Planning your year on Etsy and not sure what to keep, cut, or create for your shop in 2026? Let’s fix that.We’re in that weird Etsy season right now because orders might still be rolling in, but your brain is already jumping ahead to next year. And one of the most common questions I get this time of year is how to know what to focus on and what to get rid of.In this episode, I’m walking you through the exact three-step framework I use with my coaching clients to plan out a profitable, aligned product line for the new year.We’ll talk about:What to keep (because it’s already doing the heavy lifting)What to tweak (because it’s close to converting)What to let go of (because it’s cluttering your shop)And how to map your product types across the year so you’re not launching in panic mode every seasonResources mentioned:1:1 Coaching Application: https://sarahjwaggoner.com/coachingYour Next Steps:Work with Me: https://sarahjwaggoner.com/etsy-visibility-acceleratorJoin my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggonerSubscribe on YouTube: https://www.youtube.com/@SarahJWaggoner
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219. Six Smart Systems for Your Etsy Rush Weekend
If you’re listening during a big sales weekend (or gearing up for one), your shop might be buzzing…and maybe it’s exciting, or maybe it’s starting to feel a little chaotic. Either way, you can get through the rush without burning out.In this episode, I’m walking you through six simple strategies to help you manage an order rush calmly, confidently, and without losing your sanity. These systems are designed for immediate use, even in the middle of the rush.What you’ll learn:How to batch your orders so you’re not jumping from one task to the nextWhy prepping your messaging ahead of time saves your sanityHow to use processing times like your built‑in guardrailsThe mindset shifts that keep your experience positiveWhy scheduling a break isn’t a luxuryHow to set your shipping deadline early so you don’t crash into the finish lineYou’ve built a shop people want to buy from, now let’s keep it great for you too.Your Next Steps:Apply for 1:1 Coaching: https://sarahjwaggoner.com/coaching/Work with Me in EVA: https://sarahjwaggoner.com/etsy-visibility-acceleratorListen on YouTube: https://www.youtube.com/@SarahJWaggoner/podcastsJoin my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner
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218. Why your keywords aren’t working anymore
Welcome back! If you missed last week’s episode in the series (“Fix It Before January”), go listen first! It sets the stage for today’s episode.Today we dig deeper into a subtle but powerful issue that sneaks up on many sellers: invisible keywords. You might have done everything “right” with great products, solid photos, and well‑written listings, but still see your traffic fading. That’s because your keywords are slowly losing relevance. This episode will help you spot it and fix it before January hits.What you’ll learn:Why keywords don’t always stay “good forever”How to identify listings that are silently losing visibilityThe three data signals you must check in your statsWhat to change, how little you need to change, and how to keep your momentum goingWhy this work matters now while you still have traffic coming inResources mentioned:Apply for 1:1 coaching: https://sarahjwaggoner.com/coachingPart 1 of series: “Fix It Before January” episode - https://open.spotify.com/episode/7bp5cHdOHCsxB4HZrl4728?si=AajLVTxaQg6Pc0vc0uU46gYour Next Steps:Work with Me: https://sarahjwaggoner.com/coachingJoin my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner
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217. Fix THIS before January
If your sales tank every January, I want you to hear this:✨ It’s not because people stop shopping.✨ It’s not the algorithm being mean.✨ It’s (probably) not your product.It’s your translation.In today’s episode, I’m kicking off a new series called Fix It Before January and we’re starting with a hard truth most Etsy sellers have never heard which that you’re not just a maker.You’re a translator.Your product doesn’t need to change, but your language might. Because if Etsy can’t understand what you’re selling, it’s not going to show your listings to the right buyers. Period.So instead of panicking when the Q4 rush slows down, let’s get ahead of it. I’ll show you what’s really going wrong with your visibility and how to fix it now, not when it’s too late.In this episode, we’ll break down:The three “translations” every Etsy seller needs to makeWhat’s actually happening when views and sales dropWhy tweaking your products isn’t solving the real problemThree visibility leaks to check this weekWhat to do instead of launching something new in DecemberNo trendy marketing tactics. No algorithm myths. Just smart, simple fixes that will keep your traffic steady into the new year.Mentioned on the Episode:1:1 Coaching with Sarah: https://sarahjwaggoner.com/coachingYour Next Steps:Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreativeFollow me on Threads: https://www.threads.com/@sarahjwaggonerFollow me on Instagram: https://www.instagram.com/sarahjwaggoner
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216. Momentum is Etsy’s Love Language
Etsy isn’t impressed by last‑minute hustle. It’s moved by consistency. The little actions, the regular work, the shop showing up over time. That’s what builds momentum and momentum is Etsy’s love language.If you’ve ever thought you could wait until November or December to push hard, or that a big sale will solve everything, this episode is for you. Because by then, it’s often too late to build the visibility you need.In this episode we talk about:What Etsy’s algorithm actually rewards (and what it ignores)Why small, consistent actions beat big bursts every timeHow to put momentum to work before the rush hitsWhat you can start doing today so your shop is ready when buyers are showing upWhy building your snowball now pays off in holiday sales, trust, and visibilityIf you’ve been waiting for the “right time” to get serious about visibility, this is your wake‑up call.Mentioned:Etsy Visibility Accelerator (EVA) enrollment info: doors close October 29th - https://sarahjwaggoner.com/eva
How can I make more sales on Etsy? How do I improve my SEO and get more traffic? How do I turn my favorites into sales? Can I really make enough money to go full time on Etsy?
Welcome to The Handmade Shop Podcast. Your source for efficient and effective tips and tricks for selling your handmade products on Etsy. Get more sales and traffic each week.
For makers of all types. Whether you want to start your side hustle, support your family, or quit your day job. If you have physical or digital products. The Handmade Shop Podcast is going to help you do it faster.
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