Questions? Text Ben Herring direct.A masterclass in coaching philosophy with former Wallaby forward Matt Cockbain who unpacks the delicate art and science of building championship cultures across continents. Drawing from 15 years of professional coaching experience spanning Australia, Japan, and international rugby, Cobain shares profound insights about leadership that transcends technical skills."The head coach coaches the head" emerges as a powerful central theme throughout our conversation. Matt reveals how mental preparation forms the cornerwork of elite performance, sharing personal techniques like writing down specific game tasks and action words that helped define his playing career – techniques he now passes on to his athletes. This approach to visualization and mental rehearsal creates resilient competitors prepared to perform under pressure.We explore the fascinating concept of "planting seeds" – a leadership approach where coaches strategically introduce ideas in ways that allow players to feel ownership. Rather than dictating changes, skilled coaches present concepts to key team leaders who then spread these ideas throughout the squad. As Matt explains, "When it's your idea, you're more likely to commit to it."The discussion challenges conventional thinking about team dynamics. While many coaching programs emphasize developing leadership across the entire squad, Matt takes a nuanced view, acknowledging that not every player needs to be a vocal leader. Some contribute best by consistently performing their role, creating the necessary balance between natural leaders and reliable role players.Whether you're coaching elite athletes or developing young talent, this episode offers practical strategies for navigating team dynamics, building mental resilience, and fostering genuine buy-in. Join us for a thoughtful exploration of coaching as both science and art – where preparation meets passion, and leadership meets empathy.Have you used any mental preparation techniques with your team? Share your experience in the comments or reach out on social media – we'd love to hear what works for you!https://www.learnfastapp.com/LearnfastappIt gives you real-time insights into how clearly you’re getting your message across. Join the Free Newsletter here: Coaching Culture newsletterCheck out the website: www.coachingculture.com.au Support the show
--------
1:02:45
Mike Ruddock: Culture, Causes, and the 2005 Welsh Legacy
Questions? Text Ben Herring direct.What turns a group of talented individuals into champions? Mike Ruddock OBE—architect of Wales' historic 2005 Grand Slam—reveals it's about finding a cause worth fighting for.Ruddock takes us on a journey through the essence of team culture, from his early days coaching "super flops" Swansea to international glory. With refreshing honesty, he shares how posting negative press clippings created a siege mentality that transformed underperformers into winners. "If you've got an overarching cause to fight for," Ruddock explains, "that was our focus—and in beating our local rivals, we won the league."The conversation ventures into fascinating territory when Ruddock describes how he leveraged Welsh historical identity to inspire tactical innovation. By studying Owen Glyndwr's guerrilla warfare against larger English forces, he created a game plan based on speed, agility, and surprise—perfectly suited to Welsh players' strengths. These cultural connections went beyond motivation, extending to tactical approaches that helped Wales outmaneuver physically larger opponents.Perhaps most valuable is Ruddock's candid reflection on coaching burnout following his greatest triumph. "It's always haunted me a little bit and I've never quite been as confident in my coaching ever since," he admits. His advice for sustainability? "Find time for yourself so you don't burn out. Don't try to feed everybody. Don't be such a people pleaser." This vulnerability offers powerful lessons about maintaining balance amid the pressures of leadership.Whether you're coaching elite athletes or leading a business team, Ruddock's wisdom translates across domains. By creating shared purpose, honoring identity, selecting people who represent your values, and taking care of yourself, you build cultures capable of extraordinary achievement.Are you building a cause worth fighting for in your team? The lessons from rugby's tribal roots might just transform how you lead.https://www.learnfastapp.com/LearnfastappIt gives you real-time insights into how clearly you’re getting your message across. Join the Free Newsletter here: Coaching Culture newsletterCheck out the website: www.coachingculture.com.au Support the show
--------
1:03:55
Scott Lawrence: Coaching Culture and Vision in USA Rugby
Questions? Text Ben Herring direct.Scott Lawrence, a pivotal figure in USA Rugby, joins us for an enlightening conversation that straddles the line between sport and data science. Drawing from his humble beginnings in the Midwest to his role as head coach and general manager, Scott shares the unique influences that have shaped his leadership style. He underscores the importance of both strategic thinking and community values, using his experiences from Life University and his time in the UK as a backdrop. We explore how Scott has blended his background in computational mathematics with his passion for rugby to craft a successful program that thrives on both "meat heads" and "egg heads."Listeners will uncover the art of aligning performance objectives within both sports and business contexts. We delve into the necessity of setting high-level goals and fostering early successes to cultivate buy-in and momentum. As Scott juggles the dual roles of head coach and general manager, he shares strategies for transitioning from transactional tasks to transformational leadership. With anecdotes from both the sports and tech worlds, we highlight the significance of creating a cohesive team culture where everyone works towards common objectives.Finally, we turn our gaze towards the future of USA Rugby. Scott discusses the inspiring vision that guides the team, drawing parallels to NASA's iconic missions and the shared identity they foster. The conversation touches on initiatives like Eagle 365, which emphasize year-round commitment and the pairing of players with coaches to enhance team unity. By embodying the values they wish to promote, leaders like Scott set a positive tone for what's ahead. Join us as we explore how vision, culture, and leadership can propel USA Rugby towards ambitious milestones, including the aspiration of reaching a World Cup quarterfinal by 2031.https://www.learnfastapp.com/LearnfastappIt gives you real-time insights into how clearly you’re getting your message across. Join the Free Newsletter here: Coaching Culture newsletterCheck out the website: www.coachingculture.com.au Support the show
--------
1:02:05
Wayne Smith: Great teams are built on meaning.
