Femtech At Work

What if the breast pump you rely on at work was finally built around your body, your ambition, and your autonomy, engineered by a mom who refused to let a boardroom of men decide what “good enough” looks like for breastfeeding women?
In this episode of FemTech at Work, we sit down with Australian founder and stunt‑performer‑turned‑entrepreneur, Sally Grice, the CEO of Lacevo, the first black wearable breast pump endorsed by the Australian Breastfeeding Association and now stocked in major retailers like Target US and Baby Bunting.
We explore how Lacevo is helping women breastfeed longer and on their own terms, why word‑of‑mouth and in‑store retail were strategic growth levers, and how billboards about nipple sizes and public pumping controversies are shifting the conversation on breastfeeding at work and in public. If you care about breastfeeding, FemTech, or simply building products that truly serve women’s lives, this episode is for you!

Key Takeaways:
Learn from Sally’s journey from professional wakeboarder and stuntwoman to building a global FemTech hardware brand for breastfeeding mothers
How did one painful, failed pumping session in a Zoom meeting become the catalyst for designing a new kind of wearable breast pump
Why is nipple sizing so misunderstood, and what will you discover about how incorrect sizes drive pain, trauma, and poor pumping outcomes
How did Sally navigate Chinese manufacturing, skeptical engineers, and a male‑dominated supply chain to create a pump truly designed by and for moms
Find out about Lacevo’s bold design choices like launching an all‑black wearable and how that ties to empowerment and working motherhood
How did Lacevo grow from a baby expo in Australia to shelves at Target US and baby bunting, largely through word‑of‑mouth and in‑person retail discovery
How are public incidents like the Virgin lounge pumping controversy reshaping the debate on breastfeeding and pumping at work and in public spaces
Understand building an ecosystem around pumping from sizing studios and apps to future products supporting storage, transport, and daily routines

Resources:
Sally Grice: LinkedIn
Lacevo: LinkedIn
Lacevo: https://lacevo.com/
Maaike Steinebach : LinkedIn
Website Femtech Future https://www.femtechfuture.com
Instagram Femtech Future: @femtech_future

If you’ve ever felt forced to choose between your career and breastfeeding, Sally’s story is your reminder that we deserve and can build better. This conversation is part of a much bigger movement to redesign work, products, and policies around women’s real lives.
If this episode resonated with you, don’t keep it to yourself. Share it with a friend, colleague, or leader who needs to hear it, hit like, and leave a review so we can amplify the voices of FemTech founders like Sally even further. You are part of this change.
See you next week for another episode of FemTech at Work, where we continue to spotlight the people rewriting the future of women’s health.

What if the most transformative innovation in childbirth isn’t an app or an algorithm, but a simple, clinician-led medical device that turns “threading a needle in the dark” into a precise, compassionate experience for every mother?
In this episode of FemTech at Work, we sit down with Dr. Densearn Seo, founder and CEO of Gravida Health, to explore how one clinician’s curiosity, frustration and global experience are reshaping labor induction and maternal care.
If you’re a clinician, founder, investor or simply someone who cares about safer births and better maternal outcomes, this episode offers a rare, inside look at what it takes to build high-impact MedTech in women’s health without losing sight of the women and families at the center of it all. Let’s get into it!

Key Takeaways:
Find out how a curious medical student who never stopped asking “why” became a founder transforming labor induction on a global stage
Discover why pregnancy and labor are both over-medicalized and under-innovated and what that really means for mothers and clinicians today
Learn how Gravida Health’s device turns “threading a needle in the dark” into a more precise, comfortable and clinically intuitive labor induction process
Understand how working across Malaysia, Singapore and Australia shaped Densearn’s view of healthcare equity and women’s health innovation
Find out why it can take 17 years for medical research to reach the bedside and how Gravida is challenging that timeline for medical hardware
Discover how a fully clinician-backed cap table changes the way a women’s health startup is funded, built and judged for success
Learn from Densearn’s perspective on male allyship in FemTech and what responsible, merit-based support for women’s health really looks like
Understand the biggest funding myths in women’s health, and why simply rebranding “FemTech” as “MedTech” sometimes unlocks investor interest
Find out the single most practical step clinicians and aspiring founders can take today to improve maternal and perinatal outcomes in their own ecosystem

