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Hotel Moment

Revinate

Business Management

Latest episode

177 episodes

Why hotel branding is the most underused revenue strategy in hospitality | with Tomas Bäcklund
15/04/2026 | 33 mins.
In this episode of Hotel Moment, Dylan Cole, Managing Director EMEA at Revinate, sits down with Tomas Bäcklund, Chief Marketing Officer at Elite Hotels of Sweden, for a wide-ranging conversation on the most overlooked revenue strategy in hospitality: brand. Tomas arrived in the hotel industry from a creative agency background and has spent five years making the case that as costs rise and margins compress, the hotels that can charge more — without guests feeling overcharged — are the ones that have invested in brand strength. Under his leadership, Elite Hotels has grown its direct website booking share by nearly ten percent. His framework is simple and backed by data: strengthen brand, fix your website, and think beyond the five percent of guests who are ready to book today.
2026 Hospitality Benchmark Report leadership series: Email strategies that drive revenue | a Revinate webinar
08/04/2026 | 46 mins.
In this webinar episode of Hotel Moment, Bailey Yeats, Marketing Manager at Revinate, sits down with Christine Malfair, Fractional CMO for Independent Hotels at Malfair Marketing, to translate the 2026 Revinate Hospitality Benchmark Report's email findings into actionable strategy. With 2.8 billion emails analyzed globally in 2025, the data is unambiguous: cart abandonment campaigns hit 63% open rates and 6.8% conversion, targeted segments under 5,000 recipients convert at ten times the rate of mass blasts, and confirmation emails are generating $93 per booking in upsell revenue. Christine's fifteen years working with independent hotels, including a decade as a hotel GM, give every benchmark number a practical context that marketing teams can act on immediately.
From concept to culture: How passion shapes hotel design & guest loyalty | with Diego Calvo
01/04/2026 | 24 mins.
In this episode of Hotel Moment, Dylan Cole, Managing Director EMEA at Revinate, sits down with Diego Calvo, CEO and Co-Founder of Concept Hotel Group, to explore what it really takes to build a hotel brand with genuine cultural soul. Diego has spent 25 years in hospitality and founded a group of nine distinctive brands on the island of Ibiza, where he grew up — achieving 35 to 43% direct bookings not through marketing spend but through brand identity so compelling that guests search properties by name. From a conceptual briefing process that begins with music playlists and lobby photography before a single architect is involved, to a loyalty programme that values room nights over revenue, Diego shares the philosophy and the detail-obsessed discipline behind one of Europe's most distinctive independent hotel groups.
Is hotel marketing broken? Why siloed data won't drive more revenue | with Evan Crawford
25/03/2026 | 21 mins.
In this episode of Hotel Moment, Karen Stephens, Chief Marketing Officer of Revinate, welcomes back Evan Crawford, Vice President of Marketing at Pyramid Global Hospitality, for a wide-ranging conversation on guest data strategy, AI adoption, and the marketing habits that actually move revenue. Evan makes the case that mass outreach without segmentation is a shrinking asset. From connecting OpenTable reviews to hotel CRM profiles, to his grounded take that Revinate emails still outperform ChatGPT as a last-click revenue source, Evan brings the operational credibility of someone managing data at scale across a major hospitality portfolio.
From AI agents to front desk: How to personalize the guest experience with both | with Chris Koehler
18/03/2026 | 22 mins.
In this episode of Hotel Moment, Karen Stephens, Chief Marketing Officer of Revinate, sits down with Chris Koehler, Chief Marketing Officer at Twilio, for a candid conversation on what personalization in hospitality actually requires — and what is still getting in the way. With over 25 years across marketing, customer success, and product leadership, Chris arrives not just as a technology executive but as a frequent luxury traveler with high expectations and very specific preferences. From Twilio's State of Customer Engagement data showing only 45% of consumers agree brands deliver good engagement, to a hotel still asking a ten-time guest if he has ever stayed before, Chris reveals why the personalization gap is a data activation problem — and how AI is about to change every part of the equation.

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About Hotel Moment

Welcome to the Hotel Moment Podcast, presented by Revinate, where we discuss how hotel technology shapes every moment of hoteliers’ experiences. Join us as we explore cutting-edge technology that is transforming the hospitality industry and hear from experts and visionaries who are shaping the future of the guest experience. The Hotel Moment podcast features insights and interviews with top players in the hospitality industry across North America, Europe, and Asia Pacific. Once a week, we speak with hospitality professionals who have a real sense of what it’s like to work in this industry and what the direction of travel and consumer trends mean for the world right now. Technology is changing the hotel industry faster than we know. Tune in to the show to discover more about how the latest developments in AI and other technologies are shaping hospitality, and enjoy hearing from our community of hoteliers.

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