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The Master Your Business Podcast

Deirdre Martin
The Master Your Business Podcast
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  • 141. Personal Branding For Service Providers: The 2025 Success Plan
    Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--Personal Branding For Service Providers: The 2025 Success PlanSick of watching other service providers get noticed while you feel like the best-kept secret in your industry? In this episode of the Master Your Business Podcast, I show you why your personal brand is the real success plan for 2025… and how to make it work for you.You’ll hear the behind-the-scenes story of how I used personal branding to climb the corporate ladder, land huge promotions, and get headhunted all before I started my own business. Plus, I share how my client “Karen” went from hiding behind a business brand to becoming a sought-after consultant, working three days a week and on track for 300k.Whether you’re a coach, consultant, or any service-based business owner, you already have a personal brand. The problem is, most people leave it to chance. I’ll walk you through five clear, actionable moves that will put you in control, help you stand out on LinkedIn and beyond, and make your market see you as the go-to expert.If you’re tired of competing on price, sounding like everyone else, or wondering why your marketing isn’t landing, this episode will give you the clarity and strategy you’ve been missing.Highlights of this episode:(00:17) Why personal branding is not a vanity project but a business strategy(01:02) Karen’s journey from overworked agency owner to high-earning consultant(03:16) How my corporate career moves were built on intentional personal branding(04:49) Why you must accept you already have a personal brand, like it or not(05:52) The five personal branding moves every service provider needs in 2025(08:36) How to build provable trust and stand out in a saturated market(10:32) Why you should repel as much as you attract(11:38) Making your personal brand a multiplier for your business credibility(12:47) The importance of being consistent across every brand touchpoint(14:15) A simple audit to see if your online presence matches your desired brandWhether you’re ready to stop hiding behind your logo, position yourself as the go-to in your space, or finally get consistent opportunities coming your way, this episode gives you the exact moves to make your personal brand work for you in 2025.👀 Download the free Brand Strategy Checklist here: 👉 https://www.deirdremartin.ie/brandstrategychecklist🎧 Mentioned Episodes: 👉 Episode 135: 6 Stories Every Business Owner Needs to Attract More ClientsAbout Deirdre Martin:I’m Deirdre Martin, a triple-certified, award-winning, international best-selling author and podcast host who supports coaches, consultants, and professional service providers to make their first 100k or their first million in business.Remember to:Follow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show...
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  • 140. Selling to Corporates is Easier Than You Think with Jessica Lorimer
    Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--Ready to stop dancing on Instagram for £1.5k offers and start landing £80k contracts instead? This episode’s going to flip your perspective on everything you think you know about getting into corporates.In this episode of the Master Your Business Podcast, I chat with Jessica Lorimer, the UK’s leading B2B sales expert and founder of Selling to Corporate®. Jess has helped thousands of service providers, coaches, consultants, experts ditch the feast-or-famine cycle and build sustainable revenue by working with companies like Amazon, GlaxoSmithKline, and the NHS.If you’re ready to replace your corporate salary without burning out on social media, this conversation is your new Bible.We cover:✔️ Why selling to companies doesn’t actually take forever (and what slows most people down)✔️ How to take your current offer and pitch it to companies without rebuilding everything✔️ The 5-part framework that helps you identify, approach, and close decision-makers✔️ What to never put in a proposal if you want the deal to land✔️ Why corporate buyers care more about commercial results than Canva design✔️ Cold email vs. LinkedIn vs. networking (and which one delivers the highest ROI)✔️ The easiest way to find your first 20 companies to target zero branding neededWhether you’re a coach tired of chasing individual clients or a consultant who wants more leverage, this episode is your permission slip to go bigger and sell smarter.Timestamps:[02:55] Jess’s story: from barista rejection to £1M in sales[03:58] The chronic illness that changed her life and her business model[09:54] The truth about corporate sales timelines (and how fast you can close)[12:47] Why corporate gigs = more income, more impact, less social media[16:12] How workload transforms when you start working with companies[19:33] The myth of saturation and why corporates want small providers[20:12] Cold email vs. LinkedIn what works best in 2025[22:58] How to find decision-makers inside companies[31:49] Why you don’t need a fancy brand or flashy website to win deals[33:49] Do you need a new offer? Or just better language?