The PR Breakdown with Molly McPherson

The day after the 2026 midterms, I wanted to look at the responses, not the results. Gina Hinojosa beat Greg Abbott in Texas, James Talarico beat Ken Paxton, Troy Jackson beat Susan Collins in Maine, and Democrats won big across the map. For me, the more interesting story is what people said next.

It started the day before the vote, when Trump stood at the Reflecting Pool and said that "for some reason, the sitting president doesn't win the midterms." House Speaker Mike Johnson made the same argument on election night. I read that as blaming the calendar: lower expectations so the loss reads as history, not a verdict. We compare it to 2010, when Barack Obama called his party's loss a "shellacking."

Then election night itself. Trump went after Jessica Tarlov's voice, blamed Fox News and a 27% ratings drop with no source behind it, blamed Greg Abbott, and blamed gas prices. I share how these moves line up with history, from Joseph McCarthy and "Have you no decency?" to Spiro Agnew's "nattering nabobs of negativism."

We also look at Anthony Constantino's victory speech in New York's 21st, the early fraud claims, and the candidates who conceded with grace, including Roger Marshall in Kansas. At the end: JD Vance's post-election message about the Iran war, and what it may say about where he goes next.

The PR Breakdown is a weekly look at the PR moves and the spin behind the headlines, from a crisis communication and reputation management consultant. This episode was recorded live on November 4.

00:00 Spot the Spin: election edition
01:10 The Reflecting Pool speech
02:05 The scoreboard
06:15 Blame the calendar
08:45 Obama's "shellacking"
09:22 Blame the commentator
11:20 "The lying media"
12:31 McCarthy and "Have you no decency?"
13:52 The "root out" rhetoric
15:20 Blame the network
17:38 Blame gas prices
18:37 "Nattering nabobs of negativism"
19:13 The sore winner
22:07 The early fraud claim
23:51 The courage to concede
24:57 Al Gore, 2000
25:52 Why Truth Social doesn't land
26:06 JD Vance's post-election message
27:40 Closing

Every week I break down the biggest PR crises in the news: the slips, the moves, the scandals, and the lessons behind the headlines. I'm Molly McPherson, crisis and reputation strategist, known to my audience as the PR Lady. This channel is home base for the podcast and my weekly Substack live chats. Subscribe and follow along.

👇 Stay Connected
📧 Weekly Substack Lives and Newsletter [https://mollymcpherson.substack.com/]

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🎙️ THE PR BREAKDOWN PODCAST [https://www.prbreakdownpodcast.com/]  

🎙️ Apple Podcasts: [https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1441897190]
    
🎙️ Spotify: [https://open.spotify.com/show/53jOIfJuu00dsZhQMgI1Id?si=a0152e4ce81b4725]
    
📱 MOLLY ON SOCIAL
 
TikTok: [https://www.tiktok.com/@mollybmcpherson]
    
Instagram: [https://www.instagram.com/molly.mcpherson/]
    
Substack: [https://substack.com/@mollymcpherson?utm_source=user-menu]
  
⚖️ DISCLAIMER
    
This video is for educational and commentary purposes only.
Some links may be affiliate links. Sponsorships are always disclosed in-video.
Videos are based on publicly available information unless otherwise stated.

Copyright © 2026 Molly McPherson. All rights reserved.

Vivek Ramaswamy's campaign ad featuring Amy Acton's estranged mother, JD Vance telling Republicans to stop whining about it, and Amy Griffin's lawsuit: three stories this week, and I break down the moves in each.

The Ohio governor's race is a week from Election Day. Ramaswamy's campaign ran an ad featuring Acton's estranged mother, Donna Arthur, and at first would not say whether the ad was theirs. I go through what the ad leaves out, the double down, the quiet edit that dropped the tent line, and why renaming the topic is a move you can spot in your own life.

Then JD Vance, who told reporters that whether the ad was appropriate ""is not really my concern"" and later told fellow Republicans to stop whining about it. Ohio Gov. Mike DeWine called the ad ""deeply, deeply troubling,"" and Rep. Ashley Hinson said ""absolutely the wrong tone."" I share what I hear from clients when they blame the critics, and why I think reasonable people speaking reasonably is a signal.

