Summary
What's disappearing from childhood & why children need an analogue childhood in a digital world
In this episode, Amy speaks with Nova Eden from One Collective Power and the Smartphone Free Childhood movement about how smartphones, social media, iPads, EdTech and AI are reshaping modern childhood.
They explore what children may be losing to screens, from boredom and play to imagination, attention and real-world connection, and share practical ways families can build healthier digital habits at home.
Guest
Nova Eden is a leadership and systems change advocate, founder of One Collective Power, and a campaigner with the Smartphone Free Childhood movement.
Her work focuses on children's wellbeing, digital habits, smartphone-free schools and parenting in the digital age.
Nova works with parents, schools, organisations and policymakers to help create healthier relationships with technology, and has presented her work in Parliament as part of the growing conversation around children, smartphones, social media and digital wellbeing.
Overview
Smartphones, social media and digital devices are now woven into childhood, family life and education. But did we move too quickly? In this conversation, Amy and Nova Eden explore the impact of screens on children's wellbeing, development, attention and relationships.
Nova shares the personal moment that led her into this work, why she believes children are living through a global digital experiment, and how parents, schools and policymakers can start to rethink the role technology plays in modern childhood.
The conversation covers smartphone-free schools, EdTech, early years screen use, social media safety, dopamine, sleep, boredom, analogue childhood and the emerging risks of AI.
It is a thoughtful and practical discussion for parents, educators and anyone interested in what children need to thrive in the digital age.
Key Outtakes
• Why children are living through a digital experiment
• What screens are replacing in childhood
• Why boredom, play and imagination still matter
• Why "digital literacy" isn't the same as digital wellbeing
• Simple ways families can build healthier screen habits
• Why AI may change the conversation again
More Information
Collective Power https://onecollectivepower.co.uk/
Smartphone Free Childhood https://www.smartphonefreechildhood.org/
Transcript
Amy
Welcome to the Really Good Conversations podcast.
Today, I am joined by Nova Eden, who has been at the centre of one of the biggest conversations facing parents right now: children, technology and modern childhood. Through her work with One Collective Power and the Smartphone Free Childhood movement, Nova has been working with parents, schools and policymakers to rethink how and when children engage with smartphones, social media and digital life.
This isn't just about screen time. It's about what kind of childhood we're designing and what role we as adults, parents and educators need to play in that.
Welcome to the podcast, Nova.
Nova
Thank you so much, Amy. It's lovely to be here this morning.
Amy
Even before we've hit record, we have already been talking about so many elements of this.
It's been a busy year in the UK as well with this topic of conversation around social media, phones and bans. But what I first wanted to ask you was how you got into this space of digital awareness, digital wellness, education, and the use of devices for children and in education.
Nova
I've always worked with children, and my speciality has been children's mental health and wellbeing. A few years ago, my eldest son came to me and said, "Mum, everyone's getting a smartphone. I'm the only one without a phone."
Of course, like every parent, I felt that pressure to conform to the social norm of giving my son a smartphone. I was worried about him being socially isolated during that crucial stage of his development.
So I gave in to the peer pressure and realised very quickly I had made a mistake, because I saw him change. I saw that he didn't want to play anymore. All he wanted to do was look at his phone.
Around the same time, I was having conversations with parents and friends, and everybody kept saying, "These phones and kids, it's such a nightmare." I started hearing all these horror stories about this child sending this naked picture or that child being bullied. I started hearing one too many awful stories about what was happening with phones, with kids, online.
It was around the time when I read an article about a young girl called Molly Russell, who sadly and tragically took her own life because she was pushed harmful content into her newsfeed. So I realised that I wanted to do something about it and I really wanted to get involved. It was just when the Smartphone Free Childhood campaign first took off.
I was very aware that I wanted to make different decisions with my younger children, and I wanted to help other parents really understand what they were getting themselves in for. Years ago, when I first started campaigning, there wasn't the awareness that there is today. This wasn't a big national conversation.
