75 episodes
- Rhea Serna trained in management accounting and spent her early career in bookkeeping and tax. When remote working opened up in 2020 she started picking up operations, systems and communications alongside the admin she had been hired for, and ended up in strategy. She is now a core team member of The Collective, working across several time zones at once.
In this episode she walks Jen Halsall de Wit through the system that keeps it all moving. She writes everything down. She breaks large pieces of work into smaller ones with room left to revise. She sorts a full list by deadline, by impact, and by who else is waiting on her before she touches anything.
She also shares the three questions she asks before taking on a task. Does this need to be done? Does it need to be done by me? Does it need to be done now?
Jen shares her own method for clearing a crowded head, and the two compare notes on what gets them from overwhelm back into function.
Chapters
00:00 Introduction
01:47 From accounting to strategy
04:46 Staying organised without a perfect system
06:58 Urgent, important, or neither
10:01 Much too much muchness
11:59 Brain dumps: notebooks, voice notes and AI
14:01 What to drop, delay or delegate
16:08 Where to start on a very long list
19:08 Wellness, energy and being more than your output
22:06 The next chapter
23:24 Trusting that the dots connect
26:01 Collective spotlight
Connecting the Dots is the podcast from The Collective. New episodes every Tuesday.
https://www.wearethecollective.world/podcast
Connect with Rhea: https://www.linkedin.com/in/rheagserna/ - Thomas Weidlich is the founder of Noēsis, the Longevity Collective, a peer mastermind for people building in longevity. He returns to Connecting the Dots almost a year after his first appearance to talk about what the collective has become, what he has failed to hand over, and why he is putting 40 people in a room in Budapest with no stage and no keynote speakers.
The middle of the episode is powerful. Weidlich describes spending five days a week alone with his laptop, spiralling on problems he could not solve, and how long it took him to tell his own community that he was struggling with loneliness again. He talks about co-regulation, about what changed within days of asking for help, and about the rational case for speaking up when you are stuck.
He is equally direct about where Noēsis has fallen short. A year in, membership has grown from 12 to nearly 30, but he is still the main builder, the pricing model does not sustain him full time, and the shift from creation to co-creation has not happened. Jennifer Halsall de Wit pushes on why that handover is so difficult for founders.
The Unconference in Budapest is his answer to a different problem. Every conference attendee names the same highlight, and it is never the keynote. So Weidlich has removed the stage entirely. Day one builds connection, day two turns that into work on live problems, day three is designed for integration. A clinician working on trauma healing measurement will take nervous system readings at the start and the end. The cap is 40 people, and he explains why the number is both a design decision and a room size.
On trends, Weidlich points to longevity hospitality as one of the fastest growing sub-sectors, to biotech as the field most likely to deliver interventions that beat the basics, and to the social wellness movement that Othership helped start. He takes on the argument that longevity has already peaked and become a word emptied of meaning. He also makes the case for mental health as the next large opening, with somatic therapy as the bridge between brain and body.
The episode closes with a high frequency human. Weidlich names Melissa Loseke Ablett, a Noēsis member working on peptide regulation and trauma healing.
Chapters
00:00 Welcome back
01:00 A village of 300 and what came after
04:00 The empty space in longevity
06:00 What Noēsis means
07:55 What makes a community a community
12:30 Loneliness, anxiety and co-regulation
15:40 Asking for help when belonging is your business
17:50 Stay stuck or change
20:05 One year in: what has worked
22:40 Creation versus co-creation
27:40 The Unconference in Budapest
29:45 Designing for the in-betweens
33:35 Why the cap is 40
36:35 The conference business model
39:05 Who it is for and how to apply
42:20 Hospitality, biotech and the peak longevity debate
46:45 Making healthy living mainstream
49:20 Overestimating the size of the market
53:20 Designing for people who are not in the marketing
56:25 High frequency human: Melissa Loseke Ablett
Resources
The Unconference, Budapest, 21 to 24 January 2027: https://noesis-longevity.com/unconference
Thomas Weidlich on LinkedIn: https://www.linkedin.com/in/thomasweidlich/
Noesis, the Longevity Collective: https://noesis-longevity.com/
Charles Vogl, The Art of Community: Seven Principles for Belonging
About Connecting the Dots
Connecting the Dots is the podcast from The Collective, a network of independent consultants working across fitness, wellness, nutrition, technology and supplements. New episodes every Tuesday.
All episodes: https://www.wearethecollective.world/podcast - A doctor can lose her licence for answering a question she is not qualified to answer. On a gym floor, the same answer costs nothing until someone gets hurt.
Dr Ritva Mettänen is an obesity medicine doctor and the founder of the Obesity Coaching Academy. She has been watching conversations happen between trainers and clients that would end a medical career, and she thinks this industry is sitting on a liability waiting to happen.
In this episode we start with the rules inside medicine, because most of us have never seen them up close, and then work out what they should look like for a fitness professional on the gym floor. Ritva walks through the three filters that define scope of practice and why you always work to the narrowest one. She describes the code of conduct as a silent book of rules she carries everywhere, even when nobody is watching. She explains what sits permanently outside a trainer's scope, what opens up as training deepens, and the six rules she would write for this industry, including the no shame rule and a hard boundary around what a member tells you in a session.
