The Instagram Stories - Social Media News

The team at Instagram is going to start penalizing aggregators who don't make original content, and just take content from others. Additionally, the team at YouTube is going to stop sending push notifications to subscribers after 1 month of not clicking on them, and will communicate new videos through the YouTube Inbox (the bell!) instead. Also the CEO of Snap, Evan Spiegel, explains what it's like to have Instagram and Meta copy all your ideas.

 

Links:

Instagram: Everything you need to know about original content (Instagram)

YouTube: Notifications, Generative Instrumentals, Comment Search - Creator Newsflash (YouTube)

Snap: The AI era has made distribution the most important moat | Evan Spiegel (YouTube)

 

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The Instagram team has improved insights, making it easier to find the data you need to figure out how your content is performing. The Edits team has added some improvements, including the ability to duplicate videos so you can A/B test content without needing to remake it.

 

Links:

Instagram: Updates to Insights (Instagram)

Edits: Updates to Edits (Instagram)

Instagram: How To Keep Followers Engaged (Instagram)

 

Wednesday Waffle:

Hear Me Out - A Night of Wild Takes (Instagram)

 

 

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The Instagram team has launched a new app called Instants in 2 countries, which seems to be remarkably similar to the old Threads app they had for sharing with Close Friends - before they cancelled that app and launched a different app named Threads. (Confused yet?)

We'll get into the AMA the Head of Instagram did last week, answering questions about metrics, translations, trial Reels, and more.

 

Instagram is rolling out a new app that's a mix of Snapchat and BeReal (Business Insider)

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The CEO of YouTube shares what he thinks about how to gain an audience on the platform, and where YouTube is focusing to support creators. The Threads team has launched Live Chat, Edits has some audio tricks for voice you might not know about, and I do Wednesday Waffle.

 

Links:

What Is YouTube Doing to Us? We Asked Its CEO. | The Interview (YouTube)

Threads launched Live Chat (Threads)

Edits Audio Tricks for Voice (Instagram)

 

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What's the best type of content to focus on creating - carousels, long form videos, short form videos, or something else? Today on the show, the Head of Instagram answers the question but then I play a clip of Mr. Beast answering a very similar question.

Also the Head of Instagram answers questions about how to handle hate, trial reels, and takes feature suggestions.

 

Links:

 

Instagram: Chart to Explain Difference Between Account Types (Instagram)

YouTube: Mr. Beast and the Attention Economy (YouTube)

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