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Empire Secrets of Digital Marketing with Mariana Henninger

Brandmagnetic
Empire Secrets of Digital Marketing with Mariana Henninger
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  • A Thanksgiving Love Note + Why 2026 Is Already My Favorite Year Ever | Ep. 119
    Text me!This is a tiny Thanksgiving love note from my almost-gone voice — because I couldn’t not pop in today and tell you how wildly grateful I am that you’re here, listening, building, still caring this much about your work.I share why I’m choosing to believe that “2026 is already my favorite year ever” even while everyone’s talking about how hard it is to sell right now… and why I’m doubling down on Brand Videos as the bridge between skeptical buyers and real trust. If you’ve been circling my world and wondering when to jump in, this is your personal invitation.In this minisode, I talk about:What I’m most grateful for as I build Brandmagnetic and the kind of humans I’m calling into this communityWhy I only want to work with heart-led, mission-driven entrepreneurs who care deeply about the people they serveHow a single Brand Video can meet your future clients at a soul level — before you ever get on a call with themWhat’s inside Brand Video Accelerator 2.0 (six months of support, my AI ‘dream team’ of bots, coaching, and community) and why the Black Friday 24-hour window is the most affordable way to work with meIf you want to join us inside Brand Video Accelerator 2.0 during Black Friday, you can find all the details here: brandmagnetic.com/BlackFridayHave any questions about the Accelerator? DM me a note: https://instagram.com/brandmagneticThis is the absolute best deal ever for the Accelerator — founding members only. Doors close in 24hs! http://brandmagnetic.com/blackfridayIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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  • The BTS Of My Absolute BIGGEST Black Friday Offer This Year - And How It Will Change Your Digital Marketing Forever | Ep. 118
    Text me!I sat down with my notebook convinced I had to build a big, complicated Black Friday funnel — bonuses, bundles, deadlines, layers… the whole thing.But instead I did something uncharacteristic for Black Friday week:I stopped.I stepped back.And I asked myself the question:“What would feel both mindblowingly generous AND completely aligned?”In this episode, I’m taking you behind the scenes my Black Friday Deals Week that kicks off on Monday and the unexpectedly easy decision that shaped the whole thing.Inside this episode: The real story behind this year’s BIGGEST offer – and if you’ve been circling my world for a while, you do NOT want to miss this!!👉 Join NOW: the inner circle waitlist for the biggest sales event of the YEAR!!  https://brandmagnetic.com/blackfridaywaitlistIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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  • A Low-Ticket Tiny Offer SLO Funnel Fuels High-Ticket Sales with Allie Bjerk | Ep.117
    Text me!When Allie Bjerk got started, she didn’t wait for the “perfect” offer. She shipped a tiny one — fast. A simple low-ticket product, a clean page, and a clear promise. By breakfast, strangers had bought. By the weekend, she had proof: the idea worked.In this conversation, Allie breaks down how that one small move reshaped everything — from validating ideas in days, to building a buyer journey that turns low-ticket yeses into sustainable scale. We talk timing, trust, and why you don’t need a massive launch to build real momentum — you need an easy first step that actually helps.Inside this episode: 📌 Why a tiny offer is a test — not your final business model. 📌 Self-liquidating ads 101 — how low-ticket covers acquisition while you learn. 📌 Turning one “yes” into many — mapping the next step without being pushy. Links mentioned👉 Grab my Instant YES Machine™️so what you say can take strangers from “meh” to “heck yes!”: https://brandmagnetic.com/yesmachine👉 Learn more about Allie and her work at: https://alliebjerk.com👉 Follow Allie on Instagram: https://www.instagram.com/alliebjerkIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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  • Empire Diaries: My First 7.2 x ROAS + The Identity Shift Behind It In Digital Marketing | Ep. 116
    Text me!This week felt like a LEVEL UP week inside the business. I finally got my first Brandmagnetic hoodie — and it instantly shifted something energetically. Like… THIS is happening. This is real. This brand is becoming a world.Then — my first real ads campaign? 7.2 ROAS. 🤯(And yes… total chaos with tracking… but still. Big moment.)Inside this episode I’m sharing what I’m building for Black Friday, what I’m dialing in for my evergreen machine, and why I’m officially stepping into “content creator energy” instead of hiding behind backend setup.This is the fun part — the part where momentum compounds, identity locks in, and tiny decisions create massive ripple effects.In this solo, I’m walking you through exactly how I’m building my evergreen funnel to flow straight into Black Friday in a Box — the simple choices that reduce friction, the assets I’m stacking (and the ones I’m cutting), and the trust-first tweaks that speed everything up.What’s inside:📌 The 3 places I tightened the buyer journey so “yes” is easier.📌 How I’m prepping Black Friday week without turning my life into a launch.📌 The guardrails I’m using to keep focus high and decision fatigue low.📌 Where the Instant YES Machine plugs in to lift conversions fast.If you’ve been second-guessing your funnel or dreading Black Friday, this is your calmer way through — practical, doable, and aligned with how you actually want to run your business.👉 Join Black Friday in a Box: http://brandmagnetic.com/bfiab👉 Try the Instant YES Machine (and be blown away!): https://brandmagnetic.com/yesmachine👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheetIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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  • The Psychology Behind Irresistible Black Friday Deals with Kelsey Silver | Ep. 115
    Text me!Last year, Kelsey Silver watched a client make six figures in a single weekend — and not because she slashed prices.The secret?She treated Black Friday like a strategy, not a scramble.In this conversation, Kelsey breaks down how to approach Black Friday week with intention — from crafting magnetic offers to understanding what your audience actually wants to buy — and how to make it feel aligned instead of exhausting.We talk about what’s working right now, the biggest mistakes she sees course creators and coaches make every November, and why “doing less” often creates the biggest results.Inside this episode:📌 The difference between a discount and a strategic offer (and why one builds long-term buyers).📌 How to repackage existing assets for fresh excitement during Black Friday week.📌 Why clarity beats urgency when selling in a noisy market.📌 Real stories of what worked — and what completely flopped — in past Black Friday campaigns.If you’re already feeling the pressure to plan, this conversation will calm your nerves and give you a clear roadmap for turning Black Friday into your most profitable — and peaceful — sales week yet.Links mentioned👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet👉 Explore Kelsey’s favorite analytics tools: foresighthq.app👉 Learn more about Kelsey’s Metrics System: kelseysilver.com/metricsIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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About Empire Secrets of Digital Marketing with Mariana Henninger

Think digital marketing and entrepreneurship... but FUN as heck!I talk to a savvy, growth-minded, established online business owners looking for sharp, often overlooked marketing tactics — stuff that cuts through noise and makes you go wait, what?!Come along on my online business journey as I build Brandmagnetic.com... I'm your untraditional host, Mariana Henninger -- an EMMY® award-winning director turned *online empire builder* and this show is me, documenting the wins, fails and secrets I learn along the way -- keeping it real and holding nothing back. If you want to be part of my story, the raw, honest and unfiltered journey from nothing to something -- follow this podcast!In my own lighthearted geriatric millennial mom fashion (!), I share my wins and lessons, tears and laughs, and also interviews with other badass founders along the way, revealing their own secrets to massive success. It's real, it's raw. It's funny! It's personal. But most importantly, empire secrets are laid bare that will help you in your own business.If you are looking for a fun online business bestie, you’re in the right place, fellow empire building rockstar. Lesssssgo!And if you want to ever chat with me directly, just DM me! ✨>> http://instagram.com/brandmagnetic
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