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The Master Your Business Podcast

Deirdre Martin
The Master Your Business Podcast
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  • 133. Simple Steps to Become the Obvious Choice for Your Dream Clients
    Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--Simple Steps to Become the Obvious Choice for Your Dream ClientsReady to stop blending in and finally stand out? In this episode of the Master Your Business Podcast, I’m showing you how to position yourself so clearly and confidently... dream clients say yes before you even pitch.Too many brilliant service providers are stuck tweaking websites, rewriting LinkedIn bios, and launching into the void. If that sounds like you, here’s the truth: it’s not your marketing, it’s not your sales... it’s your positioning. And we’re about to fix that.You’ll learn how to become the obvious choice in your industry without shouting, over-explaining, or sounding like everyone else.So if you’re building your coaching or consulting business, refining your brand message, or trying to make LinkedIn actually bring in leads... this one’s for you.Highlights of this episode:(00:37) The real reason your dream clients aren’t choosing you(02:36) Why “I help” statements and job titles are not enough(03:42) How to apply the Onlyness Method step-by-step(04:28) Examples of powerful positioning that cut through the noise(07:50) The 10-minute clarity test you can try today(08:17) How to explain what you do in a way that clicks(08:45) Why confused clients don’t buy, and what to do instead(09:29) A fast fix for copy that sounds like soup🔁 Mentioned in this episode:🎧 Episode 121: How to Write a Brand Message That Attracts High-Paying Clients🎁 Want help applying this to your business? Grab the free Brand Strategy Checklist and get clear on what makes you the obvious choice.Follow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!
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  • 132. Joey Coleman Reveals the 8 Steps to Keep Every Client
    Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--Joey Coleman Reveals the 8 Steps to Keep Every ClientWhat if keeping your clients wasn’t a mystery? What if you had a proven roadmap that showed you exactly how to turn a one-time buyer into a long-time advocate?In this high-energy episode of the Master Your Business Podcast, I’m joined by the legendary Joey Coleman, best-selling author of Never Lose a Customer Again, to unpack the 8 phases every client goes through. Spoiler: most businesses skip half of them… and it’s costing them thousands.Whether you’re a coach, consultant or service-based business owner trying to replace that corporate salary or scale to your first million, this episode is pure gold.You’ll learn how to: ✔️ Stop clients from feeling like you’re ghosting them after the sale ✔️ Make onboarding feel like a red carpet moment ✔️ Build lasting client loyalty that leads to referrals ✔️ Turn touchpoints into talking points (hello, word-of-mouth!) ✔️ Use gamification, gifting, and simple systems to WOW clients ✔️ Build customer journeys that drive real business growthIf you're ready to create client experiences so good they can't stop talking about you, this episode will give you the step-by-step.Timestamps:[00:00] The real reason clients vanish after they say yes[06:12] The 8 emotional phases of the client journey[10:48] Why skipping straight to testimonials never works[13:26] How to stop marketing what you want to sell[16:38] The problem with “salesy” coaching programs[27:38] Making your contracts fun and unforgettable[31:19] The Affirm phase and stopping buyer’s remorse[43:26] Creating emotional moments your clients won’t forget[45:19] What makes a gift truly memorable (hint: it’s not the logo)[46:33] Using gamification to create next-level loyalty[50:29] Visual maps, dashboards and tracking client progress[51:58] How to show your best clients they’re your best[1:02:23] The gratitude video technique that will blow them away[1:06:19] Why you should rethink how you reward referrals🔗 Mentioned in the Episode:📘 Grab Joey’s book: Never Lose a Customer Again🌐 Connect with Joey: joeycoleman.comAbout Joey ColemanJoey Coleman is a Wall Street Journal bestselling author and global expert in customer and employee experience. With nearly 20 years spent helping businesses of all sizes, from solo service providers to Fortune 500 giants, Joey is known for transforming retention strategies into customer-love-generating machines.He's the creator of the First 100 Days® methodology, a sought-after keynote speaker, and the author of Never Lose a Customer Again and Never Lose an Employee Again. His work has taken him to 52 countries and every continent (yes, even Antarctica!), and his superpower? Teaching businesses how to turn clients into lifelong fans.Work with DeirdreWant help building a brand experience that keeps clients coming back? Work with me to craft your uncopyable brand, messaging, and experiences that convert.Enjoyed This Episode?Let’s make sure you don’t miss what’s coming up...
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  • 131. 5 Happiness Hacks That Actually Make You More Money
    Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--Ready to stop grinding your way to burnout and start building a business that actually makes you feel good?In this episode of the Master Your Business Podcast, I reveal 5 happiness hacks that don’t just make life sweeter, they directly drive your income, productivity, and purpose.These aren’t fluffy affirmations or fake-it-till-you-make-it mantras. They’re grounded in real science, like the Oxford University study showing that happy workers are 13% more productive, and infused with my lived experience as a coach, consultant, and business owner.You’ll hear how I stopped giving a crap about FOPO, FOBO, and FOMO (yes, they’re real), bought the sexy car, finally got the tattoos I’d wanted for 30 years, and how these acts of joy have directly made me more magnetic in business.We also explore Martin Seligman's PERMA Model: Positive Emotion, Engagement, Relationships, Meaning, and Accomplishment, and how each one can radically improve your mindset, your marketing, and your money.Whether you’re building your first 100K or scaling to 7 figures, this episode is your permission slip to make your business feel like you again.Highlights of this episode:(00:17) Why happiness is a business growth strategy, not fluff(02:27) How positive emotion boosts your creativity, confidence, and conversions(10:28) What happened when I bought the car, got the tattoos, and ditched FOPO(11:43) The PERMA model explained simply for coaches and consultants(12:39) Three practical tips under each element of PERMA to help you scale(18:14) The burnout trap and how to reconnect to meaning(24:12) The power of micro-wins and creating your own success ritualsMentioned in this episode:🎧 Episode 91: How Self-Care Can Help You Make More Money In Your Business🎧 Episode 99: How You Can Disrupt Your Industry By Using Values To Drive Business Success🧠 Freebie: Brand Strategy ChecklistWant your brand to feel like home, not a marketing mask? Download the checklist and build a brand that makes you happy. www.deirdremartin.ie/brandstrategychecklistFollow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”Also, if you haven’t done so already, follow the podcast. I’m adding a bundle of bonus episodes soon, and if you’re not following, you’ll very likely miss out. Follow now!