Then Amy Griffin and her memoir The Tell: the New York Times investigation, the classmate's lawsuit, Griffin's defamation suit in response, and why a first move of ""legal"" tells me there is something to the story. Both suits are allegations in pending litigation, and I am not saying anyone is guilty. I also touch on the Gosselin family story that is trending.

The PR Breakdown is a weekly look at the PR moves and the spin behind the headlines, from a crisis communication and reputation management consultant. This episode was recorded live.

00:00 Spot the Spin
00:59 The Ohio governor's race
01:35 The ad featuring Acton's estranged mother
02:58 What the ad leaves out
03:23 Ramaswamy confirms the ad
03:53 The double down
05:37 Renaming the topic
05:52 The quiet edit
06:44 JD Vance: ""not really my concern""
07:11 The deflection and the pivot
08:05 Vance at an Ohio rally
09:11 Why ""not my concern"" is a move
09:39 What I hear from clients
10:19 ""Focus on the facts""
10:31 DeWine, Hinson and a bridge too far
11:37 Amy Griffin and The Tell
12:41 The New York Times investigation
13:22 The lawsuits
14:05 Why legal first is a tell
15:56 More on the Griffin story
19:26 The Gosselin family story
22:02 Closing

Every week I break down the biggest PR crises in the news: the slips, the moves, the scandals, and the lessons behind the headlines. I'm Molly McPherson, crisis and reputation strategist, known to my audience as the PR Lady. This channel is home base for the podcast and my weekly Substack live chats. Subscribe and follow along.

👇 Stay Connected
📧 Weekly Substack Lives and Newsletter [https://mollymcpherson.substack.com/]

📣 Speaking Inquiries [https://www.apbspeakers.com/speaker/molly-mcpherson/]

🎙️ THE PR BREAKDOWN PODCAST [https://www.prbreakdownpodcast.com/]  

🎙️ Apple Podcasts: [https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1441897190]
    
🎙️ Spotify: [https://open.spotify.com/show/53jOIfJuu00dsZhQMgI1Id?si=a0152e4ce81b4725]
    
📱 MOLLY ON SOCIAL
 
TikTok: [https://www.tiktok.com/@mollybmcpherson]
    
Instagram: [https://www.instagram.com/molly.mcpherson/]
    
Substack: [https://substack.com/@mollymcpherson?utm_source=user-menu]
  
⚖️ DISCLAIMER
    
This video is for educational and commentary purposes only.
Some links may be affiliate links. Sponsorships are always disclosed in-video.
Videos are based on publicly available information unless otherwise stated.

Copyright © 2026 Molly McPherson. All rights reserved.

Mel Robbins is on the cover of PEOPLE this week, and Prince Harry told GQ that the most important thing is to reconcile with his family. They are very different stories, and I see the same move in both.

PEOPLE's cover story opens with Mel Robbins in her Vermont kitchen, wearing a name tag made from blue painter's tape. The headline says she's proud of the person she's become. I read the whole profile as an exercise in relatability: if she relates to you, you'll trust her. Relatability sells the transformation. We go through the story line by line, why she needs that framing right now, and what to watch for when anyone online tells you they were once exactly where you are.

Then Prince Harry: his GQ interview with Zach Baron, PEOPLE's write-up, and his spokesperson's clarification that the "some people" line was not directed at his family. I share why I read the reconcile message as spin, and why having to clarify an interview that quickly is a comms problem of its own.

The PR Breakdown is a weekly look at the PR moves and the spin behind the headlines, from a crisis communication and reputation management consultant. This episode was recorded live on October 21.

