Beyond the Noise - the PRWeek podcast

• Can AI make an average idea sing? Judging at Cannes, PRWeek podcast

  Two shortlisting jurors for this year's PR category at Cannes Festival of Creativity are the special guests on today's episode of Beyond the Noise.This week on Beyond the Noise, we hear from Sarah Hargrave, EMEA chief executive of Porter Novelli; and Nina Pickup, former head of creative strategy at Salterbaxter – both of whom are shortlisting jurors for the PR Lions at The Cannes Lions International Festival of Creativity 2025.Beyond the Noise looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen in the browser above, or on your favourite platform.And as the industry prepares to take its annual jaunt to the French Riviera, PRWeek journalist Evie Barrett quizzes our guests on some of the big talking points at Cannes in 2025.They examine whether ‘purpose’ will be a prevalent theme this year, as well as the role that AI is now playing, both behind-the-scenes and taking centre-stage in creative work.The duo share their experience of the Cannes Lions judging process, revealing how they decide what a 'good idea' looks like when it comes to PR campaigns.Cannes Lions takes place from 16 to 20 June. Stay tuned to PRWeek for all the news and insights from the festival. Hosted on Acast. See acast.com/privacy for more information.

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• BBC's 'When it hits the fan' hosts on media shift, ESG and Gary Lineker

  Speaking to a PRWeek editor-in-chief Danny Rogers at PR360 last week, Simon Lewis and David Yelland discuss their comms careers and the biggest things they’ve learnt about the sector - and about podcasting.Lewis and Yelland are among the experienced figures in UK comms and media. The former was director of comms for Prime Minister Gordon Brown, Vodafone, British Gas and The Queen; while Yelland, who now runs consultancy Kitchen Table Partners, was previously editor of The Sun and has held senior roles at Weber Shandwick and Brunswick. Hosted on Acast. See acast.com/privacy for more information.

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• Are KPIs for coverage pointless? PRWeek podcast at PR360

  The latest episode of the Beyond the Noise podcast features PRWeek journalists Danny Rogers (editor-in-chief), Siobhan Holt (news editor), Eliza Wiredu (reporter) and Evie Barrett (senior reporter) as they dissect the two-day PR360 event.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.One of the key themes running through PR360 was the evolving role of AI in PR. Compared to last year, Holt observed a noticeable shift toward more practical applications of AI, with several sessions showcasing real-world implementations.Barrett breaks down a compelling panel on the client-agency relationship. One of the standout insights came from Scott Colvin, group director of public affairs at Aviva, who criticised current pitching models and procurement practices.Holt also recaps a b2b communications panel that tackled the balance between creativity and commercial value. She highlights Sodexo’s b2b campaign as a prime example of prioritising real business solutions over superficial creative flair.Rogers reflects on a session examining the shifting news media landscape, with contributions from representatives of Meta, News Movement and Ocado. The conversation centred on how PR professionals can adapt to the evolving ways people consume news.Wiredu offers insights from a panel on AI innovation, including a standout presentation by Virgin Media O2’s head of corporate comms, Luke Stallard. He introduced the company’s lauded “AI Granny Daisy” campaign and shared advice on staying ahead of potential media interest when launching unconventional initiatives.Other key discussions focused on the integration of social media within communications teams and how brands can more effectively reach Gen-Z audiences. Hosted on Acast. See acast.com/privacy for more information.

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• ‘There were more than 350 CVs for one role’ – PRWeek podcast on recruitment

  What is the PR recruitment market like at the moment – and what do comms employers want from candidates? PRWeek UK’s latest podcast takes a look.This week’s episode of the Beyond the Noise podcast features Mary Harding, joint chief executive of Tangerine Comms, and Jenny Pape, head of talent and development at Blurred. Pape also helps recruit on behalf of clients and provides insights into the in-house PR recruitment market.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.Speaking to PRWeek UK editor John Harrington, the duo discuss the volume of applications they are getting and how the quantity – and quality – of candidates has changed in a “saturated” market.They talk about the key things that can help candidates stand out – and reveal their ‘red flags’.The conversation covers the interview process, the importance (or otherwise) of academic qualifications, the use of AI in recruitment, and ensuring a diverse candidate pool.Salary expectations and employee requests for flexible working and other workplace policies are also examined.PRWeek is looking for current PR jobseekers, or those who have recently experienced the PR job market as a candidate, to appear in an upcoming episode of Beyond the Noise. Email [email protected] if you would like to take part. Hosted on Acast. See acast.com/privacy for more information.

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• Cyber attack comms: 'We were rabbits in headlights'

  What's the best way to handle comms when a cyber attack hits? PRWeek UK's latest podcast takes a look. With recent attacks on well-known UK retailers Marks & Spencer, the Co-op and Harrods, the Beyond the Noise podcast delves into the issue with two expert guests.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.Our guests this week include someone with first hand experience of a cyber attack at their organisation. Jack Richards is global head of integrated & field marketing at Onclusive, the media monitoring company that encountered a cyber-security incident in February 2024.Our other guest is Charlotte McGill from Burson UK’s Crisis Team, who has advised clients on cyber attacks.Speaking to PRWeek UK editor John Harrington, Richards discusses how Onclusive reacted when the cyber attack hit, how the company's approach changed over time, and what, in hindsight, Onclusive should have done differently."We were running on instinct rather than data a lot of the time," he states, and explains how Onclusive changed its crisis comms plan after the incident.McGill and Richards talk more broadly about the importance of being prepared for a cyber attack, and getting buy-in from the senior leadership about the vital role played by comms.They emphasise the need to keep stakeholders informed while not being too hasty with announcements. The issue of who at an organisation is the best to 'front' the response is also discussed.The duo end by offering their top tips for handling comms during a cyber attack. Hosted on Acast. See acast.com/privacy for more information.

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