Marketing For Learning®

Attention is our employee's most equitable asset - but there's fierce competition for it. Marking the first episode of 2026, Ashley joins Giles Hearn, Chief Marketing Officer at The Learning and Performance Institute  and unpicks the challenges L&D are really facing. A meaty conversation for a meaty subject. 

Get stuck in!

Marketing in learning isn’t just about flashy emails or poster campaigns. It’s about trust, visibility, and staying human, especially when the ground is shifting under our feet. In this episode, Ashley Hinchcliffe and Hannah Clark unpack why silence is the enemy of People functions, and how to keep your audiences engaged when uncertainty, redundancies, and AI-fuelled upheaval dominate the workplace. From K-pop obsessions to bluntly honest bank ads, they explore what makes campaigns stick in 2025, why hyper-realism beats sugar-coated spin, and how multi-channel, multi-touch campaigns are the only way to cut through the noise. If your L&D or HR team has ever wondered how to keep marketing alive in messy times, this conversation will show you why the fundamentals matter more than ever.

SHOW NOTES

Learner Journey Mapping Guide

Ashley's LinkedIn

Hannah's LinkedIn

This isn’t your average EdTech chinwag. In this special episode of the Marketing for Learning podcast, Ashley is joined by Lori Niles-Hofmann (author of The 8 Levers of EdTech Transformation) and Dr. Serena Gonsalves-Fersch (Global Head of Talent at SoftwareOne) for a no-fluff, no-slides-needed conversation about what really makes EdTech work — and what makes people quietly nope out of your platform.

Together, the trio unpacks:

The 8 levers of effective EdTech transformation

The “leavers” - ie, things we desperately need to bin

Why being data-informed trumps being data-obsessed

What marketing, memory, and a badly-behaved agent called Sven have in common

And why context, not content, is what really matters

If you’ve ever been promised an “AI-powered, Netflix-of-learning” experience and ended up with a glorified folder of SCORM files, this one’s for you.

RESOURCES: 

Lori's Book - The 8 Levers of Ed Tech Transformation

Serena's YouTube Channel

The People Impact Loop® Guide

L&D doesn’t need more content. Or more dashboards. Or more chaos.

It needs structure. Strategy. And a system that actually works.

In this final episode of Series 2, Han brings it all together — showing how every part of the People Impact Loop® helps you stop reacting and start delivering real, measurable change.

You’ll learn:

Why understanding your audience is the first, and most important, step

How alignment and experience design unlock real relevance

And why marketing and measurement aren’t “nice-to-haves”, they’re how you create and prove value

This isn’t a recap. It’s a blueprint.

Because impact doesn’t come from good intentions.
It comes from good design — built in a loop that never stops working for you.

 

LINKS:

Learn more about the People Impact Loop®

Take the People Impact Loop® diagnostic

L&D knows measurement matters.
But when the pressure’s on to “prove impact,” most teams default to what’s easy, not what’s meaningful.

In this episode, we’re joined by Nelson Sivalingam to unpack how learning functions can shift from reporting activity to demonstrating real business value.

We explore:

Why traditional learning metrics fall short

How to connect learning with performance and behaviour change

What it takes to embed measurement into the entire learning process, not just the end

This isn’t about dashboards or data overload. 

It’s about designing for outcomes from the start — and knowing what success actually looks like.

Because if you don’t define impact, you’ll never be able to prove it.

LINKS:

Connect with Nelson on LinkedIn 

Check out HowNow

Fancy reading Nelson’s book, Learning at Speed? Grab your copy here.