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CFO 4.0 - The Future of Finance

Hannah Munro
CFO 4.0 - The Future of Finance
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262 episodes

  • CFO 4.0 - The Future of Finance

    260. Financial Transformation Live: New Years Resolutions for Finance

    03/2/2026 | 20 mins.
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    In this special Financial Transformation Live episode, Hannah Munro sets out a clear, practical agenda for finance leaders who want 2026 to be the year transformation actually happens.
    This session deliberately moves away from technology hype and focuses on the fundamentals that enable progress. Hannah makes the case that 2026 must be a people and process year, not a rushed race to automate. As the pace of change accelerates and AI becomes part of everyday working life, finance teams need the capacity, skills and foundations to respond, rather than react.
    In this episode, Hannah covers
    Why 2026 must be a people and process year, not a rushed race to automate
    How to create real capacity in finance teams to drive change, not just survive month end
    The risk of automating broken processes and why simplicity is the foundation of speed
    Moving finance from hindsight to foresight through faster closes and in-month reporting
    Using the right technology for the problem, and why AI is not always the answer
    Building resilient, well-rounded finance teams that can adapt as the pace of change accelerates
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  • CFO 4.0 - The Future of Finance

    259.CFO 4.0 Revisited: Soft Skills and the importance they have in Finance Teams with Howard Tunnicliffe

    27/1/2026 | 30 mins.
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    In this third episode of the CFO 4.0 Revisited series, Hannah Munro is joined by Howard Tunnicliffe, now FP&A Director at Busuu, to revisit a conversation that remains highly relevant for modern finance leaders.
    Originally recorded when Howard was Head of Finance Subscriptions at The Economist, this episode tackles a topic that still separates good finance teams from great ones: soft skills. As finance continues to move beyond pure technical delivery, Howard shares practical insight into why behaviours, communication and judgement matter just as much as numbers.
    In this episode, you’ll hear:
    Howard’s career journey and lessons learned across global, matrixed organisations
    Why soft skills are critical for finance professionals looking to progress into leadership
    How to assess the strengths and gaps within your finance team
    The risks of ignoring soft skills in high-performing finance functions
    Which soft skills matter most in FP&A and senior finance roles
    Practical ways to develop these skills across your finance team
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  • CFO 4.0 - The Future of Finance

    258. Pricing Without Guesswork: Using Behavioural Economics to Drive Better Decisions with Etinosa Agbonlahor

    20/1/2026 | 45 mins.
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     In this episode of CFO 4.0, Hannah Munro is joined by Etinosa Agbonlahor, CEO of Decision Alpha, to break down why pricing causes so much anxiety and how finance leaders can take control of it in a structured, evidence-based way.
    Together, they explore how behavioural economics, customer insight, and disciplined iteration can turn pricing from a reactive afterthought into a strategic advantage.
    In this episode, they cover
    Why pricing is the keystone of the business and what goes wrong when it is ignored
    The warning signs that your pricing strategy is misaligned with value
    Common pricing mistakes, including over-reliance on competitors
    How to research willingness to pay using both qualitative and quantitative methods
    Applying behavioural economics to frame prices, guide choices, and improve conversion
    Why pricing should be reviewed and refined regularly, not set and forgotten
    Links mentioned:
    Etinosa's Linkedin 
    Learn more about Decision Alpha 

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  • CFO 4.0 - The Future of Finance

    257. The Readiness Challenge: What Project Readiness really looks like with Hannah Munro and Neil Lynchehaun

    13/1/2026 | 43 mins.
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    As a follow-up to their Financial Transformation Live discussions, Hannah Munro is joined by Neil Lynchehaun, Transformation and Delivery Manager at itas, to launch The Readiness Challenge series.
    In part one, they take an honest look at what project readiness really means and why so many finance transformations struggle before they even begin. Drawing on real delivery experience, this episode focuses on the most common and underestimated blocker to success team capacity and capability.
     This episode covers: 
    What project readiness really means before starting a finance transformation
    Why team capacity is the number one cause of delays and failed projects
    How to assess whether your finance team genuinely has the availability to deliver change
    Practical ways to create capacity without defaulting to hiring more people
    The importance of having the right mix of skills influence and experience in project teams
    How to reduce delivery risk through backfilling strategy retention planning and phased delivery
    Links mentioned:
    Connect with Hannah Munro
    Connect with Neil Lynchehaun
    Explore more Finance Transformation Live sessions
    Customer Success Stories
    Book a discovery call 
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  • CFO 4.0 - The Future of Finance

    256. 2025 Highlights: Transforming Finance Conversations with Today's Finance Leaders

    06/1/2026 | 23 mins.
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    In this special highlights episode of CFO 4.0, host Hannah Munro reflects on the most impactful conversations of 2025, bringing together lessons from CFOs, transformation leaders, and futurists. Drawing on insights from across the year, this episode explores what finance leaders have really learned as the role continues to evolve under pressure from growth, technology, and rising expectations.
    In this episode, we reflect on
    Why finance transformation fails when it is treated as a separate role rather than a day-to-day mindset
    How CFOs are learning to make faster, better decisions without waiting for perfect data
    What the explosive adoption of AI, including ChatGPT, signals for finance teams and leadership expectations
    The practical warning signs that data integrity and control environments are no longer fit for growth
    How CFOs can professionalise fast-growing businesses without killing the agility that made them successful
    The realities of growth versus profit in private equity-backed organisations and what investors actually expect
    This episode features highlights and perspectives from 
    240. AI in Finance: Complex Workflows to Scalable AI Solutions with Tariq Munir
    218. AI in Finance | From Generative AI to Reinforcement Learning with Peter Morgan
    234. The CFO as a Storyteller: Making KPIs Count with Matt Topham
    227. AI in Finance: Preparing for the AI Revolution: Abundance or Catastrophe? with David Wood
    235. First 100 Days as a CFO: Mastering the 60–90 Day Window as a CFO with Jeremy Earnshaw
    244. CFO Stories: Acquisitions, Due Diligence & Building Trust with Charlotte Crowley
    243. The 90-Day Finance Transformation Playbook with Hannah Munro
    232. The Private Equity CFO: Myths, Mistakes & Misconceptions with Richard Sanders
    and offers a clear-eyed view of where finance leadership is heading next.
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About CFO 4.0 - The Future of Finance

Welcome to CFO 4.0, where we explore the dynamic landscape of Financial Leadership in the era of Technology 4.0. I'm your host, Hannah Munro, Managing Director of itas, a pioneering Financial Transformation consultancy. In this podcast series, we unravel the intricate connection between cutting-edge technologies and the financial domain. It's more than just adopting tools; it's about cultivating the skills necessary to navigate and spearhead the transformative journey within Finance. CFO 4.0 embodies the archetype of the Financial Leader in the future — a fusion of strategic visionaries and tech-savvy innovators. As the CFO role swiftly evolves from a mere cost controller to a strategic influencer, each transition opens up novel possibilities. Tune in as we share valuable insights and guidance from inspirational CFOs and finance leaders every episode, empowering you to revolutionise your processes, people, and data. Seize the opportunities, propel your business and career forward, and lead with unwavering confidence. Join us in shaping the future of Finance — this is CFO 4.0, your guide to the Future of Finance. We’d love for you to join our community, and if you like what you hear (which I’m sure you will 😉) it would be great if you rate and share.
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