Femtech At Work

Imagine a world where period pain doesn’t derail your workday, your workout, or your weekend plans—just because smart, playful, science-backed products are finally within reach.
In this episode, we have the Sydney-based founder Annelise Grosman of Kooze Wellness, the cheeky Gen Z brand behind heart-shaped heat patches designed to make menstrual cycles “suck a little less.”
Annelise shares how a personal struggle with period pain, and a desire to avoid constant painkillers, led her to create on-the-go heat therapy patches for menstrual cramps, ovulation pain and chronic conditions like endometriosis.
If you’re curious about FemTech, endometriosis, women’s pain relief, or launching a product-based business from scratch, this conversation is packed with insight, honesty, and inspiration!

Key Takeaways:
Learn how Annelise turned a simple idea for heat relief into a real FemTech brand without any prior product development experience
Find out what you can take from her decision to prioritise heat therapy over traditional pain medications for menstrual pain relief
Discover how Kooze’s heart-shaped period patches actually work and what makes on-the-go heat therapy so effective for cramps and chronic pain
Find out what surprising insights emerged when endometriosis and chronic illness communities started using her patches
Discover how she is navigating strict Australian healthcare regulations and retail barriers while keeping Kooze fun, accessible, and affordable
Learn in what ways building an e‑commerce brand plus a B2B workplace wellbeing channel has reshaped her original vision for Kooze Wellness
Understand what mindset shifts aspiring founders can apply from Annelise’s advice to “not doubt what you don’t know” and just start
Discover how Kooze uses authentic, story-led social content to help women feel seen, heard, and supported in their menstrual and chronic pain journeys

Resources:
Annelise Grosman: LinkedIn
Kooze Wellness: LinkedIn
Kooze Wellness: Instagram
Kooze Wellness: Tiktok
Kooze Wellness: https://www.lovekooze.com.au/
Maaike Steinebach: LinkedIn
Website Femtech Future https://www.femtechfuture.com
Instagram Femtech Future: @femtech_future

Step into a future where your period doesn’t call the shots. Hit play now to discover how KOOZ Wellness is turning lived experience, science-backed heat therapy, and bold FemTech storytelling into real relief for menstrual and chronic pain, one heart-shaped patch at a time.
Be one of us! Share this episode with someone who needs it, like it, leave a review so more listeners can discover these stories, and subscribe so you don’t miss out. See you next week for another episode of FemTech at Work, where we spotlight the founders reshaping the future of women’s health.

What if treating “just a bit of leakage” early could keep you out of aged care, off pads for life, and back to running, jumping and living freely?
In this powerful conversation, we have Chelsea Cornelius, mechanical-turned-biomedical engineer and CEO of Stratos MedTech, the company behind PeriCoach—a clinically-backed pelvic floor training system designed to treat urinary incontinence and mild to moderate pelvic organ prolapse.
You’ll hear how PeriCoach was developed in deep collaboration with clinicians, using vaginal sensors, biofeedback and an app to help women finally see and feel whether they’re doing their Kegels correctly.
This episode is a must-listen if you care about pelvic health, FemTech, medical devices or simply want to understand how one founder turned an overlooked, stigmatized issue into a global, tech-enabled solution for women.

Key Takeaways:
Learn how Chelsea went from race-car-obsessed mechanical engineer to biomedical innovator tackling women’s incontinence
Discover what your pelvic floor actually is, how it functions, and why pregnancy, sport, chronic cough and aging can quietly undermine its strength
Understand why up to half of women perform Kegels incorrectly and how biofeedback helps you see in real time whether you’re truly activating the right muscles
Find out how PeriCoach’s insertable probe, sensors and app work together to guide at-home pelvic floor training and support remote monitoring by clinicians
Learn how stigma, shame and silence around incontinence shape women’s care-seeking behaviour and what’s starting to shift that narrative.
Discover the surprising differences between launching a FemTech device in Australia versus the US and why the US has been more receptive to commercial innovation
Understand how Pericoach is working with systems like Veterans Affairs, private insurers and future reimbursement pathways to scale access for women
Find out what hard-won advice Chelsea has for today’s FemTech founders about minimum viable products, regulation, fundraising and not over-perfecting before launch

