Offers, Funnels, and Friends: The Non-Negotiables for Digital Marketing I’m Doubling Down On | Ep. 99
Text me!You know those weeks where everything just feels... ok, no great? Sales, eh. Content, eh. Inbox, a digital hellscape. So I did what any emotionally stable entrepreneur would do: I considered the giant $100 Hulken bag I’ve been stalking for two years and spiraled into deep life reevaluation.Somewhere between lugging groceries and my emotions, I landed on the 3 things that actually get my business back on track.In this episode:📌 How to regain the spark with your offers📌 A sneaky sales tactic I stole from Heather Sager (by rewatching her like a total fangirl)📌 The 3 business anchors I’m rebuilding around, now that I’ve dumped the pressure-y marketing stuff that made me want to disappear into a pile of laundry and unread DMsListen if you’re in a weird mood, a weird season, or just need permission to burn it all down and start fresh — with less grind and more “ohhh this feels good.”DM me if you need the link, or moral support!!! Find me on IG: @brandmagneticIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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Want to Be Unforgettable In Your Digital Marketing? Forget Your Origin Story And Make Your People FEEL This Instead | Ep. 98
Text me!I recorded this episode while packing for a trip to Paris – this is one of the most important shifts I want you to make in your marketing.We’re talking about why your origin story isn’t doing what you think it’s doing… and the smarter, more powerful way to use your story to create emotional connection (and get remembered).In this episode:📌 Why your origin stories are a waste of space📌 The story structure I teach instead (and why connecting with your audience is not about you)📌 What happened when one of my students watched my Brand Video (you’ll love this)📌 How to reverse-engineer trust using your story📌 The biggest mistake I see online founders make when “telling their story”If you’ve been struggling with what to say in your About page, your Reels, or your marketing in general — this one’s for you.Watch real brand videos at brandmagnetic.com/brandvideos and come find me on Instagram @brandmagnetic or on LinkedIn (Mariana Henninger) and tell me how they made you feel!If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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Why Your Business Feels Off & A Deep Dive On Alignment with Caryn Gillen | Ep. 97
Text me!Ever had everyone chime in with advice — and then one person comes along that asks ONE simple question,, but that one thing rearranges your brain?That was Caryn Gillen for me. We were in a peer mastermind pod when I brought something vulnerable to the group. Most people (lovingly!) poured in advice. Caryn then asked, “What if you did none of those things, and focused on your one thing instead?That one moment helped me recalibrate how I want to lead, show up, and trust myself. Caryn is a business coach who helps coaches replace their corporate income with a clam and sustainable business — and I really wanted to bring her on.In this episode, we talk about:📌 Why alignment doesn’t always feel like “balance” — and what it actually looks like in a real business📌 How to identify your true values (not the ones you absorbed from your parents or that sound good on a vision board)📌 What it means to be magnetic without constantly talking, posting, or pushingIf you’ve been feeling like your business is technically working, but something’s still off, this is for you.🎁 Caryn’s mini-training on discovering your values (so helpful): https://brandmagnetic.com/carynAnd make sure to grab your copy of the Ultimate Cheatsheet for a Brand Story that Converts: http://brandmagnetic.com/cheatsheetIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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Behind the Scenes of My Quietest (and Boldest) Business Shift Yet | Ep. 96
Text me!This is one of those episodes I recorded just for me but I have a feeling it might hit for you too. I'm in the middle of a huge transition — and even though I’ve been in business for years, this feels like the early-days chaos I never actually experienced (but have seen so many others go through).In this one, I’m talking through:📌 What I’m learning from Alex Hormozi, Panda Express, and my own brain📌 Why I’m pausing my most successful program📌 The uncomfortable truth about pivoting a business that’s already working📌 The high-ticket offer I’m doubling down on (and the niches I’m quietly testing)📌 The inner conflict between focus and exploring something new📌 What I’m telling myself to stay grounded (and not spiral)📌 How I’m handling content, outreach, and staying visible while everything shifts📌 Why I’m not changing my whole strategy just yetIf you're navigating a weird moment in your business — where your intuition is saying one thing, but your systems and spreadsheets are saying another — I hope this one gives you some peace and permission to just LIVE this and know that you will be successful if you keep improving, and if you keep at it long enough!And if you want to learn how to tell your brand story in a way that builds instant trust with strangers, I’ve got the perfect free starter guide waiting for you: brandmagnetic.com/cheatsheetIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
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Why The 10x Mindset Is Messier Than You Think (How My Business is Shifting Toward Deeper Alignment and Fewer Carbs) | Ep. 95
Text me!In this week’s solo riff, I’m packing up my camera gear and heading out for a client shoot — but first, flipping on the mic to share more of what I’ve been working on behind the scenes right now at Brandmagnetic.The way my new sharpening focus is actually playing out, how I’ve had to rewire my mindset, and the moment I realized I’d trained myself a little too well to avoid distractions (!)… even the ones I now need to embrace.Inside this one:➡ What 10x actually looks like in real life (not just on a planner)➡ How I’m rethinking the way I spend every hour of my workday➡ The reason I’ve said no to more coffee chats lately (and how it feels)➡ The unexpected cause of my mid-morning naps (hilarious)➡ Why Amy Porterfield’s “before and after” video got me fired upWhether you're feeling a pivot coming—or knee-deep in one already, I hope what I share can help you.P.S. If you haven’t grabbed it yet, my Ultimate Cheat Sheet for a Brand Story That Converts is still free at brandmagnetic.com/cheatsheetIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic
About Empire Secrets of Digital Marketing with Mariana Henninger
Think digital marketing and entrepreneurship... but FUN as heck!I talk to a savvy, growth-minded, established online business owners looking for sharp, often overlooked marketing tactics — stuff that cuts through noise and makes you go wait, what?!Come along on my online business journey as I build Brandmagnetic.com... I'm your untraditional host, Mariana Henninger -- an EMMY® award-winning director turned *online empire builder* and this show is me, documenting the wins, fails and secrets I learn along the way -- keeping it real and holding nothing back. If you want to be part of my story, the raw, honest and unfiltered journey from nothing to something -- follow this podcast!In my own lighthearted geriatric millennial mom fashion (!), I share my wins and lessons, tears and laughs, and also interviews with other badass founders along the way, revealing their own secrets to massive success. It's real, it's raw. It's funny! It's personal. But most importantly, empire secrets are laid bare that will help you in your own business.If you are looking for a fun online business bestie, you’re in the right place, fellow empire building rockstar. Lesssssgo!And if you want to ever chat with me directly, just DM me! ✨>> http://instagram.com/brandmagnetic
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