So I was very passionate that I wanted to protect other parents and other children, and it snowballed. It became a big national campaign very quickly with Smartphone Free Childhood. It became a big conversation. I started working with head teachers and schools, and really trying to raise awareness.
I remember people telling me back then, "Nothing's going to change." I'm delighted to say they were wrong. Things have changed. I've presented my work in Parliament, in Scottish Parliament and with the Department for Education. People really are listening.
We now have legislation to make all schools smartphone-free here in the UK, and we are working towards raising the age for social media for under-16s, which is a fantastic step. There's still a lot of work to do, but we are definitely moving in the right direction.
Amy
Fantastic. Do you feel it is a bit like we've been living through, and still are in, a social experiment with all of this? Perhaps at the beginning, we adopted social media and phones before anyone really understood the consequences.
Nova
Absolutely. Our children and Gen Z are living through an experiment. I think it's time for us to advocate that our children are not the test subjects anymore. We now know the harm that's being done to children via smartphones, social media and excessive screen time.
It's time for meaningful, accelerated change. We need to start challenging these norms that are no longer serving our children, and we need to make real behaviour change. We need education. We need policymakers to step up and implement legislation.
Parents are struggling and children are suffering, and this can't continue. I think that not only is this now a big national conversation, it is a global movement.
Amy
Absolutely. As you know, I'm sitting here in Australia, originally from the UK. Australia went ahead with the social media ban. I think the jury is still out on the effectiveness of these things because, as we've touched on before, children are tech savvy these days and they sometimes find ways around these mechanics.
But when we talk about screen time, is it no longer actually just about screen time, but also what else these children are missing out on in their childhood?
Nova
Yes, that's exactly right. I think there has been some negative press about what Australia is doing not working. But actually, we do know that it's working. It's just going to take a long time to see the results. We know that five million children have come off social media. We know that book sales have increased, which is brilliant and exactly what we want. Of course, the tech companies are making it very easy for these children to get around it.
But what we really need to look at is not just the fact that these children are having excessive screen time, but what they're missing out on. We know they are no longer outside as much as they used to be. They're not socialising face to face as much as they used to be. It's the interactions and healthy activities that they need at this critical stage in their development.
I think if we are going to tackle screen time in our teenagers, we need to look at what's happening in the early years, because digital wellness and healthier digital habits need to start in those early years.
We've just had some recent government guidelines come out in the UK where they are saying that under-two-year-olds shouldn't have screen time, which I completely agree with. As little screen time as possible for under-fives, an hour a day, is what we should be aiming for. But I think it should be more than that. I think we should be advocating for no iPads for under-fives.
We now know that excessive interactive screen time in the early years is causing developmental delays and speech and language delays. We know that children who have excessive screen time in the early years often find it more difficult to regulate their emotions.
It's about what they're missing, because if a child has a choice between a toy and a screen, the screen will always win. What they need at that crucial stage in their development is free play, time, space, creativity and imagination. That's what we're really lacking.
There's been a sharp rise in children going to school not being able to read, and not having basic life skills. So we need to raise awareness. I think everybody knows about smartphones and social media now, but we need to really look at iPads. If Steve Jobs, who was instrumental in creating iPads, didn't give them to his own children, we need to reconsider why we are handing out iPads to our young children.
Amy
Absolutely. That totally hits a nerve when you hear that about Steve Jobs. Everything you're saying resonates because we've got a four-and-a-half-year-old and, in his life, we had at times succumbed to him having the phone here or there and watching things. At times, you could then see that change in behaviour. When you came to take the device off him, it would be like, right, we need to stamp this out.
One trick we did play, bless him, was when we did the long-haul flight back from the UK to Australia. Then we said, "The iPad doesn't work in Australia." That was the end of that. It was full cold turkey. We had been travelling around in the UK and having the device in the car.
