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Simply Trade

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Simply Trade
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  • Simply Trade

    [Cindy's Version] The Story of Us: Tariff Changes, CAPE Confusion, and Waiting for Answers

    10/04/2026 | 16 mins.
    Host: Cindy Allen
    Show: Simply Trade – Cindy’s Version
    Published: April 9, 2026
    Length: ~16 minutes
    Presented by: Global Training Center

    The Story of Us: Tariff Changes, CAPE Confusion, and the Trade Community Waiting for Answers

    Cindy Allen returns with a wide-ranging trade update set to Taylor Swift’s “The Story of Us,” using the song’s theme of miscommunication to frame the current disconnect between CBP, the courts, and the trade community. From a new DHS funding update and fresh uncertainty around tariffs and valuation to the evolving CAPE refund process and the latest questions around customs business, this episode captures a moment where the trade world is working hard to keep up with fast-moving policy changes.

    What You’ll Learn in This Episode

    DHS and trade funding

    DHS remains largely unfunded, although TSA funding has now passed and some CBP officers remain funded under prior legislation.

    Many trade-related staff are still working without pay, and the shutdown pressure has now stretched beyond a month.

    Last sale and valuation debate

    Congress is still considering the last sale bill, which could eliminate last sale as a valuation method.

    Cindy explains that last sale has long been treated as part of the broader transaction value framework and is supported by court history, but Congress can still change the law if it chooses.

    White House tariff threats

    The White House floated 50% duties on countries that sell weapons to Iran, though Cindy questions what legal authority could support that now that IEEPA has been ruled unlawful.

    For China, the government could potentially revise Section 301 tariffs, but for other countries, the implementation path is unclear.

    Forced labor enforcement

    The Labor Department announced a new tool for assessing foreign forced labor practices, but details were sparse.

    Cindy notes that CBP already has a strong forced labor framework and suggests the Labor Department may be stepping into a larger detection/enforcement role.

    WTO criticism from USTR

    U.S. Trade Representative Jameson Greer published an op-ed criticizing the World Trade Organization, signaling frustration with its current effectiveness and casting doubt on the U.S. role going forward.

    Cindy highlights this as another sign that global trade institutions may be under pressure to prove relevance.

    232 updates now in effect

    The recent steel and aluminum 232 changes took effect on April 6.

    Cindy notes that the system seems to be running smoothly, with de minimis treatment for some shipments under 15%, reduced or removed tariff coverage for certain HDS annex items, and new component-level classifications that reduce ambiguity even if the tariff burden remains high.

    CBP also released guidance on April 3, which importers subject to 232 should review carefully.

    USMCA remains strained

    USMCA negotiations continue, but Cindy says they are tense and may not conclude by the July 1 deadline.

    Despite frustration and mixed positions among the three governments, she notes the agreement still matters for North American production and U.S. manufacturing support.

    Customs business ruling and trade tech

    A recent customs business ruling has created concern among AI and trade tech companies, especially around whether certain activities now require a licensed customs broker.

    Cindy explains that the issue muddies the water for brokers, tech providers, and importers alike and will likely require clarification from CBP.

    ACE portal account requirement

    CBP has rolled out a new ACE portal account application process.

    Importers seeking refunds now need an ACE Portal account, and Cindy recommends checking CBP’s site or speaking with a broker to understand the new application process.

    Strait of Hormuz and market impact

    The war with Iran is paused for two weeks, but a reported $2 million vessel toll for safe passage through the Strait of Hormuz is raising alarms.

    Cindy also points to Bloomberg reporting that some Asian factories are seeing 55% price increases on plastics, showing how oil transit issues ripple into fertilizers, plastics, diesel, and broader market volatility.

    CAPE and “The Story of Us”
    Cindy says she chose “The Story of Us” because the song reflects the miscommunication and silence she sees between CBP, the courts, and the trade community. The CAPE process is still being built, and while CBP has filed detailed updates with the court, the real uncertainty is how the court will interpret those filings and what rules will ultimately apply to importers.

