In a Summer Slump? Try this 3-step reset!If you’re halfway through summer and feeling stuck, this episode is for you. We’re talking about what to do when your plans for updating listings, testing keywords, or prepping for fall have taken a backseat…and now you're staring down July wondering what went wrong.Spoiler: you’re not behind. But you are at a turning point. What you do next will help determine how strong your Q4 is and it doesn’t have to involve a shop overhaul.In this episode, I’m sharing the exact 3 steps I use to reset my shop when motivation dips and sales slow down. No guilt. No hustle. Just intentional moves that bring your shop back to life.What you’ll learn:Why now is the perfect time to refresh your Etsy shopHow to revive an older listing that used to sell wellWhat to look for in your Etsy stats to improve visibilityWhy listing one fall product now can give you a head startHow small tweaks can lead to big momentum (without burnout)Mentioned in the episode:Book your free consult: https://calendly.com/theheartlandcreative/etsy-visibility-acceleratorYour Next Steps:Work with Me: https://sarahjwaggoner.com/etsy-visibility-acceleratorJoin my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner
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194. What to do when your keywords stop working
So your views are down, your top listings are slipping in search, and everything that used to work just… isn’t.Don’t panic. You might not have a product problem. You might have a keyword saturation problem.In this episode, we’re diving into what keyword saturation actually means, how to spot it in your stats, and what to do when the competition around your keywords starts crowding you out. If you’ve ever wondered why your traffic is shrinking even though nothing changed, this one’s for you.What you’ll learn:What keyword saturation is and why it’s more common than everHow to know if your listings are getting buried by competition4 smart adjustments you can make to stay visible in crowded marketsWhy refreshing is smarter than restartingHow to spot new keyword opportunities inside your existing dataMentioned in the episode:Book your free consult: https://calendly.com/theheartlandcreative/etsy-visibility-acceleratorYour Next Steps:Work with Me: https://sarahjwaggoner.com/etsy-visibility-acceleratorJoin my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner
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193. Etsy Ads: When They Work (and When They Don’t)
Thinking About Etsy Ads? Here’s What You Really Need to KnowFeeling tempted to click that little “Try Ads” button on your Etsy dashboard?I get it. When sales are slow and summer traffic dips, it’s easy to think, “What if I just paid to get more views?” But Etsy Ads don’t create demand. They only amplify what’s already working.So before you spend money hoping for more sales, let’s walk through what Etsy Ads actually do, why they might backfire if your shop isn’t ready, and how to know if it’s the right time to test them.If you’ve been wondering whether ads are your next step or just another distraction, this episode will give you the clarity (and strategy) you need.What you’ll learn:What Etsy Ads actually do (and what they don’t)How ads can hurt your visibility if used too earlyThe 5 signs your shop is ready to run adsThe one mindset shift that changes how you see paid trafficWhat to work on first before spending a dollar on adsMentioned in the episode:Book your free consult: https://calendly.com/theheartlandcreative/consultYour Next Steps:Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner
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192. How to keep showing up when you’re in summer mode
How to Keep Showing Up When You’re in Summer ModeSummer schedules can be chaotic…or blissfully slow. Either way, keeping your Etsy shop visible doesn’t have to mean going full speed or launching something new every week.In this episode, we’re talking about how to stay consistent enough to maintain your momentum during the summer, without burning out. You’ll learn how to create a light visibility routine, get honest about your time, and set one simple goal that helps you keep your shop moving (even when you're in vacation brain).If you’ve been wondering how to show up this summer without doing too much, this episode is for you.What you’ll learn:How to match your shop strategy to your actual summer scheduleWhy a simple routine can be more powerful than a big planExamples of low-effort visibility actions that actually helpHow to set a summer goal you’ll actually stick toMentioned in the episode:Join the Facebook group: https://www.facebook.com/groups/theheartlandcreativeYour Next Steps:Work with Me: https://sarahjwaggoner.com/etsy-visibility-acceleratorJoin my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner
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191. Plan your summer on Etsy in an afternoon
Your Whole Summer Etsy Strategy (in One Afternoon):Summer doesn’t have to be a chaotic mess or a total sales slump. In this episode, we’re building your entire summer Etsy strategy (yes, all of it) in one afternoon.Whether your shop slows down in the summer or you’re just trying to enjoy life outside your business, you need a simple, intentional plan that works with your real life. No big launches, no endless content calendar, just three practical steps to help you:✔ Know what to promote✔ Plan your time off✔ And prep now so fall doesn’t sneak up on youGrab your planner or a notebook, and let’s map it out so your shop keeps moving without taking over your life.What you’ll learn:What to promote this summer (hint: you already have it!)How to schedule rest without guilt or stressEasy ways to prep for fall while things are slowerHow to make your summer strategy realistic and sustainableOne small challenge that can help you reset your whole seasonMentioned in the episode:Free Seasonal Product Planning Calendar: https://sarahjwaggoner.com/calendar/Your Next Steps:Work with Me: https://sarahjwaggoner.com/etsy-visibility-acceleratorJoin my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner
How can I make more sales on Etsy? How do I improve my SEO and get more traffic? How do I turn my favorites into sales? Can I really make enough money to go full time on Etsy?
Welcome to The Handmade Shop Podcast. Your source for efficient and effective tips and tricks for selling your handmade products on Etsy. Get more sales and traffic each week.
For makers of all types. Whether you want to start your side hustle, support your family, or quit your day job. If you have physical or digital products. The Handmade Shop Podcast is going to help you do it faster.
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