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Empire Secrets of Digital Marketing with Mariana Henninger

Brandmagnetic
Empire Secrets of Digital Marketing with Mariana Henninger
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  • Want to Show Up in AI Search (GEO)? Do This with Adam Chronister
    Text me!Think SEO is just keywords and backlinks? That’s cute.Search has changed — and if you want to be found by LLMs like ChatGPT and Claude, not just humans on Google, it’s time to revisit how you show up online. I brought on Adam Chronister (founder of Enleaf and PR wizard in disguise) to break down what actually matters now — from website structure to PR cadence to how AI determines who’s trustworthy enough to recommend. He’s cracked the code in an interesting way for how to get you surfaced and recommended by the AI platforms everyone’s using to search these days. The 5 habits that…📌 Help you structure your site so AI understands what you offer📌 Show you how to rank with less content — but more clarity📌 Build trust with crawlers (and humans) using real-world “consensus”📌 Teach you how to train LLMs to see you as a source📌 Get you showing up in AI results — without playing dirty🛠 Adam’s free resource on AI and brand positioning: http://enleaf.com/dark-pr📥 Grab the Brand Story Cheat Sheet here: http://brandmagnetic.com/cheatsheetIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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  • Empire Diaries: Stop Fixing The Mic Arm — The Power of Focus, Selling Trust First, and the Evergreen Funnel I’m Building | Ep. 108
    Text me!Confession: I almost spent 20 minutes re-mounting my mic arm today… then I pressed record. This one’s a pep-talk and a plan — my new “I do not complain” mantra, why I’m siding with “trust first, offer second,” and how I’m building an evergreen engine with real urgency (plus why DIY courses aren’t dead — they’re just badly aimed).Here’s what’s happening in the BTS of my business this week:What’s inside:📌 Trust-first vs info-first — what Dan Kennedy gets right and where I disagree.📌 Evergreen, but real — bonuses, tags, support options, and a Black Friday play that actually makes sense.📌 The webinar show-up slump — designing for replays, specificity, and not wasting people’s time.📌 ClearSpace, clearer head — the tiny app keeping me focused.If you’re ready to stop tinkering and start building the asset that sells trust on autopilot, press play.Want my free, quick audio training for my 4 Trust Triggers so you know exactly how to connect and accelerate trust with cold audiences the moment they meet you? Snag it here:https://brandmagnetic.com/triggersguideIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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  • Empire Diaries: Why Digital Marketing For DIY Courses Isn’t Dead — And Why I’m Obsessed With Them Right Now | Ep. 107
    Text me!If, like me, you’re hearing the theme song of Gilmore Girls play in your head (because I’m now falling asleep to it every night 😌, fall MUST be officially here 🍂 I didn’t plan to take this much space this summer… but honestly – neeeeeded it.Long beach days (some with my laptop, some without), speaking on stage in Cancun, and spending so much brain time on where Brandmagnetic is heading… I came out of the season with so much clarity and eeeeek more excited than I’ve ever been!In this Empire Diaries, I share the behind-the-scenes of what’s shifting — from building an evergreen funnel that feels INCREDIBLY aligned, to learning how to sell to affluent buyers without “selling,” to a tiny app that broke my scrolling habit (HIGHLY RECOMMEND).What’s inside:📌 The white space practice that gave me sharper strategy (and why I’m keeping it)📌 A speaker-photo hack you’ll want to steal before your next event📌 How I’m thinking about high-ticket buyers and why peace of mind > price📌 Why DIY courses aren’t dead — and when they actually work📌 The free app that finally cut down my screen timeIf you’ve been craving clarity, momentum, and a reminder that trust beats hustle every time — this one’s for you.👉 Grab my Ultimate Cheat Sheet for a Brand Story That Converts: https://brandmagnetic.com/cheatsheetIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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  • What–Feel–Who: The Question Framework That Leverages Conversations Into Relationship Currency with Ravi Rajani | Ep. 106
    Text me!We don’t often think about it – but every time you ask someone a simple, throw away “How are you?” you’re missing an incredible opportunity to create a real connection. It’s so hard to build trust in a noisy, busy, scroll-past-you online space (and IRL), because we are so bombarded by so much. But you don’t need to shout louder. We just need to learn how to build real relationships (yes – ones that lead to not only true support but also sales and collaborations).Ravi Rajani — keynote speaker, LinkedIn Learning instructor, and author of a new book called “Relationship Currency” — is an expert at this. On the podcast today, he breaks down 5 simple, powerful habits you can use to deepen connection in the DMs, on discovery calls, and in rooms filled with your dream clients or perfect partners.What’s inside: he breaks down the 5 shifts that…📌 Turn the simple “how are you?” small talk into conversations people remember📌 Help you ask questions that go deep (fast)📌 Make your stories actually stick (and sell for you)📌 Show you how to give compliments that build genuine trust 📌 Position you as the most trusted person in the room — even when you don’t have the answer yetFind Ravi Rajani on LinkedIn:https://www.linkedin.com/in/theravirajaniGet a copy of Ravi Rajani’s book: https://www.theravirajani.com/book Want to know how to tell your story in a way that is completely magnetic and converts for you? Grab the Ultimate Cheat Sheet to a Brand Story that Converts here: https://brandmagnetic.com/cheatsheetIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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  • Micro-Mastery: The Fastest Way to Get Good at Anything with Pat Flynn | Ep. 105
    Text me!Pat Flynn is one of those rare “make it simple, make it doable” humans — Smart Passive Income, best-selling books, packed live events, and advice you can actually use by Tuesday.In this episode, we get into Lean Learning — learn less, apply faster, let the numbers nudge your next move — so your work ships and sticks. We talk micro-mastery, retention-driven tweaks, and the kind of connection that turns casual followers into real fans. If you’re tired of the content hamster wheel, this is your gentler, smarter way out.In this episode, we cover:📌 JIT vs JIC learning — trim the info buffet and execute sooner.📌 Micro-mastery — tiny fixes that stack into big momentum.📌 Retention as your coach — simple format pivots that actually move the graph.📌 Long vs short — the mix that builds trust fast without burning you out.If you want to go deeper into this world of emotionally magnetic storytelling, I’ve got a free cheat sheet waiting for you: 👉 brandmagnetic.com/cheatsheetIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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About Empire Secrets of Digital Marketing with Mariana Henninger

Think digital marketing and entrepreneurship... but FUN as heck!I talk to a savvy, growth-minded, established online business owners looking for sharp, often overlooked marketing tactics — stuff that cuts through noise and makes you go wait, what?!Come along on my online business journey as I build Brandmagnetic.com... I'm your untraditional host, Mariana Henninger -- an EMMY® award-winning director turned *online empire builder* and this show is me, documenting the wins, fails and secrets I learn along the way -- keeping it real and holding nothing back. If you want to be part of my story, the raw, honest and unfiltered journey from nothing to something -- follow this podcast!In my own lighthearted geriatric millennial mom fashion (!), I share my wins and lessons, tears and laughs, and also interviews with other badass founders along the way, revealing their own secrets to massive success. It's real, it's raw. It's funny! It's personal. But most importantly, empire secrets are laid bare that will help you in your own business.If you are looking for a fun online business bestie, you’re in the right place, fellow empire building rockstar. Lesssssgo!And if you want to ever chat with me directly, just DM me! ✨>> http://instagram.com/brandmagnetic
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