It's not until we continue to hear from people like yourself, have these conversations, listen to some of the research coming out, and speak to people like a child psychologist I had on the podcast about a year ago, who equally highlighted that children under five really shouldn't be having any form of screen devices, that it becomes mind-blowing to hear.
I think a lot of people listening will also feel, "Crikey, we've all slipped into using them at one time or another." What's the thinking when we come into education? It's wild to think that when we were all at school, it was pen and paper, and now people obviously have devices. Is there the thinking that technology in education is automatically going to be better for learning?
Nova
I think we've been sold this idea that more technology equals better education, but EdTech is a billion-dollar industry which has crept into our schools. We now have over two decades of research to show that children actually learn better and retain information more when they are learning from books and paper rather than screens.
We know there is a connection between their brain and their hand. Handwriting activates thinking in ways that screens don't. So what we're losing is deep thinking and focused attention.
There is a massive problem with the attention economy at the moment, and children are having fragmented attention spans because of what they're watching and the type of content. So it's really important that we look at the quality of what our children are watching, but also what's happening with EdTech and what's happening to their attention spans.
We know that in one hour of a child being on a device, whether it's an iPad or a laptop for school purposes, up to 38 minutes will be spent off task. So we're losing that ability to learn deeply. We know that the best thing to prepare our children for a digital future is actually an analogue childhood.
Having that time to learn through pens and paper, human interaction and socialising: these are the key skills that screens can't teach them. More technology early on doesn't mean better education. We now have a significant amount of research and evidence to show that it's actually detrimental to their learning.
Amy
Yeah, gosh. Do you think we're going to be able to pull it back? Even for us adults, we're guilty of being on our phones, whether we're scrolling through content or having our attention spans hijacked. It's happening across all ages. But when we think about the analogue childhood, are we going to be able to go back in time almost? It's like we need to reset some of those human skills.
Nova
Well, I hope so. I hope that by raising awareness, which is now happening globally, with lots of people campaigning and supportive MPs, politicians and head teachers, we can. I think this is a societal problem and every single one of us has a part to play.
There's no one solution. We have to educate children. We have to educate parents around digital wellness and healthier digital habits, and we need to have stricter boundaries.
We need smartphone-free schools. We need to help parents who are struggling with the peer pressure to get those phones and social media at such a young age. I think it's going to take a long time, but implementing a minimum age for social media is a great place to start, because eventually it will become normal, just like we have a minimum age for smoking, drinking and driving.
It's not going to be an overnight fix. We need to hold these tech companies and platforms accountable. At the same time, we have to take a holistic approach and we all need to do it together as parents, as leaders and as educators to make real change for the next generation of children.
Amy
We are both parents ourselves and we're living through this. Across the ages of your children, you have quite the broad spectrum. You've seen this unfold at the different milestones and ages that children go through. What is the biggest misconception adults still have about children, smartphones and social media?
Nova
I think the fact that some adults think we can teach children how to use social media safely is one of the biggest misconceptions. At the moment, these platforms are not a safe place for children. They are adult products that have been designed for adults.
Whilst we know that tech companies are pushing dangerous and harmful content into our children's newsfeeds, and whilst we know they are creating dangerous algorithms for our children and pushing content that we as parents may not see, but these young teenagers are seeing, you cannot teach young children to use that safely.
So we have to delay as long as possible while these platforms are not safe. We have to delay smartphones. We have to delay social media. In the meantime, while our children are going through this stage of development in puberty, when they're worried about what everybody else is thinking, we have to make sure they are not feeling like their value and worth is based on what everybody else thinks about them.
That's what social media does. It's quantifying how popular you are, how pretty you are or how good your holiday is. You're never going to win on social media because there's always going to be someone who has more friends or who is more popular. It's an incredibly unhealthy environment and an unhealthy place for children to be.
