The FMCG Guys

Watch on YouTube: https://www.youtube.com/watch?v=puxn9ynnfMQ 
Sharon Gee is the SVP Product, AI at Commerce, the umbrella company of BigCommerce, Feedonomics and Makeswift. Daniel joined her live at their stand at NRF (Retail's Big Show in NYC, January 2026) to discuss what brands have to think about data when presenting themselves to a world where agency is no longer a human exclusivity. 

Tune in to hear about:
- Commerce's rebrand and how they are combining a Data and Commerce 
- The Shift to Data as a Storefront, Customers as the channel and Agents as customers 
- Brand Websites: why they are more key and relevant than ever 
- What brands can do today to be more visible in the likes of ChatGPT. 
- And what influences that visibility
 
More 
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Marina Nesterenko is the Global Category and Customer Marketing Director at LIPTON Teas and Infusions (Unilever spin-off). In this conversation, we speak about how she's re-imagining the tea category – where over 5 Billion cups are consumed a day globally! – to better connect with consumers, now that younger generations are not so keen on coffee. We also speak about her FMCG career beginnings, falling out of love with the corporate world and back again, entrepreneurship and more. Ah! And Marina is also the Founder of Bubble Bliss, a Champagne Bar in Paris that's just been nominated as one of the best in France only one year after opening: https://bubblebliss.bar/
 
Tune in to hear about:
Marina's career beginnings in the far Russian East
Cross-functional and geographical moves at Mars (including Royal Canin)
Why growth and development and a common purpose and vision are key in employee engagement
Mid-life corporate career crisis: executives in their 40s becoming estranged from their corporate employers
How she's grown her career by making bold moves every 3-4 years
Becoming an entrepreneur and a surprising corporate comeback!
More 
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Don't miss our visit to Small Beer Brewery on our Instagram: https://www.instagram.com/fmcgguys/ 
Felix James and James Grundy are the founders of Small Beer, a mid-strength (2.1 to 2.7% ABV) brewery based in South Bermondsey, London. They join Daniel to speak about their journey as Founders, why they decided to go all-in into this category, routes to market and much more.
Tune in to hear about:
What "mid-strength" beer actually means and why it sits between 0.0% and full-strength for people who still want a proper beer
Why Small Beer exists and how it's trying to solve a very modern problem: keeping the ritual and flavour without paying for it the next day
How they brew for flavour first instead of making a normal beer and stripping the alcohol out later
The early days of the business, from 6:30am coffees and weekend brewing to shipping first orders
The tough early moment when they personally drove around hundreds of stores to replace beer that was good, but not good enough
Their growth plans on and off trade
More 
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch this episode on YouTube: https://youtu.be/U6qbdhxf1Fc  

In this episode recorded live in New York City, we are joined by Julie Averill, former Chief Information Officer at lululemon and Uri Knorovich, co-Founder and CEO at Nimble. Together, we explore the impact that AI Agents are having beyond the buzz and the front-end shopping, like enabling real-time data collection. During the conversation, you'll hear more about the possibilities that this opens, but as well how senior executives are facing this novelty and how it's impacting organisations.

Tune in to hear about:
- Real-time Data scraping and its possibilities and treating it as something dynamic and not a fixed picture 
- How innovation actually works in billion dollar compnaies 
- Setting guardrails and governance when applying AI 
- Reality check of Agentic shopping: what are companies lacking?

This podcast was filmed live from John Lewis' Partnership's Bluewater store in Dartford, Greater London. You can watch the video here: https://youtu.be/-9bCupRp5ao and behind the scenes here: https://www.instagram.com/p/DT--fTpjcVM/?img_index=1&igsh=MWNwcmVyOHZrN2p2Zg==
 
We are joined by John Lewis' In-Store Retail Strategy & Development Manager Georgia Riley and Barrows Connected Store's CEO James Hay to speak about how they've partnered to create a next generation Store Experience with their digital touchpoints (formerly known as screens) and how that ultimately benefits brands, consumers and the Retailer.
 
Tune in to hear about:
 John Lewis' heritage and their vision to have the store as a destination

Barrows Connected Store's bet on digital touchpoints

The story behind their partnership and hurdles they had to face

How these touchpoint are integrated in customer journeys and brand campaigns embedded in Retail Media

The future of digital touchpoints and potential forays in FMCG