The FMCG Guys

Watch on YouTube: https://youtu.be/OHuzgvaa5KU
Juan Lavista is VP Marketing Commerce at Mercado Libre, leading marketing across Latin America's largest commerce ecosystems. In this episode, recorded live from Cannes, he sits with Efrain and Daniel to speak about how Mercado Libre combines speed, local relevance and a challenger mentality to drive growth across the region. Drawing on his 12 years at P&G, Juan discusses brand building, retail media, creators, AI and why breaking down silos is critical for e-commerce success.
Tune in to hear about:
*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-WEB:c27fde35-a528-4042-a724-f592331c563d-4" data-turn-id-container= "request-WEB:c27fde35-a528-4042-a724-f592331c563d-4" data-testid= "conversation-turn-10" data-turn="assistant"> How Juan moved from P&G's structured brand-building culture to Mercado Libre's faster, more entrepreneurial environment.
Why Mercado Libre combines a challenger mentality with strong local relevance to stay ahead across Latin America.
How breaking down silos between marketing, sales and trade can unlock stronger e-commerce growth.
How Mercado Ads uses first-party data to connect brand building with measurable sales outcomes.
Juan's views on creators, AI, creativity and the importance of taking risks with conviction.

Watch on YouTube: https://youtu.be/31JGipOYt4U 
Vidyut Kaul is the SVP of Philips' Consumer Growth Region, overseeing a vast and diverse group of markets spanning Asia Pacific, India, the Middle East, Africa and Latin America. In this episode, recorded in Cannes, he reflects on a career built across multiple cultures and markets, sharing how consumer understanding, adaptability and a willingness to challenge established playbooks have shaped his leadership. From the rise of OneBlade and engaging Gen Z to leading across radically different cultures, Vidyut explains why human truth—not the latest technology—remains at the heart of sustainable growth.
Tune in to hear about:
Building and scaling brands across high-growth and emerging markets
How OneBlade helped Philips connect with younger consumers
Why understanding culture is essential to effective leadership
Rethinking the traditional marketing funnel for Gen Z
Giving Gen Z employees and creators a real voice in the business
Why technology and AI should enable human insight—not replace it

Olin Novák is the CEO International at Rohlik Group, one of Europe's leading online grocery retailers, combining a supermarket-sized assortment with high-quality fresh produce and rapid delivery. Based in Prague, they put Quality and Convenience at the Forefront
Recorded live at Shoptalk Europe in Barcelona, this episode explores how Rohlik is using proprietary technology, automation and AI to transform online grocery. Olin explains how the company delivers thousands of products within tight delivery windows, reduces food waste, improves customer service and builds a profitable e-commerce model across multiple European markets.
The conversation also covers Rohlik's approach to retail media, its AI-powered virtual assistant, the importance of customer experience and why the future of grocery will depend on combining speed, quality and operational efficiency.
Tune in to hear about:
How Rohlik combines a supermarket-sized assortment with rapid grocery delivery
The role of proprietary technology and automation in making online grocery profitable
How AI is improving customer service, product recommendations and the shopping experience
Rohlik's approach to reducing food waste through real-time pricing and demand forecasting
Why freshness, quality and tight delivery windows are key to customer loyalty
How retail media can connect brand awareness directly to conversion
The future growth potential of online grocery across Europe
More
Listen to Rohilk Group's other appearence on the Podcast: https://www.fmcgguys.com/petr-lizner/ 
Follow us on Instagram: https://www.instagram.com/fmcgguys/ 
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Maurits Priem is a Leader with Experience in Consumer Goods, Retail and Commerce Media, who was last VP Monetization at Ahold Delhaize. Also an occasional singer and politician, he's been a regular collaborator in our Candid Commerce Events, where he's joined us as panelist, moderator and "Event Dean". We've finally brought him to the podcast to chat with him about a series of articles he's posted on LinkedIn about his point of view on Advertising (find them HERE). The current picture, the good, the bad and the ugly and, ultimately, how that trillion dollar force can be a force for good. 
Tune in to hear about:
Maurits' passion for Consumer Goods and Retail from a very young age
How the balance between Power and Influence market his career
Why advertising can become a force for positive change
The four pillars of responsible advertising: emissions, data, content and context
How digital advertising creates carbon emissions
The importance of privacy, integrity and data sovereignty
Why brands should consider what they advertise and where their ads appear
How advertising budgets can influence media platforms, social media and AI
Why responsible advertising can strengthen performance, trust and brand reputation
More
Follow us on Instagram: https://www.instagram.com/fmcgguys/ 
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Ronnie Kwesi Coleman is a serial entrepreneur whose career has centred on using technology to solve complex, labour-intensive problems. After building a global creative marketplace that created more than 100,000 jobs across Africa, scaling content operations for Fortune 500 marketing teams and co-founding a workforce platform that exited for $40 million, he turned his attention to one of the most overlooked bottlenecks in consumer goods: the manual review of packaging and marketing content. Ronnie founded PunttAI after seeing companies spend millions on repetitive checks for brand consistency, claims, legal requirements and regulatory compliance—and watching talented people become frustrated by the work. In this episode, he explains how AI can reduce rework, accelerate approvals and free teams to focus on more strategic decisions, sharing tangible results including review cycles shortened from one week to two hours and accuracy improving from 70% to 95% in just three weeks.
Tune in to hear about:
Why manual packaging reviews are slowing down time to market
How AI can reduce costly rounds of rework
Improving review accuracy from 70% to 95%
Reducing approval cycles from one week to two hours
Supporting legal and regulatory teams without replacing human judgment
Preparing packaging for AI search and the new digital shelf
More
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.