The Master Your Business Podcast

• 125. The Simple Sales Strategy Coaches Need That No One’s Teaching

  Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. In this episode of the Master Your Business Podcast, I share the simple but powerful sales strategy most coaches and service providers have never been taught—one that helps you create demand before you ever pitch.I walk you through the journey of “Hazel”, a coach for senior leaders in tech-heavy industries. She’d been burned by big-name marketers, plateaued at multi-six figures, and knew she needed more than another cookie-cutter launch strategy.We built her an invisible sales system that made her business scalable, sustainable, and simple.If you’ve ever felt like your marketing is falling flat, or your sales calls feel like starting from zero, this episode will give you clarity, direction, and the roadmap you’ve been missing.Here’s what you’ll learn:(02:22) Why people buy when they feel understood—not when they understand you(03:11) How to use emotional messaging to create deeper connection(04:03) The 6 S Sales Solution to position your offer as the clear answer(05:32) How storytelling drives conversion (even with logical clients)(06:40) Why proof builds trust, and emotion drives action(09:36) The reason another launch won’t fix your growth problems—and what will(11:09) How Hazel’s husband was able to leave his job and join the business full-timeWhether you’re a coach, consultant, or service-based business owner looking to scale to 7 figures without burning out—this is the strategy shift you’ve been waiting for.Mentioned in this episode: 🎧 Ep. 74: Why Story-Powered Marketing Will Help You Succeed in Your Service Business with Dr. JJ Peterson 🎧 Ep. 116: 5 Persuasion Secrets Top Brands Use That You Can Steal Today With Roger DooleyFree Resource: 📥 Grab my FREE Detailed Messaging Workbook to start building your invisible sales system from the inside out: https://www.deirdremartin.ie/messagingworkbookFollow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!

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• 124. Why More Money Won’t Fix Your Money Problems with Denise McGarry

  Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Think making more money will solve your financial struggles? Think again. The truth is, your money mindset dictates your financial success—not just the numbers in your bank account.In this episode, I sit down with Money Mindset Coach Denise McGarry to uncover: [00:00] The hidden money blocks keeping you stuck at the same income level [07:57] Why raising your prices feels so uncomfortable—and how to fix it [27:50] The real reason more money won’t solve your financial struggles [37:30] Practical steps to start earning (and keeping) more in your businessIf you’ve ever undercharged, struggled to grow your revenue, or felt guilty about making money—this episode is for you.🔗 Connect with Denise McGarry: 💻 Find her on LinkedIn - https://www.linkedin.com/in/denise-mcgarry/ 📸 Follow her on Instagram - https://www.instagram.com/denisemcgarrymindset/ 📅 Check out her Financial Coaching Program launching in May!Loved This Episode?If you found value in today’s conversation, do us a favour: ⭐️ Follow The Master Your Business Podcast⭐️ Connect with Deirdre on LinkedIn⭐️ The Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!

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• 123. Why You Need a Clear Client Journey Map to Scale Profitably

  Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Think your client journey is fine as it is? Think again.Most coaches, consultants, and service-based business owners are losing revenue every single week — not because they don’t have leads, but because they’re leaking them.In this episode of the Master Your Business Podcast, I’ll show you why a clear, mapped-out client journey is the secret weapon to scaling your business profitably — without burnout, without chasing new leads, and without working 24/7.You’ll hear real-world examples, including:A service provider who went from 300k to over 1 millionA beauty salon owner who replicated her 5-star client experience across locationsWhy "more leads" is not the answer if your client experience is brokenWhether you’re trying to hit your first 100k or aiming for 7 figures, this episode will help you tighten your delivery, boost retention, and create a seamless client experience that sells for you.Highlights of this episode:(00:35) Why most service businesses are leaking revenue(02:39) How mapping your journey can boost referrals(03:05) What happens when your team helps design the experience(04:19) The 4 core phases of a profitable client journey(06:56) The myth of “needing more leads” to grow(08:57) Small tweaks that can double retention rates(09:46) Using the Customer Journey Map Template to simplify and scale📌 Free Resource Mentioned:📥 Grab your free Customer Journey Map Template & Checklist here: www.deirdremartin.ie/journey-map🎧 Recommended Listening:Episode 100 – How to Successfully Apply the Find-Win-Keep Strategy with Ian GoldingIf this episode fired you up, Ian Golding will blow your mind. In episode 100, we explore the customer experience strategy used by global brands — and how you can apply it to build loyal, high-value clients in your own business.Episode 75 – Client Love: How to Keep Them Coming Back with Irresistible OffersFor deeper insights into the “Retention & Referral” phase of your client journey, head to episode 75. It’s packed with practical ways to turn happy clients into repeat buyers and brand advocates.🎧 Listen now and start plugging the leaks in your business today. Follow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and...