Resources:
Dr. Densearn Seo: LinkedIn
Gravida Health: LinkedIn
Maaike Steinebach : LinkedIn
Website Femtech Future https://www.femtechfuture.com
Instagram Femtech Future: @femtech_future

The heart of this conversation is a simple but radical idea: women’s health is not just a niche, and birth should never feel like “threading a needle in the dark.” From med school curiosity to clinician-led innovation, Gravida Health’s story shows what’s possible when we refuse to accept discomfort, delay and underinvestment as the status quo in maternal care.
If this episode moved you, be part of the movement. Share it with a friend, colleague or investor who needs to rethink women’s health. Like this episode, leave a review so more people can discover these founders, and help amplify the change they’re fighting for.
Thank you and we’ll see you next week for another exciting episode of FemTech at Work.

What happens when a former accountant, nurse and IVF patient turns her frustration with menopause misinformation into a nationwide movement transforming workplaces across Australia?
In this powerful episode, we have Grace Molloy, founder and CEO of Menopause Friendly Australia, to unpack how one “impatient advocate for women” is changing the way organisations talk about and support menopause at work.
From the role of leadership and HR to the impact of poor medical training, government policy, AI, and gender pay gaps, this conversation is a masterclass for HR leaders, executives and changemakers who want to retain midlife talent, improve psychosocial safety, and normalise menopause as a core workplace wellbeing issue—not a career-limiting secret. Let’s dive in!

Key Takeaways:
What did Grace discover when she realised that even a nurse from a “women’s health family” knew almost nothing about perimenopause, and how did that spark Menopause Friendly Australia
Understand the five global standards of a menopause friendly workplace and translate them into real policies, training and culture change instead of one-off awareness days
The impact of menopause support using data like absenteeism, engagement, policy downloads and training outcomes
Find out which of the “four compelling reasons” for becoming menopause friendly, gender pay gap, productivity, talent retention, or legal/psychosocial risk matters most in your organisation
Understand the gaps in GP and medical training, and why that makes workplace education and advocacy so critical for women seeking menopause care
Discover the practical first steps as an HR or DEI leader to build a business case for menopause support, even in the face of DEI backlash or limited budgets
Understand the potential risks of AI and job change for women, and how that intersects with existing gender pay and leadership gaps

Resources:
Grace Molloy: LinkedIn
Menopause Friendly Australia: LinkedIn
Menopause Friendly Australia: https://menopausefriendly.au/
Free resources on menopause: https://menopausefriendly.au/news/
Dove x Menopause Friendly: https://menopausefriendly.au/dove/#download
Maaike Steinebach : LinkedIn
Website Femtech Future https://www.femtechfuture.com
Instagram Femtech Future: @femtech_future

Menopause doesn’t have to be a silent struggle or a career-limiting secret. As Grace shows, when workplaces choose to listen, learn and lead, they don’t just support women—they unlock wisdom, loyalty and powerhouse performance across their teams.
If this episode moved you, be part of the movement, share it with a colleague, like it, leave a review so more people can discover these conversations, and join us next week for another episode of Femtech at Work, where we keep rewriting the rules of what thriving at work really looks like.

What happens when a state decides women’s health is non‑negotiable?
Today at FemTech at Work,we have Sally Hasler, CEO of Women’s Health Victoria, to unpack how one Australian state is using policy, research, and partnership to close the gender health gap. From chronic pain and reproductive coercion to AI-driven access and corporate responsibility, this conversation shines a light on what real systems change for women’s health can look like when government, healthcare, femtech, and philanthropy finally pull in the same direction.
If you care about women’s health, femtech, policy change, or just want to understand what it takes to redesign an entire system around equity, this episode is a powerful, practical roadmap.

