Problem Solvers

Jason and Emily McCarthy built GoRuck into the leading name in rucking.
But when rising costs forced them to raise prices, that community became
more than a marketing asset. It became the reason the moment didn't
turn into a crisis. Jason and Emily explain why with a loyal community
being upfront with bad news is always the smarter play.

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You know what you do, but does anyone else? There's often a gap between what you offer and how you explain it. In this episode, Jason shares his framework for closing that gap, so your audience knows exactly what you're offering, and why you're the right choice.
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A viral ad from Columbia Sportswear caught Jason's eye. After he wrote about it on LinkedIn, the company reached out. So Jason sat down with Tim Boyle, CEO and third-generation owner of Columbia Sportswear, to find out where the idea came from and what it reveals about how to reposition a legacy brand. The outdoor apparel industry had gotten serious and self-important. Columbia decided it was time to bring back fun.
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Having one of the most recognizable and beloved celebrities in the world attached to your brand seems like it should be an easy win. But getting someone to buy once is one thing. Getting them to buy again is the real test. Cordell Broadus (Snoop Dogg's son) and his business partner Sam Rockwell explain what it actually takes to build an ice cream brand like Dr. Bombay, one that delivers value beyond a famous face. In this episode, they break down how to make a celebrity partnership work on a deeper level and how to work with celebrities in a way that's authentic, not just convenient.
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The kids' juice aisle looks completely covered. So does the protein market. Most people would conclude there's no room for anything new. Ciara didn't. The Grammy-winning musician and mom of four was watching her daughter refuse every protein option put in front of her. So Ciara started looking for solutions and met Chris Koch, a CPG entrepreneur. Together, they founded Frosh, the first protein-enhanced juice for kids. She sits down with Jason to share a lesson in how the best opportunities are often hiding inside the markets everyone else has already written off.
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