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• 122. 5 Tips to Unlock Entrepreneurial Success with Keith Barry's Brain Hacks

  Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. 5 Tips to Unlock Entrepreneurial Success with Keith Barry's Brain HacksEver feel like your brain is working against you instead of for you? Well, that’s totally normal. Many entrepreneurs, even high achievers struggle with focus, decision-making, and energy. The good news? Your brain can be rewired for peak performance, better sleep, and stronger business decisions—and today’s guest is here to show you how.In this episode of Master Your Business, I sit down with world-renowned mentalist and brain hacker Keith Barry. He’s worked with elite athletes, top entrepreneurs, and celebrities, helping them tap into high-performance habits. And today, he’s bringing practical, no-BS brain hacks you can use to boost productivity, influence clients, and grow your business—without burning out.What You’ll Learn:(04:54) The biggest mindset mistake keeping entrepreneurs stuck(20:17) Why most high achievers feel exhausted and how to fix it(31:24) The one habit that’s destroying your focus (and how to stop)(37:10) How Keith’s self-hypnosis trick unlocks instant productivity(44:07) The LinkedIn growth hack that 99% of people never use💡 Want more Keith Barry magic? 📲 Connect with Keith on LinkedIn: https://www.linkedin.com/in/keith-barry-b004986b/📲 Connect with Keith on Instagram: https://www.instagram.com/keithbarry/Love This Episode?If you found value in today’s conversation, do us a favour: ⭐️ Follow The Master Your Business Podcast⭐️ Connect with Deirdre on LinkedIn⭐️ The Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!

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• 121. How to Write a Brand Message That Attracts High-Paying Clients

  Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. How to Write a Brand Message That Attracts High-Paying ClientsReady to attract high-paying clients without burning out on social media or redoing your entire business?In this episode of the Master Your Business Podcast, I get straight to the point—your brand message might be the real reason you're not converting leads, booking discovery calls, or hitting those revenue goals.It’s not that people don’t want what you sell. It’s that they don’t get it—yet.Confused people don’t click. They don’t buy. And they don’t book.But once your brand message is clear, powerful, and positioned correctly? You become magnetic.Whether you’re a coach, consultant, or creative service provider, your words matter. In fact, they might be the single thing standing between you and consistent 5-figure months.This episode walks you through the exact mindset and messaging shifts you need to make your brand message resonate—and convert. I’m sharing what to say, what to stop saying, and how to shift from “invisible expert” to “go-to authority” in your niche.In this episode, you’ll learn:(00:38) Why your audience isn’t ghosting you—they’re just confused(01:20) The 5-second test that exposes a weak message(02:36) Why you’re not the hero of your brand story (and who actually is)(02:54) The fatal mistake most coaches make in their offers(03:42) Why brand clarity isn’t just copy—it’s business strategy(04:30) What to say instead of listing strategy calls, modules, and Voxer access(06:14) A real-world example of messaging that sells vs. messaging that sinks(07:39) The free resource that helps you fix your messaging from the ground upPerfect For:Service-based businesses who want to attract premium clientsCoaches and consultants stuck spinning their wheels onlineEntrepreneurs rewriting their digital marketing strategySmall business owners ready to charge more and sound more confident doing it📌 Free Resource Mentioned:📥 Grab your free Brand Strategy Checklist and start crafting a message that actually attracts the right people → www.deirdremartin.ie/brandstrategychecklist👀 Check out → [Episode 73: How to Leverage the Power of Strategic Thinking to Level Up Your Success] - It’s your next step in mastering positioning, vision, and clarity that builds unstoppable business momentum.Listen now and turn your message into your most powerful marketing tool.You deserve to be seen. You definitely deserve to be paid. Follow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review &...

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