Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

Could you handle 22 brand deals in one month? In this conversation, Logan Nathanson reveals how he delegates 80% of his email workload to virtual assistants, why he's shifting brands toward whitelisting budgets instead of flat fees, and the uncomfortable truth about when champagne problems turn into actual problems.

Here's what we cover:

How to train VAs to handle brand negotiations without screwing up your deals

The whitelisting strategy that generated 10x ROI for one brand during Prime Day

Why saying "I can't guarantee sales" is actually the right answer

The psychological hurdle of letting assistants see your full income

How to maintain long-term brand relationships without burning out during holiday seasons

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

Follow our guest: https://www.instagram.com/favoritefinds_

00:00 Managing 22 Sponsorships During Prime Day

04:06 Testing Whitelisting Strategies with Brands

06:40 When Brands Demand Conversion Guarantees

08:00 Delegating Brand Partnerships to Virtual Assistants

10:09 Work-Life Balance During Peak Sponsorship Seasons

11:20 Building Long-Term Brand Relationships

For collaborations or partnerships, shoot us a note: [email protected]

What happens when you stop treating sponsorships like transactions and start treating them like strategic partnerships?

Justin and Joe pull back the curtain on two recent deals—a $10K sponsorship and a $7K campaign—breaking down exactly how they positioned themselves, what they pitched, and where they probably left money on the table.

Here's what we cover:

Why custom website videos command premium rates (even without posting to your own channels)

The exact follow-up strategy that kept a year-long deal from going cold

How to recover from a sponsorship that didn't work and turn it into a bigger deal

The mindset shift that lets you charge $10K with under 1,000 views per video

When to be flexible with contracts (and when to stand firm on your process)

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

Sponsor Games 2026 is happening March 15-18 in San Antonio, Texas. Every meal catered. 75 seats. Grab your ticket: https://www.sponsorgames.com

00:00 Justin's $10K Deal Breakdown

02:55 Why Your Trust Extends Beyond Your Audience

04:22 Sponsor Games: Practice Your Pitch IRL

06:43 Bespoke Packages Beat A La Carte Pricing

09:14 Handling the "You Don't Have Enough Followers" Objection

12:53 Make It Easy for Brands to Pay You

14:04 The Follow-Up Strategy That Lasted a Year

16:11 Joe's $7K Deal: Turning a Failed Campaign Into a Win

21:01 Finding Confidence After a Deal Goes Poorly

23:17 Your Unique Superpower and Being Easy to Work With

For collaborations or partnerships, shoot us a note: [email protected]

Web Design Expert Josh Hall recently told me that he landed a five-figure sponsorship deal for his in-person event—without even trying that hard.

But here's where it gets interesting: Josh was hesitant to go deeper into sponsorships. His thinking? "If I can't make it a six-figure revenue stream, why bother?"

So I had to call him out. (And yes, I may have called him a wuss on this episode. You'll hear it.)

In this sponsorship coaching call, we break down:

Why focusing ONLY on your own products is actually costing you money

The difference between sponsors, affiliates, and alliances (and why the payment structure matters less than you think)

Why fixed "productized" sponsorship packages will cap your earnings at 10% of what's possible

The #1 question that gets brands to reveal their budget 75% of the time

How to turn your existing referral partners into paying sponsors

Why your first deal amount doesn't actually matter (but crossing that threshold changes everything)

Plus, Josh shares his biggest "aha moment" about why web designers, freelancers, and agency owners are sleeping on massive sponsorship opportunities sitting right in front of them.

If you've been treating sponsorships like "found money" instead of a strategic revenue stream that serves your audience, this conversation will change how you think about partnerships forever.

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

Connect with Josh Hall:

Web Designer Pro: https://webdesignerpro.com

Josh Hall Podcast: https://joshhall.co/podcast

CHAPTERS:

00:00 The $10K Sponsorship Josh Didn't Expect

02:22 Why Six-Figure Goals Might Be Limiting You

08:51 Sponsors vs. Affiliates vs. Alliances

12:14 Fixed Packages Are Killing Your Revenue

19:28 The Budget Range Question That Changes Everything

29:26 "That's a Wussy Excuse" (Operational Complexity)

34:34 Why Brands Don't Want Year-Long Deals

43:13 The Landing Page That Almost Killed a Deal

48:56 Inventing Sponsorship Opportunities That Don't Exist Yet

For collaborations or partnerships, shoot us a note: [email protected]

Ever fumble a sponsorship so badly you wanted to disappear? Liz burned bridges with Riverside and Shortform during her early creator days—and it was completely her fault. But those disasters taught her everything she needed to know about landing five-figure deals today.

Here's what we cover:

Why filming before approval can torpedo your sponsor relationships

The email mistake that made her quit sponsors for six months

How she went from reactive to strategic with brand partnerships

The simple shift that transformed her sponsorship business

Liz reveals the exact lessons from her biggest sponsorship fails and what she'd do differently today. Sometimes you need to break a few eggs to make the omelet.

Follow Liz: YouTube: https://www.youtube.com/@lizrowe | https://www.itsjustliz.org/

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

Sponsor Games 2026 is happening March 15-18 in San Antonio, Texas. Every meal catered. 75 seats. Grab your ticket: https://www.sponsorgames.com

00:00 The Riverside & Shortform Disasters
06:18 From Failure to Five-Figure Deals
08:19 Outbound vs. Inbound Strategy

For collaborations or partnerships, shoot us a note: [email protected]

What happens when you're crushing it with views but your bank account tells a different story? Larry Gibbons runs two massive social media profiles—one teaching real estate education and another as a lifestyle brand in Hilton Head—and he's hitting millions of views. But translating that reach into consistent sponsorship revenue? That's been the puzzle.

Here's what we cover:

The exact budget question that gets brands to reveal their spending range 75% of the time

Why social media managers ghost you (and how to make them look like heroes instead)

The positioning shift that makes local businesses say yes to creator partnerships

How to verify brand emails without annoying legitimate sponsors

When to charge for content licensing vs. when to give it away strategically

Larry shares his biggest mistake when pitching local businesses—and it's something most creators do without realizing they're insulting potential sponsors. Plus, the counterintuitive truth about why mid-tier brands might be better partners than household names.

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

Follow Larry Gibbons on Instagram: https://www.instagram.com/gibbonsgroup/

Chapters:

00:00 The Viral Views vs. Revenue Gap

02:18 Spotting Scams Without Killing Deals

04:33 Where Sponsorship Fear Really Comes From

07:22 Email Security Best Practices for Creators

10:41 Understanding Agency Layers in Brand Deals

15:17 Why Mid-Tier Brands Might Be Your Best Partners

19:09 Pricing Strategy for Hyperlocal Influence

24:30 How to Position Yourself as the Ad Solution

30:13 The Licensing Rights Conversation

39:15 Finding Sponsors Beyond the Obvious Choices

45:09 The Budget Question That Changes Everything

49:59 Package Pricing That Protects Your Hell Yeah Number

51:30 Key Takeaways: Meeting Brands Where They Are

For collaborations or partnerships, shoot us a note: [email protected]