    The biggest unresolved questions remain whether finally liquidated entries will be included, whether protests or court actions will be required, and how refund filings will ultimately work. Cindy notes that the lead case changed from Artemis to a new test case after Artemis withdrew, meaning the court started over with new orders and the process remains in motion.

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    Presented by Global Training Center

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    • Trade Geeks Community
  • Simply Trade

    What Importers Tend to Get Wrong About Importing

    09/04/2026 | 24 mins.
    Importing isn’t as simple as buying a product overseas and having it show up at your door.

    In this episode of Simply Trade, Lalo Solorzano and Andy Shiles break down three of the most common (and costly) assumptions business owners make about importing—and how those mistakes can quietly erode margins, create compliance risk, and lead to serious problems with U.S. Customs.

    If you’re importing—or thinking about it—this is a must-listen.

    📌 What You’ll Learn

    Why your supplier is not responsible for your compliance

    How duty rates have shifted from predictable to volatile

    The real role of a customs broker (and what they don’t own)

    Why bad data = compliant filings… that are still wrong

    How small mistakes can turn into costly enforcement issues

    🔑 Key Takeaways
    1. Your Supplier Does NOT Handle Everything
    Many importers assume their overseas supplier manages the process.

    Reality:

    The supplier’s priority is getting paid

    You are the Importer of Record

    You are accountable to U.S. Customs and Border Protection

    If documentation is wrong—valuation, country of origin, product description—you own the consequences.

    “Your supplier may ship the goods—but you own the risk.”

    2. Duties Are No Longer Predictable
    What used to be a stable, forecastable cost is now a moving target.

    Tariffs and trade policies change rapidly

    Sourcing decisions directly impact duty exposure

    Long purchasing cycles increase risk

    “Duty used to be a line item. Now it’s a variable you have to actively manage.”

    3. Compliance Is NOT Your Broker’s Job
    Hiring a broker does not transfer liability.

    Brokers file based on the data you provide

    They facilitate compliance—but don’t own it

    Incorrect data = correctly filed… but still wrong

    “Customs holds the importer accountable—not the broker.”

    ⚠️ Real-World Risk
    Even when no one is trying to cut corners:

    Miscommunication with suppliers

    Last-minute product changes

    Incorrect documentation

    …can result in:

    Shipment delays

    Exams or holds

    Seizures

    Long-term compliance issues

    🧠 The Bigger Insight
    All three mistakes come down to one thing:

    👉 Misunderstanding responsibility

    Importing is not passive.

    The companies that succeed:

    Maintain internal oversight

    Understand classification and documentation

    Treat trade as a controlled process—not a transaction

    🎯 Who This Episode Is For

    Business owners importing goods

    E-commerce sellers sourcing overseas

    Small to mid-size importers

    Anyone new to international trade

    📣 Mentioned in This Episode

    National Customs Brokers & Forwarders Association of America (NCBFAA Conference)

    U.S. Customs and Border Protection

    Credits
    Hosts:

    Lalo Solorzano

    Andy Shiles

    Guests:

    Anand Raghavendran – KYG Trade

    Gagan Bhasin – VAO

    Produced by: Global Training Center

    📢 Subscribe & Follow
    Stay connected with the Simply Trade community and never miss an episode that helps you trade smarter.

    🎧 Listen on:

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    💬 Connect with us:

    Simply Trade on LinkedIn

    Global Training Center on LinkedIn

    Trade Geeks Community
  • Simply Trade

    [TIPS] From Tactical to Strategic: How to Build a Mature Trade Organization

    07/04/2026 | 13 mins.
    Hosts

    Renee Chiuchiarelli

    Julie Parks

    Published
    April 2026

    Episode Length
    ~10 minutes

    🎯 Episode Summary
    In this episode of Simply Trade Tips: Hammer & Heels, Renee and Julie continue their Tactical vs. Strategic series by focusing on the how.

    If the last episode defined the difference…
    this one answers the real question:

    👉 How do you actually build a more strategic, mature trade organization?

