The James Smith Show

Rebecca Oliver-Mooney joins James Smith for a conversation that starts with a left-handed can and ends up somewhere far more uncomfortable. Founder of the Raising The Glass network and a drinks industry buyer who has sat on the other side of the table from hundreds of challenger brands, Rebecca explains why most founders put half their message where the shelf will hide it, why GLP-1s are about to reshape what food and drink gets made, and why menopause is the category nobody has been willing to build for yet.

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Rebecca Oliver-Mooney On LinkedIn - https://www.linkedin.com/in/rebecca-oliver-mooney-65730614/

She explains:

◼️ Why retailers cover the bottom half of your packaging, and what belongs up top

◼️ What GLP-1s actually do to appetite, and why the shame is the bigger problem

◼️ Why menopause is the next outcome-led category in food and drink

Chapters:

00:00 Intro

01:26 The Left-Handed Can

03:07 Why Retailers Hide Half Your Packaging

03:42 Ingredients vs Benefits On Pack

04:43 The Conversation About Hiding The Eye

06:19 What Raising The Glass Actually Is

07:55 Was I Being Hypersensitive?

08:44 The Free Mentoring Platform

10:16 Do Men Really Interrupt More?

11:53 Two Women Founders Getting On Shelf

14:18 Toy Trucks And Gendered Play

17:29 Changing Your Political Stance

18:16 Algorithms And Echo Chambers

19:50 Women Coming Into Neutonic

21:26 Electrolytes And The Salt Brands

23:50 GLP-1s: The Real Conversation

24:38 Do You Still Eat On GLP-1s?

28:07 The Shame Around The Medication

30:36 Never Being Hungry Again

32:13 Two Extreme Views On Telling People

36:08 GLP-1s Compared To Insulin

39:20 When Only One Of You Can Afford It

40:53 Wealth, Connections And Starting Again

46:25 Are Men More Driven To Seek Status?

47:59 The Iceberg Model

48:48 Imposter Syndrome

51:11 Raising Investment

53:33 This Candidate Is Probably Going To Be A Man

55:58 Equality vs Equity

58:25 The Employee Who Was Caring For His Mum

59:08 HRT And Dr Louise Newson

01:01:30 Menopause Behind Closed Doors

01:03:32 Anabolic Steroids And Crashed Estrogen

01:04:43 Nothing Is Explained At School

01:06:21 Menopause As The Next Category

01:10:20 Calm, Energy And What Sells

01:15:08 How Buyers Actually Pick Products

01:18:18 The Category Diamond

01:19:06 Smoke And Mirrors For Challenger Brands

01:21:29 Find Your Tribe

01:23:01 You Deserve To Be In The Room

01:25:13 Fake It Till You Make It: The Power Pose
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Jason 'Foxy' Fox joins James Smith, on his wife's birthday no less, for an unfiltered and very funny conversation that swaps the usual topics for a proper sit-down with the boys. A former UK Special Forces operator and the longest-serving member of the SAS: Who Dares Wins directing staff, Foxy opens up about becoming a dad again at 50 after seven years of IVF, missing his son's birth over a WhatsApp video call, and why newborn sleep deprivation hits harder than anything the military threw at him.

👁️ Try Neutonic: https://www.neutonic.com/jamessmith

🧪 Check your Test: https://www.manual.co/smith

📝 Business Mentoring: https://www.jamessmith.business

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Jason Fox On Instagram - https://www.instagram.com/jason_carl_fox/

Jason Fox On X - https://x.com/jason_carl_fox

Ultra 4 Charity - https://ultra4charity.com

He explains:

◼️ Why newborn sleep deprivation is worse than military exercises

◼️ What it's really like to be away working when your child is born

◼️ How Ultra 4 Charity makes ultra marathons accessible for everyone

Chapters:

