The IAB UK Podcast

In this special season finale, we look back on Season 19 of the IAB UK Podcast, from conversations on agentic AI, retail media and creator marketing to trust, audio innovation, measurement and cruise media.

We also revisit some of the season’s standout moments, including recording live from SXSW London and going behind the scenes at Spotify and Snapchat. Plus, we look ahead to Season 20, launching later this year from IAB UK’s brand-new in-house studio, where episodes will be available to watch as well as listen to.
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In the second episode of the IAB UK Podcast’s summer sports two-parter, we look at how brands can win the moments that matter during one of the biggest cultural events in the world: the World Cup.

Host James Chandler is joined by Andy Baker, Head of Strategy at Footballco, JT Tesfamariam, Content Sales Lead at YouTube, and Emma Newman, Chief Revenue Officer at PubMatic, to explore what it takes for advertisers to stay relevant across a tournament where attention can shift quickly and the conversation extends far beyond the match itself.

With the World Cup expanding to 48 teams, a new round of 32, 104 matches and a longer tournament window, the opportunity for brands is bigger, but so is the competition for attention. This episode looks at how advertisers can balance long-term planning with real-time responsiveness, and why the moments around the game, from creator content and watch-alongs to memes, highlights and cultural conversation, are becoming just as important as the live action.

Together, the guests discuss how younger audiences are engaging with sport through creators and digital personalities, how non-sponsor brands can still show up meaningfully, and how digital media is opening up new ways to tap into major sporting moments without relying solely on official sponsorship.

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In the first episode of our summer sports mini-series, we dive into how major sporting events like the World Cup have evolved into cultural moments that extend far beyond the final whistle.

Host James Chandler is joined by Matt Eschert, Head of Industry at Reddit, Imogen Blackwood, Business Director at Publicis Media, and Paul Lowrey, Director of Solutions Marketing & Enablement at GumGum, to explore how fans engage with sport across social platforms, communities, creators and group chats.

Together, they discuss why some of the most memorable moments happen away from the action itself, how fandom is becoming more accessible to new audiences, and why participation, conversation and community are increasingly shaping the sports experience.

The conversation also looks at how brands are adapting to this changing landscape, from understanding fan sentiment and audience mindset to finding authentic ways to show up during major sporting moments without simply capitalising on them.

Whether you're interested in sport, media, culture or advertising, this episode explores what modern fandom looks like and why the biggest opportunities often exist beyond the game itself.
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In this special episode of the IAB UK Podcast, recorded live from SXSW London, James Chandler is joined by Sir Martin Sorrell for a wide-ranging conversation on the future of advertising, media and technology.

As one of the industry's most influential figures, Sir Martin shares his perspective on the trends reshaping the marketing landscape, from the rapid rise of AI and changing consumer behaviours to the evolving relationship between brands, platforms and agencies.

Together, they discuss the opportunities and challenges facing businesses today, how marketers can navigate an increasingly complex media environment, and what the industry needs to do to remain competitive in an era defined by innovation and disruption.

Recorded live at SXSW London, this episode offers a candid look at where advertising is heading next, and the forces that will shape its future.
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In this episode of the IAB UK Podcast, James Chandler is joined by Jake Thomas, UK General Manager at Snap Inc., to explore how Snapchat has evolved from its early beginnings into a platform that plays a growing role across the entire customer journey.

They discuss the biggest misconceptions that still persist about Snapchat, the unique company culture that helps shape decision-making at Snap, and how the platform has adapted alongside its audience over time.

Jake also shares his perspective on the future of the marketing funnel, why Snapchat is often underestimated as a performance channel, and how innovations in augmented reality and AI-powered lenses are creating new opportunities for brands to engage audiences in more creative and meaningful ways.

From changing audience behaviours to major life milestones and purchase decisions, the conversation explores how brands can show up authentically on Snap and what the platform’s future priorities reveal about the next chapter of digital advertising.
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