[36:02] The one proposal mistake that costs people contracts[37:38] Pricing for corporates: what to ask and how to get paid[39:09] How to build trust with decision-makers quickly[44:05] The simple step that turns one contract into repeat business[47:27] The first step to landing your first corporate client today🔗 Connect with Jessica Lorimer:💻 Website: sellingtocorporate.com🎙️ Podcast: Selling to Corporate📧 Join the Expert Services Directory launching September 1stAbout Jessica Lorimer:Jessica Lorimer is a multi-award-winning B2B sales expert and the founder of Selling to Corporate®. Since 2014, she’s helped thousands of coaches, consultants, and service providers land high-value contracts with world-class companies. Known for her no-fluff sales approach and CPD-accredited course The C Suite®, Jessica’s clients experience 96% success rates and consistently replace (or exceed) their corporate salaries with B2B income.Loved This Episode?If this episode gave you clarity, confidence, or just a nudge to stop playing small…📲 Share it with a coach or...
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  • 139. What Happens When You Treat Visibility Like a Strategy
    Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--What Happens When You Treat Visibility Like a StrategyWhat if visibility wasn’t about being seen everywhere, but about being remembered by the right people?In this episode of the Master Your Business Podcast, Deirdre Martin cuts through the noise (literally) and reveals what visibility really means for coaches, consultants, and service-based businesses.Spoiler alert... if your current approach to visibility is burning you out or bringing in the wrong clients, this episode will help you figure out what you need to change to change that.You’ll hear how one client, Bryan, went from scattered LinkedIn posts and slow growth... to landing two of his biggest contracts ever, becoming a go-to voice in cybersecurity, and helping write policy for the UK government, all by shifting how he approached visibility.This isn’t about content hacks. It’s about building authority, owning your positioning, and creating a visibility engine that drives real results.We cover how to:(02:43) Stop posting like a content zombie and start positioning like a leader(08:43) Use LinkedIn marketing for service-based businesses without the burnout(10:03) Build a brand message that cuts through noise and builds trust(11:15) Turn thought leadership into lead generation(15:45) Move from freelancer mindset to business CEO(16:52) Fix your business model so your marketing finally works(17:54) Repurpose pillar content into a visibility engine(18:20) Claim your voice and become the go-to expert in your niche(18:46) Avoid the feast-or-famine cycle and build consistent revenueWhether you're trying to grow your small business, replace your corporate salary, or make your first 100K or million... this episode gives you the roadmap.🎁 Download the Visibility & Authority Roadmap mentioned in this episode at: 👉 www.deirdremartin.ie/visibilityReady to stop shouting into the void and start getting noticed by high-paying clients? Then press play. This one’s for you.🔁 Want to go deeper into your messaging?🎙️ [Episode 121] How to write a brand message that attracts high-paying clientsFollow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”#masteryourbusiness #masteryourbusinesspodcast #deirdremartin #deirdremartinmasteryourbusiness
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  • 138. The Creative Podcast Strategy That Made Mike Richards a Micro-Influencer
    Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--Think your niche is too small or too big for a podcast? Think again.In this episode of the Master Your Business Podcast, I sit down with Mike Richards, founder of The Treasury Recruitment Company and host of the Treasury Career Corner. This podcast has grown to nearly 400 episodes and over 200,000 downloads, but also turned Mike into a global speaker, LinkedIn influencer, and event host... all in a niche most people can’t even define or would consider boring.If you've ever said, “Who would listen to me?” or “My industry’s too boring,” this episode will flip that thought on its head.We get into the gritty reality of podcasting and live event hosting, sharing the exact systems Mike used to stay consistent for 7+ years, attract high-profile guests like the global treasurers of PayPal, Amazon, and Porsche, and land speaking gigs at international conferences… even with leaf blowers, chainsaws, and curveballs in the background.Whether you’re a coach, consultant, or creative service provider, this one’s a masterclass in how to build visibility, influence, and client trust using the tools you already have.We Cover:✔️ Why your niche is your superpower, not your limitation✔️ How Mike turned a podcast into live, sponsor-funded events across the globe✔️ The truth about podcasting with purpose (and what to avoid early on)✔️ The systems that keep content rolling without burning out✔️ How to get guests who boost your credibility and how to keep it interesting✔️ Turning listeners into clients, sponsors, and superfans✔️ What it really takes to become known, liked, and trusted in your spaceTimestamps:[02:34] Why podcasting isn’t about being perfect[04:11] What inspired Mike to start his podcast[07:00] Owning your niche and why small is powerful[13:56] How the podcast shifted Mike’s brand and business[20:06] From podcast to live events (and why they work)[21:33] How he funds events without feeling salesy[26:45] Keeping your show fresh with repeatable formats[27:40] Hosting with impact and why it's never about you[39:14] Big podcast mistakes and what to do instead[40:54] When listeners become clients, fans, and followers[47:00] What’s next for Mike and the power of strategic asks🔗 Connect with Mike Richards:🎧 Podcast: TreasuryCareerCorner.com🌐 Website: TreasuryRecruitment.com💼 LinkedIn: Mike RichardsAbout Mike Richards:Mike Richards is the founder of The Treasury Recruitment Company and host of the Treasury Career Corner podcast. With 25+ years in treasury recruitment and nearly 400 podcast interviews with global financial leaders, Mike has built a brand that dominates a niche market, generates high-value leads, and fuels sponsor-backed international events. He’s proof that small can be mighty, and podcasting is a game-changer.💻 Mentioned Tools & Resources👉 Try Descript FREE via my partner link:...
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  • 137. How to Build a Scalable Offer That Won't Burn You Out
    Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--How to Build a Scalable Offer That Won't Burn You OutSales feel hard? It’s probably not your content. Or your consistency. Or even the algorithm.You’ve likely got a shitty offer problem. 😳Not shitty because you don’t care or lack expertise. Shitty because it’s vague, bloated, or trying to please everyone. Which means it converts no one.In this episode, I walk you through the 12 elements that make an offer actually work, so it sells on repeat, attracts aligned clients, and gives you breathing room instead of burnout.This is the exact offer strategy I use with my 6- and 7-figure clients inside Business Accelerator and Millionize Mastermind. It’s clear, it’s simple, and it works, whether you're trying to hit your first 100k or scale past a million.Grab a pen. Or a sticky note. You’re going to want to rewrite some things.In this episode, we cover:(00:34) Why good offers still flop (and what to do instead)(02:32) The client clarity test that most people skip(03:51) How to create a promise that makes people stop scrolling(06:14) Milestones, mechanisms, and messaging that build real trust(11:12) Pricing that reflects your value, not your imposter syndrome(13:10) Why your offer needs urgency, without the BS(15:18) The “without” formula that makes your offer magnetic🎁 Grab the free Messaging Workbook mentionedYour next step to turning a meh offer into a magnetic one - working on how you talk about your offer. Download your free workbook 👉 www.deirdremartin.ie/messagingworkbook🔁 Want to go deeper into talking about your offer?🎙️ [Episode 135] 6 Stories Every Business Owner Needs to Attract More ClientsFollow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!
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About The Master Your Business Podcast

The Master Your Business Podcast is a live workshop-style branding, marketing and customer experience podcast hosted by me, Deirdre Martin. You will learn actionable step-by-step tips that help businesses like yours gain clarity and illuminate your path to business success. As well as interviews with industry experts, I share how I became an industry thought leader in marketing and customer experiences using digital courses, keynote speaking and co-authoring a number-one best seller all within my first year of business. https://deirdremartin.ie/
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