How to pitch to clients - PRWeek podcast, Information Commissioner's Office
What do clients really want, and not want, from agencies? That’s the focus of the latest PRWeek podcast, featuring Angela Balakrishnan, executive director of strategic communications and public affairs at the Information Commissioner's Office.Beyond the Noise, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.Speaking to PRWeek deputy editor Siobhan Holt, Balakrishnan offers some dos and don’ts of client pitching and advises on how to get on pitch lists in the first place.She explains what the brief should include and when budgets should be discussed. Elsewhere, the comms professional offers a glimpse behind the ICO’s upcoming campaigns.Balakrishnan also speaks about cyber attacks and offers advice for comms and PR professionals on how to handle data breaches for clients.
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Xmas campaigns - where's the PR?
Christmas campaigns are under the spotlight in PRWeek’s latest Beyond the Noise podcast. Our guests are Greg Double, creative director at Burson, and Lora Martyr, executive creative director at Taylor Herring and St Marks Studios.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.Speaking to PRWeek’s UK editor, John Harrington and deputy editor, Siobhan Holt, the guests discuss this year’s biggest Christmas campaigns, such as John Lewis, Aldi and Sainsbury’s. The duo chat about which festive campaigns stood out to them and why; and which campaign, in their opinion, didn’t work as well. In the episode, the pair analyse the earned media opportunities for this year’s festive films, and chat about influencers. The two creatives also argue that the incoming restrictions on TV and online promotion of food and drinks high in fat, sugar and salt (HFSS) present an opportunity for the PR and comms industry.
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The secret to agency longevity? ‘Look after your health’ - PRWeek podcast
Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.On this week’s episode, PRWeek UK deputy editor Siobhan Holt is joined by two senior agency leaders – Graham Goodkind and Emily Morgan – to discuss the key factors behind agency longevity, focusing on profitability, agency culture and retention of talent.Goodkind, former managing director of Lynne Franks PR and founder and chairman of Frank PR, is celebrating the agency’s 25th anniversary this yearEmily Morgan, managing director of operations and innovation at Red Consultancy, is also marking 25 years with the business.In this episode, the pair chat about agencies avoiding over-reliance on major clients, how to achieve long-term profitability and the impact of AI on the PR and comms sector. The pair also offer one piece of advice to PR agency bosses, and discuss the importance of maintaining physical and emotional well-being when running a PR agency, and how leadership attitudes shape company culture.
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PR firms must be ‘more commercial’ – PRWeek podcast
In the latest PRWeek podcast, non-executive directors Alison Clarke and Michael Murphy explain how to reposition a comms agency during difficult times.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.On this week’s episode, PRWeek UK deputy editor Siobhan Holt is joined by two non-executive directors – Alison Clarke and Michael Murphy – to discuss how to reposition a comms agency during difficult times, focusing on client fees, restructuring and staff redundancies.An experienced comms professional, Clarke has held senior roles at Weber Shandwick and Grayling, and now runs her own consultancy, Alison Clarke Consulting. Michael Murphy has also held top leadership roles at Grayling and Weber Shandwick and now advises We. Communications, Lodestone and Action Global. In this episode, the pair chat about when an agency should consider increasing its fees, how to approach the topic with clients, and explain how to stop working with a client without jeopardising the relationship or their agency’s reputation.Clarke also warned that PR agencies must avoid a ‘race to the bottom’ in relation to client fees. The two comms professionals discuss when an agency leader should consider restructuring a team, and what frameworks to follow. They also offer advice on how best to handle redundancies and what factors the leadership team should consider.
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‘AI has democratised mediocrity’ - global CEO Havas Red, PRWeek podcast
James Wright, global chairman of the Havas PR Network, global CEO of Havas Red, and Group CEO Havas ANZ, talks about business at the group in the latest PRWeek podcast.James Wright speaks to PRWeek UK deputy editor Siobhan Holt in the latest episode of Beyond the Noise.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.In the episode, Wright discusses business at the PR network and talks about Havas’ new office in Manchester, as well as the current recruitment market in PR.Wright gives an update on which specialisms are faring the strongest for Havas and its agencies, and where there has been strong growth this year. He speaks about B Lab revoking Havas’ B Corp status and discusses the impact on both staff and clients. New business is also examined, and the chief delves into agency/client relationships and says clients must ‘take some responsibility’ to avoid ghosting and poor pitching behaviour.In addition, Wright gives his take on AI technology, the Omnicom/IPG deal, and shares his predictions for 2026.
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A panel of industry experts discuss the issues the latest news and hot topics you need to know in PR and communications.
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