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The Handmade Shop

The Heartland Creative
The Handmade Shop
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5 of 187
  • 187. How to stop riding the seasonal rollercoaster on Etsy
    If your Etsy sales spike before a big holida, then completely disappear, you’re not alone. This “seasonal rollercoaster” is super common…and totally exhausting.In this episode, you’ll learn how to blend evergreen products with seasonal strategy so you can build consistent, year-round traffic without constantly starting from scratch.What we cover:Why seasonal-only shops struggle with long-term visibilityHow evergreen listings create stability in your shopEasy ways to turn existing products into seasonal best-sellersHow to let your seasonal offers support your evergreen lineIf you’re ready to plan your shop more intentionally and finally get off the sales rollercoaster, this one’s for you.LINKS:Download the free Seasonal Product Planning Calendar - https://sarahjwaggoner.com/calendar/Follow me on Instagram for more tips - https://www.instagram.com/sarahjwaggoner
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  • 186. How to plan your product lines for the rest of the year (without burning out)
    Planning your Etsy product line for the year doesn’t have to mean constant hustle. In this episode, I’ll walk you through a simple, three-step strategy to help you grow your shop without the overwhelm.What you’ll learn:How to use last year’s data to decide what to focus onHow to align your product launches with real buyer demandWhy planning for rest is just as important as planning for salesDownload the free seasonal planning calendar here: sarahjwaggoner.com/calendarListen now and build a product strategy that supports both your business and your life.
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  • 185. Why adding more listings doesn't always fix your Etsy sales
    Think listing more products will finally get your Etsy shop the traffic it deserves? Think again! Etsy doesn’t just rank listings…it ranks shops. That means if your shop lacks authority in a niche, adding more random listings won’t fix your visibility issues.In today’s episode, I’m breaking down: ✅ Why Etsy isn’t showing your products in search (even if your SEO is “right”) ✅ The real reason more listings won’t magically bring in sales ✅ What actually moves the needleIf you’ve been listing product after product, tweaking your tags, and even posting on social media but still feel invisible, this is the episode for you!📌 Want my help fixing your shop’s visibility issues? My program, the Etsy Visibility Accelerator, is open now, and spots are filling fast! Apply here - sarahjwaggoner.com/eva
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  • 184. More platforms, more problems? Why selling everywhere won’t make you more profitable.
    Thinking about selling on multiple platforms to grow your business? Before you spend hours setting up Shopify, Amazon Handmade, or a TikTok Shop, listen to this episode! Today, we’re breaking down the multi-platform myth and why trying to sell everywhere often leads to less profit, more stress, and slower growth.You’ll learn:- Why managing too many platforms is hurting your sales- The real power of an Etsy-first strategy and how to make it work for you- When it actually makes sense to expand (and when it doesn’t)- Actionable steps to simplify your strategy and grow faster with less effortIf you’re feeling stretched too thin trying to be on all the platforms, this episode is your permission to focus and thrive.🎧 Listen now and start making your Etsy shop work for you!Resources & Links:📌 Sign up for my free training here - sarahjwaggoner.com/freeclass📌 Follow me on Instagram: https://www.instagram.com/sarahjwaggoner📌 Join my free community: https://www.facebook.com/groups/theheartlandcreativeLoved this episode? Share it with a fellow Etsy seller and leave a review to help more makers grow their shops!
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  • 183. the dangers of building your business on social media
    In this episode of The Handmade Shop Podcast, we’ll explain why relying only on social media is a risky strategy for your product business. Learn how unpredictable algorithm changes, declining organic reach, and conversion challenges can hurt your sales, and discover actionable tips to optimize your Etsy shop.Takeaways: Stop relying solely on social media and build traffic on Etsy. Optimize your Etsy shop with targeted keywords and a clear niche. Create a steady flow of sales by building your authority on Etsy.If you found these insights helpful, please subscribe, leave a review, and share your thoughts. Connect with me on social media and make sure to sign up for my free class on March 4th!Save your seat for Visibility on Etsy Without Going Viral here - https://sarahjwaggoner.com/freeclass/Connect with Sarah: Instagram Facebook
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About The Handmade Shop

How can I make more sales on Etsy? How do I improve my SEO and get more traffic? How do I turn my favorites into sales? Can I really make enough money to go full time on Etsy? Welcome to The Handmade Shop Podcast. Your source for efficient and effective tips and tricks for selling your handmade products on Etsy. Get more sales and traffic each week. For makers of all types. Whether you want to start your side hustle, support your family, or quit your day job. If you have physical or digital products. The Handmade Shop Podcast is going to help you do it faster.
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