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Empire Secrets of Digital Marketing with Mariana Henninger

Podcast Empire Secrets of Digital Marketing with Mariana Henninger
Brandmagnetic
Think digital marketing and entrepreneurship... but FUN as heck!Come along on my online business journey as I build Brandmagnetic.com... I'm your untraditional ...

Available Episodes

5 of 70
  • Empire Diaries: How I’m Using AI and Custom GPTs to Completely Revamp Digital Marketing And My Online Course Business | Ep. 69
    Text me!This week, I’m pulling back the curtain and giving you a real, unfiltered look at how I’m completely flipping my program upside down—thanks to AI. If you’re curious about how custom GPTs are reshaping the online course space (and making my life easier), you’re going to love this episode.Here’s what I cover:Why I’m rethinking the way I teach. You probably already know this, but AI isn’t just a shiny new tool; it’s changing literally everything. How custom GPTs are saving me and my students hours. From creating shot lists to planning shoot days, I’m using my AI dream team to do all of the heavy lifting for them.What’s next for online courses. I’m sharing my big vision for 2025 and how I’m making things faster, easier, and more impactful.This episode is a mix of behind-the-scenes details and future-focused strategy. Whether you’re using AI already or just dipping your toes in, I think you’ll find something here to inspire your next steps. Here are a few things I mentioned in the episode:Find Kaitlyn Bourgoin here: https://customercamp.co/Don’t miss Seth Godin’s insights on AI and more: https://sethgodin.comI’d love to chat about how you’re using AI. DM me on Instagram: @brandmagnetic or say hello here! >> [email protected]!If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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  • Visibility Is Critical For Digital Marketing — How To Do It In 10 Minutes A Day with Kelly Sinclair | Ep. 68
    Text me!Okay, let’s talk visibility—like, the kind that actually fits into your real life. In this episode, I’m chatting with Kelly Sinclair (aka the Fairy Brand Mother), and she’s got the easiest, most manageable way to start showing up more and getting noticed. Spoiler: it’s not about spending hours on Instagram or being glued to your laptop.Here’s what we dive into:A Visibility Habit You Can Stick To: Kelly’s 10-minutes-a-day strategy that’s so simple, you’ll wonder why you weren’t doing it sooner.Making It Work for You: How to figure out where to show up and what to say, so it doesn’t feel like you’re just checking a box.Tiny Actions, Big Impact: Why one thoughtful email or follow-up can open doors you didn’t even know existed.The Social Media Reality Check You Need: Why it’s okay to skip the algorithm obsession and focus on what really matters.Kelly’s Ultimate Toolkit: A list of quick, doable ideas to help you stay consistent—even when life feels like a lot.This is the stuff nobody tells you about visibility—the simple shifts that actually make it feel manageable and even fun. If you’re ready to stop overthinking and start making moves, this episode is going to be your new favorite.Plus, Kelly’s sharing her free Ultimate Visibility Toolkit (get it at ksco.ca/empire) so you can get started right away.Share this episode with a friend that needs more visibility and needs to hear this too!If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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  • Empire Diaries: Why Marketing Is Really Just About Making People Feel Things, Grounding Bed Sheets And Other Black Friday Shenanigans | Ep. 67
    Text me!This week, this is what’s been happening in my business—and my life:I joined an amazing workshop with Katelyn Bourgoin, where I had to answer the ultimate marketing question: “How does this make me FEEL?” (Let’s just say I left with some killer insights and a better way to explain my whole Brand Video thing.)Black Friday is here, and—surprise!—I didn’t plan a sale. Am I pulling something together at the last minute? Probably. Will it be genius or chaos? Stay tuned.Oh, and I bought grounding bedsheets. Because apparently, I’m the kind of person who plugs her bedsheets into the wall now.So grab a snack (or leftover stuffing), and let’s catch up. This episode is all about figuring things out, celebrating the wins, and laughing at the fails. DM me your favorite Thanksgiving food or your weirdest Black Friday purchase—I need to know I’m not alone.Links I mentioned in this episode:Snag your copy of my massively popular Brand Stories that Convert with AI mini-course! Ths is such a fantastic primer for how to tell your Brand Story!http://brandmagnetic.com/aiIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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  • Why Every Course Creator Needs a Custom GPT—Starting Now with Wendy Breakstone | Ep. 66
