THE EMPOWERED WOMAN, Storytelling, Speaking, Brand Awareness, Business Growth, Marketing, Sales

Join us for an insightful conversation with KJ Blattenbauer, a powerhouse publicist with nearly 30 years of experience helping "underdogs" and bold brands secure the recognition they deserve. In this episode, KJ discusses how effective visibility is not about chasing a viral moment, but about establishing a consistent, recognizable position where the right people understand your expertise. She reveals that many entrepreneurs struggle with a lack of confidence that is actually rooted in confusion over their positioning; once that clarity is achieved, authority and opportunities naturally follow. Discover how to build authority by leveraging your existing proof—such as awards and past results—and accessing "borrowed platforms" like podcasts and guest teaching. KJ emphasizes that women must proactively share their accolades to avoid doing a disservice to those who need their products or services. To help you get started, she shares valuable resources from Hearsay PR including "Headline Your Life" to find your brand story, a "Pitch Kit" for media outreach, and "PR Before Payroll" for building authority without a large budget. For those looking for a modern guide to building lasting authority, keep an eye out for KJ's upcoming book, Pitchworthy, arriving in January 2026. Connect with KJ: Website: www.hearsaypr.com LinkedIn: Karen Jayne Blattenbauer Instagram: @kjblattenbauer | @hearsaypr Let's keep the conversation going!Website: www.martaspirk.com Instagram: @martaspirk Facebook: Marta Spirk Want to be my next guest on The Empowered Woman Podcast?Apply here: www.martaspirk.com/podcastguest  Watch my TEDx talk: www.martaspirk.com/keynoteconcerts  Professional moms — if you're juggling work, mom guilt, and nightly discipline debates, meet The Calm and Connected Parent by psychotherapist Todd Sarner. This attachment-first guide is your roadmap to unity, confidence, and a calmer home. Out now. Visit transformativeparenting.com and click "New Book" at the top for bonuses, details, and updates starting today.  

Join us this week as we sit down with Rebecca Pearce, a personal executive coach based in Baltimore, Maryland, who shares her incredible journey from high-powered CEO to finding a life defined by joy and purpose. Rebecca recounts her rise to becoming the nation's first Health Benefit Exchange CEO in 2011, a role she poured her life into for two years before losing it very publicly in 2013. This loss of professional identity was followed by a life-threatening health crisis when she was diagnosed with a brain tumor the size of a ping-pong ball. The grueling surgery and subsequent recovery—which included partial paralysis and hearing loss—served as a definitive wake-up call, shifting her focus from titles and money to the simple, profound joy of being present for her family. Rebecca now uses her experience to help other successful individuals navigate their own transformations through her coaching and her new book, You Don't Have to Achieve to be Loved. She details her four-phase change process: Unfortunate Awareness, Mourning the Past, One Foot In, One Foot Out, and finally, Clearly Me. By blending executive strategy with deep emotional work, Rebecca guides her clients—like a pastor she recently helped transition into a new calling—to balance their passions with realistic financial planning. She defines an empowered woman as someone who understands their inner self and has the courage to give voice to their truths, regardless of external expectations. Connect with Rebecca:Website: www.morebeccapearce.com LinkedIn: Rebecca (Becca) Pearce MBA, CEPA Book: You Don't Have to Achieve to Be Loved Let's keep the conversation going!Website: www.martaspirk.com Instagram: @martaspirk Facebook: Marta Spirk Want to be my next guest on The Empowered Woman Podcast?Apply here: www.martaspirk.com/podcastguest  Watch my TEDx talk: www.martaspirk.com/keynoteconcerts  Professional moms — if you're juggling work, mom guilt, and nightly discipline debates, meet The Calm and Connected Parent by psychotherapist Todd Sarner.This attachment-first guide is your roadmap to unity, confidence, and a calmer home. Out now. Visit transformativeparenting.com and click "New Book" at the top for bonuses, details, and updates starting today.  

