You can spot a coach on the sideline in seconds. What’s harder to see is everything they carry home afterward: the player who’s struggling, the conversation they should have handled better, the pressure from parents or committees, the fear of judgment, and the constant need to stay calm for everyone else. That hidden weight has a name, and once you name it, you can finally do something about it.

We’re joined by Stu Edwards, newly appointed Finland head coach and author of The Invisible Load, based on his first-class honors research into stress factors and mental health support systems for rugby union coaches. We talk about why the emotional experience of coaching looks surprisingly similar from grassroots to the professional game, and why “just be tougher” misses the real issue. Stu breaks down emotional labor, the coaching swirl that distorts your lens, and why coach wellbeing is not separate from performance but sits underneath it.

We also get practical about solutions that don’t require massive budgets: intentional support systems, clearer expectations, mentoring, peer support, and a trusted sounding board you can use before things hit crisis mode. A huge thread running through this conversation is confidentiality and psychological safety, because if coaches don’t feel safe, they won’t speak honestly and support arrives too late.

If you coach, lead, or support people who do, this one will change how you see the job. Subscribe, share this with a coach who needs it, and leave a review with your biggest takeaway.
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