The FMCG Guys

Natalie James is the Head of eCommerce Europe at spirits leader Brown-Forman, owner of the famous Jack Daniels brand. A thought leader in the Digital FMCG space, which she ended up in in a rather surprising way, she joins the podcast to speak about her career, an exciting project in eB2B and her vision of the industry. Tune in to hear about: Her career: FMCG, going into self-employed Consulting and leading eCommerce Developing a premium eB2B DTC proposition for French "Cavists" How Digital can be a change agent for other functions in a company Who should own Retail Media Learning & Development: why is not being prioritised The organisation of the future and the impact of AI in the workplace More  Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Xenia Barth is the Chief Executive Officer at Merz Lifecare Holding, a leader in Health, Wellness and Beauty in the OTC space with a very strong presence in Germany, Austria and Switzerland and part of the larger Merz Group (Pharma). With an international and cross-functional background in FMCG at the likes of Henkel and Reckitt, she speaks with Efrain and Daniel about her journey, lessons learnt and what her vision is for the business she's leading today. Tune in to hear about: Her career in FMCG working in Germany, Spain, Mexico and the US Cultural nuances when leading in other markets Key criteria when taking new roles Learning and perfecting the art of leadership How a bad management fit made her leave Henkel after 20 years Merz: the OTC category, her mandate and the mega-acquisition of WindStar Medical More  Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

In this special episode of The FMCG Guys, we are joined by… your favourite hosts: Efrain, Cristina and Daniel! Yes, tune in to get to know our respective festive traditions and, later, hear about some of their personal stories, anecdotes, quirky work habits and more.   We wish you all a fantastic festive season and start to 2026!   More  Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

Kristof Neirynck is the CEO at Avon. He visited us back in August 2023 when he was CMO and General Manager Western Europe at Avon to share how he's transforming a brand with a huge legacy to make it succesful in the future.  Tune in to learn about: Kristof's Career Path prior to joining Avon Transforming a company's cutlure Avon's B2B2C business model in the 21st century How Avon is getting ready to be succesful in the future Book Recommendation: Jim Collins - From Good to Great

Watch on YouTube: https://youtu.be/tfqor_l64-M  Andrew Lipsman is one of the world's most respected Retail Media's Opinion Leaders. We sat with him at SMG and ADWEEK's Retail Media Summit UK to speak about the latest trends, what Retailers are doing and, ultimately, how brands and CMOs may be underestimating this Media Channel's true potential. Tune in to hear about: In-Store Retail Media Differences between the US and Europe Measurement, transparency and standardisation What FMCGs are (and are not) doing Check out Andrew's appearances on The CPG Guys here: https://www.cpgguys.com/search/?q=andrew+lipsman  More  Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.