    From stabilizing operations to introducing KPIs and redefining roles, this episode lays out a practical roadmap for evolving beyond reactive, tactical work into a proactive, value-driving function.

    🔑 Key Takeaways
    1. Start with a Clear End-State Vision
    Before making changes, define:

    Your problem statement (e.g., too much manual work, rework, delays)

    Your future state (automation, efficiency, reduced firefighting)

    👉 Clarity drives alignment.

    2. Stabilize Your Operations First
    You can’t build strategy on chaos.

    Focus on:

    Clean master data

    Classification governance

    Standard broker instructions

    Documented SOPs (and keep them updated!)

    Controls to prevent repeat errors

    3. Eliminate Manual Work (Quick Wins Matter)
    Look for opportunities to:

    Automate screening and validation checks

    Replace email approvals with system controls

    Implement exception-based workflows

    💡 Small wins create momentum—and buy-in.

    4. Define Roles with a RACI Framework
    Separate tactical vs. strategic responsibilities:

    Shift transactional work to:

    Brokers

    Shared services

    Create roles focused on:

    Analytics

    Optimization

    Strategy

    👉 Not everything belongs in trade. Know your boundaries.

    5. Introduce Metrics That Show Value
    Move beyond activity tracking to impact measurement:

    Duty savings & cost avoidance

    Free Trade Agreement utilization (e.g., USMCA)

    Error rate reduction (first-time accuracy)

    Cycle time improvements

    Audit readiness / risk metrics

    📊 Measure over time—this is where transformation becomes visible.

    6. Think Like a Strategic Leader
    Strategic trade leaders:

    Remove roadblocks

    Translate regulations into business decisions

    Speak in financial and operational impact

    Influence sourcing and supply chain early

    Build dashboards (not just spreadsheets)

    Design compliance into systems

    👉 This is where trade becomes a business driver—not just a function.

    7. Use Quick Wins to Drive Change
    Examples:

    Eliminate recurring manual tasks

    Reassign non-trade work (like track & trace)

    Implement broker scorecards

    Pilot automation or controls

    🎉 And don’t forget to celebrate progress.

    💡 FIO (Figure It Out) – This Week’s Challenge
    Take a step back and assess your organization:

    List the tasks your team performs

    Survey how much time is spent on each

    Identify:

    % of time spent on tactical vs. strategic work

    Time spent during shipment vs. pre/post (the “bookends”)

    👉 This exercise will reveal your true maturity level—and where to focus next.

    💬 Join the Conversation
    How much of your team’s time is spent firefighting vs. driving strategy?

    Have you tried a time study or implemented KPIs that changed your organization?

    👉 Join the discussion in the Trade Geeks Community and share your FIO!

    Credits
    Hosts:
    Renee Chiuchiarelli
    https://www.linkedin.com/in/renee-chiuchiarelli-lcb-ccs-8964a19/?utm_source=SimplyTradePodcast

    Julie Parks
    https://www.linkedin.com/in/julie-ann-parks/?utm_source=SimplyTradePodcast

    Producer:
    Lalo Solorzano
    https://www.linkedin.com/in/lalosolorzano/?utm_source=SimplyTradePodcast

    🎧 Subscribe & Follow
    New TIPS episodes every Tuesday.

    Presented by:
    Global Training Center — education, consulting, workshops & compliance resources for trade professionals.
    👉 https://www.globaltrainingcenter.com/?utm_source=SimplyTradePodcast

    Connect With Us
    Simply Trade Podcast on LinkedIn

    Global Training Center on LinkedIn

    YouTube — https://www.youtube.com/@SimplyTradePod?utm_source=SimplyTradePodcast

    Spotify — https://open.spotify.com/show/09m199JO6fuNumbcrHTkGq?utm_source=SimplyTradePodcast

    Apple Podcasts — https://podcasts.apple.com/us/podcast/simply-trade/id1640329690?utm_source=SimplyTradePodcast

    Trade Geeks Community — https://www.globaltrainingcenter.com/portal/?utm_source=SimplyTradePodcast

    💬 Don’t forget to rate, review & share with your fellow trade geeks!

