Beyond the Noise - the PRWeek podcast

What is the true balance between human spaceflight and robotic exploration when it comes to science, inspiration, and decision-making capabilities? How is space transitioning from a niche frontier to an everyday commercial workplace? What role do regulatory frameworks, such as the United Nations, the Artemis Accords, and the Astra Carta, play in keeping orbit and the lunar surface safe and sustainable? And how can the UK Government act as an "anchor customer" to bridge the commercial "valley of death" for domestic space startups?

Join Alice and Jonners in this special episode recorded in Chichester Marina with British astronaut Tim Peake as he shares insights on space adaptation syndrome, commercial space stations, lunar research bases, global space traffic management, and the future of human exploration to Mars.

Contributors:
Alice Bunn, President of UKspace
Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn
UKspace: Overview | LinkedIn

Jonathan Davies, The Karman Line
Jonathan Davies | LinkedIn
The Karman Line | LinkedIn

Tim Peake, Astronaut
Tim Peake | LinkedIn

Key topics covered:
Human spaceflight vs. robotic exploration
Space Adaptation Syndrome (nausea & gravity adjustment)
Normalising space as a commercial workplace
Transition from space stations to commercial Low Earth Orbit (LEO)
Artemis programme & sustainable lunar research bases
Astronaut selection mindsets, psychological profiles, and stress testing
International space cooperation & soft power (ISS legacy)
Governance, leaseholds, and regulatory frameworks on the Moon
The Astra Carta & space sustainability
Human exploration of Mars
Government as “anchor customers

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What do clients really want, and not want, from agencies? That’s the focus of the latest PRWeek podcast, featuring Emily Vickers, strategic comms lead at the Ministry of Justice.

Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Speaking to PRWeek deputy editor Siobhan Holt, Vickers offers some dos and don’ts of client/agency partnerships and discusses the role of procurement.

She chats about the skills she values the most from agency execs and offers advice on working with public sector organisations.

Elsewhere, the comms professional discusses regional communications and shares top tips for professionals considering a role in government or public sector comms.

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PRWeek looks at more of your comms confessions in the latest episode of the ‘Am I the PR A***hole?’ (AITPRA) podcast.

In each episode of AITPRA, PRWeek will read out your anonymous confessions and our judges – Lynn Advisory founder Shayoni Lynn and Hoffman Agency UK co-MD Richard Fogg – will decide whether an ethical line has been crossed.

Confessions can be submitted via this link.

Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.

This week’s confessions include:
Inventing a story about a car crash to cover for a client pulling out of a media briefing.
Resigning an account after the client behaved appallingly - but without the authority to do so.
Messing with colleagues in a team bonding session of ‘guess who from the baby photo'.

The episode is hosted by PRWeek UK editor John Harrington.

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How do you merge PR and communications agencies? PRWeek’s latest podcast takes a look.

On this week’s Beyond the Noise podcast, VCCP Roar chief executive Stephanie Brimacombe (pictured above, left) and VCCP founding partner and group chairman Charles Vallance (above, right) share their strategies on merging PR agencies.

Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Nine months after the launch of VCCP Roar, the product of the merger of sister PR agencies Good Relations, Harvard and Teamspirit, the duo sit down with PRWeek reporter Elizabeth Wiredu to discuss the process.

Together, Brimacombe and Vallance explain how they united three specialised agencies spanning consumer, corporate, tech and financial PR services.

They discuss the reasons behind the merger, what the biggest challenges were in the process and how they overcame them, and how to maintain agency culture at VCCP Roar. They also chat about the agency’s recent Starbucks account win.

Elsewhere in the episode, legendary adman Vallance discusses the rivalry between the advertising and PR sectors and argues that the PR sector is in a strong position in the current market compared to other disciplines, such as advertising.

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TUI’s comms boss, and the chief of the agency handling the travel firm’s GEO, are the guests on this week’s Beyond the Noise podcast.

Amy Dowling, head of communications at TUI; and Kerry Parkin, founder and CEO of The Remarkables, discuss the latest on GEO and how it continues to disrupt the comms world.

It comes as brands continue to appoint PR agencies for AI discovery briefs; Nationwide and Dishoom have done so in recent weeks. One of the first announcements of this kind came in July, when travel brand TUI enlisted The Remarkables to help boost its AI visibility.

Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Dowling discusses why TUI partnered with The Remarkables, and what pitfalls other agencies may be falling into when offering GEO services to brands.

Meanwhile, Parkin gives tips for businesses looking to implement a GEO strategy, explaining why she believes PR should take full ownership of the discipline.

The pair share their view that it is not necessary to “buy into the technicalities” of AI in order to increase your visibility, warning PR teams to “try not to get bamboozled”.

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