Ep 124 - Marketing in Org Chaos: Campaigns That Survive Constant Change
Marketing in learning isn’t just about flashy emails or poster campaigns. It’s about trust, visibility, and staying human, especially when the ground is shifting under our feet. In this episode, Ashley Hinchcliffe and Hannah Clark unpack why silence is the enemy of People functions, and how to keep your audiences engaged when uncertainty, redundancies, and AI-fuelled upheaval dominate the workplace. From K-pop obsessions to bluntly honest bank ads, they explore what makes campaigns stick in 2025, why hyper-realism beats sugar-coated spin, and how multi-channel, multi-touch campaigns are the only way to cut through the noise. If your L&D or HR team has ever wondered how to keep marketing alive in messy times, this conversation will show you why the fundamentals matter more than ever.
SHOW NOTES
Learner Journey Mapping Guide
Ashley's LinkedIn
Hannah's LinkedIn
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Ep 123 - The 8 Levers of Edtech Transformation - Lori Niles-Hofmann & Dr Serena Gonsalves-Fersch
This isn’t your average EdTech chinwag. In this special episode of the Marketing for Learning podcast, Ashley is joined by Lori Niles-Hofmann (author of The 8 Levers of EdTech Transformation) and Dr. Serena Gonsalves-Fersch (Global Head of Talent at SoftwareOne) for a no-fluff, no-slides-needed conversation about what really makes EdTech work — and what makes people quietly nope out of your platform.
Together, the trio unpacks:
The 8 levers of effective EdTech transformation
The “leavers” - ie, things we desperately need to bin
Why being data-informed trumps being data-obsessed
What marketing, memory, and a badly-behaved agent called Sven have in common
And why context, not content, is what really matters
If you’ve ever been promised an “AI-powered, Netflix-of-learning” experience and ended up with a glorified folder of SCORM files, this one’s for you.
RESOURCES:
Lori's Book - The 8 Levers of Ed Tech Transformation
Serena's YouTube Channel
The People Impact Loop® Guide
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S2:E7 – Stop The Chaos: Make The People Impact Loop Work For You
L&D doesn’t need more content. Or more dashboards. Or more chaos.
It needs structure. Strategy. And a system that actually works.
In this final episode of Series 2, Han brings it all together — showing how every part of the People Impact Loop® helps you stop reacting and start delivering real, measurable change.
You’ll learn:
Why understanding your audience is the first, and most important, step
How alignment and experience design unlock real relevance
And why marketing and measurement aren’t “nice-to-haves”, they’re how you create and prove value
This isn’t a recap. It’s a blueprint.
Because impact doesn’t come from good intentions.
It comes from good design — built in a loop that never stops working for you.
LINKS:
Learn more about the People Impact Loop®
Take the People Impact Loop® diagnostic
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S2:E6 - Proof Beats Completions With Nelson Sivalingam
L&D knows measurement matters.
But when the pressure’s on to “prove impact,” most teams default to what’s easy, not what’s meaningful.
In this episode, we’re joined by Nelson Sivalingam to unpack how learning functions can shift from reporting activity to demonstrating real business value.
We explore:
Why traditional learning metrics fall short
How to connect learning with performance and behaviour change
What it takes to embed measurement into the entire learning process, not just the end
This isn’t about dashboards or data overload.
It’s about designing for outcomes from the start — and knowing what success actually looks like.
Because if you don’t define impact, you’ll never be able to prove it.
LINKS:
Connect with Nelson on LinkedIn
Check out HowNow
Fancy reading Nelson’s book, Learning at Speed? Grab your copy here.
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S2:E5 - Avoid The Void: The Real Work Behind Learning Campaigns
Most L&D “campaigns” are a poster, an email, and… silence.
This episode calls time on one-and-done launches — and digs into what it really takes to build marketing for learning® campaigns that cut through the noise and drive action.
You’ll learn:
Why real campaigns don’t end at launch
How to apply multi-channel, audience-first thinking to internal comms
What L&D can steal from politics, brand marketing and behavioural science
If your initiatives start strong and fizzle fast, this episode is for you.
Because attention isn’t guaranteed. You’ve got to earn it — and keep earning it.
LINKS
How to build a learning campaign guide
Learn more about our L&D campaign-in-a-box
Download our campaign-in-a-box brochure
The only podcast in the world that’s going to help you better understand marketing for learning® fundamentals and help you tackle your learner engagement problem once and for all! Hosted by Ashley Hinchcliffe and Hannah Clark, this podcast comprises of short bursts of learning and insights to help you embrace marketing tactics, strategies and thinking.
Marketing for learning.
It’s our business.
www.maas-marketing.co.uk
Ireland