Beyond the Noise - the PRWeek podcast

PRWeek’s latest Beyond the Noise podcast episode takes a closer look at recruitment trends in 2026.
Joining the podcast this week, from specialist comms and PR recruitment agencies, are Rohan Shah, co-founder of Reuben Sinclair, and Christabel Hosking, a recruitment consultant at Latte.
Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.
Speaking to PRWeek UK deputy editor Siobhan Holt, the guests discuss the latest recruitment trends, including hiring across different job levels, salary trends and what benefits staff are looking for from PR employers.
Shah and Hosking chat about the impact of AI on the recruitment industry, as well as the technology’s impact on job roles within PR, such as account executives.
The duo also offer predictions on which job titles they think will be extinct in the PR industry in five years’ time.

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What’s the secret to getting comms and messaging right around food in the post-HFSS world? PRWeek’s Beyond the Noise podcast takes a look.
Our guests this week are comms and food expert Mallika Basu, a strategy adviser at Blurred and author of the book, 'In Good Taste: What Shapes What We Eat and Drink – And Why It Matters'; and Harvey Choat, MD of food and drink PR agency Nexus.
Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.
The government’s 'unhealthy food' ad ban, via the HFSS (high fat, sugar and salt) regulations that came into force on 5 January, prohibits any online advertising of HFSS foods and limits TV ads to after 9pm.
Speaking to PRWeek journalists John Harrington and Evie Barrett, our guests discuss what impact the ban has had to date and how clients are reacting.
They look at how food brands can build genuine loyalty under the new rules, how influencer marketing is likely to change, and how brands can grow organic engagement.
Basu and Choat examine wider issues of food and communications, particularly around the promotion of healthy foods. They ask, among other things, what has happened to Veganuary - and what's the future of food stunts?
The duo also discuss some of their favourite food comms campaigns of recent times.

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What lies ahead for comms this year? PRWeek’s latest Beyond the Noise podcast episode takes a look.
Joining the podcast this week are Sarah Scholefield, group chief executive at Accordience, and Greg Jones, Europe CEO at Smarts.
Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.
Speaking to PRWeek UK editor John Harrington, the guests offer predictions on key areas including AI, ESG, influencer marketing, the comms workforce and the PR agency model.
Scholefield and Jones discuss how client needs are likely to evolve in 2026, and speak about trends with client budgets and retainers. They also reveal how optimistic they are overall for the year ahead.

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PRWeek UK journalists pick some of the most significant stories of 2025, in the final episode of the Beyond the Noise podcast of this year.
Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.
This week, John Harrington (UK editor), Evie Barrett (deputy news editor) and Eliza Wiredu (reporter) each choose two stories or events from the year with implications that are likely to be felt in 2026 and beyond.
Topics covered include:
Omnicom’s acquisition of IPG and what it means for the PR agencies
Opportunities of AI search
AI job cuts
WPP’s four-day office mandate
Unilever’s eyebrow-raising influencer investment
Continuing gender and ethnicity pay gaps

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In the latest Beyond the Noise podcast, PRWeek UK shares advice and top tips on how to win an award in PR.
Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.
On this week’s episode, PRWeek UK deputy editor Siobhan Holt is joined by Melissa Clarke, senior events manager at Haymarket Media Group, who oversees several PR award schemes, including the annual PRWeek UK Awards.
Also on the podcast is experienced industry judge David Fraser, founder and managing director of PR agency Ready10. His business has won numerous PR awards, from the PRCA to the CIPR schemes – including several PRWeek UK Awards – and this year received its first Cannes Lion for its work on ‘The Meal’ campaign for McDonald’s.
In this episode, the pair chat about what it takes to win a PR award. They discuss what the judges are looking for, how to structure an award entry, and explain some of the common mistakes people can make when entering a campaign.
They also offer advice to smaller agencies entering PR competitions on a limited budget and discuss the impact of AI technology.

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