Join us this week as we sit down with Rebecca Blacker, a successful New York City real estate broker who runs a top-producing, all-women's team focusing on luxury real estate. Rebecca shares the compelling story of her career, which began in her family's real estate business. Her grandfather, a Holocaust survivor, originally founded the company, making real estate a lifelong presence for Rebecca. However, after the birth of her second child, she felt an overwhelming desire for independence—a need to build something her own rather than managing her father's and grandfather's legacy. This bold move was driven by her ambition to be an entrepreneur and a role model for her kids. Although her transition was initially difficult for her family, they are now incredibly supportive of the successful business she has created. Rebecca details the modern, authentic approach she took to launch her solo career, which began with no listings or content. She purposefully created video content on social media, investing in a studio to overcome the initial fear of being on camera. She used this platform to share her life as a mom and a business starter, building a trustworthy brand that allows clients to feel like they know her before they even meet. This strategy successfully led to clients and the eventual expansion into her current five-member, all-women's team. Rebecca now finds immense joy in the mentorship aspect of leadership, loving the collaboration and support the team provides, and celebrating her members' successes even more than her own. She defines an empowered woman as someone who is fearless, sets goals, and pursues them without worrying about the opinions of others. Connect with Rebecca:Website: www.blackerandreed.com Instagram: @rebeccablacker | @blackerreed Let's keep the conversation going!Website: www.martaspirk.com Instagram: @martaspirk Facebook: Marta Spirk Want to be my next guest on The Empowered Woman Podcast?Apply here: www.martaspirk.com/podcastguest  Watch my TEDx talk: www.martaspirk.com/keynoteconcerts  Professional moms — if you're juggling work, mom guilt, and nightly discipline debates, meet The Calm and Connected Parent by psychotherapist Todd Sarner. This attachment-first guide is your roadmap to unity, confidence, and a calmer home. Out now. Visit transformativeparenting.com and click "New Book" at the top for bonuses, details, and updates starting today.  

Join us for an informative discussion with John De Goey, a professional portfolio manager, published author, and dedicated advocate for financial consumers. John shares his journey into finance, which was fueled by a desire to challenge the "amoral" practices of the financial services industry and protect consumers from misleading information. This advocacy is the foundation of his work and his books, including his latest, Bullshift: How Optimism Bias Threatens Your Finances. We discuss the core problem: both advisors and investors often fall victim to cognitive biases, believing things "for sure that just ain't so". John explains that the industry benefits from keeping clients "bullish," leading people to ignore high debt, expensive markets, and other warning signs. To combat this, he champions Decision Hygiene—the active process of challenging your own assumptions and priors, rather than seeking out information that confirms what you already believe (confirmation bias). He shares why he transitioned to discretionary portfolio management to prevent clients' emotions from derailing sound investment plans, demonstrating that sometimes, letting a fiduciary make unemotional decisions is the best way to secure a client's wealth. An empowered human, John concludes, is simply one who is self-aware and makes choices based on truth, not just self-interest. Connect with John:Website: www.johndegoey.ca YouTube: Make Better Wealth Decisions X(Twitter): John De Goey Let's keep the conversation going!Website: www.martaspirk.com Instagram: @martaspirk Facebook: Marta Spirk Want to be my next guest on The Empowered Woman Podcast?Apply here: www.martaspirk.com/podcastguest  Watch my TEDx talk: www.martaspirk.com/keynoteconcerts    Professional moms — if you're juggling work, mom guilt, and nightly discipline debates, meet The Calm and Connected Parent by psychotherapist Todd Sarner. This attachment-first guide is your roadmap to unity, confidence, and a calmer home. Out now. Visit transformativeparenting.com and click "New Book" at the top for bonuses, details, and updates starting today.  

Join us for an enlightening conversation with Kathleen Cameron as we explore her transformative journey from a registered nurse to a renowned manifestation mentor and entrepreneur. Kathleen shares her story of breaking free from the conventional path and embracing the principles of conscious manifestation, inspired by Bob Proctor's teachings from "The Secret." She recounts a pivotal encounter with a woman who exemplified an alternative lifestyle, which opened her eyes to new possibilities. This meeting set Kathleen on a path to affiliate marketing and an entrepreneurial mindset, eventually leading her to leave her nursing career. Discover how Kathleen reprogrammed her mindset, overcame her financial limitations, and dedicated herself to teaching others the power of manifestation, resulting in extraordinary outcomes for her and her students. Listen in as we delve into the art of manifestation, emphasizing the importance of self-awareness and reprogramming the subconscious mind. Learn how taking action from a place of belief can shift reality, as illustrated by an inspiring client story about Cindy, who transformed her career in the financial industry. Despite challenging market conditions, Cindy and her team achieved $110 million in sales, demonstrating the profound impact of mindset and belief on success. Kathleen also discusses the concept of empowerment through self-awareness and understanding duality in our emotional experiences. By recognizing and cultivating empowering feelings, we can maintain an empowered state and manifest positive outcomes. Don't miss this insightful discussion that highlights the power of shifting one's identity and beliefs to unlock limitless potential.   Connect with Kathleen:Website: www.kathleencameronofficial.com Instagram: @kathleencameronmanifests YouTube: Kathleen Cameron Let's keep the conversation going!Website: www.martaspirk.com Instagram: @martaspirk Facebook: Marta Spirk Want to be my next guest on The Empowered Woman Podcast?Apply here: www.martaspirk.com/podcastguest  Watch my TEDx talk: www.martaspirk.com/keynoteconcerts    Professional moms — if you're juggling work, mom guilt, and nightly discipline debates, meet The Calm and Connected Parent by psychotherapist Todd Sarner. This attachment-first guide is your roadmap to unity, confidence, and a calmer home. Out now. Visit transformativeparenting.com and click "New Book" at the top for bonuses, details, and updates starting today.