The CPG Guys: Cannes Lions 2025 Recap with Amazon’s Jeff Cohen
The CPG Guys are joined in this episode by Jeff Cohen, Tech Evangelist at Amazon Ads as we discuss the key themes discussed at the 2025 Cannes Lions International Festival of Creativity. Follow Jeff on LinkedIn at: http://linkedin.com/in/jeffreycohen  Â
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252. Mette Lykke, CEO at Too Good To Go: Reducing Waste, Making An Impact
251. Claudia Calori, VP Global Marketing Personal Health at Philips: Marketing Fundamentals in the Age of AI
In this episode, we’re joined by Claudia Calori, VP of Global Marketing for Personal Health at Philips, to talk about what it takes to be a modern marketer. From her early days at P&G to leadership roles at Heineken, Nike, and now Philips, Claudia shares how marketing has evolved—and what fundamentals still hold true. We dig into in-house vs. agency capabilities, the rise of retail media, and why trust is the foundation of strong teams. Tune in to hear about: Claudia’s path from journalism to marketing leadership What she learned at P&G, Heineken, Nike, and Philips Why brand-building still matters in a performance-driven world What to keep in-house vs. outsource in modern marketing The role of trust in building effective teams and partnerships More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian
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250. Michelle Williams, Data Product Owner at The Very Group: Retail Meets GenAI at Scale - Live at AWS
This episode was recorded live at Amazon Web Services’ Shoreditch Office in London as a part of a 5-Part series. You can also watch the episode here: https://youtu.be/DEyGVIBqp5o Daniel is joined by Michelle Williams, Data Product Owner at The Very Group, to explore how the UK’s leading digital department store is embedding GenAI into its business. Michelle shares the company’s pragmatic approach—focusing on efficiency, scalability, and real business value rather than hype. From launching an AI Guild and upskilling teams to using AWS-powered models to automate 40,000+ product descriptions, she breaks down how GenAI is helping The Very Group accelerate its digital transformation. Tune in to hear about: How The Very Group scaled GenAI from proof of concept to production Lessons from implementing AI-powered product descriptions Why data foundations and internal education were key to success The role of AWS as a collaborative innovation partner Find all the episodes of this AWS X FMCG GUYS Series HERE
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