Empire Secrets of Digital Marketing with Mariana Henninger

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This episode is suuuuper personal.
Over the last few years, my body changed in ways I wasn’t prepared for. (Hello 40’s!) 
Weight gain, energy crashes, cortisol spikes, anxiety I couldn’t explain.

If you’re a woman around that age, chances are you know exactly what I’m talking about. 
And you better believe it 100% started affecting my business.
In this Empire Diaries episode, I’m sharing what I’m taking control of. Everything I’m changing. No extreme biohacks, no dropping $10K on a holistic doctor. Simple, disciplined, DOABLE shifts that fit into my day. Things that are helping regulate my nervous system and making me a much more powerful founder and happier human being.
You’ll hear:
📌 How I trained ChatGPT to act as my health coach
📌 My exact morning routine (protein + weight training)
📌 The “boring but delicious meals” strategy that removed decision fatigue
📌 Why nervous system regulation is the real unlock
📌 And the shift that completely eliminated anxiety
Since 2026 is the year of my identity as a 7-figure founder, this is about becoming the woman capable of thriving as she runs a 7-figure business.
If this episode spoke to you, pls share it with someone you know who’ll love it!

And come say hi on Instagram @brandmagnetic — I love hearing from you!
If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Years ago, Kelsea Koenreich was the definition of “driven.”
She was scaling fast, saying yes to everything — and quietly falling apart.

One day, after yet another burnout cycle, she realized the truth:
You can’t lead others when you’ve completely abandoned yourself.

That moment became the foundation for her work today — helping powerhouse mom entrepreneurs build capacity instead of chaos.

In this bite-size conversation, Kelsea and I talk about what real leadership looks like when the pressure is high — how to lead your team, your clients, and yourself without losing your peace or your purpose.

It’s a raw, grounded conversation about the kind of growth that lasts.

Inside this episode:
📌 The real reason high-achievers keep burning out (and how to break the pattern).
📌 Why discipline isn’t about doing more — it’s about doing what actually matters.
📌 How to build capacity before you scale, so your business doesn’t collapse under success.
📌 What “leading yourself first” truly means when the stakes are high.

If you’ve been craving growth that feels sustainable, strategic, and human – you’ll love this.

Links mentioned

👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet
👉 Connect with Kelsea Koenreich: https://kelseakoenreich.com
👉 Follow Kelsea on Instagram: @kelseakoenreich
If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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The other day, a friend of mine urged me to listen to a podcast episode from Nathan Barry (founder of Kit) and Tim Grahl, the CEO of Story Grid. My jaw dropped when I heard him say that, in order to fix his business, he did 600 ICA calls. This massive commitment didn’t just “improve his messaging”… it changed the entire trajectory of his business (and life?). 

And hearing that lit a massive fire under me, because it mirrors a shift I’ve been making behind the scenes anyway: radical authenticity. And the cornerstone of this shift has been a hard rule: AI is my now my partner, but does not own my voice.

In this Empire Diaries episode, I’m sharing what I’m doing differently in 2026 to shorten the trust timeline – and why I’m done letting anything AI slowly chip away at my muscles and the edge of my REAL ideas.

What you’ll hear in this episode:
📌 Why “radical authenticity” is all about conviction (and what that means)
📌 The messaging unlock that happens when you start talking YOUR REAL HUMANS again
📌 And the new layer I’m building into my offer (trust needs traffic).

Link mentioned in this episode: 
Join my free LIVE training exclusively for coaches who operate with their heart and are impact-driven -- and who are tired of playing the content game, but equally tired of not being seen ➡  brandmagnetic.com/theshift
If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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We often misunderstand the role of Virtual Assistants (VAs). Today I chat with self-proclaimed “jill-of-all-trades when it comes to digital marketing and techie skills” Emily Reagan about everything from defining the difference between a general assistant and a specialized marketing VA, all the way to the importance of real-time feedback loops during launches. 

We also cover:
📌 Clarifying roles and responsibilities
📌 Specialization over generalization
📌 Onboarding and SOPs
📌 Hiring for the long term, not just the launch
📌 Investing in skilled (vs. low cost) help
📌 Capturing real-time feedback during launches
📌 Post-launch debriefs

Emily shares practical advice on avoiding common pitfalls when working with VAs, from setting clear expectations to how to actually build a well-rounded team. She’s the master of all things “finding your unicorn VA” – and my go-to for how to maximize your VA’s potential to boost your business!

Links mentioned:
👉 Emily on Instagram: @emilyreaganpr
👉 Hire A Unicorn: https://hireaunicorn.com

Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet
If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Yesterday I was meal-prepping (new year, new me) with my therapist friend Farya Barlas’ podcast in my ear – and her prompt struck me so hard I had to pause mid-stir: What are the 3 things people always say about you?

I kept circling back to “strength”… and then I realized something uncomfortable — I’ve always been tough, but in business I was still operating like it was “just my little thing”… because I didn’t know what I didn’t know.
So in this Empire Diaries episode, I’m sharing the real shift I’m making in 2026 — the one that finally feels like the slingshot is pulled back and I’m ready to release: tighter messaging, way more conversations with my people, ruthless ownership of my time, and a bigger focus on paid growth so my sales don’t move at an organic crawl.
In this episode, you’ll hear:
The past “strength” stories — from sleeping in hostels + rough shoots to the identity shift happening now
Why I’m actively choosing to use AI less for my content — and what I’m reclaiming instead
The obsession I’m leaning into: talking to real humans (ICA calls) and letting that shape everything
The machine I’m building in 2026 — Trust Shift trainings, ads, and a faster path to scale
Links mentioned:
Sign up for The Trust Shift: http://brandmagnetic.com/theshift
Say hi on Instagram: @brandmagnetic
Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet
If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic