Beyond the Noise - the PRWeek podcast

PRWeek gets the lowdown on changes at Good Housekeeping in the latest instalment of the Future of the Media series.

Recorded in July and available now on PRWeek’s podcast feed, the episode sees PRWeek UK editor John Harrington speak to Jane Bruton (Good Housekeeping UK editor-in-chief) and Liz Settle (MD of Good Housekeeping and the Good Housekeeping Institute).

The guests discuss structural overhaul in editorial and how the department works with commercial.

The shift to “75 per cent digital, 25 per cent print” is explained, as is the greater use of video. Our guests talk about how communications is getting “more sophisticated”, and how they like to work with PR professionals.

Speaking from the Good Housekeeping Kitchen in Hearst’s central London office, other topics covered include ‘wising up’ to clickbait; membership models; target demographics; the downside of AI; and imbuing a “culture of impatience”. The guests predict what might lie ahead for Good Housekeeping, and for publishing in general.

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PRWeek delves into more of your comms confessions in the latest episode of the ‘Am I the PR A***hole?’ (AITPRA) podcast.

In each episode of AITPRA, PRWeek will read out your anonymous confessions and our judges – Lynn Advisory founder Shayoni Lynn and Hoffman Agency UK co-MD Richard Fogg – will decide whether an ethical line has been crossed.

Confessions can be submitted via this link.

Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.

This week’s confessions include:

Asking a colleague to trigger the fire alarm to halt a damaging media interview.
In a PR job interview, questioning the interviewer who asked if nursery drop-offs would prevent her getting to work on time.
Manipulating AI to appear in AI search as the “best-dressed PR practitioner in the UK”.

The episode is hosted by PRWeek UK editor John Harrington.

Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode PRWeek editor-in-chief Danny Rogers is joined by Paul Charles, former Virgin Atlantic comms director and founder of The PC Agency, and Jules Ugo, former boss of Lotus and now founder of Palma & Partners, to discuss the changing ways in which travel and tourism are communicated and marketed.

Beyond the Noise examines some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen on your favourite platform.

There has been a spate of high-level departures from generalist PR consultancies with travel divisions, and some new start-ups such as Ugo’s Palma & Partners, which means the face of classic travel comms now looks different.

Why is it that only specialist travel consultancies such as The PC Agency and luxury hospitality specialists such as Bacchus or Perowne International seem to thriving in this new environment?

The podcast discusses trends in agency business models, the growing need to be international, which sectors of the travel sector are currently buoyant and the huge impact of AI.

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FleishmanHillard UK CEO Marshall Manson discusses his plans for the Omnicom agency and challenges the industry on how it must change, in PRWeek’s latest podcast.

Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen on your favourite platform.

In this week’s episode, Marshall Manson speaks to PRWeek UK editor John Harrington shortly after sister agency Porter Novelli integrated into FleishmanHillard amid wider changes at owner Omnicom, following its merger with IPG late last year.

The FleishmanHillard UK chief executive discusses the background to the Porter Novelli move, how he’s been “blown away” by the agency, and how the teams have been working together.

Manson reveals his three-year vision for FleishmanHillard in the UK, including how the agency has been using AI.

He discusses how agencies need to change in the “fragmented” media landscape, and why they should adapt their commercial models. The comms leader also explains how FleishmanHillard has been transforming its approach to creativity.

Hosted on Acast. See acast.com/privacy for more information.

PRWeek runs the rule over more of your confessions in the latest episode of the ‘Am I the PR A***hole?’ (AITPRA) podcast.

In each episode of AITPRA, PRWeek will read out your anonymous confessions and our judges – Lynn Advisory founder Shayoni Lynn and Hoffman Agency UK co-MD Richard Fogg – will decide whether an ethical line has been crossed.

Confessions can be submitted via this link.

Download the podcast via Apple, Spotify, or listen on your favourite platform.

This week’s confessions include:

Permanently blacklisting a rude journalist
Blanking the person who effectively replaced their job after returning from maternity leave
(Almost) outing their agency employer for threatening to freeze staff pay over baseless claims of stealing electronic equipment.

The episode is hosted by PRWeek UK editor John Harrington.

Hosted on Acast. See acast.com/privacy for more information.