Not Just More Clients Smarter Marketing for Modern Vet Practices | Episode 46
In this episode of The Modern Veterinary Practice Podcast, Jack Peploe welcomes marketing strategist Matt Madden of Heedly to explore how veterinary clinics can shift from chasing volume to attracting the right clients. Matt shares insights from global brands like L’Oréal and Virgin, breaking down why clear messaging, transparent communication, and a strong marketing foundation are essential for practice growth and team wellbeing. From the psychology behind client behaviour to the future of AI in veterinary communication, this conversation gives practical, actionable advice for clinics wanting to grow with intention - not overwhelm.
--------
25:33
--------
25:33
When Technology Meets Empathy: How Digital Tools Can Save Lives - Episode 45
In this moving episode, Jack Peploe speaks with Alice Hendy, MBE, founder of Ripple Suicide Prevention, about transforming tragedy into global impact. Alice shares the story behind R;pple, a digital tool that interrupts harmful online searches and redirects people toward immediate, compassionate support. Together they explore the role of tech in mental health, the responsibility of digital platforms, and what leaders across veterinary teams can do to build safer, more open cultures. A powerful conversation about empathy, innovation and protecting those who feel most alone.
--------
25:57
--------
25:57
Brains, Behaviour & the Big Cat within Rewiring Vet Med for Fulfilment - Episode 44
Veterinary surgeon-turned-executive coach Dr. Libby Kemkaran-Thompson joins host Jack Peploe to unpack the neuroscience behind behaviour, stress and fulfilment at work. We explore why 95% of what we do is driven by the subconscious, how to interrupt fight-or-flight in the consult room and beyond, and why great leadership manages energy as well as output. Libby introduces her “Big Cat Brain” model (Cheetah, Tiger, Lion, Leopard) to help teams communicate, align and thrive. We also tackle common mindset traps - including perfectionism and people-pleasing - and practical habits for building resilient, happy veterinary teams. If you lead a practice or want to enjoy your career more, this is your playbook.
--------
26:53
--------
26:53
Futureproofing Practice Technology, AI & Avoiding Digital Regret | Episode 43
Automation isn’t glamorous - but done right, it frees vet teams to do their best work. In this episode, Jack Peploe talks with Carly Clark, Product Leader at Covetrus, about what really future-proofs a veterinary practice: scalable cloud infrastructure, thoughtful integrations, and people-first workflows. Carly shares where automation delivers immediate wins (reminders, stock control, payment integration) and where AI is already practical - like scribe tools and summarising long patient histories. We also dig into adoption hurdles, in-app education loops, and how “less clicks, more care” should guide product decisions. If you’re weighing cloud vs on-prem, wondering which integrations matter, or trying to separate AI signal from noise, this conversation gives you an actionable roadmap for the next 12–24 months.
--------
27:47
--------
27:47
Beyond the Consult Room Reimagining the Vet-Client-Pet Relationship | Episode 42
How is technology reshaping the way vets connect with clients and their pets? In this episode, Jack Peploe speaks with Jamie Crittall and Charlie Barton, co-founders of Boop Pet Record, about how digital innovation is redefining trust, communication, and pet care delivery. Together they explore what Gen Z’s arrival as the dominant pet-owning generation means for the profession, the importance of responsible data use, and how to ensure technology empowers rather than replaces the vet-client relationship. A must-listen for veterinary professionals looking to navigate the next wave of digital transformation in practice - balancing innovation, compliance, and compassionate care.
In the Modern Veterinary Practice Podcast we examine ways of increasing efficiency, improving your teams work environment, elevate your clients experience and drive profit into the business. For 20 minutes we will interview real-life practice owners, practice managers and thought leaders within the industry, examining the different areas of a modern veterinary practice, helping you to tackle the necessary steps in transforming your practice into a modern veterinary practice.
Ireland