Problem Solvers

How do you find your first customers? It’s a question first-time founders are often flummoxed by. But Keith Krach has developed a tried-and-true strategy—starting during his days at Ariba (which sold for billions), and extending into his current time as chairman of Docusign. In this special live edition of Problem Solvers, taped at Entrepreneur Live in 2018, Keith explains how to turn a company’s first customers into valuable ambassadors.
Learn more about your ad choices. Visit megaphone.fm/adchoices

It's a noisy world. If you want to succeed, you must learn to stand out — or to become, as Jason calls it, "singular." In this episode, he offers a formula for increasing your value: Instead of relying on your expertise or quality of products alone, you must combine that expertise with a well-communicated unique perspective. Here’s how to become the only person people think of when they need what you do.
Learn more about your ad choices. Visit megaphone.fm/adchoices

It's the 450th episode. Okay, it's actually the 451st. But close enough. Every 50 episodes, Jason steps back and reflects on the show: how it's changed, why it's changed, and what he's learned from making it. And this time, he shares the formula for why it’s changed over the years.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Danielle Sepsy started developing her secret scone recipe at 13. That recipe built The Hungry Gnome. But to grow, she had to share it with her team, and eventually with the world in her new book, The Scone Queen Bakes. So how do you scale a secret without losing your edge? Danielle figured it out. And this week, she's telling us how.
Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the secret to winning in business isn't competing better? What if
it's competing less? That's the idea behind category creation. And this
week, Jason is speaking with Kevin Maney, co-author of The Category Creation Formula, to break down exactly how it works. Kevin lays out a simple but powerful formula for creating and owning your category. Drawing on real-world examples ranging from the minivan to White Claw, Maney shares his strategies for success.
Learn more about your ad choices. Visit megaphone.fm/adchoices