Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

Apply for sponsorship coaching: https://www.wizardsguild.com

You're not imagining it. Here's exactly why it's happening and what to do about it:

Why follower count is no longer a proxy for influence — and what brands actually care about now

How the explosion of creator supply is turning you into a commodity (and how to escape it)

The pricing mistake that's quietly killing your deal flow

How to get brands off the spreadsheet and into a real conversation with you

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

00:00 Why Brand Deals Feel Harder to Get

01:00 Following Is No Longer a Proxy for Influence

03:40 The Creator Supply Explosion

05:32 How to Stand Out with Professionalism

07:03 Why Spitting Back One Number is Killing Your Deals

08:44 How to Get Off the Spreadsheet

10:56 Outreach Strategy if Your Inbox Has Gone Cold

For collaborations or partnerships, shoot us a note: [email protected]

Apply for sponsorship coaching: https://wizardsguild.com

More followers. More brand inquiries. Same rates. If that's you, the problem isn't your audience… it's the way you're pricing yourself. Here's exactly how to fix it. Today, I’ll discuss:

Why asking friends what to charge is keeping you stuck under an invisible ceiling

The price anchor trap that makes brands push back when you try to raise rates

How dynamic pricing quietly gets you removed from brands' future plans

The one question to ask before you ever quote a number

The ARC Framework: Awareness, Repurposing, and Conversion and why each one changes your pricing strategy completely

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

00:00 Why Audience Growth Doesn't Raise Your Rates

01:02 Trap #1: The Pricing Ceiling from Guessing Together

02:24 Trap #2: The Price Anchor That Caps Every Future Deal

04:32 Trap #3: Dynamic Pricing Kills Long-Term Brand Relationships

06:39 The One Question to Ask Before You Quote Anything

07:38 The ARC Framework: Awareness, Repurposing, Conversion

09:08 How Brand Goals Determine What They'll Pay You

12:23 Your New Pricing Strategy in One Sentence

For collaborations or partnerships, shoot us a note: [email protected] (mailto:[email protected])

Howie Chan has 100K+ followers on LinkedIn, a newsletter, and a podcast — and he's barely made $10K from sponsorships all year. The problem isn't his audience. It's the story he's been telling himself about what sponsors actually want from him.

Here's what we cover:

Why brands almost never ask for "results" — and how the fear of being asked is silently killing your outreach

How to use your audience survey data to reverse-engineer the perfect brand pitch

The consultant mindset shift that makes sponsorship conversations feel natural

Why you should stop chasing inbound AI pitches and start targeting brands your audience actually needs

How to ask your own audience to sponsor you (yes, really)

Follow our guest: Howie Chan https://www.howiechan.com/ https://www.linkedin.com/in/howiechaniam/

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

Chapters:

00:00 From Consultant to Creator: The Sponsorship Gap

03:00 The Mindset Block Stopping Your Outreach

07:30 Using Your Consultant Skills to Pitch Brands

12:00 Surveying Your Audience to Find Brand Fits

17:30 Turning Inbound Guest Pitches Into Deal Opportunities

22:00 Outcome-Based Thinking vs. Price-Based Pitching

28:00 Tier 1 vs. Tier 2 Brands: Where to Focus Your Energy

33:30 Live Brand Research: Breaking Down Neurogum as a Case Study

40:00 Ask Your Own Audience to Sponsor You

43:00 Quick Wins: Reactivating Past Sponsors

For collaborations or partnerships, shoot us a note: [email protected]

Can you imagine landing $24K in sponsorships in a single week?! Today, I’m talking with a newsletter operator named Marketing Max who spills the tea:

Why sending 12 newsletters a week (not 1-2) is the real secret to sponsorship revenue

His Typeform trick that turns new subscribers into inbound advertiser leads on day one

How to sell guaranteed CPC instead of "billboard" ads … and why it crushes your close rate

The consultative sales call framework that has brands offering to wire you on the spot

Why you should follow up 10-12 times and why sponsors actually want you to

Follow our guest: Marketing Max – https://marketingmax.com | Socials: @MarketingMax

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

00:00 $24K in Weekly Ad Sales: The Newsletter Breakdown

01:34 The Secret Sauce: Frequency + Not Being Afraid to Ask

04:04 Inbound vs. Outbound: How 60% of Advertisers Come to Max

05:57 The Typeform Trick That Books Calls on Signup Day

08:08 Why Following Up 10-12 Times Is Actually Doing Them a Favor

09:36 Is the Newsletter Ad Heyday Really Over?

10:36 Selling Traffic, Not Billboards: The Guaranteed CPC Model

11:23 How to Avoid Reader Fatigue at High Volume

13:04 Direct vs. Indirect Monetization: Straddling Both

15:45 How to Vet Advertisers Before You Promote Them

16:17 Live Sales Call Roleplay: Qualifying a SaaS Brand

22:14 Breaking Down What Max Did Right on the Call

27:01 The Consultative Approach That Takes You from 20K to 2M/Year

28:23 Justin's Feedback: The Budget Filter That's Costing You Big Deals

30:25 Where to Find Marketing Max

For collaborations or partnerships, shoot us a note: [email protected]

Apply for sponsorship coaching: https://go.creatorwizard.com/ytcoaching

Secure a last-minute ticket to Sponsor Games (Mar 15-18): https://www.sponsorgames.com/

I’m $20K in the red on my upcoming live event, Sponsor Games, and you're about to watch me pitch a brand deal in real time to close the gap.

This episode pulls back the curtain on a real negotiation with Haley Janicek, Head of Creator Community at Kit. Two calls. One deal. Zero polish. Just the raw, messy, honest back-and-forth of what it actually takes to close a sponsorship when the stakes are real.

Here's what we cover:

Why leading with outcomes (not logo placements) is the only pitch that works on sophisticated brand marketers

The three-bucket framework Kit uses to decide whether to sponsor any event

How to "make the math obvious" so brands can justify the investment internally

What brands actually want to tell you after they ghost you—and why they can't

The hybrid deal structure Justin and Haley landed on after two calls and a near-stall

Follow our guest: Haley Janicek @haleymjanicek (https://www.linkedin.com/in/haleymjanicek/) | Kit (https://kit.com/)

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

00:00 Justin's $20K Deficit & The Real-Time Pitch

01:44 What Kit Actually Buys (It's Not Impressions)

07:00 Kit Studios & the Amazon Prime Analogy

13:47 The Three Reasons Kit Sponsors Any Event

17:42 Making the ROI Math Obvious for Brands

23:14 The Pitch: $12.5K and the Objections That Followed

29:30 Sponsor Therapy: A Better Alternative to Speed Dating

34:35 Part Two: The Deal Nearly Dies (Then Comes Back)

44:27 The Hybrid Structure That Got Kit to Yes

50:03 Why Long-Term Advocacy Is Worth More Than Any Campaign

53:04 The Final Number: $8,500 + A Free Craft & Commerce Ticket

For collaborations or partnerships, shoot us a note: [email protected]