Empire Diaries: My First 7.2 x ROAS + The Identity Shift Behind It In Digital Marketing | Ep. 116
Text me!This week felt like a LEVEL UP week inside the business. I finally got my first Brandmagnetic hoodie — and it instantly shifted something energetically. Like… THIS is happening. This is real. This brand is becoming a world.Then — my first real ads campaign? 7.2 ROAS. 🤯(And yes… total chaos with tracking… but still. Big moment.)Inside this episode I’m sharing what I’m building for Black Friday, what I’m dialing in for my evergreen machine, and why I’m officially stepping into “content creator energy” instead of hiding behind backend setup.This is the fun part — the part where momentum compounds, identity locks in, and tiny decisions create massive ripple effects.In this solo, I’m walking you through exactly how I’m building my evergreen funnel to flow straight into Black Friday in a Box — the simple choices that reduce friction, the assets I’m stacking (and the ones I’m cutting), and the trust-first tweaks that speed everything up.What’s inside:📌 The 3 places I tightened the buyer journey so “yes” is easier.📌 How I’m prepping Black Friday week without turning my life into a launch.📌 The guardrails I’m using to keep focus high and decision fatigue low.📌 Where the Instant YES Machine plugs in to lift conversions fast.If you’ve been second-guessing your funnel or dreading Black Friday, this is your calmer way through — practical, doable, and aligned with how you actually want to run your business.👉 Join Black Friday in a Box: http://brandmagnetic.com/bfiab👉 Try the Instant YES Machine (and be blown away!): https://brandmagnetic.com/yesmachine👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheetIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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The Psychology Behind Irresistible Black Friday Deals with Kelsey Silver | Ep. 115
Text me!Last year, Kelsey Silver watched a client make six figures in a single weekend — and not because she slashed prices.The secret?She treated Black Friday like a strategy, not a scramble.In this conversation, Kelsey breaks down how to approach Black Friday week with intention — from crafting magnetic offers to understanding what your audience actually wants to buy — and how to make it feel aligned instead of exhausting.We talk about what’s working right now, the biggest mistakes she sees course creators and coaches make every November, and why “doing less” often creates the biggest results.Inside this episode:📌 The difference between a discount and a strategic offer (and why one builds long-term buyers).📌 How to repackage existing assets for fresh excitement during Black Friday week.📌 Why clarity beats urgency when selling in a noisy market.📌 Real stories of what worked — and what completely flopped — in past Black Friday campaigns.If you’re already feeling the pressure to plan, this conversation will calm your nerves and give you a clear roadmap for turning Black Friday into your most profitable — and peaceful — sales week yet.Links mentioned👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet👉 Explore Kelsey’s favorite analytics tools: foresighthq.app👉 Learn more about Kelsey’s Metrics System: kelseysilver.com/metricsIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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Empire Diaries: My Strategy for an Evergreen Funnel That Sells Year-Round With Digital Marketing | Ep. 114
Text me!Last week, I caught myself doing *that* again — endlessly tweaking slides, rewriting emails, and convincing myself the funnel needed one more layer before it could work.But then I stopped.In this Empire Diaries, I’m breaking down exactly what I’m focusing on behind the scenes: the pieces of my new evergreen funnel (and pushing things out before they’re perfect), how I’m setting up my Black Friday Deals Week I’m SO excited about, and the mental reset that got me out of the “what if it’s not ready” loop. 📌 The difference between launch mode and the evergreen mindset — and why both matter for growth. 📌 How I’m structuring my new funnel to work alongside my upcoming Black Friday Deals Week. 📌 The BTS of building my newest AI tool that I’m obsessed with (!) – the Instant YES Machine™. 📌 A simple filter that helps me stay in flow when the pressure kicks in.Whether you’re mapping out your own Black Friday or have plans for an evergreen funnel, here’s your behind-the-scenes look at what I’m doing to build everything! 👉 Grab Black Friday in a Box here: brandmagnetic.com/bfiab 👉 I can’t wait for you to check out the Instant YES Machine™!! brandmagnetic.com/yesmachineIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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Stop Hiding Your Weird — Personality-Led Copy That Converts in Digital Marketing with Lucy Bedewi | Ep. 113