Resources:
Chelsea Cornelius: LinkedIn
PeriCoach: LinkedIn
PeriCoach: https://www.pericoach.com/
Maaike Steinebach : LinkedIn
Website Femtech Future https://www.femtechfuture.com
Instagram Femtech Future: @femtech_future

Ready to move pelvic health out of the shadows and into the spotlight? Hit play now to discover how PeriCoach is helping women swap pads for power, shame for science, and quiet suffering for confident, leak-free lives.
This episode pulls back the curtain on a silent epidemic affecting millions of women and spotlights the FemTech innovation daring to change that story. From hidden pelvic floor muscles to breakthrough biofeedback, Chelsea Cornelius shows what’s possible when engineering meets empathy.
If this conversation opened your eyes, don’t keep it to yourself; be part of the movement to normalize women’s health. Share this episode with a friend, like it, and leave a review so more listeners can find these stories. And see you next week for another powerful episode of FemTech at Work.

What if the breast pump you rely on at work was finally built around your body, your ambition, and your autonomy, engineered by a mom who refused to let a boardroom of men decide what “good enough” looks like for breastfeeding women?
In this episode of FemTech at Work, we sit down with Australian founder and stunt‑performer‑turned‑entrepreneur, Sally Grice, the CEO of Lacevo, the first black wearable breast pump endorsed by the Australian Breastfeeding Association and now stocked in major retailers like Target US and Baby Bunting.
We explore how Lacevo is helping women breastfeed longer and on their own terms, why word‑of‑mouth and in‑store retail were strategic growth levers, and how billboards about nipple sizes and public pumping controversies are shifting the conversation on breastfeeding at work and in public. If you care about breastfeeding, FemTech, or simply building products that truly serve women’s lives, this episode is for you!

Key Takeaways:
Learn from Sally’s journey from professional wakeboarder and stuntwoman to building a global FemTech hardware brand for breastfeeding mothers
How did one painful, failed pumping session in a Zoom meeting become the catalyst for designing a new kind of wearable breast pump
Why is nipple sizing so misunderstood, and what will you discover about how incorrect sizes drive pain, trauma, and poor pumping outcomes
How did Sally navigate Chinese manufacturing, skeptical engineers, and a male‑dominated supply chain to create a pump truly designed by and for moms
Find out about Lacevo’s bold design choices like launching an all‑black wearable and how that ties to empowerment and working motherhood
How did Lacevo grow from a baby expo in Australia to shelves at Target US and baby bunting, largely through word‑of‑mouth and in‑person retail discovery
How are public incidents like the Virgin lounge pumping controversy reshaping the debate on breastfeeding and pumping at work and in public spaces
Understand building an ecosystem around pumping from sizing studios and apps to future products supporting storage, transport, and daily routines

Resources:
Sally Grice: LinkedIn
Lacevo: LinkedIn
Lacevo: https://lacevo.com/
Maaike Steinebach : LinkedIn
Website Femtech Future https://www.femtechfuture.com
Instagram Femtech Future: @femtech_future

If you’ve ever felt forced to choose between your career and breastfeeding, Sally’s story is your reminder that we deserve and can build better. This conversation is part of a much bigger movement to redesign work, products, and policies around women’s real lives.
If this episode resonated with you, don’t keep it to yourself. Share it with a friend, colleague, or leader who needs to hear it, hit like, and leave a review so we can amplify the voices of FemTech founders like Sally even further. You are part of this change.
See you next week for another episode of FemTech at Work, where we continue to spotlight the people rewriting the future of women’s health.

What if the most transformative innovation in childbirth isn’t an app or an algorithm, but a simple, clinician-led medical device that turns “threading a needle in the dark” into a precise, compassionate experience for every mother?
In this episode of FemTech at Work, we sit down with Dr. Densearn Seo, founder and CEO of Gravida Health, to explore how one clinician’s curiosity, frustration and global experience are reshaping labor induction and maternal care.
If you’re a clinician, founder, investor or simply someone who cares about safer births and better maternal outcomes, this episode offers a rare, inside look at what it takes to build high-impact MedTech in women’s health without losing sight of the women and families at the center of it all. Let’s get into it!