    Want to Be on the Show or Have Topic Suggestions?
    📧 [email protected]
    🐦 Twitter/X: @SimplyTradePod
  • Simply Trade

    [ICPA] What ICPA Delivers: Connections, Career Boosts, and AI Insights with Benita Lee

    06/04/2026 | 17 mins.
    Host: Annik Sobing
    Guest: Benita Lee, Certified Customs Specialist (U.S. and Canada)
    Published: April 2026
    Length: ~20 minutes
    Presented by: Global Training Center

    ICPA After the Conference: Building Community, Sharing Ideas, and Preparing for What’s Next

    In this post-ICPA conversation, Annik sits down with Benita Lee, an independent consultant and trade compliance strategist, to reflect on the energy, diversity, and value of the ICPA San Antonio conference and why this community continues to matter for trade professionals across import, export, supply chain, and government relations. Together, they talk about how the conference brings together practitioners, legal experts, tech leaders, students, and even investors to share real-world perspectives on tariffs, refunds, AI, and the changing trade landscape.

    What You’ll Learn in This Episode

    Why ICPA matters

    ICPA is more than a conference—it’s a place where trade professionals connect, learn, and build a stronger community.

    Benita and Annik talk about how the event helps break the isolation many people feel in customs and compliance roles.

    The San Antonio conference experience

    This year’s conference was described as the largest and most diverse yet, with strong attendance, active booth traffic, and meaningful conversation across tracks.

    Attendees included legal counsel, compliance professionals, Big Four alumni, tech-minded practitioners, and newer voices entering the industry.

    AI and practical use cases

    A key conference theme was AI in trade compliance, with sessions focused on practical use cases instead of fear-based “replacement” talk.

    Benita highlights the value of these sessions in showing how AI can support existing work, not eliminate the need for expertise.

    Student engagement and career development

    The conference welcomed students and scholarship recipients, reinforcing ICPA’s role in helping the next generation find mentors and learn the trade path.

    Benita points to sessions like “Advancing Your Career” with Laila Landis as must-see content for both students and experienced professionals.

    Canada conference perspective

    The upcoming ICPA Canada conference in June is a different lens on trade, especially given Canada’s export relationship with the U.S. and the current political tension.

    Benita explains why Canadian practitioners benefit from seeing both the U.S. and Canadian sides of the trade equation and how ICPA helps keep the conversation practical rather than political.

    Connections and collaboration

    A recurring theme of the episode is that trade is solved through connections—meeting the right people, asking questions, and finding the experts who can help.

    Benita emphasizes that ICPA makes it easy to engage, network, and find mentors, which can dramatically shorten the learning curve in your career.

    Upcoming ICPA Events Mentioned

    ICPA Canada: June 7–9, 2026.

    ICPA Dresden: April 8–10, 2026.

    ICPA Grapevine, Texas: September 13–15, 2026

    Listen & Subscribe

    Simply Trade main page: https://simplytrade.podbean.com

    Apple Podcasts: https://podcasts.apple.com/us/podcast/simply-trade/id1640329690

    Spotify: https://open.spotify.com/show/09m199JO6fuNumbcrHTkGq

    Amazon Music: https://music.amazon.com/podcasts/8de7d7fa-38e0-41b2-bad3-b8a3c5dc4cda/simply-trade

    Connect with Simply Trade

    Podcast page: https://www.globaltrainingcenter.com/simply-trade-podcast

    LinkedIn: https://www.linkedin.com/showcase/simply-trade-podcast

    YouTube: https://www.youtube.com/@SimplyTradePod

    Join the Trade Geeks Community

    Trade Geeks (by Global Training Center): https://globaltrainingcenter.com/trade-geeks/
  • Simply Trade

    [Cindy's Version] Begin Again: Refunds are coming, but so are 100% Tariffs

    03/04/2026 | 19 mins.
    Host: Cindy Allen
    Published: April 3, 2026
    Length: ~15 minutes
    Presented by: Global Training Center

    Summary
    In this week’s episode of Simply Trade: Cindy’s Version, Cindy Allen breaks down a major shift in trade operations as CBP moves closer to launching the CAPE system for IEEPA duty refunds—while at the same time, new Section 232 actions signal that trade enforcement is far from slowing down.

