Hotel Moment

In this latest episode of Hotel Moment, Brenna Turpin, Marketing Coordinator at Revinate, unifies six direct booking strategies into one connected holiday playbook. She synthesizes insights from Hotel Moment guests including Renee Murrieta from Show.Tell. on duplication and inclusion for personalized campaigns where 70% of travelers expect tailored communication, Ellis Connolly from Laasie explaining how transactional and emotional loyalty blend together, and Jason Wells from Revinate describing French Lick Resorts' approach where reservation agents capture guest interests early for precision follow-up. The six strategies work as one system: loyalty, segmentation, OTA win back, cart abandonment, lead nurture, and upsells, demonstrating how Brittain Resorts and Hotels generated $63 million in direct revenue using these unified elements.

In this forward-looking episode, Hotel Moment co-hosts Karen Stephens, Chief Marketing Officer at Revinate, and Brenna Turpin, Marketing Coordinator at Revinate, preview the five critical trends that will shape hospitality in 2026. Drawing from guest conversations throughout 2025, they explore how hyper-personalization is evolving from data collection to activation, why unified tech stacks with CDPs as anchors are replacing legacy system patchworks, and how real-time decisioning enables dynamic responses to weather, events, and occupancy patterns. They also address escalating cybersecurity concerns and the evolution of guest communication platforms into orchestration hubs that create seamless experiences across the entire guest journey.

In this latest episode of Hotel Moment, Brenna Turpin reveals your most expensive guest: the one who keeps booking through OTAs. With winback campaigns averaging 41% open rates and $5-6 revenue per email, discover how to redirect OTA bookers to your most profitable channel. Learn from industry leaders about investing in direct booking strategies, explore Voco Belfast's storytelling approach, and get holiday-specific tactics for capturing Christmas and New Year bookings before guests default to OTAs again.

In this episode of Hotel Moment, Karen Stephens sits down with Jordi Solé, president of UMusic Hospitality and Lifestyle, a revolutionary hotel brand backed by Universal Music Group. Since opening in Madrid in September 2023, their first property has hosted over 900 musical events and welcomed 200,000 superfans. Jordi shares how they're redefining hospitality by integrating live music, personalized vinyl experiences, and community partnerships with local artists and music schools. From their "digital twin" technology that curates personalized music selections to their theater hosting Universal Music artists, Jordi reveals how music becomes a storytelling platform that transforms the entire guest experience.

In this special webinar episode, Anisha Yadav, Vice President of Customer & Product Marketing at Revinate, and Melissa McMullin, Product Marketing Manager at Revinate, are joined by Angela Berkley, Senior Director of Reservation Sales and CRM at CoralTree Hospitality, to share proven tactics for maximizing holiday season revenue. Angela reveals how CoralTree segments high-value guests for exclusive early access to cyber sales, implements creative incentive programs that motivate reservation teams, and recently generated six figures through a three-phase postcard campaign targeting loyal repeat guests. The conversation covers industry trends, including the experiential travel shift, food and beverage revenue growth, and practical frameworks for attribute-based upselling and package creation.