Coaching Culture with Ben Herring

• The World Is Your Classroom: How Rugby Tours Build Character. Ken Grover.

  Want to find out more for how to organise a school tour:https://gullivers.com.au/rugbyschooltours/What happens when young athletes step outside their comfort zones and experience the world through the lens of rugby? Ken Grover, the 79-year-old founder of Gulliver's Travel, has been answering this question for over four decades through more than 4,000 tours worldwide.From his early days touring with Norths Rugby Club in 1973 to organizing massive contingents for Rugby World Cups, Ken has witnessed firsthand how travel transforms young people. "The epitome of culture is going to Japan," he explains, describing how tours expose players to different approaches both on and off the field—from the Japanese respect for opponents through bowing to their practice of cleaning locker rooms after matches.The power of these experiences reaches far beyond rugby skills. Parents have called Ken saying, "Thank you, we've got our son back," after seeing positive changes in their children following tours. These transformations happen through the natural consequences of touring life: players learn punctuality, respect for opponents, and adaptability when facing unfamiliar challenges.What makes Ken's perspective particularly valuable is his recognition that tours create "learning curves that never end." The unexpected situations—like navigating a cyclone during the Japan World Cup or adapting to different playing styles—often provide the most meaningful growth opportunities. As he puts it, "Failure as well as success are two sides of the coin, and they're both very important in the learning curve."Perhaps most significantly, rugby tours build connections that transcend the sport itself. The shared experiences create bonds that last decades, forming networks of friendship and support that extend throughout players' lives. "Rugby is a special place where you can go anywhere in the world and meet rugby people," Ken observes, highlighting the sport's unique ability to create global community.Ready to transform your team through the power of travel? Discover how a rugby tour could become the defining experience that helps your players grow not just as athletes, but as leaders, global citizens, and better versions of themselves.Send us a textIf you can SUBSCRIBE, RATE, and SHARE the show and series, you would be doing your bit to grow this show. Very appreciated. BenTo subscribe to the newsletter or to get a copy of the book, jump onto:www.coachingculture.com.au Support the show

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• Eddie Jones on culture, risk, and advice to all coaches.

  Want a culture that actually lives on the field? We sat down with Eddie Jones to unpack the coaching choices that create real belonging, sharper decision-making, and braver rugby. From leaving a safe career to grinding through 100‑player university squads in Japan, Eddie shows how risk, clarity, and context build both teams and coaches who last.We dive into designing culture through the game itself—why a clear playing model unites diverse squads better than slogans, and how fundamentals must be taught in context to transfer under pressure. Eddie breaks down why over-organization dulls vision, how to use patterns to break defenses without becoming a slave to shape, and the simple scans elite playmakers use to act faster. He shares the power of role clarity and one‑on‑one coaching to remove hidden blocks, plus practical ways to keep feedback immediate and light using just a phone.You’ll hear the Brumbies reset story—accepting a bad year, flipping conditioning and structure, and co-creating a plan leaders owned all the way to titles. Eddie is candid about missteps too: reading the global kicking trend late, pushing change too fast, and why he still chooses boldness over comfort. We talk mentorship (keep your advice circle “super skinny”), hiring for character over credentials, and the daily routines that protect coaching energy. And yes, we go deep on tech: how to use it to accelerate learning while keeping the game flowing—goal-line and red-card TMO, let refs decide the rest.If you’re a coach at any level, this conversation gives you a playbook: be the person players flock to, build the game that builds your culture, free minds with clarity, and take the smart risks others avoid. Listen, steal what works, and tell us the one change you’ll make this week. If this resonated, follow, share with another coach, and leave a quick review so more people find it.Send us a textIf you can SUBSCRIBE, RATE, and SHARE the show and series, you would be doing your bit to grow this show. Very appreciated. BenTo subscribe to the newsletter or to get a copy of the book, jump onto:www.coachingculture.com.au Support the show

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• How to Grow Leadership in Players who Don't Talk