So I think it's really about raising awareness that, at the moment, whilst these products are not safe, we can't teach children to use them safely. This isn't a balanced conversation where we're being too strict. We know it's a dangerous product. Delaying it and giving children more time in their childhood, where they're outside, playing and doing all the healthy activities they need, is the most important thing we can do.
Hopefully, eventually, once they're a little bit older, they will be able to handle these platforms and then we can start giving them education on how to use them, how to implement them and how to bring them into a family slowly, one stage at a time and one platform at a time.
An 11-year-old's brain is very different to a 16-year-old's. They still have a lot to learn because their prefrontal cortex, which is the part of the brain that helps to regulate emotions and make good decisions, doesn't fully develop until they're in their twenties. As you say, if we as adults are all struggling with our phones, which we are, if we're honest, then these young children with a prefrontal cortex that is not fully developed find it almost impossible to self-regulate.
Amy
Absolutely. With all of this talk, I often think back to when I got a mobile phone. Back in those days it was just a Nokia with Snake on it, text messages and phone calls. I remember I got the phone because my mum wanted to get me off the house phone, because at that time you were on the phone at night. I think I could have been 14 or 15 at the time.
But I do remember at bedtime having the debate with Mum. I'd still be texting with friends and Mum was like, "Right, put it out in the hallway. Go to bed." I remember some of the arguments we would have about that, and it's almost embarrassing and cringe-inducing to think of it now.
When I think that all that phone had on it was the ability to send text messages, maybe play Snake and make phone calls, the thought of a child who is 14, 15 or younger having access to even more, whether it's interesting things, engaging things, other ways of communicating with real people or just content, until they're going to sleep at night, is a horrifying thought. I think about how I was myself and I was only texting.
Nova
Right, exactly. Sleep is the foundation of good, positive mental health. Not having screen time before you go to bed, and not having your phone as the last thing you see before you go to sleep, is so important.
Allowing children to have that time for slow dopamine, whether that's reading, playing or whatever it is, is what they need. What they're getting from their phones is this excessive amount of dopamine flooding their brains. Everything else in life becomes quite boring because, compared to what they're getting from their devices, whether it's their smartphone, social media, gaming or iPad, it becomes dull.
We need to make sure we are balancing out that dopamine. Tech companies are fishing for our kids, and they're using dopamine as bait. It's incredibly hard to manage.
Amy
Absolutely. For people listening, at times it can feel like we're in a bit of a losing battle. But it is amazing to hear that the research and information are coming out. For people listening, if they were to try to make one meaningful change in their household this week, where should they start?
Nova
I think digital wellbeing is engaging in deliberately slow practices. Whether that's walking, yoga, mindfulness, meditation or reading, it's about allowing yourself to have the ability to focus and pay attention, which is what we're all struggling with because our collective attention spans are diminishing as a society.
So really creating that in your daily life, whether it's five minutes or 20 minutes, is important. We all need to start training our attention and focusing our brains. When our brain and body are synchronised and calm, decision-making improves, creativity flows and we can function at peak efficiency.
So, no phones before you go to bed. Have that time and space. No phones first thing in the morning. Have a device station where you all charge your devices as a family, perhaps in the kitchen. First of all, we're role modelling, because that's the most important and powerful lesson we can give as adults.
Make sure there are no screens in the bedroom, no unrestricted access, and also have that time and space in the morning. That way, we're not starting with those stress responses if we're looking at the news or a busy work schedule, or if our children are looking at social media first thing in the morning.
I think this is not just about digital wellbeing. This is about family wellbeing, and we all need to do it together. We all need to slow down, build that healthy, intentional relationship with tech and take back control. At the moment, these tech companies are in control of us constantly checking our phones and getting these notifications.
One thing I always advocate for, which is really helpful in breaking phone addiction, is really simple: leave your phone in a different room. We know that the mere presence of a smartphone reduces students' cognitive capacity. That's why we have campaigned to get smartphones out of schools.
