The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

We talk through what “AI visibility” really means and why marketers are racing ahead of the data, even as consumer behavior shifts toward AI search and AI assistants. We connect SEO fundamentals to GEO and agentic commerce so you can take practical steps instead of getting stuck in paralysis. 
• AI visibility tools and why the industry lacks a baseline standard
• How context and personalization change AI search results
• Why LLM analytics is immature and often modelled on simulations
• The importance of data hygiene when AI tools disagree
• How AI assistants compress the customer journey into one surface
• Google AI Mode, AI Overviews, and why SEO still matters
• Agentic commerce and what it means when AI buys for people
• Simple starting steps like tracking, schema, and product feed readiness
• Avoiding low-value AI-generated content and focusing on usefulness

Guest Contact Information: 
Linkedin: linkedin.com/in/andrewmhiggins
Website: parsnipp.com

More from EWR Digital and Matthew:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 
Find more episodes here: 
youtube.com/@BestSEOPodcast
bestseopodcast.com
bestseopodcast.buzzsprout.com
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram: 
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
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We talk about the real shift happening as AI moves from chatbot to teammate, and why persistent memory is the make or break layer for useful automation. We dig into governance, data hygiene, and practical workflow design so AI output gets better over time instead of turning into expensive noise. 

• moving the show toward YouTube and a more educational format 
• why memory matters when AI becomes a partner or agent 
• how regulated industry thinking exposes weak spots in business data 
• crystallization theory and remembering the path to the answer 
• coding agents, vibe coding, planning, and scaling constraints like throughput 
• governance basics including permissions, API calls, token usage, and QAQC 
• hallucinations as a human and data problem more than a model problem 
• using decay and forgetting to make memory useful 
• the agency paradox of standardized delivery with client specific outputs 
• domain expertise plus AI fluency as the new competitive advantage 

Guest Contact Information: 
Website: https://richardvalentine.dev/
LinkedIn: https://www.linkedin.com/in/richard-l-valentine/
More from EWR and Matthew:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 
Find more episodes here: 
youtube.com/@BestSEOPodcast
bestseopodcast.com
bestseopodcast.buzzsprout.com
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram: 
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Support the show

We reconnect with Chris Burres to talk about the real mechanics of podcast marketing, brand legacy, and why consistency beats quick wins when you are trying to earn attention. We also zoom out into AI governance and longevity, from building AI-native workflows to the accelerating science behind ESS60 and “longevity escape velocity.” 

• the origin story behind EWR and what a rebrand really costs 
• podcast cadence as a growth strategy and a team alignment tool 
• why interviews build relationships and distribution faster than solo shows 
• what it can cost to buy a premium podcast appearance and when it pays off 
• AI governance basics for regulated industries and privacy risk 
• building an AI-first company with workflows, access and accountability 
• longevity escape velocity and why medical knowledge is accelerating 
• ESS60, mitochondria, oxidative stress and why users report focus plus sleep 

Guest Contact Information: 
Linkedin: linkedin.com/chrisburres
Website: myvitalc.com
More from EWR and Matthew:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 
Find more episodes here: 
youtube.com/@BestSEOPodcast
bestseopodcast.com
bestseopodcast.buzzsprout.com
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram: 
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Support the show

We get real about what AI search changes and what it does not, then map SEO back to fundamentals like attribution, buyer intent, and revenue. We also share how agency teams can use agent workflows and governance to move faster without turning the business into chaos.
• Matt’s return, agency ownership changes, and why the timing matters
• Cameron’s path from engineering to SEO through referrals and Google Business Profile wins
• AI search as a conversation starter with CEOs while fundamentals stay critical
• Why brand traffic and last-click attribution mislead decision makers
• Cutting low-value traffic through pruning to drive more calls and leads
• Agent harness basics using folders, instructions, APIs, and automation
• Getting teams into IDE workflows, avoiding chat-only memory limits, and protecting .env keys
• Data privacy for regulated industries, self-hosted models, and AI governance policies

Guest Contact Information: 
Website: www.bidviewmarketing.com
LinkedIn: www.linkedin.com/cameron-libutti
More from EWR and Matthew:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 
Find more episodes here: 
youtube.com/@BestSEOPodcast
bestseopodcast.com
bestseopodcast.buzzsprout.com
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram: 
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Support the show

In this episode of the Best SEO Podcast, hosted by Matthew Bertram, Zara Carbonell joins the show to talk about why AI makes content more important, not less, and how real trust now comes from human context and clear communication. We share practical ways to use AI to analyze performance, sharpen your personal brand, and reach buyers where they already spend attention. 

• AI as a tool that frees humans from repetitive marketing ops 
• The creative side and analytical side of marketing and where AI fits 
• Why in-person connection and “less curated” content feels more real 
• The growing trust problem with synthetic media and fake virality 
• Personal branding as unavoidable for employees and businesses 
• Using AI to analyze your posts for patterns in engagement and reshares 
• Studying influencer content with AI to learn timing, structure, and hooks 
• Helping traditional businesses see the revenue upside of social media 

Guest Contact Information: 
instagram.com/thesocialstartup.co
facebook.com/TheSocialStartup.Co
More from EWR and Matthew:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. 

Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. 

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. 
Find more episodes here: 
youtube.com/@BestSEOPodcast
bestseopodcast.com
bestseopodcast.buzzsprout.com
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram: 
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Support the show