The FMCG Guys

Watch on YouTube: https://youtu.be/_bHAy84bB3A 
In this special episode, The FMCG Guys partner with LEAD Network Europe for a candid conversation with FrieslandCampina's Frouke Hakstege on one of the most important challenges facing Consumer Goods today: advancing more women into executive leadership positions. Frouke is the Dutch Dairy Leaders Global Commerce Director and Co-Chair at LEAD's Sales Chapter.
Recorded at FrieslandCampina's offices in Amersfoort, the episode explores the realities of leadership, career progression, family life, international moves, and what companies can do to create more inclusive paths to senior leadership.
Tune in to hear about:
Why female representation at executive level remains a challenge across FMCG and Retail
The difference between mentorship and sponsorship — and why both matter
Leading a global career while balancing family life and raising 4 children
How companies can create cultures where women can thrive long-term
The role of visibility, advocacy, and leadership support in career progression
Practical ways the industry can move from conversations to measurable action
 
Relevant Links
Lead Network Website:  Women in Retail and CPG Network & Leadership Programmes | LEAD Network
Lead Network Sales Chapter Page: Sales Chapter | LEAD Network (If people register they can download the Sales Career Roadmap under "Chapter Content Library")
Sales Chapter LinkedIn Page: (17) LEAD Network Sales Chapter: Overview | LinkedIn
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Patricia Amaro from Mars returns to The FMCG Guys, after previously joining the podcast to discuss eB2B transformation (listen here), this time to explore why Responsible AI is becoming one of the most important topics in business. From enterprise AI adoption and regulation to hallucinations, data privacy, and governance, the conversation looks at how companies can embrace AI's potential while building the right guardrails for the future.
How AI can help companies accelerate innovation, efficiency, and growth
Why Responsible AI is about enabling innovation — not slowing it down
Practical ways companies can create guardrails while still moving fast
The importance of AI literacy, training, and responsible adoption across teams
How businesses can balance data privacy, governance, and experimentation
Why the future belongs to companies that combine bold innovation with long-term trust
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch on YouTube: https://youtu.be/-Im35OklDTI 
Francisco "Paco" Camacho is the Chief Executive Officer at Grupo Lala, Mexico's leader in Dairy. We visited him at their Mexico City Office to speak about how, after a long career in global companies, he's back in his native Mexico to lead a company that's an institution. 

Topics covered:
- Grupo Lala's footprint 
- The Mexican Consumer Goods and Grocery Markets 
- Making a Consumer Brand relevant to the current consumer 
- Change management and cultural transformation 
- Adjusting to food trends
 
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Yves Briantais is the Chief Marketing Officer at Beer Leader Carlsberg. Someone with a unique point of view of marketing and the state of the alcohol category, he joins Christina and Daniel to share how after a long stint at Colgate-Palmolive, he's re-discovered himself to be successful at the Danish icon.
 
Tune in to hear about:
Moving to Carlsberg after nearly two decades at Colgate

What Marketing should be like

The alcohol category, what's the gap when connecting with consumers

Liverpool FC and sports sponsorships

Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Watch on YouTube: https://youtu.be/cD1ge-XvcxY 
Lee Kum Kee is the company that first commercialized the world-renowned Oyster Sauce back in 1888. Today, it's a world leading condiments and sauces business. Our guest, Maria Chong, leads the business in Europe and we sat down with her at their London Office to discover how they've grown and what their plans are in the coming years. You'll be delighted!
Tune in to hear about:
The background of this historical company
How they've developed in Europe since she stepped in as MD in 2012
Demographic and cultural shifts in the Old Continent
The importance of cultivating relationships with chefs to develop new flavours
Follow us on Instagram: https://www.instagram.com/fmcgguys/
Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  
Audio Mixing by Modest Ferrer
Voice Acting by Jason Martorell Parsekian
Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.