Right About Now - Legendary Business Advice

Lisa Holladay has spent her career building loyalty for Mercedes-Benz, The Ritz-Carlton, St. Regis, and now TIGER 21. She joins Ryan Alford to explain how intentional customer experience turns transactions into lasting relationships and why product quality alone cannot create brand love.
Their conversation covers customer journey mapping, experiential marketing, surprise-and-delight moments, community building, and the challenge of creating meaningful value for ultra-high-net-worth members. Lisa also takes Ryan inside TIGER 21’s peer-learning model, where entrepreneurs and executives connect around investing, family, philanthropy, health, and life after a major business exit.
Lisa and Ryan discuss what changed when she moved from global corporations with massive sponsorship budgets to an entrepreneurial organization where ideas can be tested quickly and leaders are trusted to take risks.
TOPICS COVERED
Lisa Holladay’s career at Mercedes-Benz and Marriott
Building luxury customer experiences
The relationship between brand love and customer loyalty
Why a strong product is only one part of retention
Designing an intentional customer journey
Creating memorable experiential marketing
Building communities instead of customer lists
TIGER 21’s peer-to-peer learning model
Serving entrepreneurs after a major liquidity event
Connecting wealth, family, philanthropy, and purpose
Maintaining engagement through digital and in-person experiences
Creating an entrepreneurial culture inside a growing organization
CONNECT WITH LISA HOLLADAY
TIGER 21: https://tiger21.com/
Lisa on LinkedIn: https://www.linkedin.com/in/lisaholladay01
Lisa on Instagram: https://www.instagram.com/holladaytime/
CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW
Right About Now: https://www.ryanisright.com/
Ryan Alford: https://www.ryanalford.com/
Ryan on Instagram: https://www.instagram.com/ryanalford/
Ryan on LinkedIn: https://www.linkedin.com/in/ryan-alford/
Apple Podcasts: https://podcasts.apple.com/us/podcast/right-about-now-legendary-business-advice/id1346054199
Spotify: https://open.spotify.com/show/0gy9HkTiwpAAgu1DFyIW9h
YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford

Yarin Gaon started his first company at 14, built and sold Israel’s largest military-goods e-commerce platform, and now helps founder-led businesses make smarter decisions about growth. On Right About Now, he joins Ryan Alford to explain why so many companies stall after reaching $1 million to $5 million in revenue and how “growth by subtraction” can improve profitability.
Their conversation covers profit mapping, unprofitable bestsellers, ideal customer profiles, leadership alignment, and the hidden risks of building custom technology. Yarin also explains why entrepreneurs should establish predictable cash flow before raising outside capital and why keeping equity can matter more than chasing a bigger revenue number.
This episode offers a practical framework for business owners who want stronger margins, fewer distractions, and a company that actually pays them more.
TOPICS COVERED
Starting a software business at 14
Building and selling an Israeli e-commerce company
Why custom-built technology can hurt a business exit
The difference between revenue, profit, and EBITDA
Why founder-led companies stall between $1 million and $5 million
Growth by addition versus growth by subtraction
Finding negative-margin products through profit mapping
The plumbing company whose popular service lost hundreds of thousands
Identifying the right customers, offers, and marketing channels
Why hustle and operational systems are not substitutes for strategy
Bootstrapping versus raising venture capital
Preserving founder equity while building a profitable business
CONNECT WITH YARIN GAON
Fractional Partners: https://www.fractional.partners/
Growth Decisions Canvas: https://canvas.fractional.partners/
Growth Bottleneck Snapshot: https://snapshot.fractional.partners/
Free Profit Map: https://www.fractional.partners/free-tools/profit-map
LinkedIn: https://www.linkedin.com/in/yaringaon/
CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW
Right About Now: https://www.ryanisright.com/
Ryan Alford: https://www.ryanalford.com/
Instagram: https://www.instagram.com/ryanalford/
LinkedIn: https://www.linkedin.com/in/ryan-alford/
YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford

Before founding Global Processing Systems, Moses Heredia worked crop fields with his immigrant mother, entered merchant services at $4.25 an hour, and survived a period when he could not afford basic utilities. One Spanish-language sales appointment showed him what commission could unlock; after becoming a top performer and rising through management, he walked away from an executive track to build his own company.
On Right About Now, Ryan Alford asks Moses what actually sustained that climb, from fierce competition and disciplined selling to honest relationships and customer-first leadership. They discuss starting from a pickup truck, taking the first financial hit as CEO, protecting employees during economic crises, and building a culture that keeps people for decades.
Moses also shares why faith, service, and helping others advance matter more to him than the number in his bank account.
TOPICS COVERED
Moses Heredia’s immigrant family and agricultural upbringing
Discipline, faith, competition, and the desire to win
Entering the merchant-services industry
Learning to sell on commission
Identifying an underserved Spanish-speaking market
Founding and scaling Global Processing Systems
Human customer service in the payment-processing industry
Servant leadership and the inverted-pyramid model
Creating long-term employee loyalty
Leading through recessions and the pandemic
Honesty and accountability in business
Redefining wealth, leadership, and success
CONNECT WITH MOSES HEREDIA
Official website: https://www.mosesheredia.com/
Fields to Fortune: https://www.mosesheredia.com/book
Buy the book on Amazon: https://www.amazon.com/dp/B0F84H46R8
Global Processing Systems: https://globalprocessingsystems.com/
Instagram: https://www.instagram.com/mosesheredia_/
LinkedIn: https://www.linkedin.com/in/moses-heredia-17390098/
CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW
Right About Now: https://www.ryanisright.com/
Ryan Alford: https://www.ryanalford.com/
Instagram: https://www.instagram.com/ryanalford/
LinkedIn: https://www.linkedin.com/in/ryan-alford/
YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford

Tony Vieira spent 36 years in beverage science and operations, helping Blue Moon recover from near cancellation and supporting White Claw through one of the fastest growth periods in the alcohol business.
Now the former brewmaster and quality executive has left the corporate safety net to build mōcean drinkwerx with his son, Christian. Tony joins Ryan Alford to explain how product quality, consumer psychology, viral culture and production capacity turned two beverage brands into category leaders.
They examine the risks hidden inside explosive growth, including pre-sold inventory, three enormous breweries built during COVID and excess capacity after demand peaked. Ryan and Tony also discuss building a company with family, creating an energy drink for adults and why founders must challenge the ideas they are most tempted to protect.
TOPICS COVERED
Tony Vieira’s 36-year beverage career
Taking Blue Moon to number one in craft beer
The product strategy behind Blue Moon’s drinkability
White Claw’s rise and the creation of hard seltzer
Consumer psychology and viral brand growth
Scaling production during extreme demand
The danger of overbuilding manufacturing capacity
Separating pipeline fill from recurring sales
Working with a family member and co-founder
Developing an energy drink for adult consumers
Challenging assumptions during product development
Solving customer problems instead of protecting ideas
CONNECT WITH TONY VIEIRA
Mōcean: https://drinkmocean.energy/
Mōcean on Amazon: https://www.amazon.com/MOCEAN-Mandarin-Caffeine-Adaptogens-Sucralose/dp/B0FSDHYS4N
Mōcean on Instagram: https://www.instagram.com/moceandrinkwerx/
Tony Vieira on LinkedIn: https://www.linkedin.com/in/tonyvieira1/
CONNECT WITH RYAN ALFORD
Right About Now: https://www.ryanisright.com/
Ryan on Instagram: https://www.instagram.com/ryanalford/
Ryan on LinkedIn: https://www.linkedin.com/in/ryan-alford/

The podcast industry no longer looks like the creative, audio-first business it was a decade ago.
Jeff Umbro, founder and CEO of The Podglomerate and host of Podcast Perspectives, joins Ryan Alford to examine the rise of video podcasting, media consolidation, programmatic advertising and the decline of high-cost narrative shows. Jeff explains how creators can separate audience acquisition from retention, establish clearer goals and determine how much production quality actually serves the business.
Drawing on his experience producing more than 700 episodes, Ryan opens up about overproduction, niche audiences and creating a show that generates relationships instead of chasing vanity metrics. Together, Ryan and Jeff offer a practical strategy for sustainable podcast growth: understand what the listener receives, diversify distribution and revenue, and avoid depending on one platform.
TOPICS COVERED
The evolution of the podcast industry
Podcasting’s growing identity crisis
Audio podcasts versus video podcasts
Audience acquisition and listener retention
Podcast production costs and scope creep
Direct sponsorships and programmatic advertising
Media consolidation and platform dependence
The decline of narrative podcasting
Subscription, membership and live-event revenue
Building a podcast that supports business objectives
CONNECT WITH JEFF UMBRO
The Podglomerate: https://podglomerate.com/
Work With The Podglomerate: https://podglomerate.com/connect/
Jeff Umbro on LinkedIn: https://www.linkedin.com/in/jeffumbro/
Podcast Perspectives: https://listen.podglomerate.com/show/podcast-perspectives
Podcast Perspectives on Apple Podcasts: https://podcasts.apple.com/us/podcast/podcast-perspectives/id1699652108
CONNECT WITH RYAN ALFORD
Right About Now: https://www.ryanisright.com/
Ryan on Instagram: https://www.instagram.com/ryanalford/
Ryan on LinkedIn: https://www.linkedin.com/in/ryan-alford/