Beyond the Noise - the PRWeek podcast

What’s the secret to launching a comms agency in today’s market? PRWeek’s latest podcast takes a closer look.

This week’s Beyond the Noise episode features the founders of two new agencies: Gerry Wisniewski (pictured left), founder and managing director of Catchfire, and Fenella Grey (pictured right), co-founder of Hello Tomorrow.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Speaking to PRWeek reporter Elizabeth Wiredu, Grey and Wisniewski discuss the origins of their agencies and the biggest early-stage challenges, including recruitment, AI and cash flow.

They also cover the importance of networking, growth targets and plans, as well as their views on building an independent agency versus the traditional large agency model.

Finally, the duo offer their top tips for aspiring agency founders.

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PRWeek speaks to Natalie Evans, managing director of web editorial at LADbible, for the Future of the Media series.

Among other things, Evans discusses what makes a good story for LADbible in 2026; becoming less reliant on Meta and Google’s algorithms; how LADbible is shedding its old stereotypes; co-creating content with brands; use of AI; and other advice for PR professionals.

Stay tuned for more interviews with editors, as part of the Future of the Media, which will be published on the podcast feed soon.

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How do we solve population pressure and climate crisis in space? How has GPS allowed us to provide 12% more food globally? How did the UK become a global leader in small satellite manufacture after the British Government said, “there’s no future for the UK satellite industry”? How did Elon Musk turn reusable rockets from science fiction to science fact in less than 20 years? What else are “Elon and Jeff” going to allow us to do? And why is SpaceX still “the elephant in the room”?

Join Alice as she talks to Will Whitehorn, chair of giant space tech investor Seraphim and former president of Virgin Galactic, and they discuss the implications of “The Elon Musk show” and its legacy, “the beginnings of a competitive space industry of scale”.

Contributors:
Alice Bunn, President of UKspace
Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn
UKspace: Overview | LinkedIn

Will Whitehorn OBE, Seraphim Space Investment Trust
Will Whitehorn OBE | LinkedIn

Key topics covered:
UK satellite manufacture
UK universities
SpaceX valuation
Reuseable rockets
Agricultural management
Population pressure
Climate crisis
Solar power
Data centres in space
Industrialising in space

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PRWeek speaks to Christian May, editor-in-chief City A.M., for the Future of the Media series.

Among other things, May discusses what stories work best for City AM and how that has changed; the rise of legal threats against media; print’s return; blurring lines between journalist and influencer; fake AI ‘experts’; whether press releases are getting worse; and the use of video, audio and AI.

The journalist also offers advice for anyone working in comms.

Stay tuned for more interviews with editors, as part of the Future of the Media, which will be published on the podcast feed over the coming weeks.

Hosted on Acast. See acast.com/privacy for more information.

Executive profiling in the social-media age is the topic of this week’s Beyond the Noise podcast, considering the risks and rewards of having a ‘viral’ CEO.

In the latest episode of Beyond the Noise, PRWeek deputy news editor Evie Barrett is joined by Katy Bloomfield, managing partner of PR at b2b comms agency Definition, and Jordan Greenaway, founder and chief executive of thought leadership PR agency Profile.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

After dissecting the McDonald’s CEO’s recent viral burger-bite clip, the guests assess the changing landscape of LinkedIn leadership.

Bloomfield and Greenaway analyse how to capture a CEO’s genuine voice – even when dealing with someone who’s camera-shy or social media-averse.

They also debate whether catering to algorithms is a good idea, and consider how much value social media engagement can actually provide a business.

Balancing personal and corporate branding for business leaders is among the other topics discussed.

Hosted on Acast. See acast.com/privacy for more information.