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The Master Your Business Podcast

Deirdre Martin
The Master Your Business Podcast
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  • 153: The Expert Trap: When Growth Kills Scale
    Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more. The Expert Trap: When Growth Kills ScaleSome lessons don’t come from strategy; they come from being humbled. I thought scaling meant hiring more people. Turns out, it meant letting them go. In this episode, I’m telling the unfiltered story of how I went from 7 team members and cashflow chaos to 4 people, 1 focused offer, and my best year in business. You’ll hear the exact reframe, structure, and tough decisions that helped me swap growth for genuine scale. If you’re a service-based founder who’s exhausted from “doing all the right things,” this might just be the reset you need.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/expert-trap-growth-kills-scaleWant to scale your business? ⁠⁠Click here.⁠⁠Follow Deirdre Martin’s Socials:⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube | ⁠⁠Millionize
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  • 152. 7 event strategy moves every expert needs now
    Want help building a brand strategy that keeps clients coming back? Work with Deirdre to craft your uncopyable brand, offers, messaging, and experiences that make your growth inevitable.—--7 event strategy moves every expert needs nowwith Kristen WilliamsEver hosted a webinar and thought, “Why did I just pour my soul into that… and nobody bought?” Yeah, we’ve all been there. In this episode, I’m joined by Kristen Williams, event strategist to some of the biggest names in online business like Amy Porterfield, Russell Brunson and Jeff Walker. Kristen’s here to show you how to turn events, big or small, into genuine connection and real sales. We talk about what makes an event actually work in 2025 and into 2026, why you should stop giving tickets away for free, and how to build authority fast (without the cringe). If you’ve been playing small with your offers or your message, this conversation will light a fire under you.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here:👉 https://deirdremartin.ie/blog/7-event-strategy-moves-experst-need
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  • 151. 3 Hook Types That Trigger Instant Attention
    Want to scale your business? Work with Deirdre to make your first 100k month/year by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--3 Hook Types That Trigger Instant AttentionEver wonder why some posts make you stop mid-scroll while others you ignore? In this episode, neuro-strategist Deirdre Martin gets a teeny bit nerdy on the brain science behind attention, and why the right hook can literally rewire your reader’s focus. You’ll learn the three hook types that trigger instant attention and how to use them to make your content impossible to ignore (without sounding click-baity). If you’re a founder, coach, or consultant who wants people to actually read what you write, this one’s for you.Want to scale your business? ⁠⁠Click here.⁠⁠FFollow Deirdre Martin’s Socials:⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube | ⁠⁠Millionize
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  • 150. How to automate without losing the human touch
    with Stephanie Bonnie & Deborah Crompton from Stebbington LtdFeeling buried under spreadsheets and manual tasks that eat your time and energy? It’s time to fix that. In this episode, host Deirdre Martin chats with Debbie Crompton and Stephanie Bonnie, the powerhouse duo behind Stebbington, who help businesses turn messy processes into smooth, scalable systems. They’ll show you how to automate without losing the human touch, choose tools that actually fit your business, and stop duct-taping tech that doesn’t talk to each other. Get ready to build a business that runs with you, not against you.For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here: https://deirdremartin.ie/blog/automate-without-losing-human-touch
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  • 149. 8 Steps to Marketing Momentum That Actually Brings Clients In
    Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more. —--8 Steps to Marketing Momentum That Actually Brings Clients InYou know that feeling when you’re doing all the right marketing things, but nothing seems to stick? You’re posting, showing up on LinkedIn, sending newsletters… and still, radio silence.Yep? Well, that’s normal. What I’ve figured out is that it’s not always marketing itself that’s the problem; sometimes it’s simply a momentum problem.In this episode, I’ll walk you through the 8 steps of the MOMENTUM Method, a neuroscience-backed system to turn scattered marketing into steady growth. You’ll learn how to work with the brain, not against it, so your marketing finally brings clients in without the burnout.We’ll talk mirror neurons, trust loops, and why clarity beats clever every single time.Listen to all 8 phases if you’re ready to stop guessing and start growing, Highlights of this episode(01:14) Why your marketing isn’t broken, it’s just missing momentum(03:47) The secret to mapping your market with empathy, not assumptions(07:15) How to sell transformation instead of time or tactics(11:30) The neuroscience of storytelling and message match(15:09) How to build trust with proof that feels real(18:26) The rhythm of visibility: giving before you get(20:32) Making it stupid-easy for people to say yes(22:58) How to use data to optimise and multiply what worksWhether you’re building your first 6 figures or scaling toward 7, this episode gives you the exact sequence to create marketing that flows, compounds, and converts.No more posting and praying. No more overthinking every move. Just a clear system that helps your business build momentum week after week.👀 Download your free Visibility Authority Engine here:👉https://www.deirdremartin.ie/visibility🎧 Mentioned Episodes:👉Episode 139: What Happens When You Treat Visibility Like a StrategyAbout Deirdre Martin:I’m Deirdre Martin, a triple-certified, award-winning international best-selling author and podcast host who supports coaches, consultants, and professional service providers to make their first million in business.Remember to:Follow The Master Your Business PodcastConnect with Deirdre on LinkedInThe Master Your Business Podcast Show NotesRate Review & Follow on Apple Podcasts⭐⭐⭐⭐⭐“Great insights on getting noticed in the marketDeirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.Education in your ears.”#MarketingMomentum #ServiceBasedBusiness #LinkedInMarketing #SmallBusinessGrowth #BusinessStrategy #VisibilityStrategy #NeuroscienceMarketing #MasterYourBusinessPodcast
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About The Master Your Business Podcast

The Master Your Business Podcast is a live workshop-style branding, marketing and customer experience podcast hosted by me, Deirdre Martin. You will learn actionable step-by-step tips that help businesses like yours gain clarity and illuminate your path to business success. As well as interviews with industry experts, I share how I became an industry thought leader in marketing and customer experiences using digital courses, keynote speaking and co-authoring a number-one best seller all within my first year of business. https://deirdremartin.ie/
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