Text me!There is so much beige garbage in the online space, and it’s so easy to just produce content that gets lots in that sea of sameness.But years ago, Lucy tossed a simple offer into a Facebook group: “Want help telling your story?”One founder took a chance. Lucy wrote it fast, in her voice, not the internet’s — and the reply landed:“I’ve had people write my story… no one’s ever captured it like this.”That single line became market validation - and the start of Unicorn Messaging: copy that doesn’t try to be everyone, “just unmistakably you”.Lucy is a force when it comes to copywriting that really captures your attention… and honestly just a really great gal!Today, Lucy and I get into the brave middle between beige and try-hard — how to show personality (even to affluent buyers) without turning your brand into a circus, and why speed can be a legitimate differentiator when your clients don’t have eight weeks to wait.What’s inside:📌 The “dinner-party test” for tone - the easiest way to keep copy bold but believable.📌 Stop overcomplicating your differentiator - why style + specificity can be enough.📌 Calibrating wit for premium audiences - playful, not performative.📌 Using speed as a selling point - how to ship quality copy… fast.If you’ve been watering down your voice to sound “professional,” this one’s your permission slip to sound like the most trusted version of you — and to let that be the thing people that entices people to buy from YOU versus someone else!!👉 Grab my new Instant YES Machine™️>> https://brandmagnetic.com/yesmachine👉 Take Lucy’s Superpower Quiz at mywritehandwoman.com — and find out what makes your messaging truly YOU.If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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3 Killer Strategies To Quiet Your Inner Critic — And Keep Crushing Your Digital Marketing | Ep. 112
Text me!I was sitting in front of my mic — coffee going cold, notes open — and suddenly I caught myself doing it again.That quiet, sneaky voice had crept in:“You should sound more polished.”“Say it better.”“Maybe just re-record.”Five minutes later, I was spiraling — fixing my lighting, adjusting my tone, anything to delay hitting record.And then… I stopped.In this Empire Diaries, I share what happened next — the small moment that flipped me from doubting everything to saying what I actually needed to say.And the three simple shifts I use anytime imposter syndrome tries to steal my momentum.Inside this episode:📌 The tiny trigger that turns “I’ll start tomorrow” into a spiral.📌 What I realized mid-recording that completely changed my tone.📌 How to find your way back when confidence disappears mid-project.📌 The mindset reframe that keeps me shipping (even when it’s not perfect).If you’ve ever stared at the blinking cursor or mic and thought, “Who am I to talk about this?” — this one’s for you.👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet👉 Join Black Friday in a Box: http://brandmagnetic.com/bfiabIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
About Empire Secrets of Digital Marketing with Mariana Henninger
Think digital marketing and entrepreneurship... but FUN as heck!I talk to a savvy, growth-minded, established online business owners looking for sharp, often overlooked marketing tactics — stuff that cuts through noise and makes you go wait, what?!Come along on my online business journey as I build Brandmagnetic.com... I'm your untraditional host, Mariana Henninger -- an EMMY® award-winning director turned *online empire builder* and this show is me, documenting the wins, fails and secrets I learn along the way -- keeping it real and holding nothing back. If you want to be part of my story, the raw, honest and unfiltered journey from nothing to something -- follow this podcast!In my own lighthearted geriatric millennial mom fashion (!), I share my wins and lessons, tears and laughs, and also interviews with other badass founders along the way, revealing their own secrets to massive success. It's real, it's raw. It's funny! It's personal. But most importantly, empire secrets are laid bare that will help you in your own business.If you are looking for a fun online business bestie, you’re in the right place, fellow empire building rockstar. Lesssssgo!And if you want to ever chat with me directly, just DM me! ✨>> http://instagram.com/brandmagnetic
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