243. Paul Stafford, Head of Retail Media at Superdrug: Building the Beauty Media Network
Paul Stafford is Head of Retail Media at the UK’s top high street beauty retailer: Superdrug. Having done it all—Media (Virgin), FMCG (PepsiCo), and now Retail—he took on the challenge of building Superdrug’s Retail Media proposition from scratch. He joins us to share the story of that journey. Tune in to hear about: Paul’s career background Superdrug’s Retail Media journey and where they are right now Main challenges when building an RMN from scratch Understanding Retail Media as a top of the funnel marketing activation channel Building a solid proposition across online and instore Data Management More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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How to Hire, Connect, and Lead with Trust – with The FMCG Guys' Daniel Torres Dwyer (Bonus - Guest Podcast)
Daniel was recently invited by David Feinleib (CEO at ITSRAPID) to his phenomenal "Beyond the Shelf" Podcast. The origninal show notes: What do hiring, podcasting, and great marketing all have in common? If you ask Daniel Torres Dwyer, the answer is the same: it’s about trust, not transactions. Daniel wears a few hats—he’s the Co-Host of The FMCG Guys podcast and Director of Executive Search at Dwyer Partners—and at the heart of both roles is one thing: helping people find the right fit. Whether that’s matching a candidate to a role, a guest to a show, or a brand to its story. In this episode, Daniel and Dave dig into: What makes an executive search successful (and why it’s not just about resumes) How to build long-term relationships that outlast any one transaction Why marketing—and creative storytelling—are regaining the spotlight in CPG What AI can and can’t do for recruiting and talent strategy Lessons from running 200+ podcast episodes and how that experience shapes Daniel’s approach to people and partnerships Oh—and if you’re heading to ShopTalk Europe, stay tuned for Daniel’s local tips on where not to stay in Barcelona. This one’s part career advice, part creative strategy, and all about how to connect like a human. Connect with Daniel: https://www.linkedin.com/in/danieltorresdwyer Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/ Take It’sRapid’s Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvd Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions
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242. Patricia Grundmann, VP Media & Retail Media at OBI: Trailblazing Retail Media in DIY
Patricia Grundmann is the Media & Retail Media VP at Germany-Based DIY Retailer OBI. Founded in 1970, they employ 10,000 employees across 640 stores across 10 European Markets, each of which has their own online business. A very prominent voice in our industry, she’s also on the board of IAB Europe and she joins Christina and Daniel to speak about her unique vision and approach to Retail Media. Tune in to learn about: Her unique career, which started by having her own psychology practice! OBI’s footprint and innovation footprint Retail Media in a DIY player and why this segment has been a pioneer The unique customer journey in this type of Retail Media in a Retail Business. Should it be apart or together? Working with non-endemic brands like FMCG More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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241. Sanjay Luthra, EVP Mattel EMEA & Global DTC: Consumer at the Core
Sanjay Luthra, EVP EMEA & Global Head of Direct-to-Consumer at Mattel, joins Efrain and Daniel ahead of Shoptalk Europe (June 2–4 in Barcelona: https://www.shoptalkeurope.com/community) — where he’ll be one of the headline speakers. In this episode, Sanjay reflects on his global career journey and unpacks how Mattel is driving innovation and growth across the region and beyond. Tune in to hear about: What to expect from Shoptalk Europe this year Sanjay's career accross global markets The very succesful Barbie Movie's effect on Mattel Mattel's vision for future Growth DTC Leadership in the current hybrid world How he's has driven the DTC platform Mattel Creations, to exponential growth, making it one of the fastest-growing business units within Mattel More: Buy Shoptalk Tickets: https://shoptalkeurope.com/community/tickets Check out The FMCG Guys' Shoptalk Events: https://candid-commerce.com/shoptalk-europe-2025 Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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240. Oliver Strelecki, CEO at Cofresco: Business with Authenticity
Oliver Strelecki is the CEO of Cofresco, a leader in the Fresh Keeping and Waste Management categories, and part of the Melitta Group. He joins Daniel to share his journey from marketing roles to running a global business—and what it means to lead in categories that may not be glamorous, but are essential to daily life. Tune in to learn about: Oliver’s career path from marketer to CEO The categories Cofresco operates in Their drive toward greater sustainability A bold recycling initiative in India, backed by Nobel Peace Prize laureate Muhammad Yunus How to build a global company and strong culture from a small city base Oliver’s leadership lessons and his take on hybrid work in today’s world More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.
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