00:00 Intro

01:30 Baldness, Hair Transplants and Finasteride

07:05 How Fatherhood Feels Different Second Time Around

08:08 James's Son Blocked From Entering the UK

09:22 Missing His Son's Birth Over WhatsApp

12:22 Older Parents and Seven Years of IVF

14:59 James's Adoption and the Stolen Cheque

17:22 Ibiza Chaos and Writing a Will

19:31 The Pregnancy Complication That Forced an Early Birth

21:37 James's Emergency C-Section Story

24:20 Special Forces vs Newborn Sleep Deprivation

25:10 The Sleep Coach That Actually Worked

28:11 Being Away Filming SAS: Who Dares Wins

30:10 Sam Burgess: Headlocks and Falling Off the Wagon

35:44 Is London Still Worth It?

39:08 Ultra 4 Charity: Running for Veterans

41:42 How Jiu-Jitsu Gives Veterans Purpose

42:27 Foxy's Muay Thai and BJJ Journey

45:08 Snapping His Leg on a 300ft Tower

48:25 Getting Caught by a 'White Belt'

50:14 Rolling With a GB Judo Black Belt

53:57 Why Strikers Scare James

55:43 The Shoplifter Who Sang for the Queen

58:00 Teaching Young Leaders About Mental Health

59:10 James Nearly Joined the Army

01:00:29 Has Britain's Attitude to the Military Changed?

01:02:15 Veteran Support and Military Respect

01:03:07 The ThruDark Story

01:07:37 The Blocked Urethra That Led to Sepsis

01:13:36 In Praise of NHS Emergency Care

01:14:54 A Bali Moped Crash and NHS Hallways

01:18:11 Foxy's Only Real Goal in Life

01:20:41 Adult Circumcision and Other Injuries Down There

01:22:11 The Schoolyard Punch and Gaps in Body Armour

01:23:57 MrBallen's Grenade Story

01:26:41 From an IED Blast to a UK High Street in 16 Hours

01:28:45 Calm in Chaos, Chaos in the Calm
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Frank Greeff joins James Smith fresh off a $180 million exit for a raw conversation about tax, talent and why the game never really ends. Frank breaks down the $6.2M tax bill from selling his last business, the proposed Australian capital gains changes that would have doubled it, and why, hand on heart, he isn't sure he'd have started his last company if those rules had existed first.

Check out Kinso on YouTube : @KinsoAI

Follow Frank Greeff on intagram : https://www.instagram.com/frankgreeff_/

Try Kinso: https://www.kinso.ai/

👁️ Try Neutonic: https://www.neutonic.com/jamessmith

🧪 Check your Test: https://www.manual.co/smith

📝 Business Mentoring: https://www.jamessmith.business

🏋🏼‍♂️ Online Coaching: https://www.jamessmithacademy.com

Chapters:

00:00 The $6.2M Tax Bill

03:05 Australia's Proposed Capital Gains Changes

04:19 How Indexation Doubles the Tax to $12M

05:31 "Show Me the Incentive, I'll Show You the Outcome"

06:53 Capital Gains Isn't Income Tax

07:39 The Trickle-Down Effect of Building Businesses

08:55 Gaming the System & the "Nurses and Teachers" Trap

11:13 Killing the Entrepreneurial Spirit

12:44 Why the Rich Leave: Dubai & $1.5M a Year

14:46 The UK £100k Tax Trap

15:50 Becoming a Reddit Hit Piece

16:43 Three of His Network Have Already Left

18:51 New Zealand: No Capital Gains Tax

20:05 Why Australia Is an Entrepreneur's Dream

20:56 Hostels, Sleepwalking Lies & the Woolworths Confession

22:44 How Hard It Is for Brits to Stay in Australia

24:31 Locked Out in the Pandemic

25:50 The "Plane That Couldn't Land"

28:38 Dinner With Tony Abbott & Chris Williamson

31:06 Payroll Tax: The "Temporary" 1950s Tax

31:57 Daniel Priestley & the Lifestyle Business

32:44 The Dinner Bill Analogy: When the Rich Leave

34:31 What Kinso Actually Does

36:29 Filtering Spam & Rebuilding Context

38:39 Fundraising Stories: The Dubai Deck

40:05 Why WhatsApp Is King

41:05 Inside Kinso's Beta & Manual Onboarding

42:53 The Netflix Content Strategy (11.9M Views)