She also shares what happened when her own personal trainer told her that starting a weight loss medication was cheating, and what she now sees handed to women in perimenopause who are losing weight quickly on a GLP-1.
For operators, the closing stretch is a practical list. Write the scope down. Have every member of staff read it and sign it. Train everyone who speaks to a member, including the front desk. Build a referral network with real names in it. Document the training with dates. Check what your insurance actually covers.
Chapters
(00:00) A liability waiting to happen
(01:37) Scope of practice through three filters
(04:06) The code of conduct doctors carry
(05:52) How do you learn to know what you don't know
(10:36) Saying I don't know out loud, in practice
(12:30) What sits outside a trainer's scope, always
(15:07) Supplements, hormones and clinical literacy
(15:53) What opens up as training deepens
(17:05) Rent a friend, and the broken chain
(20:32) No profession, no standards, no scope
(22:23) Six rules for a fitness code of conduct
(28:31) When her own trainer called it cheating
(30:55) Keto, perimenopause and bone loss
(33:31) Nutritional dogma on the gym floor
(35:44) What an operator needs in place
(38:44) Insurance, documentation and the paper trail
(42:25) Wearables, claims and public consequence
(44:14) IVs, contrast therapy and recovery
(45:40) Defining the lane, and the upside
Resources
The whitepaper, publishing Thursday 24 September
What Good Looks Like: Designing the Fitness Experience for Obesity and GLP-1 Journeys. A strategic guide for fitness operators designing for members living with obesity and using GLP-1 medications. Co-created by obesity physician Dr Ritva Mettänen, behavioural scientist Dr Lou Atkinson and Jennifer Halsall. Covers the member journey from discovery to retention: the message, the space, the people and the model, plus an operator readiness checklist. Add your email and we will send it to you on the day it publishes.
https://www.wearethecollective.world/what-good-looks-like-glp-1
Ritva at the Health and Fitness Association European Congress, Friday 25 September, 12:15 to 12:45
Prescriptive Exercise and the Integration of Fitness Into Healthcare Models, with Anton Severin, VP Research, Health and Fitness Association. How Sweden, Finland and Spain are integrating exercise prescription into healthcare, and what standards, competencies and partnerships fitness providers need to deliver healthcare level outcomes.
Get in touch with Ritva
Obesity Coaching Academy: https://ocaofficial.com/
LinkedIn: https://www.linkedin.com/in/ritva-mett%C3%A4nen-md-21b3a6188/
Her article on the same subject: https://www.linkedin.com/pulse/i-would-lose-my-license-advice-your-trainers-give-day-mett%C3%A4nen-md-qgeff/
Connecting the Dots
All episodes: https://www.wearethecollective.world/podcast - Moritz Wessely studied law for four years knowing he would never practise. Then COVID took him out for eighteen months, and the doctors told him chronic was his new baseline. He refused it, went looking for another answer, and found the gut microbiome. The protocol that brought him back became the company he now runs.
In this episode Jen and Moritz get into what the microbiome does beyond digestion, why it is the most individual system in the body, and why two people in the same family can share as little as five per cent of theirs. Moritz explains how Precision Biome treats the microbiome as a data problem rather than a biology one, what the direct to consumer testing industry gets wrong, and why so many high performers with optimised sleep, training and nutrition still hit a wall at four in the afternoon.
There is also a wider conversation running underneath it about what all the optimising is for. Moritz makes the case that better sleep and faster recovery are the means, and that a life lived in flow and aligned with purpose is the end.
The episode closes with two questions submitted by the Collective community: where the microbiome sits in muscle building and healthy ageing, and how much chronic inflammation starts in the gut. Both answers stand on their own as short masterclasses.
CHAPTERS
00:00 Welcome and introduction
00:45 Connect the dots: from law school to microbiome therapies
03:35 Entrepreneurship as a creative act
05:12 Rebels, radicals and building rather than breaking
05:45 Precision Biome and Ravan: what is what
05:53 Long COVID, and refusing chronic as a baseline
07:31 Finding the gut microbiome by accident
10:00 Old wine in new bottles: what long COVID renamed
11:11 Standing on the shoulders of giants: the advisor and the algorithms
12:01 Why your microbiome is more personal than your DNA
13:36 How long recovery took, and what stability looks like
14:46 Digestive health and microbiome health are different things
16:35 What the protocol changes day to day
18:20 How you know what good looks like for one individual gut
19:40 Maintenance when the system regulates itself
21:40 Treating the microbiome as a data problem
25:02 Where the business operates and who it serves
26:44 The high performers who were hitting a ceiling
30:26 Chronic stress as the number one microbiome killer
32:05 Optimisation as a means to an end
35:00 What the Ravan process looks like step by step
37:37 Testing at home, and cooking for two people with different needs
39:15 Pricing, three month cycles and retesting
41:09 Inside the gut testing industry: 16S, shotgun and lab quality
43:30 Why standard reference ranges mislead
46:20 Community question: muscle, sarcopenia and healthy ageing
50:00 Community question: inflammation, the gut barrier and tight junctions
54:26 The next twelve to eighteen months
56:00 Collective spotlight
58:29 Leaning into complexity
ALSO WORTH A LOOK
Dr Andrea Gartenbach, physician working in longevity and lifestyle medicine, adviser to Precision Biome and a personal mentor to Moritz. Moritz describes her as someone who can light up a room and give people their belief in themselves back, alongside the protocol work she does for CEOs and high net worth clients internationally.