  Send us a textIf you can SUBSCRIBE, RATE, and SHARE the show and series, you would be doing your bit to grow this show. Very appreciated. BenTo subscribe to the newsletter or to get a copy of the book, jump onto:www.coachingculture.com.au Support the show

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• What the Best Do Differently. Insights from Rugby’s Ironman: Jimmy Gopperth

  526 professional games !How do elite rugby teams cultivate environments where players willingly run through brick walls for their coaches? Jimmy Gopperth, with an unprecedented 526 professional games across 23 years at the highest levels, provides rare insights into what truly builds championship team cultures.Drawing from experiences at powerhouse clubs like the Hurricanes, Leinster, Wasps, and Leicester, Gopperth reveals that authentic team culture can't be manufactured or forced. The most successful environments make players genuinely want to train every day, play for their coach, support teammates, continuously learn, and freely express themselves. When coaches fail to explain the "why" behind decisions or provide inconsistent feedback, toxic factions inevitably form within teams.Trust emerges as the foundation of effective coaching. Gopperth shares compelling examples of how the best coaches develop meaningful relationships with their game drivers through regular communication, idea-sharing, and empowerment. When players contribute ideas that coaches genuinely consider—and even stand behind when they don't work—extraordinary trust develops. Perhaps most powerful is the concept of "player power," where coaches strategically use senior players to instill behaviors in younger team members, creating organic cultural transmission rather than top-down directives.Gopperth challenges conventional wisdom about "winning cultures," suggesting that focusing primarily on learning naturally leads to winning, while obsessing about victory without process leaves teams empty when results don't materialize. His perspective on longevity, motivation techniques, and the balance between rugby and life offers invaluable lessons for coaches and players alike who seek to build environments where excellence thrives.Ready to transform your understanding of team culture? Listen now to gain insights from one of rugby's most experienced professionals on how to create environments where players give their absolute best—not because they must, but because they want to.Send us a textIf you can SUBSCRIBE, RATE, and SHARE the show and series, you would be doing your bit to grow this show. Very appreciated. BenTo subscribe to the newsletter or to get a copy of the book, jump onto:www.coachingculture.com.au Support the show

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• Five Ways Great Coaches Anchor Teams in Tough Times

  The hardest weeks test more than your game model—they test your culture. When results wobble and the temptation is to drown the room in clips, we take a different route: start with why, connect the people, and then coach the work. Drawing on stories from pro rugby and lessons from coaches who’ve been in the fire for decades, we map out five anchors that keep a team steady when the scoreboard isn’t your friend.We begin by reshaping the meeting everyone dreads. Instead of leading with 34 errors, we set a clear purpose for the week—restore pride, honor the jersey, make amends to supporters—so the details serve a shared why. From there, we explore belonging before pressure, showing how the best coaches switch cleanly from fierce feedback to warm human connection, making criticism about craft, not worth. The conversation then moves to growth before outcomes, using smart film work to find repeatable actions after wins and losses alike, so the session plan becomes a lever, not a lecture.Leadership gets a rethink too. Rather than clutching the reins, we seed “leaders everywhere”: primed players take the floor in reviews, speak with confidence, and spread accountability across the group. And we close by protecting joy—the secret fuel in a collision sport that asks people to put their bodies in dark places. With an on/off training rhythm, sharp intensity at the whistle and laughter between sets, teams build bonds that endure pressure and perform when it counts.If you’re a coach or leader who wants a room that stays connected, learns fast, and doesn’t fracture after a tough weekend, this one’s for you. Subscribe, share it with a fellow coach, and leave a review with the anchor you’ll try first—purpose, belonging, growth, leadership, or joy.Send us a textIf you can SUBSCRIBE, RATE, and SHARE the show and series, you would be doing your bit to grow this show. Very appreciated. BenTo subscribe to the newsletter or to get a copy of the book, jump onto:www.coachingculture.com.au Support the show

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