Empire Secrets of Digital Marketing with Mariana Henninger
Brandmagnetic
Think digital marketing and entrepreneurship... but FUN as heck!Come along on my online business journey as I build Brandmagnetic.com... I'm your untraditional ...
Sold With No Copy: Why Building Trust Faster Is The Secret Weapon In Today’s Digital Marketing | Ep. 74
Text me!Okay, this week, we’re talking about the thing that can make or break your marketing: trust. You know how sometimes it feels like you’re putting in all this work, showing up everywhere, and it’s still not clicking with your audience? That’s why I’m obsessed with Brand Videos—they’re like this secret shortcut to connection. Plus, I’ll tell you how Maria Wendt’s success story is a case study in trust.Here’s what I’m sharing:Why trust matters more than anything else. It’s not about how often people see you—it’s about how much they actually believe in you.How Brand Videos can make people feel like they already know you. Once you’ve created that personal and emotional connection, it amplifies everything else you do after that.Why you don’t have to do all the things to stand out. There’s a smarter, more human way to connect, and it starts with doing less (but better).If you want to check out the stuff I mentioned:Follow me on Instagram: https://instagram.com/brandmagneticLet me know how this episode hit you!: [email protected] my Ultimate Cheat Sheet To A Brand Story That Converts: https://brandmagnetic.com/cheatsheetThis episode is basically your pep talk for making marketing feel easier—and actually work. Thanks for tuning in!If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
--------
20:58
What’s Next for Digital Marketing in 2025? My Chat With Gemma Bonham-Carter | Ep 73
Text me!I had such a fun (and seriously insightful) conversation with Gemma Bonham-Carter, who’s been in the online business game since way before it was cool. She started by blogging her house renovations and launching her first course during nap times, to now building custom AI assistants and hitting 100K in launches like it’s nobody’s business. Gemma’s journey is proof that you can evolve and thrive in this space without losing your sanity – and making sure that you are building a business you ACTUALLY love.Here’s what we got into:The power of trust-building: Gemma shares why playing the long game with email marketing and transparency is the real secret to sales. (Of course we talked about how Brand Videos can accelerate this process!)What’s changing in 2025: From AI tools to buyer hesitations, Gemma breaks down what’s next for digital marketing—and how you can stay ahead.How to keep your business FUN: Because if you’re not enjoying it, your audience can tell. And that just sucks for you too!This episode is packed with takeaways to help you stay inspired, use AI to simplify your biz, and actually enjoy the work you’re doing. Happy 2025!If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
--------
36:32
My 2025 Predictions About The Online Business Space, Digital Marketing and AI — and How I’ve Completely Restructured My Offers | Ep. 72
Text me!In this episode, I’m taking you inside my brain and my business as I completely rethink how I teach. The big idea: using AI—not just to make life easier, but to make getting results for my students so much FASTER. I’m sharing the wins, the experiments, and even a few doubts I have about this whole process.Here’s what I dive into:How I’m rethinking my program with AI. From creating CustomGPTs to streamlining processes, I’m using AI to flip the script on traditional online courses.Why I’m testing a done-for-you portion of my group program. I’m so excited that I’ve found ways to give my students a massive head start by streamlining the heavy lifting with AI.How Custom-GPTs are changing online learning. I truly believe that video-based courses are dead, and if you are not making it much easier for your students to get results, it’s less and less likely your students will stay and refer you.Want to check out what I mentioned in this episode?Follow me on Instagram: https://instagram.com/brandmagneticEmail me directly: [email protected] CustomGPT Training: https://brandmagnetic.com/aitrainingThis episode is all about dreaming big, building smarter, and making 2025 the year everything changes. Excited to do this with you!! 🤸If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
--------
27:33
Empire Diaries: How I’m Prepping For a 100K Launch And Why I’m Obsessed with Custom GPTs in Digital Marketing (Why You Should Be Too) | Ep. 71
Text me!In this solo episode of Empire Diaries, I’m sharing all the behind-the-scenes details of what’s been on my mind as the year winds down and we look ahead to 2025. From rethinking how I teach to setting big, exciting goals (hello, 100K launch!), I’m laying it all out for you.Here’s what I dive into:Why I’m revamping my program with AI. I’m sharing how I’m using custom GPTs to simplify the hardest parts of brand video creation—for me and my students.The magic of being in the right rooms. How connecting with the right people has been a total game-changer for my business.What it takes to 10X your results. Spoiler: it’s not about working harder, more hours—it’s about doing LESS, and focusing on what really matters.Want to connect or hear more? Here’s where to find me:Follow me on Instagram: https://instagram.com/brandmagneticEmail me directly: [email protected] episode is equal parts planning, reflecting, and dreaming big—and I hope it inspires you to do the same. Let’s make 2025 amazing!!If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
--------
16:59
The Power Of Emotional Connection Through Community in Digital Marketing And Online Business With Inbal Claudio | Ep. 70
Text me!Okay, so I had the BEST conversation with Inbal Claudio. She’s the talented lady behind the Like-Minded Collective and Founders Who Shabbat, and honestly, if anyone knows how to bring people together and make it feel amazing, it’s Inbal.Here’s what we talked about:How to make community feel like a warm hug. You don’t need the big numbers or fancy events —it’s about creating a space where people actually feel like they belong.Why starting small is so underrated. Inbal started with one coffee meetup, and now—a whole movement. Proof that you don’t need to do everything all at once.The emotional side of community. Sometimes you just need people who get it. And it’s so great to use that to grow your exposure, influence and ultimately your business!If you’ve been thinking about starting something—a meetup, a group, anything—this will totally give you the push you need. It doesn’t have to be perfect, just real.Connect with Inbal over at InbalClaudio.com for all the links, including:The Like-Minded CollectiveFounders Who ShabbatLike-Minded CharlestonIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
About Empire Secrets of Digital Marketing with Mariana Henninger
Think digital marketing and entrepreneurship... but FUN as heck!Come along on my online business journey as I build Brandmagnetic.com... I'm your untraditional host, Mariana Henninger -- an EMMY® award-winning director turned *online empire builder* and this show is me, documenting the wins, fails and secrets I learn along the way -- keeping it real and holding nothing back. If you want to be part of my story, the raw, honest and unfiltered journey from nothing to something -- follow this podcast!In my own lighthearted geriatric millennial mom fashion (!), I share my wins and lessons, tears and laughs, and also interviews with other badass founders along the way, revealing their own secrets to massive success. It's real, it's raw. It's funny! It's personal. But most importantly, empire secrets are laid bare that will help you in your own business.If you are looking for a fun online business bestie, you’re in the right place, fellow empire building rockstar. Lesssssgo!And if you want to ever chat with me directly, just DM me! ✨>> http://instagram.com/brandmagnetic
Listen to Empire Secrets of Digital Marketing with Mariana Henninger, The Tim Ferriss Show and many other podcasts from around the world with the radio.net app
Ireland