So you're thinking of entering the world of info marketing, but maybe you're not sure you're prepared? Or perhaps you're not even certain info marketing will work for you in the first place? Don't worry. Dan's got your back. In this incredibly insightful Q&A episode, Dan Kennedy goes solo to address concerns many entrepreneurs have about info marketing (books, courses, seminars, pricing, etc), as well as tackle some of the biggest questions his students have about becoming an information marketer themselves. MagneticMarketing.com NoBSLetter.com
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55:54
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55:54
Simple Strategies For Uncovering Hidden Profits In Your Business
Common misconceptions you likely have as a business owner: 1) Your business is going to make money once you get customers, and 2) Selling a product and generating revenue will make you money. According to Steve Wilkinghoff, author of the popular business strategy book "Found Money", the equation for a successful business is so much more complex than a + b = c. Join Dan Kennedy and Steve Wilkinghoff as they discuss the key hidden factors in business that, when properly leveraged, unlock greater profits, create continuous cash flow and ultimately generate the kind of success that actually allows you to live your dream lifestyle (instead of just "getting by"). MagneticMarketing.com NoBSLetter.com
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38:19
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38:19
How To Improve Business Profits With Customer Referrals & Retention
The pros agree that too many entrepreneurs (both new and experienced) are far too obsessed with new customer acquisition strategies and woefully unconcerned with retaining the customers they already have. Dan Kennedy and Shaun Buck, co-authors of the No B.S. Guide To Maximum Referrals and Customer Retention, get to the root of why it's so difficult for business owners to commit time and energy towards obtaining customer referrals and boosting retention, while also providing their personal list of best practices for improving relationships with current customers so that they stick around longer and happily give more referrals than you ever thought possible. MagneticMarketing.com NoBSLetter.com
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42:45
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42:45
Business Models Reimagined With Brian Tracy
If your current business model is barely getting you by, wouldn't you want to make the changes needed to allow your business to grow and thrive? Brian Tracy, expert businessman, author and consultant says he's astounded by how many business owners won't move to improve their models because it's "too risky". The real risk? Making no change and slowly dying out. Dan Kennedy and Brian Tracy discuss the traits and habits all salespeople, business owners and company leaders need to adopt in order to better adapt to shifts in the market, keep their customer base loyal and continue to experience dramatic growth. MagneticMarketing.com NoBSLetter.com
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48:34
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48:34
Secrets of Closing The Sale With Tom Ziglar
When it comes to the Ziglars, passion for sales, motivating individuals and improving lives runs in the family. Continuing Zig Ziglar’s legacy as master sales trainer, motivational speaker and influential speaker and author, Tom Ziglar says the family business IS the life-changing business. Join Dan Kennedy as he gains a unique perspective on the life of Zig Ziglar through the eyes of one of the few who knew him best, as well as an inside look at which aspects of sales and business actually lead to the biggest, most consistent sales (not to mention loyal customers!) MagneticMarketing.com NoBSLetter.com
Dan Kennedy is internationally recognized as a 'millionaire-maker', helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing 'guru' does.
Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, internet strategies, and profit improvement systems.
Ireland