Welcome back! If you missed last week’s episode in the series (“Fix It Before January”), go listen first! It sets the stage for today’s episode.Today we dig deeper into a subtle but powerful issue that sneaks up on many sellers: invisible keywords. You might have done everything “right” with great products, solid photos, and well‑written listings, but still see your traffic fading. That’s because your keywords are slowly losing relevance. This episode will help you spot it and fix it before January hits.What you’ll learn:Why keywords don’t always stay “good forever”How to identify listings that are silently losing visibilityThe three data signals you must check in your statsWhat to change, how little you need to change, and how to keep your momentum goingWhy this work matters now while you still have traffic coming inResources mentioned:Apply for 1:1 coaching: https://sarahjwaggoner.com/coachingPart 1 of series: “Fix It Before January” episode - https://open.spotify.com/episode/7bp5cHdOHCsxB4HZrl4728?si=AajLVTxaQg6Pc0vc0uU46gYour Next Steps:Work with Me: https://sarahjwaggoner.com/coachingJoin my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner
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217. Fix THIS before January
If your sales tank every January, I want you to hear this:✨ It’s not because people stop shopping.✨ It’s not the algorithm being mean.✨ It’s (probably) not your product.It’s your translation.In today’s episode, I’m kicking off a new series called Fix It Before January and we’re starting with a hard truth most Etsy sellers have never heard which that you’re not just a maker.You’re a translator.Your product doesn’t need to change, but your language might. Because if Etsy can’t understand what you’re selling, it’s not going to show your listings to the right buyers. Period.So instead of panicking when the Q4 rush slows down, let’s get ahead of it. I’ll show you what’s really going wrong with your visibility and how to fix it now, not when it’s too late.In this episode, we’ll break down:The three “translations” every Etsy seller needs to makeWhat’s actually happening when views and sales dropWhy tweaking your products isn’t solving the real problemThree visibility leaks to check this weekWhat to do instead of launching something new in DecemberNo trendy marketing tactics. No algorithm myths. Just smart, simple fixes that will keep your traffic steady into the new year.Mentioned on the Episode:1:1 Coaching with Sarah: https://sarahjwaggoner.com/coachingYour Next Steps:Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner
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216. Momentum is Etsy’s Love Language
Etsy isn’t impressed by last‑minute hustle. It’s moved by consistency. The little actions, the regular work, the shop showing up over time. That’s what builds momentum and momentum is Etsy’s love language.If you’ve ever thought you could wait until November or December to push hard, or that a big sale will solve everything, this episode is for you. Because by then, it’s often too late to build the visibility you need.In this episode we talk about:What Etsy’s algorithm actually rewards (and what it ignores)Why small, consistent actions beat big bursts every timeHow to put momentum to work before the rush hitsWhat you can start doing today so your shop is ready when buyers are showing upWhy building your snowball now pays off in holiday sales, trust, and visibilityIf you’ve been waiting for the “right time” to get serious about visibility, this is your wake‑up call.Mentioned:Etsy Visibility Accelerator (EVA) enrollment info: doors close October 29th - https://sarahjwaggoner.com/eva
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215. What every successful Etsy seller actually does
If you’ve ever felt like you’re doing all the things on Etsy but still not seeing daily sales, this one’s for you.Today I break down the three foundational strategies that every successful Etsy seller is using. Even if they don’t always realize it.These are the building blocks of consistency. AKA what you need to show up in front of buyers regularly, turn clicks into sales, and stop the feast-or-famine cycle.What you’ll learn:Why “Etsy-first focus” might be all you need to build more consistent trafficHow to do intentional keyword research so you’re not just guessing tags or copying what someone else is doingHow to plan your product releases strategically so your shop isn’t scrambling for every seasonal momentResources mentioned:🎉 Free webinar: “Daily Sales on Etsy Without Going Viral”👉 Register here: https://sarahjwaggoner.com/freeclassYour Next Steps:Work with Me: https://sarahjwaggoner.com/etsy-visibility-acceleratorJoin my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner
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214. The Etsy traffic trap no one talks about
Let’s talk about something no one tells you when you’re not getting traffic on Etsy…none of the things you think will fix it actually will.If you’ve been rewriting your descriptions, updating mockups, rebranding your shop, posting on Instagram, pinning your heart out, or running sale after sale and you’re still not getting views? You might be stuck in one of the most common Etsy traffic traps.This episode breaks down 6 strategies that don’t work when your shop isn’t getting traffic and what you should focus on instead to finally fix the visibility problem.In this episode, I’ll share:Why new mockups, logos, and color palettes won’t bring trafficWhat actually causes traffic problems on EtsyWhy social media and Pinterest won’t save a visibility issueWhat to fix first if you want more views and sales without guessingResources mentioned:🎉 Free Masterclass: Daily Sales on Etsy Without Going Viral. Sign up here: https://sarahjwaggoner.com/freeclassYour Next Steps:Work with Me: https://sarahjwaggoner.com/etsy-visibility-acceleratorJoin my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner
How can I make more sales on Etsy? How do I improve my SEO and get more traffic? How do I turn my favorites into sales? Can I really make enough money to go full time on Etsy?
Welcome to The Handmade Shop Podcast. Your source for efficient and effective tips and tricks for selling your handmade products on Etsy. Get more sales and traffic each week.
For makers of all types. Whether you want to start your side hustle, support your family, or quit your day job. If you have physical or digital products. The Handmade Shop Podcast is going to help you do it faster.
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