Building a £20 Million Tea Brand: Customer Experience and Growth with Bird & Blends' Mike Turner
Mike Turner is the founder and MD of Bird & Blend Tea Co. Developing, producing and selling the UK’s largest range of unique and exciting tea blends. Founded in 2012 Bird & Blend are on track to drive sales of £20million in the next year. They are selling internationally via their Shopify store, and via their 25 high street stores in the UK. Hit PLAY to hear: 🤯 How a market stall became a near £20M empire! 🤫 The surprising reason Bird & Blend still handles their own fulfillment. 🛍️ Unlock the secret to blending online & physical stores for ultimate customer love. 🚀 Mike's no-nonsense tips for scaling your eCommerce without losing your soul. 🤔 Ever wondered how to truly nail the customer experience? This episode has answers! 👂 Discover the management style that empowers a winning team (and what not to do!). Key timestamps to dive straight in: [05:59] Bird & Blend's Journey to Success [08:19] Adapting Through Business Growth Stages [12:45] Management Self-Reflection Journey [13:42] "Connecting Business Dots from Experience" [18:10] Aligning Retail and eCommerce Experiences [19:49] Email List Building Strategy [22:02] Listen to Mike’s Top Tips! Full episode notes here: https://ecmp.info/546Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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35:51
From Lockdown Startup to Global Brand: The Possum Play Approach to eCommerce Expansion
Renee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific Shopify stores, with 40,000 happy families loving the product already. Hit PLAY to hear: 🎯 How Possum Play hit 40,000 customers with just a 3-person team 🚀 The smart, low-budget strategy behind their global expansion 📦 Why they fulfilled their first containers by hand—and what it taught them 🧠 The "do it yourself until you can’t" rule that protects their profits 🛋️ How they built a hero product and resisted the urge to over-expand 💡 The hiring mindset shift that helped them scale without burnout Key timestamps to dive straight in: [05:07] "Appreciation for 3PL Partners" [10:02] Founders' Struggle: Control vs. Growth [13:44] Hiring for Potential, Not Experience [14:31] "Impact of Past Experience on Success" [18:08] Word-of-Mouth Growth Strategy [19:51] Listen to Renee and Giorgia’s Top Tips! Full episode notes here: https://ecmp.info/545Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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31:30
How Asan Cup’s Social Sustainability Purpose Boosted eCommerce Sales with Ira Guha
Ira Guha is the founder at Asan Cup who are on a mission to eradicate period poverty and tampon waste with their innovative reusable menstrual cup. Designed and patented whilst Ira was a graduate student at Harvard, the business launched in 2021 and now serve around 10,000 customers a month via their Shopify site, Amazon and Wholesale. Hit PLAY to hear: 🩸 How one accidental discovery led to a booming eCommerce biz! ♻️ Ditch the guilt! Learn how sustainability can actually boost sales. 💰 Product expansion secrets: What to sell when you only sell ONE thing... 📣 The real deal on purpose-driven marketing (it's NOT what you think). 🌍 From India to the UK: Mastering eCommerce in totally different markets. 🚀 The future of fem-tech is here! Get a sneak peek at Ira's vision. Key timestamps to dive straight in: [06:28] UK-India eCommerce and Wholesale Business [09:22] "Sustainability & Period Poverty Solutions" [13:19] Cycle & Carbon Footprint App [14:45] "Balancing Purpose and Product in Marketing" [19:19] Listen to Ira’s Top Tips! Full episode notes here: https://ecmp.info/544Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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29:38
Boost Conversions Without Killing Margins — Dan Bond of RevLifter Explains How
Dan Bond is the VP of Marketing at RevLifter, software that drives intelligent offers to boost your bottom line. Dan joins us to reveal how smart, data-driven promotions can increase conversions, raise AOV, and protect your margins — all without blanket discounting. If you're tired of giving away profits and ready to make your offers work smarter, this episode is a must-watch! Hit PLAY to hear: 🎯 Why blanket discounts are killing your margins — and what to do instead 📈 How Radley London increased AOV by 20% while discounting less 🧠 The power of intent-based offers (and how AI figures out who needs a nudge) 🔍 The #1 offer most brands run—but almost never optimize ⏳ Where to start if your eCommerce team is strapped for time 💡 Why some shoppers shouldn't see your promotions at all Key timestamps to dive straight in: [06:13] Intelligent Targeting in Marketing [06:48] "Intelligent Targeting for Effective Offers" [11:24] Optimising Promotions for Cost Savings [13:49] eCommerce Funnel & Intent Analysis [18:49] Evolving Customer Interaction Strategies [20:47] Listen to Dan’s Top Tips! [29:16] Get a 90-day free trial from RevLifter https://ecmp.info/revlifter Episode sponsored by RevLifter. Grab your 90-day free trial here https://ecmp.info/revlifter . Full episode notes here: https://ecmp.info/543Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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34:29
From Market Stall to 7-Figure Brand: How Mademoiselle Macaron Made eCommerce Work
Rachel Hanretty is the founder and CEO at Mademoiselle Macaron, sellers of handmade luxury French macarons. Rachel’s grown the business from a market stall in 2013 to a 7-figure business. They now sell via their Shopify store to both DTC and B2B customers, via marketplaces like Not on the High Street, and about 40% of turnover is B2B sales. Hit PLAY to hear: Why skyrocketing rent pushed Rachel to shut her shop—and scale faster The Shopify setup mistake that nearly broke their backend How freezing macarons unlocked 7-figure fulfillment The agency breakup that every ecommerce founder should learn from What finally pushed them to stop waiting and start selling proactively How French flair (and flavor) became their brand’s superpower Key timestamps to dive straight in: [03:51] Shift from Storefront to Online Sales [07:54] Customizable Macaron Packaging Options [12:48] Consolidating Services Led to Conflict [16:19] Testing Separate Agency Strategies [20:09] Embracing French Roots in Business [21:55] Listen to Rachel’s Top Tips! Full episode notes here: https://ecmp.info/542Try out RevLifter for FREE for 90 days >>> https://ecmp.info/revlifter Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Trying to work out how to acquire more customers?
Need to improve customer retention?
Or just looking for some reassurance you’re on the right track?
That’s what the eCommerce MasterPlan is here for.
Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.
Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.
Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.
Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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