Lawyerist Podcast

• #550: Beyond Content: How AI is Changing Law Firm Marketing, with Gyi Tsakalakis and Conrad Saam

  Zack talks with the hosts of the Lunch Hour Legal Marketing Podcast, Gyi Tsakalakis, and Conrad Saam about how artificial intelligence is affecting consumer behavior and how your law firm should adjust to the changing market. Additionally, they discuss how to leverage AI to your advantage against your own marketing data to be more deliberate with your legal marketing spend.   Additionally, Zack and Jennifer discuss the Lawyerist’s annual Best Law Firm Website contest, where they dig into what makes a website “work.”  Links from the episode:   Subscribe to Lunch Hour Legal Marketing https://www.youtube.com/@LHLM  https://www.gorillaz.com/  Chapters  00:00 Introduction to AI in Marketing  03:04 Best Practices for Law Firm Websites  06:11 The Importance of Emotional Connection  08:53 Innovative Website Experiences  12:08 Navigating AI's Impact on Marketing  15:02 Consumer Behavior and Marketing Strategies  20:42 The Impact of AI on Business Visibility  24:24 Leveraging AI for Client Insights  28:19 Data Analysis and AI: Transforming Marketing Strategies  32:44 Democratizing Data Access with AI  36:56 The Importance of Accurate Data Tracking  41:03 Practical Marketing Takeaways in the AI Era  46:12 lawyerist-podcast-outro.mp4

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• #549: A Journey into Video Marketing, with Temi Siyanbade

  In this conversation, Temi Siyanbade, founder of TOS Legal, discusses the importance of video marketing for legal professionals. She shares her journey into using video to connect with clients and build her brand, emphasizing the need to overcome the fear of being on camera. Temi explains how video can enhance legal marketing by building rapport with potential clients and providing valuable information. She also offers practical advice on starting with basic equipment and measuring success in video marketing, encouraging lawyers to embrace this medium to better serve their clients.  Additionally, Zack talks with the folks at NetDocuments about the importance of organizing your digital files and recent advancements in document search.  Links from the episode:    Request a demo from NetDocuments  Show, Don't Tell by Temi Siyanbade

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• #548: Essential Strategies to Know Before You Go Solo, with Stephanie Everett

  Dreaming of launching your own law firm or leveling up your current practice? In this episode, Stephanie Everett shares the top five game-changing strategies you need to know to build a thriving law firm. From crafting a crystal-clear vision to mastering your tech stack and establishing solid legal and financial foundations, they’ve got you covered.  Links from the episode:   Amplify your legal practice with Paxton AI   Paxton AI  We just announced a $22M Series A funding round  Listeners can sign up for our webinar - accelerating your practice with AI on 2/19 here.   CHAPTERS:   00:00 - Best Law Firm Websites Contest   04:16 - AI in Legal Research with Paxton.ai   12:39 - Introduction to Stephanie   16:48 - Define Vision and Business Strategy   19:30 - Legal and Financial Framework Setup   22:49 - Legal Tech Stack Overview   26:54 - Marketing Strategies for Law Firms   31:05 - Financial and Operational Discipline   33:35 - Key Performance Indicators (KPIs) Tracking   37:15 - Importance of Saying No in Business   39:45 - Five Essential Actions for Success   41:43 - Outro

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• #547: Legal Tech You Need for Flat Fees, with Adriana Linares

  Stephanie talks with New Solo podcast host, Adriana Linares, about the technology necessary to run a law practice and move away from the billable hour. Adriana emphasizes the importance of automation and organized client files and communication. Additionally, Zack talks with Lindsay Bushong, from MyCase, about what software law firms can use to manage their accounting in both a flat-fee and hourly billing environment.  Links from the episode:   https://legaltalknetwork.com/podcasts/new-solo/  https://mycase.com/lawyerist  Chapters  0:00 – Intro  3:20 – MyCase Accounting Software  10:21 – Adriana Linares and New Solo Intro  12:00 – Transitioning From Billable Hour to Flat Fees  14:05 – The Role of Technology in Legal Practices  22:18 – Maximizing Efficiency with Client Portals

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• #546: Unlock Law Firm Growth: AI marketing Secrets with Karin Conroy

  In this conversation, Karin Conroy and Zack Glaser discuss the integration of AI in marketing, emphasizing the importance of maintaining a human touch while leveraging technology. They explore the significance of a unique brand voice, particularly the value of female perspectives in marketing. The discussion also covers Google's EAT principles, the need for content optimization for AI search, and the importance of regularly reviewing and refining marketing strategies. Finally, they stress the necessity of defining an ideal client to enhance marketing effectiveness.  Links from the episode:   Check out Conroy Creative Counsel

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