Badass Empires

I'm not special. I haven't done anything interesting. This is what Stephanie told me when I asked about her business ideas. And I'm calling bullshit. Because here's the truth: Every single person on this planet has monetisable expertise. Every. Single. Person. The problem isn't that you don't have skills. The problem is that you either can't see them (because they feel too easy or obvious to you), or you're drowning in so many options you can't choose. In this episode, Jenny and I are breaking down exactly how to identify your monetisable expertise, how to choose between multiple options, and why being "ordinary" is actually your biggest advantage. I'm sharing my own journey of choosing between French culture consulting, YouTube teaching, merch businesses, and career coaching—and the framework I used to finally decide. Plus, we're answering two questions that sit on opposite ends of the spectrum but have more in common than you'd think. This episode is essential listening if: You think you don't have any monetisable skills (you do) You're drowning in possibilities and can't choose a direction You're discounting your expertise because it feels "too easy" You think you need to be a world-leading expert to teach something You're wondering if your "ordinary" life experiences could actually make you money We’re covering: The moment I had to choose between 7+ different business directions (and how I decided) Why "earned skills" are more monetisable than natural talents The School of Life exercise that reveals your hidden expertise How to assess market demand without getting overwhelmed Why being several steps ahead is enough (you don't need to be at the finish line) The future-proofing question that saved me from building a business that would become obsolete Real examples: From dick pic photography to baby name consulting (yes, really) Plus, we’re answering two audience questions: Tami asks: "I'm digging into my superpowers and still have not reached my three niche options because I'm overwhelmed with possibilities. Do I need to decide now?" Stephanie asks: "I'm not special. I haven't done anything interesting. Does EVERYONE really have a business idea inside of them?" Remember: What's easy for you is hard for someone else. That's your business. How to Submit Your Questions: Send us a DM on Instagram @badassempires_ Email us at [email protected] Bonus points for voice notes - we'll use your actual voice on the podcast! -------------------- LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website -------------------- SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to [email protected] and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you! -------------------- WORK WITH ME Baddies to the front! Learn more & apply for Empire Era here: https://www.badassempires.com/era

I spent $15,000 USD on a 12-week coaching experience with one goal: to become more authentic in my content. No materials. No curriculum. No frameworks. Just one conversation per week. And here's what I learned: We're all chasing this concept of "authenticity," and none of us actually know what it looks like. In this episode, Jenny and I are getting real about what authenticity actually means, why the word scares me, and how to show up as yourself without the pressure of being "authentic enough." I'm sharing my journey from corporate Rosie in Paris (polished, professional, hair and makeup done before filming) to the version of me you see today. The unravelling. The therapy. The late ADHD diagnosis. The constant question: Who the fuck am I, actually? And why that question might be too big to answer. This episode is essential listening if: You feel pressure to be "authentic" but don't know what that means You're masking on different platforms (professional on LinkedIn, casual on Instagram) You feel awkward on camera and it's stopping you from connecting You're trying to figure out which parts of yourself to share publicly You think authenticity means getting personal (it doesn't) We’re covering: Why the word "authenticity" is associated with pressure, guilt, and overthinking My journey from corporate voice to finding my actual voice (it took years) Why "who am I?" is too big a question (and what to focus on instead) The difference between authentic expression and manufactured authenticity How to be yourself across different platforms without feeling fake Why introversion isn't a weakness (it's your permission slip) The work you actually need to do to get out of your own head on camera Remember: Authenticity isn't a destination. It's getting closer every time you create. How to Submit Your Questions: Send us a DM on Instagram @badassempires_ Email us at [email protected] Bonus points for voice notes - we'll use your actual voice on the podcast! -------------------- LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website -------------------- SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to [email protected] and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you! -------------------- WORK WITH ME Baddies to the front! Learn more & apply for Empire Era here: https://www.badassempires.com/era

