THE TASH TALKS PODCAST

You have been told to find the pain point and dig into it.
Make her feel it. Convert from fear. And honestly? That approach gives me the ick
Because fear-based selling gets you desperate buyers. And desperate buyers become difficult clients.

In this episode I am breaking down how people actually buy — the neuroscience behind it — and why speaking to your ideal client's subconscious identity instead of her pain point is what creates a waiting list of dream clients who show up fully, get incredible results and send you three referrals before they have even finished the programme.

This is subconscious selling. And once you understand it you will never write a caption the same way again.

In this episode:

— The neuroscience of how people actually buy and why 95% of decisions are made before logic gets involved
— Why pain point marketing is actively working against the business you are trying to build
— What subconscious selling actually is and why it is a completely different conversation
— A live before and after of the same offer written two completely different ways — feel the difference in your body
— My REWIRE Writing Method and how it creates a waiting list of dream clients who already know they want in

Ready to put this into practice?

The Subconscious Story Selling Challenge is 14 days of selling every day on your stories with confidence, conviction and zero ick — using my REWIRE Writing Method.

Every other day you get a subconscious selling prompt, so you know exactly what to post. On the days in between I personally review your stories and give you feedback.

No overthinking. No pain point poking. Just magnetic identity-led selling that has your dream clients DMing you before you have even made the offer.

DM me CHALLENGE on Instagram to get all the details.

Why do you keep hitting the same income ceiling no matter how hard you work? In this episode, I break down the 5 subconscious blocks keeping high-achieving baddasses like you stuck — fear of visibility, rejection, success, money, and failure — and exactly how to start rewiring them.

You'll learn:
✅ Why visibility feels unsafe (even when you know it shouldn't)
✅ The real reason rejection hits so hard — and how to heal it
✅ Why fear of success secretly sabotages your next income level
✅ The subconscious money blocks capping your revenue
✅ How to regulate your nervous system around failure

If you're stuck at the same income despite doing everything "right," this episode will help you find out why.

Join REWIRE here to rewire your old beliefs around success, money, judgement and the old BS thats holding you back from your wealthiest, happiest self.

Have a money block you just want to melt away and start creating BANK then click here for BLOCKS TO BANK

Why do you wait for the sale, the compliment, the "yes" from someone else before you'll trust your own decision?

In this episode, I break down what waiting for external proof is actually teaching your subconscious mind — and why it's quietly training your nervous system to believe your own knowing isn't enough.

In this episode:
→ What waiting for evidence is actually proving to your subconscious (it's not caution — it's a trust issue)
→ The exact difference between someone who waits for proof and someone who becomes the proof
→ Why moving into uncertainty rewires what your nervous system believes is safe
The one moment your subconscious built its entire "wait for proof" rule from — and why that evidence is outdated
→ How Rewire clears this belief at the root, so you stop needing permission to trust yourself

If you've ever needed someone else to confirm a decision before you'd let yourself believe in it — this episode is for you.

You know you are ready to stop waiting for proof and start becoming it? Join REWIRE

Something huge is happening in my life right now and I'm inviting you into the middle of it, to hear all about what is going on.
No plan fully confirmed. No certainty. No proof it's the "right" decision.
And yet, I'm the calmest I've ever been making it.

In this episode, I break down how subconscious and identity work has changed my ability to lead through uncertainty — how I'm making one of the biggest decisions of my life without needing it to be figured out first, without needing anyone's approval, and without the spiral that would've taken me out a year ago.

You'll hear:
→ How I'm holding a huge, uncertain decision without white-knuckling it
→ The belief I had to clear before I could even say the decision out loud
→ What it actually looks like to trust yourself with zero proof
→ Why waiting for certainty might be the thing keeping you stuck

If you're sitting on a decision right now, waiting to feel "ready" — this episode is for you.

Subscribe so you don't miss what's unfolding next.

The 4 ways in which you can work with me right now to master the same level of certainly without proof, self trust without evidence and confidence level beyonce without knowing what is next 🔥

The Baddass CEO Club
REWIRE
1:1
Shift your subconscious 90 min one off call

This week on the podcast, I’m bringing you a complete powerhouse of a woman Caroline Pattinson for a raw, honest conversation about what it really takes to navigate the hard seasons of life while building a business.

Because let’s be honest… life doesn’t pause just because you’re an entrepreneur. The challenges still come. The heartbreak, the setbacks, the messy middle—and learning how to keep moving through it all is part of the journey.

My guest is a multi-award-winning property investor who has invested almost £5 million into her property business, building incredible success even while facing some of life’s toughest moments.

In this episode, we dive into:
✨ The depth behind the success
✨ What it takes to keep showing up when life feels heavy
✨ Growing through what you go through
✨ Building resilience, wealth, and a wildly successful business despite adversity

This conversation is packed with honesty, wisdom, and proof that your circumstances do not define your future.

If you’ve ever felt like life has been testing you while you’re trying to build your dream… this episode will remind you of just how powerful you really are.

https://www.instagram.com/caroline.pattinson/