00:00 Spot the Spin
00:52 Why Mel Robbins gets a reaction from me
01:50 Tony Robbins and the self-help boom
03:04 PEOPLE's Mel Robbins cover story
03:44 The photographs
05:08 The painter's tape name tag
06:12 The quotes
07:39 Why does she need to spin?
09:54 The undercurrent
11:03 The Let Them origin story
12:00 Pivot and AI
12:57 Here's the spin: relatability
14:26 Proud of who she's become
15:49 Can you be the next Mel Robbins?
16:43 Spot the transaction
18:16 Harry and Meghan back in the UK
18:45 The Nottingham walkabout
20:08 Prince Harry's MasterClass on grief
21:50 Brand sweet spots
22:01 Prince Harry's GQ interview
23:24 The spokesperson's clarification
24:12 Here is the spin
25:13 Relatable family rifts
26:57 Borrowed authority
27:06 Will the family bring him back in?
27:50 Closing and the October 29 Field Guide training

Every week I break down the biggest PR crises in the news: the slips, the moves, the scandals, and the lessons behind the headlines. I'm Molly McPherson, crisis and reputation strategist, known to my audience as the PR Lady. This channel is home base for the podcast and my weekly Substack live chats. Subscribe and follow along.

👇 Stay Connected
📧 Weekly Substack Lives and Newsletter [https://mollymcpherson.substack.com/]

📣 Speaking Inquiries [https://www.apbspeakers.com/speaker/molly-mcpherson/]

🎙️ THE PR BREAKDOWN PODCAST [https://www.prbreakdownpodcast.com/]  

🎙️ Apple Podcasts: [https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1441897190]
    
🎙️ Spotify: [https://open.spotify.com/show/53jOIfJuu00dsZhQMgI1Id?si=a0152e4ce81b4725]
    
📱 MOLLY ON SOCIAL
 
TikTok: [https://www.tiktok.com/@mollybmcpherson]
    
Instagram: [https://www.instagram.com/molly.mcpherson/]
    
Substack: [https://substack.com/@mollymcpherson?utm_source=user-menu]
  
⚖️ DISCLAIMER
    
This video is for educational and commentary purposes only.
Some links may be affiliate links. Sponsorships are always disclosed in-video.
Videos are based on publicly available information unless otherwise stated.

Copyright © 2026 Molly McPherson. All rights reserved.

Kelly Clarkson went to Art of Play in Brooklyn, asked about a singing mechanical bird named Molly, and left feeling talked down to. She posted about it that afternoon, and she named the store. The shop answered with a statement, then a longer follow-up full of details.

I believe Kelly Clarkson, and the reasons are in the shop's own response. When people are wrong, they tend to offer details instead of accountability. Contempt is hard to hide, too. People know the exact moment someone decides they can't afford something.

We look at the Muck Rack numbers (more than 2,000 articles in three days, with almost as much positive sentiment as negative), why the story peaked on a holiday weekend, whether Kelly should have named the store, what the shop should have said, and what any small business can take from it the next time a bad review lands.

At the end: the new White House press secretary's first briefing, and Kimberly Guilfoyle's statement resigning as ambassador to Greece, in which she calls the allegations against her false.

The PR Breakdown is a weekly look at the PR moves and the spin behind the headlines, from a crisis communication and reputation management consultant. This episode was recorded live on October 13.

00:00 Why this story, and why today
01:44 Kelly Clarkson's post
02:39 What Muck Rack shows
04:20 Two lines of sentiment
06:06 The bird named Molly
07:56 Art of Play's first statement
09:40 Why it peaked on a holiday weekend
11:23 The business behind the store
12:13 Do I believe Kelly Clarkson?
14:59 Should she have named the store?
16:43 Her reply
18:25 The five-minute visit
19:16 Details instead of accountability
20:07 Crisis lessons for both sides
21:51 Should Kelly respond?
22:45 Is all publicity good publicity?
25:29 What the shop should have said
26:20 Write it, then wait
27:05 A new press secretary's first briefing
28:55 Kimberly Guilfoyle and Greece
30:39 The resignation statement
34:06 Receipts
35:00 Closing

Every week I break down the biggest PR crises in the news: the slips, the moves, the scandals, and the lessons behind the headlines. I'm Molly McPherson, crisis and reputation strategist, known to my audience as the PR Lady. This channel is home base for the podcast and my weekly Substack live chats. Subscribe and follow along.

