Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

Howie Chan has 100K+ followers on LinkedIn, a newsletter, and a podcast — and he's barely made $10K from sponsorships all year. The problem isn't his audience. It's the story he's been telling himself about what sponsors actually want from him.

Here's what we cover:

Why brands almost never ask for "results" — and how the fear of being asked is silently killing your outreach

How to use your audience survey data to reverse-engineer the perfect brand pitch

The consultant mindset shift that makes sponsorship conversations feel natural

Why you should stop chasing inbound AI pitches and start targeting brands your audience actually needs

How to ask your own audience to sponsor you (yes, really)

Follow our guest: Howie Chan https://www.howiechan.com/ https://www.linkedin.com/in/howiechaniam/

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

Chapters:

00:00 From Consultant to Creator: The Sponsorship Gap

03:00 The Mindset Block Stopping Your Outreach

07:30 Using Your Consultant Skills to Pitch Brands

12:00 Surveying Your Audience to Find Brand Fits

17:30 Turning Inbound Guest Pitches Into Deal Opportunities

22:00 Outcome-Based Thinking vs. Price-Based Pitching

28:00 Tier 1 vs. Tier 2 Brands: Where to Focus Your Energy

33:30 Live Brand Research: Breaking Down Neurogum as a Case Study

40:00 Ask Your Own Audience to Sponsor You

43:00 Quick Wins: Reactivating Past Sponsors

For collaborations or partnerships, shoot us a note: [email protected]

Can you imagine landing $24K in sponsorships in a single week?! Today, I’m talking with a newsletter operator named Marketing Max who spills the tea:

Why sending 12 newsletters a week (not 1-2) is the real secret to sponsorship revenue

His Typeform trick that turns new subscribers into inbound advertiser leads on day one

How to sell guaranteed CPC instead of "billboard" ads … and why it crushes your close rate

The consultative sales call framework that has brands offering to wire you on the spot

Why you should follow up 10-12 times and why sponsors actually want you to

Follow our guest: Marketing Max – https://marketingmax.com | Socials: @MarketingMax

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

00:00 $24K in Weekly Ad Sales: The Newsletter Breakdown

01:34 The Secret Sauce: Frequency + Not Being Afraid to Ask

04:04 Inbound vs. Outbound: How 60% of Advertisers Come to Max

05:57 The Typeform Trick That Books Calls on Signup Day

08:08 Why Following Up 10-12 Times Is Actually Doing Them a Favor

09:36 Is the Newsletter Ad Heyday Really Over?

10:36 Selling Traffic, Not Billboards: The Guaranteed CPC Model

11:23 How to Avoid Reader Fatigue at High Volume

13:04 Direct vs. Indirect Monetization: Straddling Both

15:45 How to Vet Advertisers Before You Promote Them

16:17 Live Sales Call Roleplay: Qualifying a SaaS Brand

22:14 Breaking Down What Max Did Right on the Call

27:01 The Consultative Approach That Takes You from 20K to 2M/Year

28:23 Justin's Feedback: The Budget Filter That's Costing You Big Deals

30:25 Where to Find Marketing Max

For collaborations or partnerships, shoot us a note: [email protected]

Apply for sponsorship coaching: https://go.creatorwizard.com/ytcoaching

Secure a last-minute ticket to Sponsor Games (Mar 15-18): https://www.sponsorgames.com/

I’m $20K in the red on my upcoming live event, Sponsor Games, and you're about to watch me pitch a brand deal in real time to close the gap.

This episode pulls back the curtain on a real negotiation with Haley Janicek, Head of Creator Community at Kit. Two calls. One deal. Zero polish. Just the raw, messy, honest back-and-forth of what it actually takes to close a sponsorship when the stakes are real.

