The Master Your Business Podcast

Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--If LinkedIn feels slow… quiet… or like you’re posting into a black hole, this episode will land with a gut punch, in a good way. In this straight-talking solo episode, Deirdre Martin breaks down why the issue isn’t the algorithm or your content, but a lack of clarity, positioning, and intention, and how that quietly keeps you invisible to the right clients. Drawing from how over 92% of her non-referred clients find her through LinkedIn, Deirdre walks you through the practical shifts that turn LinkedIn from a content platform into a genuine B2B client channel, without cold DMs or salesy tactics. You’ll learn how to fix your profile, focus your content, use conversations properly, and finally make LinkedIn work the way it’s meant to, socially, strategically, and sustainably for awareness, consideration and clients.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/linkedin-strategy-2026-turning-visibility-into-clientsWant to scale your business? ⁠⁠Click here.⁠⁠Follow Deirdre Martin’s Socials:⁠⁠⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube | ⁠⁠Millionize

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—Meredith DeSantos on Human Design for BusinessFeeling burnt out, stuck, or secretly wondering why success feels harder than it should? Here’s the thing… it’s probably not your strategy; it’s your wiring. In this episode, Deirdre Martin sits down with Meredith DeSantos, former Hollywood head of development turned Human Design and NLP expert, to unpack why so many high-achieving coaches and consultants burn out building businesses that conflict with their nervous system. You’ll hear how Human Design shapes your marketing, decision-making, and momentum, why imposter syndrome isn’t a mindset flaw, and how tiny aligned actions beat hustle every single time. If you’re ready to build a business that actually fits you and still scales, press play.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/human-design-for-business

Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —Stop Mixing Up USP, UVP & Positioning (To Improve Your Brand Clarity)Think you’re different? You’re not. At least not in the way you think. Every coach, consultant, and service provider swears they “go the extra mile,” “care more,” or have “years of experience.” Great… but none of that makes you unforgettable. In this shorty episode, Deirdre Martin, Neurostrategist and business coach tears apart the myths about your USP, UVP, and Positioning and shows how they actually work in your buyer’s brain. You’ll learn how to stop sounding like everyone else, anchor your brand in neuroscience-backed clarity, and finally own the message that sells without shouting. Hit play it’s time to prove you’re different because you’ve built it that way.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/difference-between-usp-uvp-positioningWant to scale your business? ⁠⁠Click here.⁠⁠Follow Deirdre Martin’s Socials:⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube | ⁠⁠Millionize

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--The 5 Stages of Burnout High-Performing Entrepreneurs Should Knowwith Claire O’ConnorThink burnout only happens to people who hate their jobs? Think again. It’s actually the driven, disciplined, and high-performing entrepreneurs who are most at risk. The ones too focused on pushing through to notice the crash coming. In this episode, host Deirdre Martin sits down with Claire O’Connor, burnout recovery coach and creator of the “Back to Brilliance” framework, to reveal the five hidden stages of burnout and why your strongest traits; perseverance, passion, and commitment could be sabotaging you. You’ll learn how to spot the early warning signs, stop using your strengths against yourself, and rebuild energy and focus in just one week.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/5-stages-entrepreneur-burnout

Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more. The Expert Trap: When Growth Kills ScaleSome lessons don’t come from strategy; they come from being humbled. I thought scaling meant hiring more people. Turns out, it meant letting them go. In this episode, I’m telling the unfiltered story of how I went from 7 team members and cashflow chaos to 4 people, 1 focused offer, and my best year in business. You’ll hear the exact reframe, structure, and tough decisions that helped me swap growth for genuine scale. If you’re a service-based founder who’s exhausted from “doing all the right things,” this might just be the reset you need.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/expert-trap-growth-kills-scaleWant to scale your business? ⁠⁠Click here.⁠⁠Follow Deirdre Martin’s Socials:⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube | ⁠⁠Millionize