Key Takeaways:
Find out how a curious medical student who never stopped asking “why” became a founder transforming labor induction on a global stage
Discover why pregnancy and labor are both over-medicalized and under-innovated and what that really means for mothers and clinicians today
Learn how Gravida Health’s device turns “threading a needle in the dark” into a more precise, comfortable and clinically intuitive labor induction process
Understand how working across Malaysia, Singapore and Australia shaped Densearn’s view of healthcare equity and women’s health innovation
Find out why it can take 17 years for medical research to reach the bedside and how Gravida is challenging that timeline for medical hardware
Discover how a fully clinician-backed cap table changes the way a women’s health startup is funded, built and judged for success
Learn from Densearn’s perspective on male allyship in FemTech and what responsible, merit-based support for women’s health really looks like
Understand the biggest funding myths in women’s health, and why simply rebranding “FemTech” as “MedTech” sometimes unlocks investor interest
Find out the single most practical step clinicians and aspiring founders can take today to improve maternal and perinatal outcomes in their own ecosystem

Resources:
Dr. Densearn Seo: LinkedIn
Gravida Health: LinkedIn
Maaike Steinebach : LinkedIn
Website Femtech Future https://www.femtechfuture.com
Instagram Femtech Future: @femtech_future

The heart of this conversation is a simple but radical idea: women’s health is not just a niche, and birth should never feel like “threading a needle in the dark.” From med school curiosity to clinician-led innovation, Gravida Health’s story shows what’s possible when we refuse to accept discomfort, delay and underinvestment as the status quo in maternal care.
If this episode moved you, be part of the movement. Share it with a friend, colleague or investor who needs to rethink women’s health. Like this episode, leave a review so more people can discover these founders, and help amplify the change they’re fighting for.
Thank you and we’ll see you next week for another exciting episode of FemTech at Work.

What happens when a former accountant, nurse and IVF patient turns her frustration with menopause misinformation into a nationwide movement transforming workplaces across Australia?
In this powerful episode, we have Grace Molloy, founder and CEO of Menopause Friendly Australia, to unpack how one “impatient advocate for women” is changing the way organisations talk about and support menopause at work.
From the role of leadership and HR to the impact of poor medical training, government policy, AI, and gender pay gaps, this conversation is a masterclass for HR leaders, executives and changemakers who want to retain midlife talent, improve psychosocial safety, and normalise menopause as a core workplace wellbeing issue—not a career-limiting secret. Let’s dive in!

Key Takeaways:
What did Grace discover when she realised that even a nurse from a “women’s health family” knew almost nothing about perimenopause, and how did that spark Menopause Friendly Australia
Understand the five global standards of a menopause friendly workplace and translate them into real policies, training and culture change instead of one-off awareness days
The impact of menopause support using data like absenteeism, engagement, policy downloads and training outcomes
Find out which of the “four compelling reasons” for becoming menopause friendly, gender pay gap, productivity, talent retention, or legal/psychosocial risk matters most in your organisation
Understand the gaps in GP and medical training, and why that makes workplace education and advocacy so critical for women seeking menopause care
Discover the practical first steps as an HR or DEI leader to build a business case for menopause support, even in the face of DEI backlash or limited budgets
Understand the potential risks of AI and job change for women, and how that intersects with existing gender pay and leadership gaps

Resources:
Grace Molloy: LinkedIn
Menopause Friendly Australia: LinkedIn
Menopause Friendly Australia: https://menopausefriendly.au/
Free resources on menopause: https://menopausefriendly.au/news/
Dove x Menopause Friendly: https://menopausefriendly.au/dove/#download
Maaike Steinebach : LinkedIn
Website Femtech Future https://www.femtechfuture.com
Instagram Femtech Future: @femtech_future

Menopause doesn’t have to be a silent struggle or a career-limiting secret. As Grace shows, when workplaces choose to listen, learn and lead, they don’t just support women—they unlock wisdom, loyalty and powerhouse performance across their teams.
If this episode moved you, be part of the movement, share it with a colleague, like it, leave a review so more people can discover these conversations, and join us next week for another episode of Femtech at Work, where we keep rewriting the rules of what thriving at work really looks like.