Key Takeaways:
How did Sally’s journey from government to the Women’s Foundation in Hong Kong to Women’s Health Victoria shape her mission to tackle gender inequity in health
What does it really mean in practice when a health system stops treating women as “small men” and starts including sex and gender in every layer of research and care
How is the Victorian government using policy, funding, and mandatory research requirements to close the gender health gap, and what can other countries understand from this approach
In what ways does gender-based violence, including reproductive coercion, quietly shape women’s mental and physical health outcomes and how can systems change disrupt this
How can corporates and insurers learn to apply a gender lens to products, policies, and workplaces so women aren’t penalised for seeking mental health or reproductive care
Why do women spend up to nine years of their working lives in poor health, and what insights can we gain about the critical role workplaces play in shifting this reality
In what ways could responsible AI help women anonymously access sexual and reproductive health information 24/7, and what safeguards are needed to avoid amplifying bias

Resources:
Sally Hasler: LinkedIn
Women’s Health Victoria: LinkedIn
Women’s Health Victoria: https://www.whv.org.au/
Maaike Steinebach: LinkedIn
Website Femtech Future https://www.femtechfuture.com
Instagram Femtech Future: @femtech_future

In a world where women are still treated as medical afterthoughts, conversations like this are not just interesting. They’re urgent! Sally’s work in Victoria shows that when we centre women’s lived experiences, demand evidence-based change, and embrace responsible femtech, we don’t just tweak the system, we rewrite it.
If this episode opened your eyes or gave you language for your own story, don’t let it stop here. Share this conversation with a friend, colleague, or policymaker who needs to hear it. Like the episode, leave a review so more people can discover these voices of change, and help us grow a global community that refuses to accept the gender health gap as inevitable.
Thank you for listening! Be part of the movement, keep the conversation going, and I’ll see you next week for another episode spotlighting the people who are reshaping the future of women’s health.

What if the most stressful part of IVF wasn’t the hormones, the scans, or the emotional rollercoaster, but the chaos of managing it all alone at your kitchen table?
In this episode, we meet the doctor-turned-founder who decided that fertility patients deserve better than photocopied instructions and guesswork. Joining us is Dr. Caroline Fiddler, a medical doctor and founder of Cycle Guide, a purpose-built IVF and fertility treatment organizer app. Drawing on her own two-and-a-half-year IVF journey and her career in hospital systems, Caroline shares how witnessing outdated, fragmented processes pushed her to build a simple, intuitive fertility app that helps patients take back control of their treatment.
If you’re going through fertility treatment, building in femtech, or working in healthcare and wondering how to improve patient journeys, this conversation will give you practical insight and emotional validation.

Key Takeaways:
How did Caroline’s own IVF journey as a single woman and years inside hospital systems lead her to create the Cycle Guide fertility organizer app
Discover why “simple, intuitive, and flexible” design can be more powerful than feature-heavy fertility platforms
How does Cycle Guide help patients understand and organise blood tests, ultrasounds, injections, procedures, and trigger shots across an entire IVF cycle
Learn from the pre-cycle checklist that prepares you for Day 1, tackles clinic contact issues, manages medication storage, and navigates real-life scheduling clashes
How do Cycle Guide's reminders and colour-coded tasks help patients avoid heartbreaking mistakes, such as missing crucial trigger injections
Understand the emotional and financial decisions around when to stop collecting your own eggs, change clinics, or consider donor eggs
How Caroline’s experience highlights the hidden friction inside fertility clinics and hospital systems, and what does that mean for femtech founders
Learn from Caroline’s honest reflections on rejection, resilience and why she’s still convinced that IVF patients deserve better digital support

Resources:
Caroline Fiddler: LinkedIn
CycleGuide: Instagram
Cycle Guide: https://cycleguide.com.au/
Maaike Steinebach : LinkedIn
Website Femtech Future https://www.femtechfuture.com
Instagram Femtech Future: @femtech_future

In a world where fertility patients still juggle life-changing decisions with paper instructions and fragmented systems, Dr. Caroline Fiddler’s story is a reminder that compassionate innovation can rewrite the experience - one organised, empowered cycle at a time.
If you’re navigating IVF yourself, supporting someone who is, or building the next wave of femtech solutions, this episode is your invitation to believe that the process can be clearer, kinder and more in your control.
If this conversation moved you, be part of the movement! Share this episode with someone who needs it, hit like, leave a review so more listeners can discover these stories, and subscribe so you don’t miss out. See you next week for another episode of FemTech at Work, where we spotlight the founders reshaping women’s health- one bold idea at a time!