44:48 Thinking Like a Media Company

45:53 The Character Arbitrage

47:56 15 Reels a Day & Trial Reels

49:41 Instagram Edits & the Sauna Guy

50:36 The Nicotine Pouch Trick Shot Ad

51:59 Trying Neutonic on Camera

53:56 TikTok Shop: 45,000 UK Sales

55:56 The Fake "Caught Cheating" Reels Model

57:24 Retail Blows His Mind

58:12 Rate of Sale & the Language of Retail

01:00:43 Business as a Coping Mechanism

01:02:16 Money as a Byproduct of the Game

01:03:35 Relief, Not Happiness, When You Hit Goals

01:04:44 The Pregnancy Analogy & a Live Negotiation

01:07:30 Do You Ever Get Bored?

01:08:20 The Post-Sale Support Group Dinner

01:10:49 Buying the RS6 & Feeling Nothing

01:11:49 What Necker Island Was Really Like

01:13:22 Losing the Ability to Enjoy Things
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Andrew Jenkins, the Traitors star, joins James Smith for a raw conversation about resilience, identity, and rebuilding a life after everything is taken away. At 21, Andrew was pronounced dead at the scene of a catastrophic car accident, lost half his skull and over half his blood, and was told he'd never walk, talk, or recognise anyone again. He walked out of that hospital and then spent 15 years suffering in silence behind a good body, a nice house, and a successful banking career.

👁️ Try Neutonic: https://www.neutonic.com/jamessmith

🧪 Check your Test: https://www.manual.co/smith

📝 Business Mentoring: https://www.jamessmith.business

🏋🏼‍♂️ Online Coaching: https://www.jamessmithacademy.com

Andrew Jenkins On Instagram – https://www.instagram.com/andrewjenkinsofficial/

Andrew Jenkins On YouTube – https://www.youtube.com/@andrewjenkinsofficial

Andrew Jenkins's Website – https://www.andrew-jenkins.co.uk/

He explains:

◼️ Why failure is how you learn and why cotton-wool parenting is failing kids

◼️ How he attached his identity and his father's love to a rugby ball

◼️ Why the people with the biggest smiles are often struggling the most

◼️ How to get to the root cause instead of papering over the cracks

◼️ Why talking doesn't make you weak it makes you stronger

Chapters:

00:00 The Hidden Cost of Success

01:13 First Impressions from The Traitors

01:50 The Real Problem With Resilience

02:37 Why Business Owners Are Terrified to Fail

03:22 No More First, Second or Third at School

04:29 The Coach Who Told Him the Brutal Truth

06:43 The Dream of Playing Rugby for Wales

06:54 Attaching His Dad's Love to Rugby

08:08 James's Rugby Days and Welsh "Supplements"

09:14 The Catastrophic Car Accident

11:02 Told He'd Never Walk Again

11:56 "I Guarantee I'll Walk Out of Here"

12:40 Brain Injury, CTE and Rugby

13:37 The Other Four People in the Car

14:38 Living With the Trauma

15:52 Great on the Outside, Hating Himself Inside

16:25 Losing His Identity and His Dad

18:39 How One Concussion Can Change a Person

19:30 His Son's Concussions and a Parent's Fear

20:45 Finding Another Outlet for Competition

23:12 Sport, Business and Meritocracy

24:11 Climbing the Wrong Ladder

25:36 Does More Money Make It Worse?

