The Master Your Business Podcast

Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —Stop Mixing Up USP, UVP & Positioning (To Improve Your Brand Clarity)Think you’re different? You’re not. At least not in the way you think. Every coach, consultant, and service provider swears they “go the extra mile,” “care more,” or have “years of experience.” Great… but none of that makes you unforgettable. In this shorty episode, Deirdre Martin, Neurostrategist and business coach tears apart the myths about your USP, UVP, and Positioning and shows how they actually work in your buyer’s brain. You’ll learn how to stop sounding like everyone else, anchor your brand in neuroscience-backed clarity, and finally own the message that sells without shouting. Hit play it’s time to prove you’re different because you’ve built it that way.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/difference-between-usp-uvp-positioningWant to scale your business? ⁠⁠Click here.⁠⁠Follow Deirdre Martin’s Socials:⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube | ⁠⁠Millionize

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--The 5 Stages of Burnout High-Performing Entrepreneurs Should Knowwith Claire O’ConnorThink burnout only happens to people who hate their jobs? Think again. It’s actually the driven, disciplined, and high-performing entrepreneurs who are most at risk. The ones too focused on pushing through to notice the crash coming. In this episode, host Deirdre Martin sits down with Claire O’Connor, burnout recovery coach and creator of the “Back to Brilliance” framework, to reveal the five hidden stages of burnout and why your strongest traits; perseverance, passion, and commitment could be sabotaging you. You’ll learn how to spot the early warning signs, stop using your strengths against yourself, and rebuild energy and focus in just one week.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/5-stages-entrepreneur-burnout

Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more. The Expert Trap: When Growth Kills ScaleSome lessons don’t come from strategy; they come from being humbled. I thought scaling meant hiring more people. Turns out, it meant letting them go. In this episode, I’m telling the unfiltered story of how I went from 7 team members and cashflow chaos to 4 people, 1 focused offer, and my best year in business. You’ll hear the exact reframe, structure, and tough decisions that helped me swap growth for genuine scale. If you’re a service-based founder who’s exhausted from “doing all the right things,” this might just be the reset you need.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/expert-trap-growth-kills-scaleWant to scale your business? ⁠⁠Click here.⁠⁠Follow Deirdre Martin’s Socials:⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube | ⁠⁠Millionize

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--7 event strategy moves every expert needs nowwith Kristen WilliamsEver hosted a webinar and thought, “Why did I just pour my soul into that… and nobody bought?” Yeah, we’ve all been there. In this episode, I’m joined by Kristen Williams, event strategist to some of the biggest names in online business like Amy Porterfield, Russell Brunson and Jeff Walker. Kristen’s here to show you how to turn events, big or small, into genuine connection and real sales. We talk about what makes an event actually work in 2025 and into 2026, why you should stop giving tickets away for free, and how to build authority fast (without the cringe). If you’ve been playing small with your offers or your message, this conversation will light a fire under you.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here:👉 https://deirdremartin.ie/blog/7-event-strategy-moves-experst-need

Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--3 Hook Types That Trigger Instant AttentionEver wonder why some posts make you stop mid-scroll while others you ignore? In this episode, neuro-strategist Deirdre Martin gets a teeny bit nerdy on the brain science behind attention, and why the right hook can literally rewire your reader’s focus. You’ll learn the three hook types that trigger instant attention and how to use them to make your content impossible to ignore (without sounding click-baity). If you’re a founder, coach, or consultant who wants people to actually read what you write, this one’s for you.Want to scale your business? ⁠⁠Click here.⁠⁠FFollow Deirdre Martin’s Socials:⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube | ⁠⁠Millionize