The Handmade Shop

If your Etsy strategy feels chaotic, it’s because you’re doing too much, too fast, in too many directions.And when everything feels like a scramble, your visibility takes the hit.In this episode, we’re digging into why so many sellers feel stuck in Etsy strategy chaos and how to fix it with simplicity that actually gets you seen and gets you sales.We’ll talk about the real reason your strategy feels like a mess (spoiler: it’s not because you’re lazy), how Etsy’s algorithm actually works when it comes to relevance, and what a simple, high-impact strategy really looks like in your shop.If you’ve been bouncing between niches, keywords, and tactics and feel like nothing’s working, this one’s for you.Here’s what you’ll learn:Why Etsy can’t rank your listings if you keep changing strategiesHow chasing every new tip online kills your consistencyWhat Etsy actually needs from you to build relevanceWhat a simplified strategy looks like (even if you sell multiple products)How momentum and confidence come from staying in one direction🎯 Want the full visibility framework? Watch the free masterclass here: https://sarahjwaggoner.com/freeclassYour Next Steps:Work with Me: https://sarahjwaggoner.com/etsy-visibility-acceleratorJoin my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggonerFollow me on YouTube: https://www.youtube.com/@SarahJWaggoner

Want to set a 2026 goal that actually fits your life? Let’s do it today!It’s the end of the year, and if you’re feeling the pressure to pick a “big” Etsy goal but you’re also completely over it…you are not alone.In this episode, I’m walking you through how to set your 2026 Etsy goals in a way that’s clear, sustainable, and actually useful without the usual overthinking or hustle energy.We’re ditching the pressure and perfection, and getting laser focused on what will actually move your shop forward this year.This episode is especially for you if:You’re afraid to set a revenue goal because “what if I don’t hit it?”You’re in a new season of life and need your business to match that energyYou’re tired of setting vague goals that never turn into actionPlus, I’ll tell you exactly how I set goals in my own business (and what I help clients do too), so you can use a super simple process that actually works.And don’t forget to register for my free Daily Sales on Etsy Without Ads masterclass happening January 13th. I’ll show you how to use Etsy’s free search traffic to hit your 2026 sales goals with no ads and no burnout.Here’s what you’ll learn:How to set a revenue goal that supports your real lifeWhy vague goals lead to vague results (and how to fix it)A 3-step framework for breaking down your goal by quarterHow to match your Etsy strategy to your life—not just the calendarWhy “less” planning might actually move you forward fasterWhat we’re covering inside the January 13th masterclass (and why it’s the best first step into the new year)🎯 Register for the masterclass: https://sarahjwaggoner.com/freeclassYour Next Steps:Work with Me: https://sarahjwaggoner.com/etsy-visibility-acceleratorJoin my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner

If you’re wrapping up the year and feeling unsure what actually worked (or didn’t) in your shop, this episode is for you.Today, we’re doing your Etsy Data Debrief. A simple, non-overwhelming look back at 2025 so you can walk into 2026 with strategy.This is one of my favorite December rituals, and it’s something most Etsy sellers skip. But when you take just 30 minutes to review your traffic, top listings, and low performers, you can stop guessing and start making decisions that actually move your shop forward.In this episode, I’ll guide you through:Where your traffic really came from in 2025 and what to do with that infoHow to identify the real best-sellers in your shop (not just the ones you like most)Why “almost” listings are your biggest source of low-hanging growthAnd how to pull 3 key takeaways to shape your 2026 product and visibility strategyIf you're not a numbers person, that’s ok! This is about making smarter decisions with the data your shop is already giving you.What you’ll learn:How to find patterns in your Etsy traffic that highlight what’s actually workingWhy your top listings often share subtle traits you can double down onHow to spot conversion problems hiding in plain sightWhat to do with listings that fell off (and how to prevent that in 2026)A simple framework for turning your 2025 stats into next year’s strategyMentioned in this episode:DM Sarah on Instagram: https://www.instagram.com/sarahjwaggoner1:1 Coaching Application: https://sarahjwaggoner.com/coachingYour Next Steps:Work with Me: https://sarahjwaggoner.com/etsy-visibility-acceleratorFollow me on YouTube: https://www.youtube.com/@SarahJWaggonerJoin my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner

We’re deep into December, and while you’re probably still shipping orders and checking your stats, this is actually the perfect time to look back at the listings that didn’t do well this year.I know it’s not the most glamorous part of running a shop. But reflecting on your low performers might be one of the smartest things you do before 2026 kicks off.Because those listings are handing you data, direction, and a chance to refine your product line so you’re not dragging dead weight into the new year.In this episode, I’ll walk you through a three-step process to review your underperformers with intention so you can decide what’s worth fixing, what might need a tweak, and what it’s finally time to let go of.Here’s what you’ll learn:Why low-performing listings aren’t failures (and what they are instead)What to look for in your Shop Stats before jumping to conclusionsHow to figure out if a listing still deserves a place in your shop3 clear options: refine, repurpose, or retireWhy retiring a listing might actually help your overall visibilityMentioned in this episode:1:1 Coaching: https://sarahjwaggoner.com/coachingYour Next Steps:Work with Me: https://sarahjwaggoner.com/etsy-visibility-acceleratorFollow me on YouTube: https://www.youtube.com/@SarahJWaggonerJoin my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner

Planning your year on Etsy and not sure what to keep, cut, or create for your shop in 2026? Let’s fix that.We’re in that weird Etsy season right now because orders might still be rolling in, but your brain is already jumping ahead to next year. And one of the most common questions I get this time of year is how to know what to focus on and what to get rid of.In this episode, I’m walking you through the exact three-step framework I use with my coaching clients to plan out a profitable, aligned product line for the new year.We’ll talk about:What to keep (because it’s already doing the heavy lifting)What to tweak (because it’s close to converting)What to let go of (because it’s cluttering your shop)And how to map your product types across the year so you’re not launching in panic mode every seasonResources mentioned:1:1 Coaching Application: https://sarahjwaggoner.com/coachingYour Next Steps:Work with Me: https://sarahjwaggoner.com/etsy-visibility-acceleratorJoin my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggonerSubscribe on YouTube: https://www.youtube.com/@SarahJWaggoner