The Master Your Business Podcast

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.
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From Agile Founder to Real CEO: The Shifts You Can’t Skip
Your business is growing… but it feels harder, messier, and more difficult to control than it used to. In this episode, Deirdre Martin sits down with Michelle Walshe, founder of Walshe Management Consultants, to unpack what really changes when a founder scales beyond themselves, and why speed without structure creates chaos for teams. You’ll hear practical, insights on cashflow forecasting, delegation, decision fatigue, and the leadership shifts required when your business starts to outgrow you. If you’re a coach, consultant, or service provider moving toward six or seven figures, this conversation will help you scale with clarity instead of firefighting.
For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here:
https://deirdremartin.ie/blog/agile-founder-chaos-ceo-scaling-business

Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more.
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Feeling the pressure to “get 2026 right” before the year even starts? You’re not alone. And, you’re also probably setting goals the hard way. In this episode, Deirdre Martin dismantles traditional goal setting and shows why goals are meant to give you direction, not become another stick you beat yourself with. Drawing from real CEO conversations inside Millionize and her work at the intersection of strategy, leadership, and neuroscience, Deirdre introduces SMARTCARE, a more human, sustainable way to set goals that actually stick for you and your team. You’ll walk away with a clearer sense of where you’re running toward in 2026 and why celebrating progress, not end results, is the real CEO move.
For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/2026-goal-setting-ceo

Want to talk to Deirdre about scaling your business? ⁠⁠Click here.⁠⁠
Follow Deirdre Martin’s Socials:
⁠⁠⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube | ⁠⁠Millionize

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.
—
How Coaches Can Start and Grow on Substack Before It’s Crowded
You don’t need another social media platform… you need a better one. Most coaches are exhausted because they’re playing a creator game that was never designed to reward depth, consistency, or sanity. In this episode, Deirdre Martin sits down with Substack strategist Landon Poburan, who’s been building traction on Substack for years while everyone else was busy chasing algorithms and burning out on the other mainstream platforms. They get honest about why Substack feels different, why early adoption actually matters, how to repurpose what you already have instead of creating more, and why detaching from the outcome is the real growth strategy no one’s talking about. If you’re done with hustle porn and want a calmer, smarter way to build authority that compounds over time, this conversation will hit home.
For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/substack-growth-strategy-coaches-2026

Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more.
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If LinkedIn feels slow… quiet… or like you’re posting into a black hole, this episode will land with a gut punch, in a good way. In this straight-talking solo episode, Deirdre Martin breaks down why the issue isn’t the algorithm or your content, but a lack of clarity, positioning, and intention, and how that keeps you invisible to the right clients. Drawing from how over 92% of her non-referred clients find her through LinkedIn, Deirdre walks you through the practical shifts that turn LinkedIn from a content platform into a genuine B2B client channel, without cold DMs or salesy tactics. You’ll learn how to fix your profile, focus your content, use conversations properly, and finally make LinkedIn work the way it’s meant to, socially, strategically, and sustainably for awareness, consideration and clients.
For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/linkedin-strategy-2026-turning-visibility-into-clients
Want to scale your business? ⁠⁠Click here.⁠⁠
Follow Deirdre Martin’s Socials:
⁠⁠⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube | ⁠⁠Millionize

Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.
—
Meredith DeSantos on Human Design for Business
Feeling burnt out, stuck, or secretly wondering why success feels harder than it should? Here’s the thing… it’s probably not your strategy; it’s your wiring. In this episode, Deirdre Martin sits down with Meredith DeSantos, former Hollywood head of development turned Human Design and NLP expert, to unpack why so many high-achieving coaches and consultants burn out building businesses that conflict with their nervous system. You’ll hear how Human Design shapes your marketing, decision-making, and momentum, why imposter syndrome isn’t a mindset flaw, and how tiny aligned actions beat hustle every single time. If you’re ready to build a business that actually fits you and still scales, press play.
For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/human-design-for-business