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  • 130. The Owner vs Operator Trap That’s Holding Your Business Back
    Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--You didn’t quit your job to build yourself another one, right?But somewhere between those first few dreamy clients and the endless to-do lists… you’ve become the CEO and the cleaner, the visionary and the VA, the leader and the lifeguard pulling your business out of deep water.All soooo normal. In this episode of the Master Your Business Podcast, I chat with Katie Furey, business operations strategist and founder of the newly launched C-Suite. Katie’s helped businesses scale from £2 million to £200 million, and now she’s lifting the curtain on the invisible trap keeping service-based business owners stuck in chaos.If you’re a coach, consultant, or service provider who’s hit 6 figures but feels like the wheels are wobbling, this one’s your wake-up call.We dive into:✔️ What the owner vs operator mindset really means, and why most business owners get stuck in operator mode✔️ The real reason your systems keep breaking as you scale (hint: it’s your foundations)✔️ How to simplify your business model without losing the magic✔️ Why 90-day sprints and clear scorecards beat fuzzy year-long goals every timeTimestamps:[02:54] What a 6-year-old can teach you about leadership[06:38] The coaching feedback that changed Katie’s leadership forever[11:54] Why you must start with the end in mind[15:21] Stop asking “how” and start asking “who”[21:32] Are you really running a business… or just doing a lot of tasks?[26:36] Katie’s pivot from 1:1 ops work to a scalable model[31:02] How to plan for £100K growth with 90-day sprints[36:32] Why businesses fall apart when foundations are weak[42:11] The one thing you should do this week to escape the chaos🔗 Connect with Katie Furey:💻 Follow C-Suite and join the community 💼 Katie Furey on LinkedInAbout Katie Furey:Katie is a business operator turned visionary. She’s scaled multi-million-pound businesses, built entire ops teams from scratch, and now helps entrepreneurs build businesses that actually run themselves. She’s the founder of C-Suite, a fresh, dynamic community and framework for scaling service-based businesses with clarity and confidence.Loved This Episode?🎯 Want help stepping into your CEO mindset and building a scalable, human-first business? Work with Deirdre to build your uncopyable brand, offers, client experience and strategy.📲 Share this episode with a fellow coach, consultant or small biz friend who’s stuck in the weeds. You’ll help them, and help us grow the show.💛 Leave a ⭐️⭐️⭐️⭐️⭐️ review so more bold business owners can find us!🎧 Subscribe and follow The Master Your Business Podcast on your favorite app so you don’t miss new episodes or bonus drops. 👉 Follow now🔗 Connect with Deirdre on
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  • Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. Feeling like the ground is shifting beneath your feet?In this episode of the Master Your Business Podcast, I’m getting personal and practical. I take you behind the scenes of my toughest month in business, how it rocked me physically, mentally, and financially... and how I rebuilt clarity using one deceptively simple tool: the DOS Framework.If you’re a coach, consultant, or service provider who wants to lead with confidence, even when the market feels uncertain. This is the clarity tool you’ve been waiting for.We’ll explore how the right kind of thinking can stop you from reacting and help you start leading. From AI disrupting service businesses to big brands getting hacked, there’s no room for guesswork anymore. You need a lens that cuts through the chaos and helps you see what matters.(00:00) What really happened in April: revenue down, energy gone, and a health scare I didn’t see coming(01:52) Why pretending everything’s fine is the most dangerous business habit(03:07) The DOS Framework explained: Dangers, Opportunities, Strengths(04:29) How companies like Kodak, Blockbuster, and Nokia collapsed and what you can learn from it(06:55) Real-life examples of subtle dangers like relying too much on referrals(08:35) The sneaky opportunity in your inbox right now (you’re probably ignoring it)(11:12) The woodwork metaphor: why we patch weaknesses and starve our strengths(12:41) How I rebuilt momentum by doubling down on strategy and creativity(15:02) Coaching prompts to use the DOS Framework with your clients(17:23) The link between clarity, courage, and consulting at a higher level(20:03) Why this is your moment to pivot not panic(21:39) How to take this work deeper using my free Brand Strategy Checklist: deirdremartin.ie/brand-strategy-checklistMentioned in this episode:🎧 How to Leverage the Power of Strategic Thinking to Level Up Your SuccessFree Resource:🎁 I have a really great tool that could help with this, my Brand Strategy Checklist. If you've not downloaded it before, go to www.deirdremartin.ie/brandstrategychecklistFollow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”Also, if you...

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About The Master Your Business Podcast

The Master Your Business Podcast is a live workshop-style branding, marketing and customer experience podcast hosted by me, Deirdre Martin. You will learn actionable step-by-step tips that help businesses like yours gain clarity and illuminate your path to business success. As well as interviews with industry experts, I share how I became an industry thought leader in marketing and customer experiences using digital courses, keynote speaking and co-authoring a number-one best seller all within my first year of business. https://deirdremartin.ie/
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