CFO 4.0 - The Future of Finance

264 episodes

262. CFO 4.0 Revisited: How Funding is Like Ice Cream with Martin Spiller
10/03/2026 | 47 mins.
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In this CFO 4.0 Revisited episode, Hannah Munro is joined by experienced finance leader Martin Spiller to explore what funders are really looking for in a CFO.
From common funding mistakes to the differences between start-up and scale-up investment, Martin shares practical insight on securing funding, choosing the right partners and positioning your business for sustainable growth.
What funders look for in a CFO
Common mistakes when applying for funding
Start-up vs scale-up funding expectations
Seed, Series A and Series B funding explained
How to find the right funding partner
Tips for improving your chances of securing investment
Links mentioned in this episode:
Martin's LinkedIn
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261. CFO 4.0 Revisited: Making the shift from CFO to Board with Fiona Hathorn, CEO of Women on Boards UK
03/03/2026 | 45 mins.
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To mark the return of CFO 4.0 Revisited and celebrate International Women’s Week, we’re bringing back a powerful conversation that is just as relevant today as when it first aired. In Episode 77, Hannah Munro sits down with Fiona Hathorn, CEO of Women on Boards UK, to explore what it truly takes to step into the boardroom and succeed.
Board roles are often discussed but rarely explained in practical terms. Fiona cuts through the noise, sharing clear guidance on balancing cultural fit with constructive challenge, assessing whether a board opportunity is right for you, and positioning yourself as a credible candidate in a competitive market. At a time when representation and leadership are firmly in focus, this conversation is about progression, not just celebration.
In this episode, you’ll hear:
What skills and experience boards are really looking for
How to build board-ready credentials before you apply
Where to find opportunities and how to assess them properly
What a typical board recruitment process involves
Practical tips to stand out and interview with confidence
How to balance fitting in with constructively challenging the status quo
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260. Financial Transformation Live: New Years Resolutions for Finance
03/02/2026 | 20 mins.
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In this special Financial Transformation Live episode, Hannah Munro sets out a clear, practical agenda for finance leaders who want 2026 to be the year transformation actually happens.
This session deliberately moves away from technology hype and focuses on the fundamentals that enable progress. Hannah makes the case that 2026 must be a people and process year, not a rushed race to automate. As the pace of change accelerates and AI becomes part of everyday working life, finance teams need the capacity, skills and foundations to respond, rather than react.
In this episode, Hannah covers
Why 2026 must be a people and process year, not a rushed race to automate
How to create real capacity in finance teams to drive change, not just survive month end
The risk of automating broken processes and why simplicity is the foundation of speed
Moving finance from hindsight to foresight through faster closes and in-month reporting
Using the right technology for the problem, and why AI is not always the answer
Building resilient, well-rounded finance teams that can adapt as the pace of change accelerates
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259.CFO 4.0 Revisited: Soft Skills and the importance they have in Finance Teams with Howard Tunnicliffe
27/01/2026 | 30 mins.
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In this third episode of the CFO 4.0 Revisited series, Hannah Munro is joined by Howard Tunnicliffe, now FP&A Director at Busuu, to revisit a conversation that remains highly relevant for modern finance leaders.
Originally recorded when Howard was Head of Finance Subscriptions at The Economist, this episode tackles a topic that still separates good finance teams from great ones: soft skills. As finance continues to move beyond pure technical delivery, Howard shares practical insight into why behaviours, communication and judgement matter just as much as numbers.
In this episode, you’ll hear:
Howard’s career journey and lessons learned across global, matrixed organisations
Why soft skills are critical for finance professionals looking to progress into leadership
How to assess the strengths and gaps within your finance team
The risks of ignoring soft skills in high-performing finance functions
Which soft skills matter most in FP&A and senior finance roles
Practical ways to develop these skills across your finance team
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258. Pricing Without Guesswork: Using Behavioural Economics to Drive Better Decisions with Etinosa Agbonlahor
20/01/2026 | 45 mins.
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In this episode of CFO 4.0, Hannah Munro is joined by Etinosa Agbonlahor, CEO of Decision Alpha, to break down why pricing causes so much anxiety and how finance leaders can take control of it in a structured, evidence-based way.
Together, they explore how behavioural economics, customer insight, and disciplined iteration can turn pricing from a reactive afterthought into a strategic advantage.
In this episode, they cover
Why pricing is the keystone of the business and what goes wrong when it is ignored
The warning signs that your pricing strategy is misaligned with value
Common pricing mistakes, including over-reliance on competitors
How to research willingness to pay using both qualitative and quantitative methods
Applying behavioural economics to frame prices, guide choices, and improve conversion
Why pricing should be reviewed and refined regularly, not set and forgotten
Links mentioned:
Etinosa's Linkedin
Learn more about Decision Alpha

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About CFO 4.0 - The Future of Finance

Welcome to CFO 4.0, where we explore the dynamic landscape of Financial Leadership in the era of Technology 4.0. I'm your host, Hannah Munro, Managing Director of itas, a pioneering Financial Transformation consultancy. In this podcast series, we unravel the intricate connection between cutting-edge technologies and the financial domain. It's more than just adopting tools; it's about cultivating the skills necessary to navigate and spearhead the transformative journey within Finance. CFO 4.0 embodies the archetype of the Financial Leader in the future — a fusion of strategic visionaries and tech-savvy innovators. As the CFO role swiftly evolves from a mere cost controller to a strategic influencer, each transition opens up novel possibilities. Tune in as we share valuable insights and guidance from inspirational CFOs and finance leaders every episode, empowering you to revolutionise your processes, people, and data. Seize the opportunities, propel your business and career forward, and lead with unwavering confidence. Join us in shaping the future of Finance — this is CFO 4.0, your guide to the Future of Finance. We’d love for you to join our community, and if you like what you hear (which I’m sure you will 😉) it would be great if you rate and share.

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