When Automation Fails: Broad Match vs Manual Control in Google Ads (Episode 475)
There is a scam going around to Google Ads managers that could cause some major destruction for anyone that is caught by the scammers. In this episode of the Paid Search Podcast Chris Schaeffer talks about how to avoid scammers and a very important issue around Google Ads automation and how to build a successful campaign when that automation fails.Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/O9x9Y6KQbtkSubmit a Question - https://www.paidsearchpodcast.com
-------- Â
34:39
--------
34:39
Competitor Campaigns: When, Why, and How (Episode 474)
Let's talk about quality score, bidding, and competitor campaigns! This week we dive into a discussion on some of the more complicated factors in Google Ads that throw many advertisers for a loop. And especially the always complex decision of whether or not to target your competitors in PPC. Let's talk about that!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comJoey Bidner -Â https://joeybidner.com/Watch this episode on YouTube: https://youtu.be/SFbHl80f9dsSubmit a Question - https://www.paidsearchpodcast.com
-------- Â
34:13
--------
34:13
How to Audit a Failing Google Ads Account (Episode 473)
If you are having issues with a campaign on Google Ads that continues to offer no results, no conversions, and no sales today's episode can help solve that problem. Chris Schaeffer discusses the 4 levels of failure in Google Ads that most advertisers experience at some point. Learn how to audit your own campaign and find the solution to your broken campaigns!Try Opteo for free for 28 days - https://opteo.com/pspChris Schaeffer - http://www.chrisschaeffer.comWatch this episode on YouTube: https://youtu.be/e8JpIqsrzqsSubmit a Question - https://www.paidsearchpodcast.com
-------- Â
30:47
--------
30:47
Deep Dive: Successful E-Commerce Campaign Strategy (Episode 471)
This week Joey Bidner does a deep dive into a Google Ads account that focuses on e-commerce and local "foot traffic" searches to drive sales. Learn all about strategies to manage different types of searches to drive a wide variety of traffic for a winning set of campaigns!Try Opteo for free for 28 days - https://opteo.com/pspJoey Bidner - https://joeybidner.com/Â Watch this episode on YouTube: https://youtu.be/Hfqpnksrp9oSubmit a Question - https://www.paidsearchpodcast.com
-------- Â
37:34
--------
37:34
Cookie Consent Explained from a Google Ads Perspective (Episode 470)
Joey Bidner discusses what Google Ads advertisers need to know about consent mode. You’ll learn why it is important for any website utilizing paid ads on Google!Try Opteo for free for 28 days - https://opteo.com/pspConcent Mode Partner Support: https://cmppartnerprogram.withgoogle.com/Joey Bidner - https://joeybidner.com/ Watch this episode on YouTube: https://youtu.be/C1_3tOwwHTQSubmit a Question - https://www.paidsearchpodcast.com
About The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
Listen to The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing, Inside Business with Ciaran Hancock and many other podcasts from around the world with the radio.net app
Ireland