    Text me!In this episode of Empire Secrets, I got to nerd out with Wendy Breakstone about custom GPTs. Don’t know what those are? Don’t worry—neither did I until recently, and now I’m hooked. Think of them as your personal AI assistant but cooler because it’s programmed by you. (Also, it won’t send you weird texts at 2 a.m.) Here’s what we dished about:WTF Is a CustomGPT?: Wendy explains it in plain English. Basically, it’s like hiring a super-smart assistant who does the repetitive stuff for you—and gives you the competitive edge by helping your students get results FASTER. AI Won’t Replace You—Promise: We get real about that whole “is AI coming for my job?” panic. Short answer: Nope. Long answer: It makes you look even more brilliant while your clients get faster wins.How to Avoid Rookie Mistakes: Wendy shares the biggest GPT blunders (like forgetting to secure your stuff—yikes!) and how to make yours actually useful instead of meh.We also geeked out over how these tools can free up brain space, get your clients better results, and basically make your life a lot less “why am I doing this again?” Tune in and let me know what you think!If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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  • Empire Diaries: How I’m Focusing On Visibility Goals & Having A “Whatever It Takes Approach” To My Clients | Ep. 65
    Text me!In this episode of Empire Diaries, I’m pulling back the curtain on my focus on a client-first business model and sharing the realizations that have reshaped my approach to growing Brandmagnetic. Overserving and overdelivering for my Brand Video Signature clients and Brand Video Accelerator students at the highest level, making sure they have exactly what they need to get the best results has been a massive priority for me in Q4. This has become more important to me – having deeper, more impactful client experiences – than growing the business more quickly. I want to build Brandmagnetic around genuine and fantastic results for everyone I work with!! Even if that means, for now, the business doesn’t grow as fast.Here’s what I cover:Prioritizing client experience over quick wins: I explore why delivering exceptional service to current clients is central to my vision, even if it means slowing down on other areas like social media or new product launches – playing the long game!Visibility goals for 2025: My plans for increasing brand visibility and the big shift I’m making toward relationship-building and collaborations that align with my values. The struggle to balance business growth and quality service: I discuss how I’m working to find balance, focusing on the programs that bring the most value to clients and resisting the pressure to chase every shiny object.Setting boundaries right now and saying no to scaling fast: Scaling isn’t always the answer. Here’s my internal dialogue around growth versus depth, and why sometimes I’m choosing to turn down opportunities if they compromise being there for my clients and students!Links I mentioned in this episode:Snag your copy of my massively popular Brand Stories that Convert with AI mini-course! Ths is such a fantastic primer for how to tell your Brand Story!http://brandmagnetic.com/aiThe GHL (High Level) white label I’m absolutely obsessed with:Get a 30-day free trial! http://brandmagnetic.com/cc360The peer-to-peer mastermind that I’m so excited to join – doors are opening NOW! (Only once a year so if you’re ready for this, do not miss!!)http://brandmagnetic.com/mixermindIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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About Empire Secrets of Digital Marketing with Mariana Henninger

Think digital marketing and entrepreneurship... but FUN as heck!Come along on my online business journey as I build Brandmagnetic.com... I'm your untraditional host, Mariana Henninger -- an EMMY® award-winning director turned *online empire builder* and this show is me, documenting the wins, fails and secrets I learn along the way -- keeping it real and holding nothing back. If you want to be part of my story, the raw, honest and unfiltered journey from nothing to something -- follow this podcast!In my own lighthearted geriatric millennial mom fashion (!), I share my wins and lessons, tears and laughs, and also interviews with other badass founders along the way, revealing their own secrets to massive success. It's real, it's raw. It's funny! It's personal. But most importantly, empire secrets are laid bare that will help you in your own business.If you are looking for a fun online business bestie, you’re in the right place, fellow empire building rockstar. Lesssssgo!And if you want to ever chat with me directly, just DM me! ✨>> http://instagram.com/brandmagnetic
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