Questions? Text Ben Herring direct.Wayne Smith, one of rugby's greatest strategic minds, takes us on an intimate journey through his extraordinary coaching career, revealing the cultural secrets behind multiple World Cup victories with the All Blacks and Black Ferns.Known as "The Professor" for his analytical brilliance, Smith shares how he transformed struggling teams into champions by focusing on meaning beyond winning. From his innovative cultural work with the Crusaders using Shakespeare's Henry V to his complete reimagining of the Black Ferns program in just 12 weeks before their World Cup triumph, Smith demonstrates how effective coaching transcends tactical knowledge.Most fascinating is Smith's revelation about the fundamental difference between coaching men and women: "The women have to feel good to play well. The men have to play well to feel good." This insight transformed his approach with the Black Ferns, embracing their pre-game music and dancing rather than imposing the silent, tense atmosphere typical of All Blacks match preparation.Smith's methods challenge conventional wisdom at every turn. He banned box kicks, introduced Tuesday "club nights" with beer after intense training, and created controlled chaos in practice to develop players who could maintain clarity when games became unpredictable. His focus on simplification—limiting coaching points to just three themes per week—produced a flowing, joyful style of rugby that captivated fans and overwhelmed opponents.Beyond technical innovation, Smith's philosophy that "people will rise to a challenge if it's their challenge" offers profound wisdom for leaders in any field. By asking questions rather than dictating answers, he empowered players to own their development and create teams that regenerate leadership from within.What makes this conversation truly special is hearing how a master coach evolved throughout his career, constantly learning and adapting while staying true to his belief that rugby should be both effective and joyous. Listen now to transform your understanding of leadership, culture, and what makes teams truly exceptional.https://www.learnfastapp.com/LearnfastappIt gives you real-time insights into how clearly you’re getting your message across. Join the Free Newsletter here: Coaching Culture newsletterCheck out the website: www.coachingculture.com.au Support the show
--------
1:25:27
Ryan Martin: Burn the lesson plan. How to break through in professional coaching.
Questions? Text Ben Herring direct.Check Ryan’s Outstanding drills here: https://x.com/CoachRyanMartinDiscover the secrets of crafting a winning team culture with our guest, Ryan Martin, a professional rugby coach with a unique background in education. Transitioning from a 17-year career as a primary school teacher to the rugby field, Ryan offers a wealth of insights on resilience, trust-building, and the importance of valuing individuals. We'll explore how his experiences as a young father and educator have shaped his coaching philosophy and influenced his innovative methods for fostering engagement and unity within teams.Get ready to rethink traditional coaching approaches as Ryan shares stories of unconventional strategies that led to remarkable successes both on and off the field. From intimate coffee meetings to replacing standard training with off-field learning, Ryan's experiences underscore the psychological benefits of creating supportive environments. His tales highlight how a coach's personality and demeanor are reflected in team culture, with insights into the art of effective questioning and creating memorable interactions that inspire genuine connections among players.Listen as Ryan delves into leadership styles influenced by personal experiences, illustrating how challenges can be transformed into powerful leadership tools. With anecdotes that emphasize kindness, gratitude, and adaptability, Ryan offers lessons on treating everyone with respect and using creativity to engage top-tier athletes. Whether you're in sports, business, or personal development, the strategies discussed in this episode offer valuable takeaways for building personal connections, enhancing team dynamics, and leading with empathy and authenticity.https://www.learnfastapp.com/LearnfastappIt gives you real-time insights into how clearly you’re getting your message across. Join the Free Newsletter here: Coaching Culture newsletterCheck out the website: www.coachingculture.com.au Support the show
Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, leadership, dealing with stress, and motivation. Each episode features candid conversations with the world’s top international rugby coaches, who share the personal stories and intangible insights behind their winning cultures, and too their biggest failures and learnings from them. This is where X’s and O’s meet heart and soul, empowering coaches at every level to foster authentic connections, inspire their teams, and elevate their own coaching craft. If you believe that the real gold in rugby lies beyond the scoreboard, Coaching Culture is the podcast for you.
Ireland