PodcastsBusinessThe Handmade Shop

The Handmade Shop

The Heartland Creative
The Handmade Shop
Latest episode

230 episodes

  • The Handmade Shop

    230. Etsy Ads Optimization Starts Here

    10/03/2026 | 5 mins.
    Most Etsy sellers try to optimize their ads inside the ads dashboard. But that’s not where optimization actually happens.
    If you’re running Etsy ads and wondering why they aren’t profitable, this episode is going to shift how you think about the entire system.
    Because the real things that make ads work live inside your listings.
    Today we’re breaking down:
    Why conversion rate determines whether ads can be profitable

    The math behind why weak listings make ads expensive

    How keywords affect what Etsy advertises you for

    And the two foundational areas you need to strengthen before increasing your ad budget

    If you’ve ever thought, “Maybe I just need to tweak my ad settings,” this episode is for you.
    Mentioned in This Episode:
    🎓 Free Masterclass: Visibility on Etsy Without Going Viral - https://sarahjwaggoner.com/freeclass
    💻 1:1 Coaching - https://sarahjwaggoner.com/coaching
    Your Next Steps:
    Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

    Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

    Follow me on Threads: https://www.threads.com/@sarahjwaggoner

    Follow me on Instagram: https://www.instagram.com/sarahjwaggoner
  • The Handmade Shop

    229. Do Etsy Ads Actually Work?

    03/03/2026 | 3 mins.
    Do Etsy ads work?
    Yes. But not in the way most sellers think they do.
    If you’ve ever turned on Etsy ads hoping they’d magically fix slow sales, this episode is going to save you money.
    Because ads don’t create demand.They don’t fix bad photos.They don’t improve weak conversion rates.
    They amplify what’s already happening in your shop.
    In this episode, I’m breaking down:
    When Etsy ads are likely to waste your money

    When they can scale your sales beautifully

    How to know if your shop is ready

    And why ads should never be your starting point

    If you’re debating turning ads on, or wondering why they didn’t work for you before, this is a must-listen.
    Mentioned in This Episode
    🎓 Free Masterclass: Visibility on Etsy Without Going Viral - https://sarahjwaggoner.com/freeclass
    Your Next Steps:
    Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

    Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

    Follow me on Threads: https://www.threads.com/@sarahjwaggoner

    Follow me on Instagram: https://www.instagram.com/sarahjwaggoner
  • The Handmade Shop

    228. Fix These and Watch Your Conversion Rate Climb

    26/02/2026 | 11 mins.
    If you’re getting traffic to your Etsy shop but people aren’t buying, your conversion rate is costing you sales every single day.
    And the frustrating part is that most sellers are making the same five completely fixable mistakes.
    In this episode, I’m breaking down the exact five things that tank your conversion rate and how to fix them.
    Because the goal isn’t to get more traffic. It’s to make it easier for buyers to say yes once they’re already there.
    Mentioned in This Episode:
    Apply for 1:1 Coaching Here - https://sarahjwaggoner.com/coaching
    Your Next Steps:
    Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

    Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

    Follow me on Threads: https://www.threads.com/@sarahjwaggoner

    Follow me on Instagram: https://www.instagram.com/sarahjwaggoner
  • The Handmade Shop

    227. The Etsy Metric That Doubles Your Sales

    17/02/2026 | 9 mins.
    Getting traffic but not making sales? Your conversion rate might be the problem.
    Today, we’re breaking down:
    What a conversion rate actually is

    What a “good” conversion rate looks like on Etsy

    Why this number matters more than most sellers realize

    How to calculate it for individual listings

    And what to fix if yours is low

    Because you can double your revenue without getting a single extra visitor…
    …if you improve your conversion rate.
    And most Etsy sellers aren’t even looking at it.
    Mentioned in This Episode:
    💻 1:1 Coaching - https://sarahjwaggoner.com/coaching
    📱 DM me on Instagram here - https://www.instagram.com/sarahjwaggoner
    Your Next Steps:
    Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator

    Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

    Follow me on Threads: https://www.threads.com/@sarahjwaggoner

    Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

    Watch this episode on YouTube: https://www.youtube.com/@SarahJWaggoner
  • The Handmade Shop

    226. The Etsy Stats You’re Overreacting To

    03/02/2026 | 7 mins.
    Freaking out over your Etsy stats? You might be overreacting! Let’s talk about the three Etsy stats that sellers constantly misinterpret and what you should do instead.
    Because they might not be telling you what you think they are.
    And if you’re making panicked changes every time you open your shop stats, you could be tanking your own momentum.
    In this episode, we’re talking about:
    Which stats actually matter and which ones don’t

    How low-performing listings might still be helping your bestsellers

    Why Etsy stats are noisy (and how to zoom out for more useful info)

    So if you’ve ever felt tempted to delete a listing, change your pricing, or overhaul your SEO because of one slow week, hit play on this one first.
    What you’ll learn:
    Why Etsy sellers often misread their traffic data

    How “favorites without sales” can still be a good thing

    What a slow day really means for your shop strategy

    When to adjust a listing and when to leave it alone

    How to use your stats without sabotaging your visibility

    Mentioned Resources:
    Work with Me: https://sarahjwaggoner.com/coaching/

    Your Next Steps:
    Follow me on YouTube: https://www.youtube.com/@SarahJWaggoner

    Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative

    Follow me on Threads: https://www.threads.com/@sarahjwaggoner

    Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

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About The Handmade Shop

How can I make more sales on Etsy? How do I improve my SEO and get more traffic? How do I turn my favorites into sales? Can I really make enough money to go full time on Etsy? Welcome to The Handmade Shop Podcast. Your source for efficient and effective tips and tricks for selling your handmade products on Etsy. Get more sales and traffic each week. For makers of all types. Whether you want to start your side hustle, support your family, or quit your day job. If you have physical or digital products. The Handmade Shop Podcast is going to help you do it faster.
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