By leaving your phone in a different room, you naturally have that time and space to regulate. You don't feel distracted. You don't feel that urge to pick it up, and you can have that mental clarity. When we're in control of our tech use, we feel much better. I can't say it enough: it's about role modelling and showing our children what healthier digital habits and digital wellness look like.
Amy
Before we go into some of the extra questions I like to ask from Really Good Conversations, when we make the effort to reduce screen time and reduce the digital usage that we're all doing, what are we intentionally managing to put back into childhood that has been missing?
Nova
Boredom and space. These kids don't know how to be bored these days. They are so used to this constant dopamine. We're all so busy. We're rushing them from one structured activity to another. We need to give them that time and space to play and to be creative, but also to have meaningful social interactions.
Here in the UK, where it's really hard in the winter and we feel like we can't put our kids outside because it's cold or wet, just get those kids outside. It is hard, but it doesn't matter. They still love playing football and playing around, regardless of whether it's raining or not.
Putting on muddy boots and going for a walk, or taking that football up to the park, is something we need to create. We need to create play, sport and activity because that helps with the neurons in their developing brains. It helps them to focus and concentrate.
If we are taking away screen time and cutting back and reducing it, we need to allow them time to be bored, be creative, use their imagination and also be active. That's the part we need to play: get them outside and make sure they're moving, because movement is medicine.
Amy
I love that. While I don't want to bring in panic as such, if we don't course correct this and put the effort and energy in across the board, what concerns you the most about the adults of tomorrow?
Nova
It's so concerning. I feel that we are dumbing down a whole generation and we need to get a grip on this because AI is here and AI is coming. If we don't knuckle down and start getting this right now, it's going to be a catastrophe.
It's incredibly worrying because AI could actually be said to be more dangerous than social media. Social media is a race for attention, but AI is a race for attachment. These chatbots are creating relationships with young children. Children might start using them for homework in an innocent way, but they can create meaningful relationships that perhaps they don't have.
It's very worrying. We absolutely have to continue to advocate that our children are not the test subjects, and we have to get this right now. We need to make sure that we're giving them time for deep, meaningful thinking and critical thinking, so that when they do start using AI, hopefully when they're older, they will know the difference between using it as a tool and using it to do every part of their life, thinking, homework and business.
These products are made for adults. We need to remember that. That's why we have to keep our children away from them in these younger years, because it doesn't take into consideration that children don't know how to use these products.
Amy
At the moment of us recording this, I think one of the AI companies I read about this morning was valued at over a trillion dollars. I can't remember the exact figure, but we also have to stop and question it. Amazing technology can do this, but then when you question it, this is big, big business for some people who are making a lot of money out of an audience, and we are that audience.
There is so much we could talk about and continue to talk about on this topic. It is vast. It really is. We could go down so many rabbit holes. I think there are a lot of conversations for us all to keep having, and a lot of conversations for parents to be having with their children. Obviously, we are all about conversations, and I wanted to ask whether there has been a conversation, either through this journey or during your life, that has profoundly shaped or changed the direction of your life.
Nova
I think that just before I started campaigning, when I was having those real conversations with other adults and parents and hearing their struggles, I heard about a young child who sent a silly naked video to his girlfriend. Then they broke up. This was someone I knew quite well, and that video got sent around the whole year group at school.
When you hear things like that, you think something has to be done. I feel like that was one of the moments when I thought, these children need help. We can't continue to just hand out these devices because we know that children are too young to be able to navigate them. That was definitely a real moment for me where I thought, parents are struggling, children are suffering, and we need to make real change.
Amy
That's fantastic. Thank you for sharing. As I said before, if people like you don't stand up and do it, you look around and think, who else is going to? I will move on and ask you three questions from our pack of Really Good Conversations. I've actually done a mix. I've got some from our kids pack here and some from our yellow pack.
Question number one: if you could switch lives with any person for a day, who would it be and why?