👇 Stay Connected
📧 Weekly Substack Lives and Newsletter [https://mollymcpherson.substack.com/]

📣 Speaking Inquiries [https://www.apbspeakers.com/speaker/molly-mcpherson/]

🎙️ THE PR BREAKDOWN PODCAST [https://www.prbreakdownpodcast.com/]  

🎙️ Apple Podcasts: [https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1441897190]
    
🎙️ Spotify: [https://open.spotify.com/show/53jOIfJuu00dsZhQMgI1Id?si=a0152e4ce81b4725]
    
📱 MOLLY ON SOCIAL
 
TikTok: [https://www.tiktok.com/@mollybmcpherson]
    
Instagram: [https://www.instagram.com/molly.mcpherson/]
    
Substack: [https://substack.com/@mollymcpherson?utm_source=user-menu]
  
⚖️ DISCLAIMER
    
This video is for educational and commentary purposes only.
Some links may be affiliate links. Sponsorships are always disclosed in-video.
Videos are based on publicly available information unless otherwise stated.

Copyright © 2026 Molly McPherson. All rights reserved.

Mikayla Nogueira sat down with Jay Shetty and admitted something most creators who got rich on the platform won't. She had no followers, and her first videos were still getting thousands of views. She noticed the algorithm right away. Molly McPherson explains why that matters, and why Jay let it go right by.

The episode opens with Emily Gellis and Tanya Zuckerbrot, the founder of F-Factor. Zuckerbrot sued Gellis for defamation and cyberstalking in 2020, and the case settled in September 2026. Per Zuckerbrot's October 5 press release, Gellis will pay $240,000 at $500 a month over 40 years and keep a video apology pinned to her Instagram for three and a half years. Zuckerbrot's statement says the settlement "represents accountability."

Molly reads the apology and the release, looks at the media coverage in Muck Rack, and answers the question The New York Times' Katherine Rosman put to her: will a case like this make people who get online hate want to sue everyone? She doesn't think so.

Both stories come back to one question. When does criticism stop being criticism? Molly calls online criticism liquid gold, and she explains why a creator who labels every critic a hater walks into a trap.

00:00 Two stories about followers
02:49 The apology video on my feed
04:05 The October 5 press release
05:36 The 2020 creator boom
10:40 Rachel Hollis and relatability
11:10 The social contract
12:32 Tit for tat
13:22 Not a troll. An aggrieved follower
14:31 From grievance to campaign
14:46 The New York Times question
17:42 When does criticism stop being criticism?
19:11 What Muck Rack shows
22:55 Not a cautionary tale
23:35 Mikayla Nogueira
24:54 My own TikTok boost
26:08 The Jay Shetty interview
28:43 "Try being an influencer"
29:25 Criticism is liquid gold
30:35 The algorithm made her
31:24 She admitted it
33:45 The accent
36:17 Online hate and her looks
38:35 The trap
39:58 Closing

Every week I break down the biggest PR crises in the news: the slips, the moves, the scandals, and the lessons behind the headlines. I'm Molly McPherson, crisis and reputation strategist, known to my audience as the PR Lady. This channel is home base for the podcast and my weekly Substack live chats. Subscribe and follow along.

👇 Stay Connected
📧 Weekly Substack Lives and Newsletter [https://mollymcpherson.substack.com/]

📣 Speaking Inquiries [https://www.apbspeakers.com/speaker/molly-mcpherson/]

🎙️ THE PR BREAKDOWN PODCAST [https://www.prbreakdownpodcast.com/]  

🎙️ Apple Podcasts: [https://podcasts.apple.com/us/podcast/the-pr-breakdown-with-molly-mcpherson/id1441897190]
    
🎙️ Spotify: [https://open.spotify.com/show/53jOIfJuu00dsZhQMgI1Id?si=a0152e4ce81b4725]
    
📱 MOLLY ON SOCIAL
 
TikTok: [https://www.tiktok.com/@mollybmcpherson]
    
Instagram: [https://www.instagram.com/molly.mcpherson/]
    
Substack: [https://substack.com/@mollymcpherson?utm_source=user-menu]
  
⚖️ DISCLAIMER
    
This video is for educational and commentary purposes only.
Some links may be affiliate links. Sponsorships are always disclosed in-video.
Videos are based on publicly available information unless otherwise stated.

Copyright © 2026 Molly McPherson. All rights reserved.