The Master Your Business Podcast

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.
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Why YouTube-First Content Strategy Is Shockingly Simple for Business Growth
Here’s what smart experts are quietly doing right now. They’re not posting more. They’re building content assets. In this episode, Deirdre Martin sits down with YouTube for Business Strategists Auret Esselen and Jewel Tolentino, co-founders of Essetino Media, to unpack why a YouTube-first content strategy is the simplest path to sustainable business growth. With a channel generating multiple six figures and a portfolio of 7- and 8-figure brands, they reveal how their Anti-Viral Strategy turns one video into a trust-building engine that attracts clients long after you hit publish. You’ll walk away knowing how to choose the right topics, batch your content without burnout, and turn YouTube into a revenue-generating asset instead of another platform demanding your time.
For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here:
https://www.deirdremartin.ie/best-youtube-strategy-for-experts-2026

Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more.
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Feeling fed up with posting on LinkedIn and wondering why the return on effort just isn’t there? You’re not doing it wrong—you’re just missing the decisions that actually make visibility work. In this episode, Deirdre Martin breaks down what came up again and again during her recent LinkedIn Visibility Challenge and explains why posting more is a waste of time if you haven’t decided your goals, your positioning, and the role LinkedIn plays in your business. Drawing on real client stories, her Uncopyable Code, and years of lived experience helping ex-corporate coaches and consultants replace their salaries and scale to six and seven figures, she shows you how clarity beats consistency every time. You’ll walk away knowing exactly what to decide so LinkedIn starts creating demand, trust, and clients, without burning you out.
For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/linkedin-positioning-decide-3-things
Want to talk to Deirdre about scaling your business? ⁠⁠Click here.⁠⁠
Follow Deirdre Martin’s Socials:
⁠⁠⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube | ⁠⁠Millionize

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.
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Tony Banta: Client Success Is Everything (Here’s Why)
What if the real reason your business feels harder than it should isn’t because of your marketing or business strategy… but what’s happening after the sale? In this episode, Deirdre Martin sits down with Tony Banta, client success architect and author of Liberating Potential, to unpack why client success is everything and how trust, not tactics, is the true growth lever most founders ignore. They get into what actually builds trust with clients, why referrals are the clearest signal your business is working, and how simplifying the client journey can unlock better results without more effort. If you’re a coach or consultant trying to scale to six or seven figures without burning out or becoming the bottleneck, this conversation will change how you think about growth, metrics, and leadership.
For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here:
https://deirdremartin.ie/blog/why-clients-dont-get-results-client-success

Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more.
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Booked out, exhausted, and still wondering why the money you’re making doesn’t match the effort you’re putting in? You’re business is not broken, you don’t need to go back and get a 9 to 5, your pricing is just lagging behind reality… and this episode shows you how to spot the signals before burnout forces your hand. Drawing on real client stories, behavioural economics, and neuroscience, Deirdre Martin, quadruple-certified, award-winning neurostrategist and international bestselling author, breaks down exactly when it’s time to raise your prices and why waiting “until January” is often the most expensive mistake you can make. You’ll walk away knowing the clear, practical signs that your value has outgrown your rates, how pricing acts as a filter for better clients, and how to increase prices without guilt, guesswork, or blowing up your cash flow.
For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/when-raise-prices-service-business
Want to talk to Deirdre about scaling your business? ⁠⁠Click here.⁠⁠
Follow Deirdre Martin’s Socials:
⁠⁠⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube | ⁠⁠Millionize

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.
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From Agile Founder to Real CEO: The Shifts You Can’t Skip
Your business is growing… but it feels harder, messier, and more difficult to control than it used to. In this episode, Deirdre Martin sits down with Michelle Walshe, founder of Walshe Management Consultants, to unpack what really changes when a founder scales beyond themselves, and why speed without structure creates chaos for teams. You’ll hear practical, insights on cashflow forecasting, delegation, decision fatigue, and the leadership shifts required when your business starts to outgrow you. If you’re a coach, consultant, or service provider moving toward six or seven figures, this conversation will help you scale with clarity instead of firefighting.
For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here:
https://deirdremartin.ie/blog/agile-founder-chaos-ceo-scaling-business