Problem Solvers

KIND bar founder and Shark Tank investor Daniel Lubetzky has a new obsession. It’s a nasal strip. When his team at Camino Partners first pitched him on Intake Breathing, his reaction was “What are you guys smoking?” Then he saw the data. He hasn’t seen numbers like it since KIND’s early days. Now he and Camino Partners president Elle Lanning are making a major investment, and they explain why nasal breathing could be the next big wellness habit, how to build a consumer brand in a crowded market, and why every CPG founder needs to hear that the product is king.

Timestamps:

00:00 – What is a brand?

00:41 – How to spot what’s coming next

02:09 – Meet Daniel Lubetzky and Elle Lanning

03:44 – The big investment reveal: Intake

05:36 – Why they bet on it

07:24 – People don’t want new things. They want better old things.

08:44 – From pharmacy aisle to everyday habit

10:16 – How to pick the winner in a crowded category

11:43 – Can great marketing save a mediocre product?

15:08 – How to get customers to use your product more often

20:08 – Great product, no traction? Advice for CPG founders

23:16 – What a brand really is

24:15 – “Dr. No” vs. “Dr. Not Now”

24:52 – The four Ps (plus one)

26:19 – Where to find Intake
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Flowers for Dreams gives away 25% of its profits. In the flower business, where margins are already brutal. Co-founder Steve Dyme sketched that number on a bar napkin 15 years ago, and he’s kept it through investor pushback and on-air skepticism from Megyn Kelly. The result is more than $1.8 million donated, and a spot on Entrepreneur’s America’s Favorite Mom and Pop Shops list. But there’s a twist. When he surveys customers, the giving doesn’t even rank in their top three reasons for buying.

This episode is brought to you by CLA. With you on every step of your financial journey. To learn more, visit CLAConnect.com.Timestamps:
0:00 Intro
0:48 Can a business give back and still make money?
2:48 Selling leftover flowers on street corners
5:58 The solopreneur trap
9:05 Scaling on customer revenue alone
10:27 Why customers don’t buy for the mission
13:10 The mistake of overgiving
14:48 Where the 25% came from
15:54 Megyn Kelly’s tough question
16:54 Why investors pushed back
19:23 Why start a nonprofit too
23:21 Are there tax benefits?
24:24 Giving back only works if it’s real
25:10 Where to find Flowers for Dreams
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Anthony Pompliano built an AI financial assistant people loved. Then his most engaged users started costing him too much money. That’s a good problem to have. But it’s still a problem. His solution came from an unlikely place. Olive Garden’s breadsticks. Here’s how Silvia cut costs without cutting what users love, and got 25% of monthly active users to pay.

Find Anthony's book here!

This episode of Problem Solvers is presented by AT&T Business. To learn more about how the right connectivity can help support your business as it grows, visit att.com/smallbusiness.

Jason wants to help solve your impossible problem! Click the link below to sign up:

https://entm.ag/levelup2026

Timestamps:

0:00 Intro

0:38 The idea of a “better problem”

2:05 Anthony’s book, How to Live an Extraordinary Life Volume Two

5:00 Silvia’s power-user problem

6:50 The Olive Garden breadstick lesson

9:15 Weighing every possible fix

11:07 Building a model router

12:55 Bracketing: a military trick for making decisions

16:50 Experiments vs. archaeology

18:15 Training their own model (97% cheaper)

19:10 Rolling out the paywall

20:40 Why people pay

21:45 How to spot this problem in your own business

24:16 Where to find Anthony and Silvia
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GoFundMe had a strange problem. About a quarter of people created fundraisers and then never shared them. Better share buttons didn't fix it. That's because the problem wasn't the product. It was human. Asking for help is really, really hard. CEO Tim Cadogan explains how GoFundMe rebuilt around that truth, and why the fix generated more than double the help they expected.

This episode of Problem Solvers is presented by AT&T Business. To learn more about how the right connectivity can help support your business as it grows, visit att.com/smallbusiness.

Jason wants to help solve your impossible problem! Click the link below to sign up:

https://entm.ag/levelup2026

Chapters:

00:00 – Intro 00:35 – GoFundMe's strange problem

02:10 – A quarter of fundraisers never get shared

03:10 – How GoFundMe spotted the gap

04:30 – Why better share buttons didn't work

05:15 – The four reasons people weren't sharing

07:00 – When the product isn't enough

08:30 – Fixing the sticking points, starting with titles

10:55 – Building the AI coach

12:45 – How the coach works day to day

14:00 – Is this just AI for AI's sake?

16:45 – A father's story

18:15 – Jason's book launch lesson: Asking is generous

19:50 – The paradox of help

20:15 – The best way to ask for help

21:30 – The results: More than double what they expected

22:15 – What's next for the coach
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SimpliSafe was built for renters. Renters didn't buy it. Homeowners did. Jason has told that story for years, because it's a perfect lesson in how founders get their customer wrong. But he never asked the obvious follow-up: once you finally find the right customer, then what? Now, 20 years in, SimpliSafe founder Chad Laurans and CEO Hilary Schneider reveal what comes after product-market fit, and why customers asking for "more cameras" didn't actually want more cameras.

This episode of Problem Solvers is presented by AT&T Business. To learn more about how the right connectivity can help support your business as it grows, visit att.com/smallbusiness.

Jason wants to help solve your impossible problem! Click the link below to sign up:

https://entm.ag/levelup2026

0:00 The "faster horses" myth

0:29 Welcome to Problem Solvers

0:46 The SimpliSafe origin story: renters vs. homeowners

2:21 What happens after product-market fit?

2:55 Meet the guests

3:47 What product-market fit actually feels like

5:11 Should you build everything customers ask for?

6:11 Why you have to keep asking "why"

7:14 From "more cameras" to crime prevention

8:17 Fact check: Henry Ford never said it

9:22 What customers really want: peace of mind

10:02 Making a costly service profitable with AI

11:44 Launching a product that doesn't scale yet

13:48 Why big companies forget to prototype

16:51 Build things you're willing to throw away

18:26 What's next for SimpliSafe

19:48 The innovator's dilemma of a cheaper product

20:31 Mining customer support calls for insight

21:52 Go back to what made you great

23:22 The mission: every home secure

23:57 Long-term value comes from creating value

26:33 Wrap-up
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