Everyone says you need to "scale" your business. But what does that actually mean? And more importantly, should you? Jenny and I are getting real with you today about the three main business models for coaches and service providers: private 1:1 coaching, group coaching programmes, and self-study courses. But this isn't your typical "here's how to do each one" conversation. This is the real talk about what each model actually costs you in time, energy, sanity, and profit margins. I'm sharing my own journey: the 18 months I spent selling self-study courses at Badass Careers (waking up to $3,000 in sales felt amazing, but the content hamster wheel nearly killed me), why I stopped enrolling private clients this year, and why I'll never do a membership model even though I'm "pretty up there" when it comes to content that sells. Here's what I've learned after building three businesses and trying every model: There's a sweet spot. And it's probably not what you think. This episode is essential listening if: You're drowning in private clients and can't find time to build something scalable You're wondering when (or if) you should transition to group coaching You're tempted to skip straight to courses because they sound "easier" You're stuck in the present and can't build your future You want the real maths on what each model actually pays We’re covering: The three business models: What they are, how they work, and what they actually cost you My Badass Careers experiment: 18 months of self-study courses and what I learned Why I'll never do a membership model (even with my content skills) The sweet spot: Why group coaching is the Goldilocks of business models Real revenue maths: What $30K/month looks like across each model The skills you need for each model (and why group facilitation is harder than you think) How to transition without going broke in the process Why undercharging hurts your clients, not just you Remember: Your business model should serve your life, not the other way around. How to Submit Your Questions: Send us a DM on Instagram @badassempires_ Email us at [email protected] Bonus points for voice notes - we'll use your actual voice on the podcast! -------------------- LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website -------------------- SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to [email protected] and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you! -------------------- WORK WITH ME Baddies to the front! Learn more & apply for Empire Era here: https://www.badassempires.com/era

"What content should I be posting to sell?" It's the question we get asked more than any other. And with every platform changing constantly, the algorithm shifting, and AI making "educational content" obsolete, it's no wonder everyone's confused. But here's the truth: While tactics change, the fundamentals of what makes content convert haven't changed at all. In this episode, Jenny and I are breaking down exactly what content actually converts in 2026, not what gets likes, not what goes viral, but what gets DMs, bookings, and most importantly, SALES. We're diving into the 4Rs of conversion content (the framework we teach inside Empire Era), why educational content alone isn't enough anymore, and what's actually working right now across platforms. Plus, we're answering our very first voice note question from Mel, who's just starting her coaching business and is terrified of creating content. If you've ever felt awkward on camera, hated your voice, or wondered "how do I make good content?", this conversation is for you. This episode is essential listening if: You're posting consistently but not getting DMs, bookings, or sales You're getting likes and engagement but no one's buying You're scared to start creating content (especially video) You're confused about what content actually works in 2026 You're relying too heavily on educational tips and hacks You want to understand the strategy behind content that converts We're covering: The 4Rs of Conversion Content (Reach, Resonate, Role Model, Revenue) Why educational content alone isn't enough anymore (AI is coming for your tips and hacks) What people actually pay for in 2026 (spoiler: it's not information) The content that gets low engagement but high conversion How to Submit Your Questions: Send us a DM on Instagram @badassempires_ Email us at [email protected] Bonus points for voice notes - we'll use your actual voice on the podcast! -------------------- LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website -------------------- SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to [email protected] and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you! -------------------- WORK WITH ME Baddies to the front! Learn more & apply for Empire Era here: https://www.badassempires.com/era

What does it really take to build a personal brand business from scratch? In this episode, I'm sitting down with Faith Chang from Leadership Moxie—a former Badass Empires client who went from juggling three jobs (belly dance instructor, leadership trainer, and expat career coach) to building a focused, profitable coaching business that generated over $80K in just seven months. But this isn't one of those glossy success stories. This is the real, messy, behind-the-scenes truth about what it takes to niche down when you're multi-talented, how to transition from trading time for money to building something scalable, and the gutsy decisions you have to make along the way. Faith shares the moment she fired a $35K client (yes, you read that right), how she finally chose her niche after exploring belly dancing for executives, cross-cultural coaching, and everything in between, and what it's actually like to go from undercharging to premium pricing. If you're a multi-passionate person drowning in possibilities, a hustler who can't seem to say no, or someone who's building a business while trying to protect your energy and your family—this conversation is for you. Connect with Faith: LinkedIn: Faith Chang Business: Leadership Moxie Instagram & TikTok: Coming soon (she's mastering one platform at a time!) -------------------- LET’S CONNECT 📷 Find me on Instagram @badassempires_ 🌐 Check out my website -------------------- SHARE THE LOVE 💜 Leave a review on Apple Podcasts 💜 Leave a rating or comment on Spotify Email us a screenshot of your review to [email protected] and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you! -------------------- WORK WITH ME Baddies to the front! Learn more & apply for Empire Era here: https://www.badassempires.com/era