Here's what we cover:

Why leading with outcomes (not logo placements) is the only pitch that works on sophisticated brand marketers

The three-bucket framework Kit uses to decide whether to sponsor any event

How to "make the math obvious" so brands can justify the investment internally

What brands actually want to tell you after they ghost you—and why they can't

The hybrid deal structure Justin and Haley landed on after two calls and a near-stall

Follow our guest: Haley Janicek @haleymjanicek (https://www.linkedin.com/in/haleymjanicek/) | Kit (https://kit.com/)

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

00:00 Justin's $20K Deficit & The Real-Time Pitch

01:44 What Kit Actually Buys (It's Not Impressions)

07:00 Kit Studios & the Amazon Prime Analogy

13:47 The Three Reasons Kit Sponsors Any Event

17:42 Making the ROI Math Obvious for Brands

23:14 The Pitch: $12.5K and the Objections That Followed

29:30 Sponsor Therapy: A Better Alternative to Speed Dating

34:35 Part Two: The Deal Nearly Dies (Then Comes Back)

44:27 The Hybrid Structure That Got Kit to Yes

50:03 Why Long-Term Advocacy Is Worth More Than Any Campaign

53:04 The Final Number: $8,500 + A Free Craft & Commerce Ticket

For collaborations or partnerships, shoot us a note: [email protected]

What does it actually take to grow a B2B creator partnerships program from zero to 44x revenue in under a year? Alex from Perspective breaks down exactly how they did it — and what most creators are getting completely wrong when pitching B2B brands.

Here's what we cover:

Why small YouTube channels (think 2,000 views per video) can outperform massive audiences for B2B brands

The hybrid deal structure that makes brands and creators both win

How to pitch a B2B brand so they actually say yes — and keep saying yes

The attribution problem every influencer marketer is struggling with

What the "perfect partner" looks like from a brand's perspective

Follow our guest: Alex llull https://www.linkedin.com/in/alexllull

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

00:00 Growing B2B Creator Partnerships from Zero

03:35 Why Niche Beats Big Audiences in B2B YouTube

06:28 Hybrid Deals: Flat Fee + Affiliate

07:16 Tracking Attribution Without Losing Your Mind

10:23 How to Find and Vet B2B Creators

13:43 Re-engaging Past Partners (The Biggest Missed Opportunity)

14:55 What Makes a Perfect Pitch to a B2B Brand

18:03 Horror Stories: When Partnerships Go Wrong

20:13 Repurposing Creator Content for Paid Ads

22:24 AI-Generated UGC: Hype or Reality?

24:22 Can Creator Marketing Actually Scale?

27:00 The Dream Partner Checklist

For collaborations or partnerships, shoot us a note: [email protected]

What happens when a creator who's 5x'd their revenue goals decides their spouse should quit their stable job to sell sponsorships full-time?

Jenny Wood left Google after 18 years to launch her book "Wild Courage" and build a business around keynote speaking and coaching. Revenue is crushing it. Her husband Jon still has a 9-to-5. And now they're sitting in their kitchen at night, staring at a pro/con list, trying to figure out if putting all their eggs in one basket is brilliant or insane.

Here's what we cover:

The "never assume it's beneath them" rule that saves marriages

Why diverse revenue streams are actually safer than a corporate job

How to avoid the biggest mistake when your spouse joins the business (spoiler: don't kick down the door and mess with everything)

The $6K deal that sparked their first business fight—and why pushing back is healthy

Why you can't let "what if it doesn't work out" kill what could be amazing

Jenny shares the exact moment Jon questioned whether her first brand deal would drain the trust battery with her audience. Plus, the real conversation about female breadwinners, menial tasks, and building resentment before you've even started.

Follow our guest: https://itsjennywood.com/

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

00:00 The Kitchen Table Pro/Con List

04:25 Fear of Uncertainty vs. Opportunity Cost

06:50 The Biggest Mistake When You First Quit

09:43 Is There Even Enough Work Here?

11:17 Sponsor Games Event Announcement

12:01 The $6K Deal That Started a Fight

15:47 Trust Battery Drainers vs. Additive Partnerships

16:54 Setting Boundaries When Work Never Ends

18:31 All Eggs in One Basket—Or Is It Safer?

22:15 Revenue Streams Swing Wildly Over 15 Years

23:42 The Marriage Advice That Matters Most

24:26 "Should We Do It?"

For collaborations or partnerships, shoot us a note: [email protected]