CFO 4.0 - The Future of Finance

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In this special Financial Transformation Live episode, Hannah Munro sets out a clear, practical agenda for finance leaders who want 2026 to be the year transformation actually happens.
This session deliberately moves away from technology hype and focuses on the fundamentals that enable progress. Hannah makes the case that 2026 must be a people and process year, not a rushed race to automate. As the pace of change accelerates and AI becomes part of everyday working life, finance teams need the capacity, skills and foundations to respond, rather than react.
In this episode, Hannah covers
Why 2026 must be a people and process year, not a rushed race to automate
How to create real capacity in finance teams to drive change, not just survive month end
The risk of automating broken processes and why simplicity is the foundation of speed
Moving finance from hindsight to foresight through faster closes and in-month reporting
Using the right technology for the problem, and why AI is not always the answer
Building resilient, well-rounded finance teams that can adapt as the pace of change accelerates
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In this third episode of the CFO 4.0 Revisited series, Hannah Munro is joined by Howard Tunnicliffe, now FP&A Director at Busuu, to revisit a conversation that remains highly relevant for modern finance leaders.
Originally recorded when Howard was Head of Finance Subscriptions at The Economist, this episode tackles a topic that still separates good finance teams from great ones: soft skills. As finance continues to move beyond pure technical delivery, Howard shares practical insight into why behaviours, communication and judgement matter just as much as numbers.
In this episode, you’ll hear:
Howard’s career journey and lessons learned across global, matrixed organisations
Why soft skills are critical for finance professionals looking to progress into leadership
How to assess the strengths and gaps within your finance team
The risks of ignoring soft skills in high-performing finance functions
Which soft skills matter most in FP&A and senior finance roles
Practical ways to develop these skills across your finance team
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 In this episode of CFO 4.0, Hannah Munro is joined by Etinosa Agbonlahor, CEO of Decision Alpha, to break down why pricing causes so much anxiety and how finance leaders can take control of it in a structured, evidence-based way.
Together, they explore how behavioural economics, customer insight, and disciplined iteration can turn pricing from a reactive afterthought into a strategic advantage.
In this episode, they cover
Why pricing is the keystone of the business and what goes wrong when it is ignored
The warning signs that your pricing strategy is misaligned with value
Common pricing mistakes, including over-reliance on competitors
How to research willingness to pay using both qualitative and quantitative methods
Applying behavioural economics to frame prices, guide choices, and improve conversion
Why pricing should be reviewed and refined regularly, not set and forgotten
Links mentioned:
Etinosa's Linkedin 
Learn more about Decision Alpha 

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As a follow-up to their Financial Transformation Live discussions, Hannah Munro is joined by Neil Lynchehaun, Transformation and Delivery Manager at itas, to launch The Readiness Challenge series.
In part one, they take an honest look at what project readiness really means and why so many finance transformations struggle before they even begin. Drawing on real delivery experience, this episode focuses on the most common and underestimated blocker to success team capacity and capability.
 This episode covers: 
What project readiness really means before starting a finance transformation
Why team capacity is the number one cause of delays and failed projects
How to assess whether your finance team genuinely has the availability to deliver change
Practical ways to create capacity without defaulting to hiring more people
The importance of having the right mix of skills influence and experience in project teams
How to reduce delivery risk through backfilling strategy retention planning and phased delivery
Links mentioned:
Connect with Hannah Munro
Connect with Neil Lynchehaun
Explore more Finance Transformation Live sessions
Customer Success Stories
Book a discovery call 
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In this special highlights episode of CFO 4.0, host Hannah Munro reflects on the most impactful conversations of 2025, bringing together lessons from CFOs, transformation leaders, and futurists. Drawing on insights from across the year, this episode explores what finance leaders have really learned as the role continues to evolve under pressure from growth, technology, and rising expectations.
In this episode, we reflect on
Why finance transformation fails when it is treated as a separate role rather than a day-to-day mindset
How CFOs are learning to make faster, better decisions without waiting for perfect data
What the explosive adoption of AI, including ChatGPT, signals for finance teams and leadership expectations
The practical warning signs that data integrity and control environments are no longer fit for growth
How CFOs can professionalise fast-growing businesses without killing the agility that made them successful
The realities of growth versus profit in private equity-backed organisations and what investors actually expect
This episode features highlights and perspectives from 
240. AI in Finance: Complex Workflows to Scalable AI Solutions with Tariq Munir
218. AI in Finance | From Generative AI to Reinforcement Learning with Peter Morgan
234. The CFO as a Storyteller: Making KPIs Count with Matt Topham
227. AI in Finance: Preparing for the AI Revolution: Abundance or Catastrophe? with David Wood
235. First 100 Days as a CFO: Mastering the 60–90 Day Window as a CFO with Jeremy Earnshaw
244. CFO Stories: Acquisitions, Due Diligence & Building Trust with Charlotte Crowley
243. The 90-Day Finance Transformation Playbook with Hannah Munro
232. The Private Equity CFO: Myths, Mistakes & Misconceptions with Richard Sanders
and offers a clear-eyed view of where finance leadership is heading next.
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