Nova
That's interesting. Well, at the moment, with what I'm doing, I would probably like to switch lives with Keir Starmer so I could sort out this issue and protect children. I think that's really what I'd like to do, because they're dragging their feet and there are a lot of problems in the UK at the moment. I think we need some real leaders here to make meaningful change for the next generation of children.
Amy
Brilliant, thank you. And do you know what's weird? In my head, I knew that's who you were going to say. As soon as you were about to say your answer, that name popped into my head. That is so funny.
Question number two: what would you do if you were invisible?
Nova
I'd probably go to my children's school and spy on them. I'd love to see what they get up to, because our kids are generally well behaved when they're at school and then they come home tired, grumpy and hungry. Sometimes we don't always get the best of them in the afternoons, and we're the ones who have to make them do their homework.
I'd love to see them when they're happy, with their friends and at school. So, yes, I'd like to spy on them.
Amy
I love that. Equally, I love it when people say such nice compliments about our little one and you're like, that's so fantastic to hear. He's not always that polite at home, so great, I'm glad to hear he is on the outside.
Question number three: what is one piece of wisdom you want to pass on to future generations?
Nova
Practice mindfulness. It's so important. In a world where we are doing too much, everything is so fast, and we are bombarding our brains with a tsunami of information, we're not respecting our brain's capacity.
Start young. Start practising mindfulness and meditation. Learn to be slow and thoughtful with your actions, your thoughts and how you move through life. Be mindful. Find those moments where, when it comes to technology, you can stand in a queue and not look at your phone. You can wait at a bus stop or for the train and not look at your phone.
It's the little things that mindfulness teaches you which will lead on to digital wellness. I think that's something that is not just a luxury. It's absolutely essential for all of us these days.
Amy
It so is. The final question I love to ask all of our guests is: if you could ask someone a question, dead or alive, who would it be and what would you ask them?
Nova
That's a really good question. I think, because I've got my work hat on, I would like to sit down with one of the tech bros and just say, "What are you doing? What are you doing to the children in this world and the next generation, and why? Why are you doing this?"
Because they know what they're doing. I think I would really like to hear what they have to say, because we now have internal documents and research to show that they know the harm that they're doing. Yet they're not making the changes they need to make, which they could probably implement really easily and really quickly.
Amy
Wow. I would love to be invisible in those conversations as well, because it is always food for thought. These people behind these companies have children themselves and families themselves. You do think, is the only thing you're looking at the profit line and not the impact? At times, you wonder where it's all going to go. Is it just going to get switched off one day? Perhaps it just needs to have an outage.
Thank you so much, Nova, for everything you've shared today. Honestly, we really could keep going on lots of topics. I think what you've shared today is really thought-provoking for anyone listening and hopefully shared some new information they hadn't considered, or some tips they can take into their own world as well.
Please share with our listeners where they can find out a bit more about you, the work you're doing, and anything you've got on the horizon.
Nova
Thank you, Amy. Firstly, it's been so lovely to speak to you and meet you properly today.
In terms of support for children and parents, please do have a look at One Collective Power. We have created a fantastic website where, if you have any concerns as a parent, teacher, educator, child or teen, you can go to our website and find help, resources and support. So do have a look.
In terms of upcoming work, I've got some big stuff with the NHS, which is fantastic. I'm really looking forward to supporting the hardworking parents and carers at the NHS. I'm also working with some charities and doing lots of talks in corporates and schools, and all the normal stuff that I do, which I'm so passionate about. I'm very lucky to enjoy my job, help people and do a good thing at the same time.
So that's it, really. Have a look at our website, and if we can help you in any way, help your children, or offer any advice with parenting in the digital age, please reach out.
Amy
Fantastic. I will certainly be including all of those links. It's amazing that the work you and some of the fellow campaigners are doing is shining a light on this and educating people who are also in those roles of passing on education and information. Thank you so much again. Best of luck, and we'll speak again soon.
Nova
Thank you, Amy. Thank you so much. Take care.