InTouch with Terri

Get InTouch with Terri
Terri Ross Website: Click Here
Terri Ross Patreon: Business and Sales Mentorship
4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/
In the Season 11 finale of InTouch with Terri, Terri Ross delivers one of her most important business lessons yet: stop building a job and start building an asset. Whether selling your practice is part of your long-term plan or not, every aesthetic practice owner should be focused on creating a business that is scalable, profitable, sustainable, and capable of operating without constant owner involvement.
Terri breaks down what it truly means to be "market-ready", why private equity groups and potential buyers look for clean financials, consistent performance, documented systems, and strong leadership, and how these same principles create financial freedom for owners regardless of whether they ever sell. She outlines a practical 12-month roadmap to strengthen your business, improve profitability, increase enterprise value, and eliminate common obstacles that prevent practices from reaching their full potential.
Drawing from years of consulting experience and real-world practice evaluations, Terri shares the critical metrics, systems, and operational strategies that separate thriving businesses from those that remain dependent on the owner. If you've ever felt overwhelmed by staffing challenges, inconsistent growth, declining profitability, or uncertainty about the future of your practice, this episode provides a clear framework for taking back control and building a business that works for you, not because of you.
In This Episode:
What it really means to be "market-ready"
Why most practices aren't prepared for acquisition or growth
The difference between owning a job and building an asset
The four things buyers look for in a practice
How clean financials impact business value
Why systems and processes are essential for scalability
The dangers of owner dependency and key-person risk
How to improve profitability through operational efficiency
Key performance indicators (KPIs) every practice owner should track
A practical 12-month roadmap to strengthen and scale your business
How building enterprise value creates financial freedom, even if you never sell

Get InTouch with Terri
Terri Ross Website: Click Here
Terri Ross Patreon: Business and Sales Mentorship
4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/

In this episode, Terri discusses the critical importance of understanding and optimizing the patient journey to increase retention, revenue, and practice growth. She emphasizes the need for clear systems, effective communication, and strategic sales training to build trust and loyalty.  

 
Key Topics The five stages of the patient journey: discovery, booking, consultation, treatment plan, retention and referrals
Importance of clear communication and fast response times
How to differentiate your practice in a competitive market
The role of sales training in aesthetic medicine
Strategies for increasing patient retention and lifetime value

Get InTouch with Terri
Terri Ross Website: Click Here
Terri Ross Patreon: Business and Sales Mentorship
4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/
Guest Information
Dr. Jake Sloane and David Segal
Website: Inside Aesthetics Website
Instagram: https://www.instagram.com/insideaestheticspodcast/
Epiusode Notes
In this episode of InTouch with Terri, Terri Ross welcomes Dr. Jake Sloane and David Segal, co-hosts of the globally recognized Inside Aesthetics podcast, for a powerful conversation on the rapidly changing world of medical aesthetics.
Together, they explore what U.S. med spas and aesthetic practices can learn from the Australian market, including stricter regulations, patient safety, consultation skills, business fundamentals, and the growing need for practices to move beyond transactional treatments. The conversation dives into why clinical talent alone is no longer enough, how providers can differentiate themselves in a saturated market, and why strong business acumen is essential for profitability, scalability, and long-term success.
Terri, Jake, and David also discuss global aesthetic trends including regenerative medicine, polynucleotides, biostimulators, GLP-1 weight loss patients, skincare, wellness, and the importance of slowing down the consultation to build trust, treatment plans, and lifetime patient value.
This episode is a must-listen for aesthetic practice owners, injectors, med spa leaders, and providers who want to grow smarter, operate more profitably, and build a practice rooted in trust, expertise, and patient-centered care.

Get InTouch with Terri
Terri Ross Website: Click Here
Terri Ross Patreon: Business and Sales Mentorship
4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/
V-Unite Platform: https://v-unite.com
Guest Information
Yehuda Matar- Chief Business Officer, Ottri
📧 Email: Yehuda@ottri.com 
🔗 LinkedIn: Yehuda Matar LinkedIn
🌐 Website: Ottri Website
Join the Ottri Platform
🔗 Join Ottri
Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies.
Episode Notes:
What if the biggest revenue leak in your practice isn't marketing… but the way you handle patient financing?
In this eye-opening episode of In Touch with Terri, Terri Ross sits down with Yehuda Matar, Chief Business Officer of Ottri, to unpack one of the most overlooked growth opportunities in medical aesthetics: patient financing and payment accessibility. Together, they explore how practices are unknowingly losing patients, treatment plan acceptance, and long-term revenue simply because financing conversations are either missing, awkward, or fragmented.
Yehuda shares how Ottri is changing the game with a multi-lender financing platform designed specifically to simplify approvals, streamline the patient experience, and help practices increase conversions while maintaining a luxury brand experience. From approval rates and treatment plan retention to consultation flow and patient psychology, this episode delivers real strategies aesthetic practices can implement immediately.
If your practice wants to improve conversion rates, increase treatment acceptance, create stronger patient loyalty, and stop leaving money on the table, this is a must-listen conversation.
In This Episode:
• Why 89% of patients prefer financing options instead of delaying treatment • The hidden revenue loss happening inside most consultation rooms • How fragmented financing systems hurt conversions and patient experience • Why treatment plans and payment flexibility drive loyalty and retention • The psychology behind "sticker shock" and how to overcome it • How multi-lender financing improves approval rates and patient outcomes • Why financing should feel seamless, premium, and brand-aligned • The difference between traditional lenders and Ottri's platform model • How practices can use financing as a strategic growth tool, not just a payment option

Get InTouch with Terri
Terri Ross Website: Click Here
Terri Ross Patreon: Business and Sales Mentorship
4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry https://4ssummit.com/
V-Unite Platform: https://v-unite.com
Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies.
Episode Notes:
In this powerful episode of InTouch with Terri, Terri Ross dives into one of the most overlooked yet critical drivers of business success in aesthetics, training that actually impacts performance and profitability. Joined by global innovator and founder of V-Unite, Stephen Handysides, the conversation explores how traditional training methods are failing teams and what modern, immersive, data-driven training looks like in today's fast-paced industry.
Terri and Stephen break down why static, "check-the-box" training doesn't work, and how microlearning, gamification, and AI-driven personalization are transforming the way practices onboard, retain, and grow top talent. From improving employee retention to accelerating competency and increasing revenue, they reveal how the right training systems can shift from being a cost center to a true profit driver.
If you're a med spa owner, private equity group, or aesthetic professional looking to scale your business, improve consistency across teams, and elevate performance, this episode is your blueprint.
Key Points:
Training isn't an expense, it's your most powerful growth engine.
Why traditional training methods are broken—and what to replace them with
How immersive and interactive learning increases retention and engagement
The direct connection between training, KPIs, and revenue growth
How to reduce turnover and speed up onboarding success
Why training must evolve from an "event" into an ongoing performance system
How AI and data tracking are shaping the future of workforce development