    CBP has indicated it is on track for an April 20 rollout of CAPE, with key components nearing completion. However, Phase 1 will only cover certain entries, leaving many importers navigating critical decisions around protests and timing.

    At the same time, new developments in pharmaceutical tariffs and steel and aluminum revisions suggest that, despite recent legal challenges, trade enforcement is evolving—not retreating.

    Inspired by Taylor Swift’s Begin Again, Cindy walks through why this moment feels less like closure—and more like the start of a new phase in global trade compliance.

    This Week in Trade
    • CBP signals April 20 target for CAPE rollout tied to IEEPA refunds
    • Phase 1 expected to cover ~63% of entries, excluding many already liquidated cases
    • Judge highlights importers’ right to file protests, raising strategic considerations
    • Strait of Hormuz disruptions continue to create supply chain uncertainty
    • No movement on key legislation including First Sale and Foreign Importer of Record rules

    IEEPA Refunds & CAPE: Where Things Stand
    CBP continues to make progress toward launching CAPE (Consolidated Administration and Processing of Entries):

    • Claim portal (~85% complete)
    • Mass processing of entries (~60% complete)
    • Review and liquidation (~80% complete)
    • Refund processing (~75% complete)

    Phase 1 will:
    • Focus on unliquidated entries and those within voluntary reliquidation windows
    • Exclude fully liquidated entries, protests, drawback, and certain AD/CVD cases

    ⏱️ Timeline:
    • Target launch: ~April 20
    • Estimated processing: up to 45 days post-launch

    Section 232: We’re “Beginning Again”
    This week brought significant new developments under Section 232:

    Pharmaceutical Tariffs
    • 100% duty on name-brand pharmaceuticals
    • Generics excluded
    • Implementation expected within 180 days

    Key complexity:
    • Importers must now identify brand vs. generic at entry
    • Multiple exemptions and reduced rates tied to reshoring and trade agreements

    Steel & Aluminum Updates
    • 50% duty remains for core steel/aluminum products
    • 25% duty on derivative products (full value)
    • New de minimis exemption for products with <15% steel/aluminum by weight

    These updates simplify some calculations—but may increase duty exposure for many importers.

    Key Takeaways
    • CAPE is progressing—but refunds will be phased and complex
    • Importers should evaluate protest strategies carefully
    • Trade enforcement is not slowing—it’s resetting and expanding
    • Section 232 is entering a new operational phase
    • Compliance will require more detailed product-level data than ever before

    Resources & Mentions
    • Global Training Center
    • Cindy Allen – LinkedIn
    • Global Training Center

    • Global Training Center on LinkedIn
    • YouTube
    • Spotify
    • Apple Podcasts
    • Trade Geeks Community

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About Simply Trade

Do you find yourself randomly classifying products… when you are not at work? Does the reason why you jump out of bed every morning have anything to do with validating your supply chain to insure trade compliance? Did you sit in your favorite chair with a glass of wine, paging through the latest regulations and thought to yourself, ‘what a great way to spend my free time’? If any of these apply to you, then you are very likely a ‘trade geek’… that is why we created Simply Trade just for you. Your hosts, Andy and Lalo have a combined 60+ years in the industry. Covering everything from logistics to technology. There is so much to learn with the ever-evolving world of trade. We’ve invited some friends over to our podcast to simply ’shoot the ship’ on all things trade. So join us every week as we discuss current and important trade topics with experts in their field who are passionate about helping you succeed! You’ll never run out of things to learn when it comes to trading goods across international borders. Let’s get to it!
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