Feeling lost on Etsy? Start here.Starting your Etsy shop can feel like diving into a Pinterest board of pressure. You’re trying to do all the things and you’re staring at other shops thinking, “How the heck am I supposed to catch up?”If that’s you, this episode is your calm in the chaos.Whether you’re brand new or stuck in that “sort of launched but still kind of confused” stage, I’m giving you three mindset shifts that will help you move forward without spinning your wheels or trying to build the perfect shop overnight.What you’ll learn:Why starting simple is the smartest way to build visibilityThe truth about keyword research (and what matters more)How confidence actually happens in Etsy sellingWhat to focus on if your shop is new, messy, or barely movingMentioned in the episode:Sign up for the free masterclass “Visibility on Etsy Without Going Viral”: https://sarahjwaggoner.com/freeclasspodcastYour Next Steps:Work with Me: https://sarahjwaggoner.com/etsy-visibility-acceleratorJoin my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner
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197. 3 Visibility fixes that actually work
If your Etsy traffic feels like it hit a wall with no views, no clicks, no momentum…this episode is your sign to stop spiraling and start simplifying.Because more often than not the visibility you want isn’t five strategies or ten new products away. It’s just three small tweaks.In today’s episode, I’ll walk you through the three core shifts that can unlock serious search traffic without overhauling your entire shop or burning yourself out on social.What you’ll learn:Why Etsy rewards shop consistency, not just optimized listingsThe biggest mistake sellers make with keywords (and how to fix it)How to spot your top-performing listings and scale around themWhat to stop tweaking (yes, really)How to build visibility without relying on trends or TikTokMentioned in the episode:Sign up for the free masterclass “Visibility on Etsy Without Going Viral”: https://sarahjwaggoner.com/freeclasspodcastYour Next Steps:Work with Me: https://sarahjwaggoner.com/etsy-visibility-acceleratorJoin my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner
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196. Overthinking Your Shop? Start Here
Overthinking everything about Etsy? Here are 5 things to let go of.If you’ve ever spent a whole afternoon choosing between two fonts, this episode is for you.Because as smart and creative as Etsy sellers are, we can also spiral into major decision fatigue trying to make everything perfect before we hit publish, post, or promote.So today, I’m handing out permission slips. I’m sharing 5 common decisions that most sellers overthink way too much and what to focus on instead.If you’ve been stuck in your head and second-guessing every move, this is your reminder that simple decisions scale businesses. Not perfect ones.What you’ll learn:Why chasing trends doesn’t work if you hate your productHow to choose one marketing platform that actually fits your brainThe truth about keyword research tools (hot take alert)What branding actually matters and what doesn’tHow to move forward even when you don’t feel “ready”Mentioned in the episode:Book your free consult: https://calendly.com/theheartlandcreative/etsy-visibility-acceleratorYour Next Steps:Work with Me: https://sarahjwaggoner.com/etsy-visibility-acceleratorJoin my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner
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195. How to reset your shop mid-summer
In a Summer Slump? Try this 3-step reset!If you’re halfway through summer and feeling stuck, this episode is for you. We’re talking about what to do when your plans for updating listings, testing keywords, or prepping for fall have taken a backseat…and now you're staring down July wondering what went wrong.Spoiler: you’re not behind. But you are at a turning point. What you do next will help determine how strong your Q4 is and it doesn’t have to involve a shop overhaul.In this episode, I’m sharing the exact 3 steps I use to reset my shop when motivation dips and sales slow down. No guilt. No hustle. Just intentional moves that bring your shop back to life.What you’ll learn:Why now is the perfect time to refresh your Etsy shopHow to revive an older listing that used to sell wellWhat to look for in your Etsy stats to improve visibilityWhy listing one fall product now can give you a head startHow small tweaks can lead to big momentum (without burnout)Mentioned in the episode:Book your free consult: https://calendly.com/theheartlandcreative/etsy-visibility-acceleratorYour Next Steps:Work with Me: https://sarahjwaggoner.com/etsy-visibility-acceleratorJoin my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner
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194. What to do when your keywords stop working
So your views are down, your top listings are slipping in search, and everything that used to work just… isn’t.Don’t panic. You might not have a product problem. You might have a keyword saturation problem.In this episode, we’re diving into what keyword saturation actually means, how to spot it in your stats, and what to do when the competition around your keywords starts crowding you out. If you’ve ever wondered why your traffic is shrinking even though nothing changed, this one’s for you.What you’ll learn:What keyword saturation is and why it’s more common than everHow to know if your listings are getting buried by competition4 smart adjustments you can make to stay visible in crowded marketsWhy refreshing is smarter than restartingHow to spot new keyword opportunities inside your existing dataMentioned in the episode:Book your free consult: https://calendly.com/theheartlandcreative/etsy-visibility-acceleratorYour Next Steps:Work with Me: https://sarahjwaggoner.com/etsy-visibility-acceleratorJoin my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner
How can I make more sales on Etsy? How do I improve my SEO and get more traffic? How do I turn my favorites into sales? Can I really make enough money to go full time on Etsy?
Welcome to The Handmade Shop Podcast. Your source for efficient and effective tips and tricks for selling your handmade products on Etsy. Get more sales and traffic each week.
For makers of all types. Whether you want to start your side hustle, support your family, or quit your day job. If you have physical or digital products. The Handmade Shop Podcast is going to help you do it faster.
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