Sham Jaff, independent journalist and the writer behind the What Happened Last Week newsletter. Moritz calls it the single source of news he consumes, for the way it holds a balanced and multifaceted picture of global events in a moment when very few outlets manage it.
LINKS
Ravan: https://joinravan.co
Moritz Wessely on LinkedIn: https://www.linkedin.com/in/moritz-wessely/
More episodes: https://wearethecollective.world/podcast - Lisa Greenbaum started as a competitive dancer, drifted for a couple of years after university, then got pulled onto a Body Flow training by a group fitness manager who would not take no for an answer. Yoga arrived properly a few years later, when a philosophy text landed in her lap the same season her dad was diagnosed with cancer.
Twenty five years on she is an award winning educator, a certified yoga therapist and the founder of Sangha Yoga Collective, a school built so anyone curious about yoga can take a bite or take the whole whale.
This one is for operators. There is a lot of yoga out there and it is hard to tell what is good from what is not. Lisa walks through how to bring yoga into a club properly, how to hire for it, how to schedule it, and why the recovery programming most operators are pricing up in equipment may already be standing in their studio. We also get into trauma informed training against yoga therapy, why philosophy is the most underrated part of any teacher training, and what Yoga Alliance accreditation does and does not tell you.
𝗧𝗵𝗲 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: 𝗯𝗿𝗶𝗻𝗴𝗶𝗻𝗴 𝘆𝗼𝗴𝗮 𝗶𝗻 𝗽𝗿𝗼𝗽𝗲𝗿𝗹𝘆
Hire the way you hire everyone else. Watch them teach. Check where the certification came from, then read the school's curriculum rather than the logo. Check references.
Read the curriculum against the eight limbs. Yamas and niyamas, asana, pranayama, and the four limbs covering meditation. Most schools load almost everything onto asana and advanced postures your members will never use.
Complement the schedule you already have. If every class on the timetable is high output, the yoga slot is where recovery lives.
Programme to the time of day. Strong practice in the morning, down regulating in the evening. A power class at eight at night works against the reason people booked it.
Stop calling all of it yoga. Naming every class yoga is like naming every class gym workout. Put the practice on the schedule: yin, restorative, pranayama, meditation.
Keep yoga and Pilates apart. Both are excellent, the breath work is not the same thing, and filing them together as mind body tends to lose you one of them.
𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗟𝗶𝘀𝗮
LinkedIn: https://www.linkedin.com/in/lisagreenbaum/
Sangha Yoga Collective: https://sanghayogacollective.com
Beyond the Pose, pre-order and events: https://sanghayogacollective.com/beyond-the-pose/
Retreats: https://sanghayogacollective.com/yoga-retreats/
𝗔𝗹𝘀𝗼 𝘄𝗼𝗿𝘁𝗵 𝗮 𝗹𝗼𝗼𝗸
Beyond the Pose, from Lotus Books and Human Kinetics, out October 2026.
Othership, the Toronto sauna and cold plunge brand.
Believe Safari, running the Kenya retreat.
𝗖𝗵𝗮𝗽𝘁𝗲𝗿𝘀
02:26 Welcome
03:48 Connect the dots: from competitive dance to yoga
06:19 The philosophy book that arrived at the worst time
10:57 Designing a school around the person
13:53 The full offering: 200 hour, 300 hour, therapeutic
17:21 The accessibility problem with pricing
21:50 Retreats, and who they are for
28:33 Kenya, safari and a giraffe conservation
30:20 Boss of the world: a club chain wants yoga
32:20 The three step hiring test
33:37 Work out, or work in
34:48 Recovery is already on your schedule
35:20 Ayurveda and programming by time of day
37:42 Yoga is not Pilates
39:17 What yoga is, past asana
43:30 Democratising recovery without the equipment
45:49 Trauma informed and yoga therapy, drawn apart
48:56 Talking about it, holding it in the body
54:19 Telling one 200 hour school from another
59:42 Patanjali, the kleshas and the anxiety spiral
01:02:25 Yoga Alliance and what accreditation is worth
01:05:22 Beyond the Pose
01:08:00 Collective spotlight: Paula Comfort
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About Connecting the Dots by The Collective
Connecting the Dots by The Collective is a podcast exploring business-to-business strategy through the lens of sport, science, and innovation. Each series focuses on a different theme, pairing guests from diverse sectors to uncover insights, tackle challenges, and share what’s driving impact across industries. Our latest series dives into longevity and regenerative health, spotlighting science-backed B2B solutions shaping the future of preventative care.
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