eCommerce MasterPlan

Andy Ostcliffe is the Chief at Chiefly, where they’re experts on the Charity Retail Sector and pre-loved sales across product categories. Previously Andy co-created and led two of the world’s largest charity online retailers – Oxfam and British Heart Foundation. 
 
Andy joins Chloe for a What Would You Do? episode, exploring what today's Head of eCommerce should do if their fashion brand wants to enter the growing pre-loved market. Together, they unpack the operational, commercial, and regulatory challenges, and discuss how brands can build a strategy that works for both customers and the business. 
 
Hit PLAY to hear: 
Why launching a pre-loved store is much harder than it looks 👀 
The surprising reason Marks & Spencer chose eBay over building its own resale platform 
How AI could make fashion resale dramatically more profitable 🤖 
The regulations coming for fashion brands—and why you should prepare now 
What really happens to clothes after you donate them (it's not what most people think) 
Why live shopping is becoming one of the hottest opportunities in eCommerce 📱 
 
Key timestamps to dive straight in: 
[04:38] Retailers and preloved fashion trends 
[06:28] Challenges in retail logistics 
[09:35] Economic challenges for PLC retailers 
[13:03] Impact of Secondhand Sales 
[16:55] UK charity shops and new regulations 
[21:16] Impact of Online Resale on Charities 
[23:29] Ghana's role in pre-loved fashion 
[29:29] Pricing and stock rotation strategies 
[31:00] Retail strategy for preloved fashion 
[35:31] Listen to Andy’s Top Tips! 
 
Full episode notes here: https://ecmp.info/605

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Holly Daniels is the Head of eCommerce at CULT MIA & a Drapers 30 Under 30 Alumni. CULT MIA is an independent luxury fashion marketplace, showcasing new designers and unique collections, many of which are exclusive on their Shopify website. Founded in 2019 they won Draper's Best Independent Retailer in 2022 AND 2023 and last year were named in the UK Fast Growth Index – not surprising since in the last couple of years they’ve scaled sales 5 times. 
 
In this episode, Holly lifts the lid on how CULT MIA scaled 5X while navigating global logistics, international expansion, and the unique challenges of running a luxury fashion marketplace. Expect practical insights on data-driven growth, entering new markets, creating exceptional customer experiences, and using AI where it delivers real business impact. 
 
Hit PLAY to hear: 
🌍 How CULT MIA uncovered a hidden Middle East growth opportunity through customer data 
📈 The surprising strategy that helped the luxury marketplace scale sales 5X 
🚚 What most brands get wrong about international expansion and cross-border logistics 
🎯 Why launching in the right season can matter more than your ad creative 
🤖 Practical AI use cases that save hours and improve eCommerce operations 
💡 Holly Daniels' framework for testing new markets without risking your entire budget 
 
Key timestamps to dive straight in: 
[04:22] CULT MIA’s global market reach 
[08:50] CULT MIA’s brand values and products 
[12:10] Managing international shipping logistics 
[13:29] Cross-border operations and sustainability 
[18:01] Understanding Regional Customer Behavior 
[20:06] Building trust with new markets 
[23:07] Using AI for administrative tasks 
[25:15] Listen to Holly’s Top Tips! 
 
Full episode notes here: https://ecmp.info/604

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Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

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Ankit Jadav is the Global Head of Digital Operations at Portmeirion Group, home to six unique homeware and fragrance brands with a combined 750 years of trading… including Spode, Portmeirion, Royal Worcester, Nambe, Pimpernel and Wax Lyrical. Turnover is now £110,000,000 of which 10% is DTC. 
 
In this episode, Ankit shares how his team manages five DTC brands with just eight people, why they recently consolidated their tech stack, and what he looks for when evaluating new technology. It's a masterclass in building an eCommerce operation that is efficient, scalable, and focused on delivering real ROI. 
 
Hit PLAY to hear: 
🚀 How one team manages 5 DTC brands with just 8 people 
🛠️ The surprising reason the "best" eCommerce tool can hurt your results 
📈 Why consolidating your tech stack could unlock faster growth 
💰 How to evaluate new software without wasting budget on shiny objects 
🎯 The next big tech investment Ankit believes every retailer should consider 
🤖 Where AI is actually delivering value in eCommerce (and where it's mostly hype) 
 
Key timestamps to dive straight in: 
[09:36] Implementing and Scaling eCommerce Projects 
[12:02] Understanding code for collaboration 
[16:01] Evaluating tech stack consolidation 
[21:04] Implementing a Customer Data Platform 
[22:35] Exploring AI for internal use 
[26:08] Listen to Ankit’s Top Tips! 
 
Full episode notes here: https://ecmp.info/603  

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Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

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Douglas Holm is the Head of Online at Myrqvist, sellers and designers of quality, classic men’s shoes. Founded in 2016 they now sell online via their Shopify store and 4 stores in Sweden, Norway, New York and London, and a select group of partner stores. Turnover is now at €10 million a year. 
 
In this episode, Douglas reveals how Myrqvist has built a lean, high-performing eCommerce operation that punches well above its weight. From AI-driven automation and product data optimisation to international growth and in-house marketing, he shares practical insights for any brand looking to scale smarter. 
 
Hit PLAY to hear: 
🚀 How Myrqvist built a €10M brand with just 8 people at head office 
🤖 The AI automations saving hours every week across customer service and operations 
📈 Why improving product data is boosting SEO, AI search, and customer experience at the same time 
🔍 How Myrqvist is already winning traffic from ChatGPT and other AI search tools 
💡 The simple framework Douglas uses to decide what to automate next 
🎯 Why keeping Meta ads in-house gives Myrqvist a major competitive advantage 
 
Key timestamps to dive straight in: 
[06:13] Offering premium-quality shoes affordably 
[09:37] Leveraging AI to optimize operations 
[11:36] Improving AI for site search 
[14:38] Competing with heritage shoe brands 
[18:41] Exploring AI for product design 
[22:32] Benefits of in-house content production 
[24:07] Listen to Douglas’s Top Tips! 
 
Full episode notes here: https://ecmp.info/602

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Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

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Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethically produced luxury accessories and homewares. Founded in 2005 to rescue London’s decommissioned fire-hose, they now sell via their Shopify site and wholesale. They donate 50% of their profits to charity – and have donated nearly £500,000 to date, AND saved over 315 tonnes of materials from landfill. 
 
Since joining us four years ago, Kresse and her team have taken their mission to a whole new level. In this conversation, she shares how they're building a regenerative business that restores ecosystems, creates new revenue streams, and challenges traditional thinking about growth, sustainability, and long-term success. 
 
Hit PLAY to hear: 
🌱 How Elvis & Kresse turned a sustainability mission into a regenerative business model 
🍷 Why they spent 5 years building a vineyard before earning a single penny from it 
♻️ The surprising checklist they use before launching products from new waste streams 
🚀 How purpose-driven brands can create growth opportunities competitors miss 
📈 Kresse's advice for finding a marketing agency that actually delivers results 
💡 Why "a business is just a group of people and a series of decisions" could change how you think about growth forever 
 
Key timestamps to dive straight in: 
[04:06] Sustainability goals on the farm 
[09:14] Embracing regenerative farming practices 
[10:48] Criteria for choosing projects 
[13:46] Concerns about microplastic pollution 
[16:10] Corporate responsibility and transparency 
[19:34] Wine production practices and additives 
[24:07] Struggling with rapid changes 
[28:28] Listen to Kresse’s Top Tips! 
 
Full episode notes here: https://ecmp.info/601

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Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention and join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy