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Bread & Butter

Emmanuel Asuquo & Tayo Oguntonade
Bread & Butter
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  • Usage, Exclusivity, and the Bag: Creator Deals 101
    Influencer rates aren’t random, they’re math. In this episode, Safiyah (Director at Connect Management) lifts the lid on how fees are actually set: deliverables, usage rights, exclusivity windows, sector dynamics, whitelisting/paid media, and repurposing across platforms. We dig into how micro-creators turn consistency into full-time income, why affiliate + base hybrids often outperform “flat fee only,” and the payment structures (monthly/quarterly) that protect creators’ cash flow.We also get real about representation: historic underpayment, how to advocate for equal rates, and what great managers do to push back without burning bridges. Safiyah shares how to navigate rooms where you’re the only one, turning visibility into credibility, and clarifies PR vs. Marketing in one line you’ll never forget.If you’re a creator, manager, or brand, this is a playbook for deals that perform and pay. You’ll learn: Pricing levers: usage, exclusivity, deliverable scope, sector, whitelisting, repurposing Micro vs. macro: ambassadorships, affiliate structures, and what “good” looks like Cash flow: negotiating quarterly payouts and clear KPIs PR vs. Marketing (different targets, different KPIs, different budgets) Fair pay & representation: setting standards, pushing back, staying professional Manager POV: what makes brands say yes, and what gets deals rejected Learn more about your ad choices. Visit podcastchoices.com/adchoices
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  • No Shortcuts: The Hard Work Behind “Overnight” Success| Bread & Butter Podcast - Ep 81 Ft. Qoy
    Joy isn’t the same as happiness and for Qoy, that distinction changed everything. In this episode, she traces the moments she chose joy over expectation: rejecting a private-school scholarship after watching how her mum was treated, walking away from a high-paid job that drained her spirit, and building a show with no rules simply because she knew the world would enjoy her being herself. What begins as South vs East banter becomes a bigger conversation about identity, free will, and the quiet courage it takes to leave “good on paper” environments that are bad for your soul. Qoy talks faith without preaching, boundaries without bitterness, and the unglamorous truth that there are no shortcuts only the hard you choose and the hard you love. We dig into originality as strategy, not slogan. Qoy breaks down how turning YouTube into a living portfolio led to real cheques and real rooms, where asking isn’t “begging” but professional curiosity that opens doors. She owns her pricing mistakes (“they would’ve paid me thousands more”) and maps the uncomfortable climb from freelancer to business owner: moving from vibes to systems, from solo to teams, from reactive gigs to B2B services. Along the way, London is both backdrop and teacher, South London grit meeting Somerset House polish, proof that where you’re from can be an asset if you know how to carry it. If you’re 18–25 (or just early in a new chapter), this is part blueprint, part nudge: take five years to try everything, document what works, learn fast, and protect your joy like it pays your bills, because one day, it might. Like, comment, and share with a friend who needs the reminder that purpose over paycheck. 🎧 Tap in now, and don’t forget to Like, Share & Subscribe! The Bread and Butter by Emmanuel Asuquo & Tayo Oguntonade is not your typical finance or business podcast, it explores real-life stories of how money plays a part in our day-to-day life - with no boundaries, no secrets and no censorship. In each episode we invite you to be a fly in the room when we discuss money taboos, key financial advice and some of the hottest money topics online, often with well-known guests from influencers, athletes to musicians. Together we discuss money in a super relatable way, talk about the impacts it's had on their journey and the role it plays today. Topics will revolve around how money plays a part in parenting, living and working abroad, entrepreneurship and content creation & more! Learn more about your ad choices. Visit podcastchoices.com/adchoices
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  • Purpose, Profit, and Proof: A Playbook for Black Founders | Bread & Butter Podcast - Ep 82 Ft. Mas
    What if you could take luck out of business? In this Bread & Butter episode, Tayo and Eman sit down with Masibu “Mas” Manima, founder of Translate Culture (performance marketing for consumer brands) and Direct to Culture(connecting Black-owned media with brands), to break down how real growth actually happens. We go past “post and pray” marketing into a practical, test-and-learn system: form a hypothesis, run controlled experiments (ads), extract the signal, and iterate until you’ve built a repeatable engine.Mas explains why many founders start from pressure (job/finances) and how that can trap us in short-term thinking, chasing vanity metrics or leaning only on friends/WhatsApp. Instead, he shows how to treat ads as feedback at scale: identify your funnel stage (awareness → consideration → conversion), set the right objective, and measure what matters (email capture, CAC, ROAS, LTV). We get specific on lookalike audiences, retargeting hot lists, picking seasonal bestsellers, and how to validate demand cheaply before you go all-in, so you can stop guessing and start scaling.We also dig into the checkout reality: friction kills sales. If your site doesn’t support ultra-fast payments (e.g., Apple Pay), every extra step is money lost. Mas breaks down TikTok Shop as a once-in-a-cycle opportunity, why distribution beats product in the early days, and how bigger, less crowded markets (hello, pets) can be smarter than piling into the same niches. He’s candid about pricing, serving community without undercharging forever, and turning his biggest L (a failed home show that hit the wedding fund) into a career-defining W, proof that planting seeds pays off, just not always on your timeline.🎧 Tap in now, and don’t forget to Like, Share & Subscribe!The Bread and Butter by Emmanuel Asuquo & Tayo Oguntonade is not your typical finance or business podcast, it explores real-life stories of how money plays a part in our day-to-day life - with no boundaries, no secrets and no censorship. In each episode we invite you to be a fly in the room when we discuss money taboos, key financial advice and some of the hottest money topics online, often with well-known guests from influencers, athletes to musicians. Together we discuss money in a super relatable way, talk about the impacts it's had on their journey and the role it plays today. Topics will revolve around how money plays a part in parenting, living and working abroad, entrepreneurship and content creation & more! Learn more about your ad choices. Visit podcastchoices.com/adchoices
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  • Discipline Over Hustle | Bread & Butter Podcast - Ep 80 Ft. Elfried Samba
    In this episode of the Bread & Butter Podcast, we sit down with Eldried Samba, the community architect and entrepreneur who helped power Gymshark’s rise from a small UK fitness start-up to a global brand. Alfred’s journey begins in Congo, where he and his family came to the UK as asylum seekers. From those humble beginnings, he built a career defined by creativity, discipline, and community. At Gymshark, he pioneered strategies that transformed the women’s line from just 5% of the business to more than 80%, proving the power of underrepresented voices and authentic marketing. He also opens up about his personal growth, overcoming fear of public speaking, using NLP to sharpen communication, and applying lessons from Kobe Bryant’s discipline and preparation. Alfred explains how AI tools like ChatGPT have become his secret weapon for turning creativity into structure, helping leaders stay ahead of the curve. Beyond the wins, Alfred reflects on the challenges, trying to solve the world’s problems before his own, learning to put himself first, and choosing independence over comfort. His story is a reminder that success is not just about achieving goals, but about reinvention, resilience, and building platforms that serve communities. 🎧 Tap in now, and don’t forget to Like, Share & Subscribe! The Bread and Butter by Emmanuel Asuquo & Tayo Oguntonade is not your typical finance or business podcast, it explores real-life stories of how money plays a part in our day-to-day life - with no boundaries, no secrets and no censorship. In each episode we invite you to be a fly in the room when we discuss money taboos, key financial advice and some of the hottest money topics online, often with well-known guests from influencers, athletes to musicians. Together we discuss money in a super relatable way, talk about the impacts it's had on their journey and the role it plays today. Topics will revolve around how money plays a part in parenting, living and working abroad, entrepreneurship and content creation & more! Learn more about your ad choices. Visit podcastchoices.com/adchoices
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  • The Government Doesn't Want You To Retire | Bread & Butter Podcast - Ep 79
    This week on Bread & Butter, Tayo & E-man get real about modern retirement. Pensions matter, but they’re not the whole plan. We break down how to combine AI skills, rent-to-rent cashflow, investing, and social capital to retire on your terms (not a government timetable). Real stories, real numbers, and practical prompts you can use today, from using ChatGPT to negotiate contracts and write emails, to reverse-engineering your monthly retirement income across multiple streams. What you’ll learn Why treating AI like the gym (daily reps!) can 10x your efficiency, and even create roles for you at work Pensions 101 (plus why most people still need other income streams) and a simple 10–15% rule of thumb Rent-to-rent explained: cashflow now vs. equity later, ideal guest profiles (contractors/insurance), and scaling How to use ChatGPT for contract red flags, policy T&Cs, tone-perfect emails, and scripts that actually convert Social capital over follower count: why 200 true supporters can outrun 200k passive followers The “5 x £1k” retirement framework to hit a target like £5k/month without relying on a single source 🎧 Tap in now, and don’t forget to Like, Share & Subscribe! The Bread and Butter by Emmanuel Asuquo & Tayo Oguntonade is not your typical finance or business podcast, it explores real-life stories of how money plays a part in our day-to-day life - with no boundaries, no secrets and no censorship. In each episode we invite you to be a fly in the room when we discuss money taboos, key financial advice and some of the hottest money topics online, often with well-known guests from influencers, athletes to musicians. Together we discuss money in a super relatable way, talk about the impacts it's had on their journey and the role it plays today. Topics will revolve around how money plays a part in parenting, living and working abroad, entrepreneurship and content creation & more! Learn more about your ad choices. Visit podcastchoices.com/adchoices
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About Bread & Butter

The Bread and Butter by Emmanuel Asuquo & Tayo Oguntonade is not your typical finance or business podcast, it explores real-life stories of how money plays a part in our day-to-day life - with no boundaries, no secrets and no censorship. In each episode we invite you to be a fly in the room when we discuss money taboos, key financial advice and some of the hottest money topics online, often with well-known guests from influencers, athletes to musicians. Together we discuss money in a super relatable way, talk about the impacts it's had on their journey and the role it plays today. Links to Socials: Emmanuel - https://www.instagram.com/theemaneffectuk Tayo - https://www.instagram.com/brickzwithtipz/

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