28:01 Why One Bad Day Can Wreck the Privileged

29:26 Growing Up in the Graveyard of Ambition

30:43 James Being Locked Out of Australia

32:35 Happiness Is an Internal Job

35:57 Happiness vs Pleasure and the Hedonic Treadmill

37:31 Why Every Goal Feels Empty

38:59 Talking Yourself Through Your Emotions

40:08 Root Cause Analysis for Mental Health

42:02 The Chimp Paradox and Self-Awareness

42:58 Environment vs Brain Chemistry

43:54 Menopause, Women and Suicide

44:26 TRT, Testosterone and Low T

47:24 Crashing Your Estrogen — The Male Menopause

48:38 James's Own Low Testosterone Story

49:58 Talking to His Son About Drugs

52:36 The Four Ways He Measured Masculinity

53:35 Telling His Parents the Truth

55:08 Being the Responsible One

55:55 Why We Should Educate Kids Honestly About Drugs

57:39 The Truth About Ketamine

58:26 Alcohol vs Everything Else

1:01:54 Psychedelics as Mental Health Treatment

1:03:23 Amsterdam After His Mother Passed

1:04:52 LSD in the Park and a Friend's Breakthrough

1:05:42 Acid at a Wedding

1:07:35 Closing Advice: Believe in Yourself

1:09:03 Creating a Second Path

1:10:14 Surround Yourself With the Right People

1:11:00 Breaking Stigmas — Talking Makes You Stronger

1:12:36 Meeting the Man Who Saved His Life

1:13:07 Where to Find Andrew
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Tom Hawley joins James Smith to expose the deliberate machinery behind a cost-of-living crisis most people don't even know is happening to them. The co-founder of Azura Financial, one of Australia's top 10 brokerages and a three-time Residential Broker of the Year, Hawley argues that inflation isn't a natural force but a policy choice, a quiet tax on your purchasing power that hits lower and middle-income earners hardest precisely because they can't see it.

👁️ Try Neutonic: https://www.neutonic.com/jamessmith

🧪 Check your Test: https://www.manual.co/smith

📝 Business Mentoring: https://www.jamessmith.business

🏋🏼‍♂️ Online Coaching: https://www.jamessmithacademy.com

Tom Hawley on Instagram – https://www.instagram.com/tom_hawley_/

Azura Financial – https://www.azurafinancial.com.au

Chapters:

00:00 The Hidden Tax Nobody Voted For

01:13 What Is Inflation Really?

04:11 Why Governments Want Your Money to Lose Value

06:44 Capital Gains: How the Goalposts Just Moved

08:01 Why High-Growth Investment Gets Punished Most

09:08 James's Plan to Dodge the Tax Man

10:30 Is the Stock Market Even Worth the Risk Now?

13:35 Are Australia's Politicians Thick or Deceptive?

15:35 Did Labor Politicians Just Commit Insider Trading?

16:50 Pulling the Ladder Up on Negative Gearing

19:42 Australia Is in Economic Trouble

22:43 The Immigration Trap: Six Years Locked Out

27:59 The 457 Visa That Vanished Overnight

31:18 What GDP Growth Actually Hides

32:37 The Festival Trick That Explains the Economy

35:24 Printing Money Is Just Diluting You

38:03 Government Waste and the $70,000 Plaque

41:14 Three Tiers: Government, Employment, Self-Employed

45:09 The Curse of Never Switching Off

47:59 Chasing a Billion-Dollar Exit for Neutonic

50:02 Why the Journey Beats the Payday

53:03 A Petrolhead's Defence of Buying the Car

57:31 Why Ripping It for Ten Kids Is Worth It

01:00:00 Smiles Per Mile vs Saving It All

01:02:25 The Revolver Logic of Retirement

01:04:20 Should You Buy a House or a GT3?

01:08:02 Why Buy When the Market Feels Worst

01:11:48 The Leverage Play Explained

01:13:18 Will Gen Z Just Inherit It All Anyway?

01:15:00 Are We Heading For a Death Tax?

01:17:08 The Welfare Trap: Better Off Not Working

01:21:33 You Get Less of What You Tax

01:23:49 Will Australia Lose Its Entrepreneurs?

01:24:54 Tall Poppy Syndrome vs the American Way

01:27:38 Closing Advice for the Everyday Punter

01:28:51 What the Government Must Do to Save the Australian Dream
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