The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Chris Schaeffer, one of the best Google Ads managers in the world, discusses two big Google Ads news items and then digs into a heavy topic answering the question about why finding a real PPC expert is so difficult today. The decline of the Google Ads skill has brought some negative aspects to the advertising space. Learn why this decline has happened and what has caused it.
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Chris Schaeffer - http://www.chrisschaeffer.com

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Joey Bidner discusses the upcoming sales season in this week's episode. Learn about the best way to pace your spending not just during the Black Friday season but also the weeks leading up to the big sales event. You will hear about unique methods of tracking and measuring the sales and conversions themselves. Plus a bonus section answering a question from a listener on how to track a complex situation using the best conversion method.
Try Opteo for free for 28 days - https://opteo.com/psp

Joey Bidner - https://joeybidner.com/

Chris Schaeffer - http://www.chrisschaeffer.com

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In this episode, Chris Schaeffer, one of the top Google Ads managers in the world, gives three examples of unique PPC mysteries that are from real campaigns that experienced dramatic performance drops. It is our job to figure out the reason for the change! This is a unique way to test your Google Ads problem solving skills and learn how to diagnose problems in PPC campaigns.
Try Opteo for free for 28 days - https://opteo.com/psp

Get your free assessment - https://www.silverarbitration.com/PSP

Chris Schaeffer - http://www.chrisschaeffer.com

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In this episode, Chris Schaeffer, one of the top Google Ads managers in the world, breaks down how to separate confusing campaign "noise" from actual underlying problems. Chris tackles five of the most common headaches advertisers face—from spam leads and runaway budgets to zero clicks. You'll learn why exact match keywords and tight bid strategies might be stifling your momentum, along with practical copy adjustments to stop unqualified traffic. Stop chasing symptoms and start diagnosing what’s really breaking your Google Ads campaigns.
Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

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In this episode, Chris Schaeffer (the best Google Ads manager in the world) breaks down how Responsive Search Ads (RSAs) actually work and why a "Poor" Ad Strength rating directly causes higher CPCs, fewer impressions, and lower search positions. We uncover three massive misconceptions search marketers make, including why RSAs optimize for clicks instead of conversions, why Dynamic Keyword Insertion isn't a magic shortcut for asset diversity, and why writing throwaway headlines backfires when Google only displays two lines. Plus, we explore a real-world audit example where bad ad copy triggered a costly feedback loop targeting job seekers instead of clients.
To wrap up, Chris Schaeffer reveals his exact formula for structuring ad copy: a headline-pinning framework that locks in your core message while letting machine learning test your supporting features, benefits, CTAs, and trust factors. Tune in to stop wasting budget and start driving the right clicks!
Try Opteo for free for 28 days - https://opteo.com/psp

Chris Schaeffer - http://www.chrisschaeffer.com

Submit a Question - https://www.paidsearchpodcast.com
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