The FMCG Guys

Watch on YouTube: https://youtu.be/LyXPFD3e7JU
Rani Al Hajji is Unilever's Chief Growth and Transformation Officer for Personal Care, overseeing iconic brands like LYNX/AXE or Rexona/Sure. He joined Efrain and Daniel live at our Residénce in Cannes on June 23rd to speak to the audience (now extended to all our listeners) about his view on Marketing as a full-funnel proposition, authenticity, the talk of the town during the festival, creators, trends and more.
 Tune in to hear about:
Creators, the most popular topic in Cannes 2026
Why relevance and distinctiveness matter more than simple brand visibility
How Dove, Rexona and Axe are activating around the FIFA World Cup
What should actually be a priority for Marketing Leaders
How he's working around their key brands to engage with consumers and get people's attention
His view on Retail Media and how Brands and Retailers partner more closely
The impact of AI on product discovery and purchase and creativity
More
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch on YouTube: https://youtu.be/LncJFGgNztI 
Octavie Gosselin is the VP at Mirakl Ads, the Retail Media business unit of the namesake technology company famous for helping Retailers launch and run online marketplaces. With this background in mind, she joins Daniel live in the House of Consumer Goods & Retail in Cannes to speak about the future of Commerce Media, Marketplaces, empowering Retailers and Brands, Embracing AI and, of course, her own personal journey from McKinsey to her current P&L role.
Tune in to hear about:
Why marketplaces are becoming an important retail media growth lever
How retailers can monetize thousands of sellers without adding operational complexity
The difference between trade marketing and retail media, and why they can be complementary
Why algorithms, relevance and personalization are core to retail media performance
The challenge of fragmentation across retail media networks
How omnichannel retail media is evolving through partnerships like Mirakl Ads and Broadsign
Why AI and business agents could transform campaign optimization and execution
Octavie's career journey from McKinsey to Mirakl

Justin Sandee heads up Commercial Development for bol.com's Retail Media offering. For those who are not familiar with this brand, bol.com is the largest online retailer in the Benelux area, consistently topping other very well known foreign competitiors. It is also now part of Ahold Delhaize. In this conversation, Justin speaks with Daniel precisely about this: how a Dutch company has been able to consistently connect with consumers through a relevant, localized approach.
Tune in to hear about:
Why retail media networks need to speak the language of marketers
How bol evolved from an online bookstore into a major marketplace and media platform
Why retail media is strongest in the consideration and performance stages
The importance of transparency, measurement and proving advertising impact
How AI, LLMs and shopping agents could reshape the consumer journey
Why retailers must build strong foundations before chasing the latest media trends
More:
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Ashley Kechter is the Global President at Vuori, a California-born performance apparel (commonly referred to as Athleisure) brand. She joins Daniel in partnership with Shoptalk Europe, where she was one of the star speakers, to discuss the rapid rise of the company. She explains how Vuori combines product quality, community and a distinctive brand identity with an ambitious international expansion strategy—while ensuring that the brand remains locally relevant in every new market.
In this episode, we discuss:
How Vuori grew from a California garage into a global premium apparel brand
Why product quality and a "fabric-first" approach remain central to its success
The challenge of protecting brand DNA while adapting to local markets
How stores help Vuori build community and strengthen customer relationships
The changing role of search, AI and conversational commerce in product discovery
Ashley's leadership philosophy and why senior leaders must stay close to younger teams and new ideas
More
Learn more about Shoptalk Europe: https://europe.shoptalk.com/home 
And their upcoming Shoptalk Luxe (Abu Dhabi, Feb '27): https://luxe.shoptalk.com/home 
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Greg Deacon is VP of Media Ads, Key Accounts and Business Development at Snappy Shopper, a leading UK-based Q-Commerce player. In this episode, he joins Daniel to explore the evolution of quick commerce, the growing importance of independent retailers and the opportunities retail media creates for FMCG brands. They discuss how digital shopping is reshaping store formats, product strategies and consumer behaviour—and why brands that continue treating quick commerce as a secondary channel risk being left behind.
Whether retail media should really be considered a "tax"
How Snappy Shopper supports independent retailers through quick-commerce technology
Why online demand is shifting convenience stores towards larger packs and take-home missions
The challenges created by silos across brand, e-commerce and shopper-marketing teams
How creativity, relevance and consistency influence conversion on the "last screen"
Why quick commerce could represent 40% of retail sales within five to six years
More
Snappy Shopper's Event HERE
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.