Episode 209: Why Etsy Isn’t Too Saturated for You“Etsy is too saturated.”If you’ve said this (or thought it), you’re not alone. It’s one of the most common beliefs I hear from handmade sellers, especially when they’re struggling to get visibility or comparing their shop to others.But I want to challenge that belief today. Because while Etsy is competitive, that’s not the same as saturated. And once you understand how Etsy really works? You’ll see that there’s still room for you and your shop no matter what niche you’re in.If you’ve ever felt like your shop is getting buried, that your product won’t stand out, or that it’s too late to grow, this episode is for you.What you’ll learn:The difference between competition and saturation (and why it matters)Why Etsy doesn’t rank the “best” listings…it ranks the most relevantHow new sellers are gaining traction in crowded categoriesWhat Etsy actually rewards in searchWhy “too saturated” is just a myth holding you backHow to make sure your shop is findable, even in a competitive nicheResources mentioned:Join the EVA waitlist: https://sarahjwaggoner.com/evaYour Next Steps:Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner
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208. Why good products still flop
You’ve poured your heart into a product. The photos are solid. The price is fair. The listing feels ready. And still…no sales.Before you scrap it, I want to walk you through something I see all the time with handmade sellers: Your product isn’t the problem. It’s your visibility.In this episode, we’re breaking down the real reason good listings underperform and what to do before you start over (again).This one’s for the creative seller who’s tired of guessing, second-guessing, and making new things just to hear crickets.What you’ll learn:The biggest mistake sellers make when a product flopsWhy good products sit invisible in search3 questions to ask before starting overEasy listing tweaks that could completely change your salesHow to know if the issue is visibility, keywords, or conversionThe smarter way to fix a listing without creating something newResources mentioned:👉 EVA Waitlist: https://sarahjwaggoner.com/evaYour Next Steps:Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner
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207. Is Handmade Sustainable?
Yet another side-eye glance at your endless to-do list, wondering if this Etsy hustle is worth your energy? You’re not alone and today, we’re talking about something that weighs on so many creative sellers: Can handmade truly be sustainable?Spoiler: Yes, it can…if you stop trying to grow it unsustainably.In this episode, we’re unpacking how you can build a sustainable handmade business around your life, not your anxiety. We’ll cover:Why chasing constant growth hurts more than it helpsHow Etsy’s inherent search-based model already supports sustainabilityThe power of “compound interest” in visibility, not chaotic hustleHow to make slow, meaningful growth possible with better decisions—and better pricingAnd if you’re ready to grow a handmade business that lasts (without burning yourself out), I’ll share how to get hands-on support inside Etsy Visibility Accelerator. Open now through Thursday, August 22nd.Join me here - http://www.sarahjwaggoner.com/eva
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206. Your Etsy shop looks like a garage sale
Ever feel like your Etsy shop is a little all over the place? You’ve got some mugs, a printable or two, a sticker pack, a t-shirt, maybe a wedding sign from last spring and one random Halloween file that’s been sitting there since last fall.You’re creative. You’re experimenting. You’re uploading what you’ve made. And it feels like you’re doing the right thing by keeping the shop active.But Etsy doesn’t reward activity, my friend. It needs to think you’re an authority for what you make.If your shop looks more like a digital garage sale than a cohesive brand, Etsy doesn’t know who to send your way. That’s why your traffic stalls, your visibility plateaus, and you keep feeling like your listings are just floating out there.In today’s episode, I’m showing you:Why scattered listings kill your momentumWhat the Etsy algorithm really looks for in a shopAnd how to turn your ideas into a focused product line Etsy actually wants to rankMentioned in this episode:👉 Join the Etsy Visibility Accelerator (doors open through August 22nd):https://sarahjwaggoner.com/eva
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205. Etsy deserves to be your top priority
If you’ve been pulled in a hundred different directions with your marketing and you’re not seeing the growth you want, this episode is your permission slip to simplify.Because Etsy deserves to be your number one priority. Not Instagram. Not email. Not whatever new platform just launched.In this episode, I’ll walk you through:Why Etsy is more than a marketplace and how it actually works in your favorThe difference between chasing attention and showing up where buyers already areHow Etsy’s algorithm rewards focused, consistent effort (aka the Etsy snowball)And why you might not be seeing results yet, not because Etsy isn’t working, but because it hasn’t been your focusIf your energy has been stretched thin and you're ready to finally build the kind of visibility that grows over time (without burnout), I want to invite you to join me inside my signature program, Etsy Visibility Accelerator (EVA).EVA is open for enrollment through Thursday, August 22nd, and it’s where I’ll help you build a visibility strategy that actually sticks.Join EVA here: https://sarahjwaggoner.com/eva
How can I make more sales on Etsy? How do I improve my SEO and get more traffic? How do I turn my favorites into sales? Can I really make enough money to go full time on Etsy?
Welcome to The Handmade Shop Podcast. Your source for efficient and effective tips and tricks for selling your handmade products on Etsy. Get more sales and traffic each week.
For makers of all types. Whether you want to start your side hustle, support your family, or quit your day job. If you have physical or digital products. The Handmade Shop Podcast is going to help you do it faster.
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