Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

I lost $10,000 on Sponsor Games this year. And I'd do it again.

After fumbling the sponsorship strategy at Year 1, I made it a mission to fix everything—the pitching, the pricing, the activations, and how deeply brands were integrated into the event. Here's exactly what changed, what worked, and what I'm still figuring out.

Here's what we cover:

Why requiring physical presence from sponsors is non-negotiable (and how it almost cost us a deal)

The mistake I made by keeping sponsors off stage—and how fixing it made Kit's Haley say she'd "never gotten so much stage time"

How giving away live brand deals at the event unlocked something most conferences can't replicate

Why bespoke sponsorship packages beat tiered decks every single time (straight from our title sponsor's mouth)

How I used the post-campaign report to pitch an ongoing ambassadorship—and why you should too

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Get early bird tickets to Sponsor Games: https://www.sponsorgames.com

00:00 Why I Lost $10K on Sponsor Games (And Don't Regret It)
01:22 Lesson 1: Physical Sponsor Presence Is Non-Negotiable
04:08 Lesson 2: Stop Keeping Sponsors Off Stage
07:19 Lesson 3: Give Away Real Brand Deals at the Event
11:21 Lesson 4: Bespoke Packages Beat Tiered Decks Every Time 16:51 Lesson 5: Use Your Post-Campaign Report to Pitch More 19:01 What Year 3 of Sponsor Games Could Look Like

For collaborations or partnerships, shoot us a note: [email protected]

I've never sponsored someone else's event before… so when George pitched me on putting $2,000 behind his live creator intensive in the UK, I took a leap. George put together a full post-campaign report and walked me through it live, so we could both see what worked, what didn't, and what we'd do differently next time.

Here's what we cover:

How to create a post-campaign report for a sponsor

Why you should never assume a brand is upset — even when the KPIs didn't land

The follow-up move that could turn a low-converting event into high-value leads

Why event sponsorships are nearly worthless without physical presence — and what to do instead

Follow our guest: George Blackman: https://www.youtube.com/channel/UCc8UWM1E_aKr0Hh-8wuxMRw

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

00:00 Kicking Off the Post-Campaign Review

03:30 Event Overview & Attendee Profile

08:15 Deliverables Breakdown

13:00 Newsletter vs. Event: Where the Clicks Came From

19:45 Swipe Copy for Sponsors

24:00 What the Numbers Actually Showed

29:30 Why Physical Presence Is Everything at Events

34:15 The Follow-Up Strategy Justin Wishes Had Happened

38:45 What a Second Partnership Could Look Like

41:00 Why You Should Never Assume the Brand Is Mad

For collaborations or partnerships, shoot us a note: [email protected]

Arnov and Julian manage everything for one of YouTube's biggest learning channels, Dr. Justin Sun. One year ago, brand deals were an afterthought. Now? They've 10x'd their sponsorship revenue, landed a deal that generated a 20x ROI for the brand, and turned a one-off partnership into an ongoing multi-platform relationship. Here's exactly how they did it.

Here's what we cover:

Why hopping on a discovery call (before talking money) completely changed how brands perceived them

The three-package pitch strategy that closed a deal in the same week, with almost no back-and-forth

How a 6-million-view video started generating ROI for the brand at just 60,000 views

The post-campaign review process that made them their brand partner's favorite creators to work with

How a YouTube sponsorship evolved into CEO-level conversations about a full product integration

Follow our guests: Arnov & Julian - Strategists for Dr. Justin Sun Dr. Justin Sun's Channel: https://www.youtube.com/@JustinSung

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

00:00 From Guesswork to 10x Revenue: The Transformation
02:00 Why They Ditched Email-Only Negotiations
04:00 How to Research a Brand Before You Ever Get on a Call
06:30 The Discovery Call Framework That Blew Brands Away
08:00 The Three-Package Pitch and How It Closed Fast
10:00 Identifying the Content Gap That Led to 6 Million Views
12:30 Setting Honest Expectations on an Organic Platform
14:30 The 5 Things That Sealed the Second Deal
17:00 Evolving a YouTube Sponsorship Into a Full Business Partnership

For collaborations or partnerships, shoot us a note: [email protected]

Apply for sponsorship coaching: https://www.wizardsguild.com

You're not imagining it. Here's exactly why it's happening and what to do about it:

Why follower count is no longer a proxy for influence — and what brands actually care about now

How the explosion of creator supply is turning you into a commodity (and how to escape it)

The pricing mistake that's quietly killing your deal flow

How to get brands off the spreadsheet and into a real conversation with you

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

00:00 Why Brand Deals Feel Harder to Get

01:00 Following Is No Longer a Proxy for Influence

03:40 The Creator Supply Explosion

05:32 How to Stand Out with Professionalism

07:03 Why Spitting Back One Number is Killing Your Deals

08:44 How to Get Off the Spreadsheet

10:56 Outreach Strategy if Your Inbox Has Gone Cold

For collaborations or partnerships, shoot us a note: [email protected]

Apply for sponsorship coaching: https://wizardsguild.com

More followers. More brand inquiries. Same rates. If that's you, the problem isn't your audience… it's the way you're pricing yourself. Here's exactly how to fix it. Today, I’ll discuss:

Why asking friends what to charge is keeping you stuck under an invisible ceiling

The price anchor trap that makes brands push back when you try to raise rates

How dynamic pricing quietly gets you removed from brands' future plans

The one question to ask before you ever quote a number

The ARC Framework: Awareness, Repurposing, and Conversion and why each one changes your pricing strategy completely

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

00:00 Why Audience Growth Doesn't Raise Your Rates

01:02 Trap #1: The Pricing Ceiling from Guessing Together

02:24 Trap #2: The Price Anchor That Caps Every Future Deal

04:32 Trap #3: Dynamic Pricing Kills Long-Term Brand Relationships

06:39 The One Question to Ask Before You Quote Anything

07:38 The ARC Framework: Awareness, Repurposing, Conversion

09:08 How Brand Goals Determine What They'll Pay You

12:23 Your New Pricing Strategy in One Sentence

For collaborations or partnerships, shoot us a note: [email protected] (mailto:[email protected])