The FMCG Guys

Yves Briantais is the Chief Marketing Officer at Beer Leader Carlsberg. Someone with a unique point of view of marketing and the state of the alcohol category, he joins Christina and Daniel to share how after a long stint at Colgate-Palmolive, he's re-discovered himself to be successful at the Danish icon.
 
Tune in to hear about:
Moving to Carlsberg after nearly two decades at Colgate

What Marketing should be like

The alcohol category, what's the gap when connecting with consumers

Liverpool FC and sports sponsorships

Watch on YouTube: https://youtu.be/cD1ge-XvcxY 
Lee Kum Kee is the company that first commercialized the world-renowned Oyster Sauce back in 1888. Today, it's a world leading condiments and sauces business. Our guest, Maria Chong, leads the business in Europe and we sat down with her at their London Office to discover how they've grown and what their plans are in the coming years. You'll be delighted!
Tune in to hear about:
The background of this historical company
How they've developed in Europe since she stepped in as MD in 2012
Demographic and cultural shifts in the Old Continent
The importance of cultivating relationships with chefs to develop new flavours

Watch on YouTube: https://youtu.be/P4MZ7Wofuoo 
Boris Rütten (Global Head of eCommerce at Henkel, who visited us 2023) and Salim Bachatene (SVP eCommerce Sales at NIQ) join us to tackle one of the most critical, and often overlooked, topics in modern commerce: Data.
For years, eCommerce teams have focused on growth levers without fully addressing the complexity of bringing data together. But as AI and advanced analytics take center stage, the reality is clear: without strong data foundations, there is no meaningful insight and no scalable impact. In this podcast we explore how brands can connect online and offline data, establish the right governance, and turn fragmented inputs into actionable, cross-functional decisions.
Topics covered:
Why data has traditionally been ignored in eCommerce—and why that's changing fast
The three essential layers of commerce data: online, offline, and the connection between both
Why AI and insights are only as strong as the data behind them
The consequences of poor data management—and how to avoid them
Governance: who should own data internally, and how to structure it effectively
Navigating a world without digital shelf standards
Practical recommendations to move from siloed data to actionable growth
More:
Other Webinars with NIQ
Boris' 2023 Episode: https://www.fmcgguys.com/henkel-boris-rutten-ecommerce/  Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch on YouTube: https://youtu.be/8oc8kc_rdoA 
 
Bart Ongenaet is the Commercial, Supply and Wholesale Director for Mexico at sports retailer Decathlon. When Daniel joined him to record live in Mexico City , he had to enter and go through their store before accessing the office. This is very telling about the organisation, always close to the consumer and to Bart's own experience in the company, which started managing a small section of a shop in Belgium and has taken him to Japan and now Mexico in senior leadership roles.
 
Tune in to hear about:
Bart's background as a psychologist and playing sports and then transitioning into business

Decathlon's "management school" based on empowerment from day 1

The evolution from big stores to a now also having a digital multi-brand marketplace

How to deliver quality at an affordable price
Brand architecture in their multiple sports

His experience in Japan and lessons learnt along the way, both in business and leadership

Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch on YouTube Live from Shoptalk Luxe: https://youtu.be/vNIJJmgD3Fg 
Amit Keswani is the Chief Omnichannel and AI Officer at the Chalhoub Group, a leading luxury retail group in the Middle East, where he leads customer, technology, loyalty, and AI transformation across a portfolio of hundreds of brands. In this episode recorded live in Abu Dhabi, we discuss the reality of omnichannel in luxury retail, how AI is being implemented in practice, and why the future of commerce will be driven by discoverability on LLMs and conversational shopping experiences.
Topics covered:
The Chalhoub Group business model across luxury retail, owned brands, and franchise distribution
What omnichannel really means in practice and how to build seamless customer journeys
How AI is being applied today: predictive analytics, agentic AI, and conversational commerce
Why discoverability on LLMs and conversational shopping will reshape ecommerce
Career advice, risk-taking, and the balance between data-driven decisions and gut feel