The FMCG Guys

View on YouTube: https://youtu.be/jNUoov9EBfM 
Rudolf Schneider is the Head of Ads Europe at Amazon and Marlies Gebetsberger is the SVP Western Europe Personal Care at Philips (recently promoted to SVP and Chief of Staff to CEO). These two repeat guests (appeared on the podcast in 2025 and 2024 respectively) joined Efrain and Daniel live in Cannes. 
The conversation covers cultural relevance, interactive media and the importance of meeting audiences within the communities and platforms where they already spend their time. From Philips OneBlade's Fortnite activation to the companies' long-term approach to connected commerce, the panel examines how consumer insight, creative experimentation, data and close collaboration can build brands while also driving measurable business results.
Tune in to hear about:
Why brands must contribute to culture rather than simply borrow from it
How Philips integrated OneBlade into Fortnite, Twitch and gaming communities
Moving measurement from passive reach towards active consumer intent
The "radical collaboration" behind Philips and Amazon's joint business planning
Using shopping insights to personalize messaging across the customer journey
Why consistent messaging does not mean using the same creative everywhere
The role senior leadership must play in connected commerce and retail media
How AI is shifting competition from a battle for visibility to a battle for recommendation
Building brands that are both loved by humans and understood by machines

Watch on YouTube: https://youtu.be/HXKeEQCrOa0
Catalina Salazar is the Global Senior Director of Retail Media at Wolt, a leading Rapid Delivery company in Europe and part of DoorDash and Paul Dahill is the MD of Sales EMEA at Koddi, one of the top Commerce Media Technology companies. We spoke with them at the show floor during Shoptalk Europe to discuss how they are working together to simplify retail media buying. From how the partnership enables brands and agencies to access Wolt's sponsored product inventory through the media-buying platforms they already use, to reducing fragmentation and connecting brand campaigns more directly with measurable purchases.
Tune in to hear about
Why retail media must become easier and more consistent to buy at scale
How Wolt and Koddi are connecting commerce inventory with major demand-side platforms
Why collapsing consumer journeys are bringing awareness and conversion closer together
The complexity of operating across multiple European markets, currencies and languages
Why Germany was selected as the first market for the collaboration
How simpler integrations, connected measurement and automation could shape the future of commerce media
More
See Paul's other appearence on the podcast: https://www.fmcgguys.com/paul-dahill/ 
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch on YouTube: https://youtu.be/LyXPFD3e7JU
Rani Al Hajji is Unilever's Chief Growth and Transformation Officer for Personal Care, overseeing iconic brands like LYNX/AXE or Rexona/Sure. He joined Efrain and Daniel live at our Residénce in Cannes on June 23rd to speak to the audience (now extended to all our listeners) about his view on Marketing as a full-funnel proposition, authenticity, the talk of the town during the festival, creators, trends and more.
 Tune in to hear about:
Creators, the most popular topic in Cannes 2026
Why relevance and distinctiveness matter more than simple brand visibility
How Dove, Rexona and Axe are activating around the FIFA World Cup
What should actually be a priority for Marketing Leaders
How he's working around their key brands to engage with consumers and get people's attention
His view on Retail Media and how Brands and Retailers partner more closely
The impact of AI on product discovery and purchase and creativity
More
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch on YouTube: https://youtu.be/LncJFGgNztI 
Octavie Gosselin is the VP at Mirakl Ads, the Retail Media business unit of the namesake technology company famous for helping Retailers launch and run online marketplaces. With this background in mind, she joins Daniel live in the House of Consumer Goods & Retail in Cannes to speak about the future of Commerce Media, Marketplaces, empowering Retailers and Brands, Embracing AI and, of course, her own personal journey from McKinsey to her current P&L role.
Tune in to hear about:
Why marketplaces are becoming an important retail media growth lever
How retailers can monetize thousands of sellers without adding operational complexity
The difference between trade marketing and retail media, and why they can be complementary
Why algorithms, relevance and personalization are core to retail media performance
The challenge of fragmentation across retail media networks
How omnichannel retail media is evolving through partnerships like Mirakl Ads and Broadsign
Why AI and business agents could transform campaign optimization and execution
Octavie's career journey from McKinsey to Mirakl

Justin Sandee heads up Commercial Development for bol.com's Retail Media offering. For those who are not familiar with this brand, bol.com is the largest online retailer in the Benelux area, consistently topping other very well known foreign competitiors. It is also now part of Ahold Delhaize. In this conversation, Justin speaks with Daniel precisely about this: how a Dutch company has been able to consistently connect with consumers through a relevant, localized approach.
Tune in to hear about:
Why retail media networks need to speak the language of marketers
How bol evolved from an online bookstore into a major marketplace and media platform
Why retail media is strongest in the consideration and performance stages
The importance of transparency, measurement and proving advertising impact
How AI, LLMs and shopping agents could reshape the consumer journey
Why retailers must build strong foundations before chasing the latest media trends
More:
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.