Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

Tired of the same old 60-second sponsor reads? Camera creator Sydney Diongzon teamed up with his creator friends to form a “supergroup,” planned the trip they actually wanted to take, and pitched it to Sony as a turnkey documentary brand deal.
How to pitch a group sponsorship that delivers individual and collab assets to brands
Why brands don’t have the creative concept, and how to hand them one like a spec script
Getting paid on top of free gear by building long-term brand relationships
Using fiscal quarters and seasonal urgency to time your sponsorship pitch
Why a one-page pitch deck (or a 3-minute video pitch) makes your contact look like a hero to their boss
Sydney explains how his crew’s Yosemite shoot ended up running at huge trade shows like NAB, and why creators massively undervalue booth-ready assets that brands would otherwise pay a production company six figures to make.
Follow our guest: Sydney Diongzon
YouTube: https://www.youtube.com/@sidneydiongzon
Instagram: https://www.instagram.com/sidneydiongzon
Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com
Want one-on-one sponsorship coaching? Join Wizard’s Guild: https://wizardsguild.com
00:00 Pitching Brands Creative Ideas
00:48 The Creator Supergroup Concept
01:45 Selling Your Creative Vision to Sponsors
04:04 Supergroup Logistics & Dynamics
05:29 Getting Paid Beyond Free Gear
06:50 Handling Brand Feedback on Your Concept
09:35 Pricing & Timing Your Pitch
10:49 First Step: The One-Page Pitch Deck
12:05 The Hidden Value of Trade Show Assets
14:07 Why a Video Pitch Wins
For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

I just spent a full day at VidSummit talking with 100+ creators about what’s actually working with brand deals right now, and five big themes kept coming up. Some were expected, but a couple genuinely surprised me.
Why AI-written email pitches are killing response rates (and the antidote that’s working instead)
How to send a video pitch over LinkedIn that marketers actually watch
Why creators who adapt their content formats are the ones still thriving
The “fourth door” most creators miss when deciding between DIY, hiring, or getting a manager
Why so many creators are betting on in-person experiences
Plus, the math on why paying a manager 25% of your sponsorship revenue might be costing you way more than you think.
Try Sponsor Mole to research brands and generate pitch scripts in minutes: https://sponsormole.com
Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com
Want one-on-one sponsorship coaching? Join Wizard’s Guild: https://wizardsguild.com
00:00 Five Brand Deal Takeaways From VidSummit
00:42 Email Pitches Aren’t Breaking Through
02:24 Video Pitches: The Antidote to AI Slop
04:35 Send Your Pitch on LinkedIn, Not Email
05:18 Using Sponsor Mole for Video Pitch Scripts
06:15 Creators Who Adapt Their Content Formats Win
09:39 Adjusting Negotiations for International Brands
11:39 DIY, Hire, or Get a Manager?
13:28 The Fourth Door: Coaching Without a Cut
15:56 The Rise of In-Person Experiences
For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

What happens when a brand with zero ad experience spends $8,000 to sponsor a creator’s left thigh? Kimmy Green, co-founder of Sam’s List, gives us the brand’s side of the viral sponsorship. She explains why she said yes, what it actually returned, and what she wishes creators would pitch her instead.
Why one creator’s audience made an $8K sponsorship worth the risk for a bootstrapped brand
How Kimmy measured ROI when brand awareness was the whole point
The copycat sponsorship pitches flooding her DMs, and why she ignored every one
How going beyond the contracted deliverables turned “meh” into “worth it”
Exactly what a creator would need to pitch to land a content partnership with a founder like Kimmy
Kimmy shares the panic attack she had when she realized she’d won the bid and the moment she woke up to find her logo completely sweated off. She also explains why a 7-day storm of scrappy, documented content became the best-performing video work she’s ever done.
Follow our guest: Kimmy Green
https://www.instagram.com/kimigreen1/
Sam’s List: https://samslist.com
Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com
Want one-on-one sponsorship coaching? Join Wizard’s Guild: https://wizardsguild.com
00:00 The $8,000 Thigh Sponsorship
00:31 Why Sam’s List Said Yes
02:31 Justifying an $8K Sponsorship Budget
05:03 Measuring ROI on Brand Awareness
07:50 How a Brand Deal Forced Better Content
10:46 The Copycat Sponsorship Pitches
13:02 Going Beyond Contracted Deliverables
16:50 When the Logo Sweated Off
18:13 What Brands Want Creators to Pitch
21:31 Biggest Lessons for Brands and Creators
For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

Should you hire a talent manager to handle your brand deals, or keep your sponsorships in-house? Justin sits down with talent manager Patrick right after a heated debate in the lobby at VidSummit, and they dig into what separates a great manager from a glorified inbox responder.
* The roster-dumping move that proves a manager doesn't care where their 20% comes from
* Why non-exclusive representation is killing your renewals
* Hiring a salesperson in-house vs. partnering with a management agency
* Do agencies actually get you access to more sponsorships? (Justin pushes back)
* Why B2B and subject matter expert creators often don't need a manager at all
Patrick also shares how his team built a ZipRecruiter integration so organic that retention didn't dip, and gives his honest reaction to Justin's hot take that 99% of creators shouldn't hire a manager.
Follow our guest: https://www.linkedin.com/in/patrick-israel/
Check out Creator Hub Live: https://creatorhublive.com/
Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com
Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com
00:00 Should Creators Hire a Manager?
00:36 The Manager Who Pitched 19 Other Creators
01:47 Red Flags: No Transparency, No Values
03:34 Holistic Manager vs. Glorified Inbox Responder
04:47 Should Early Creators Work Commission-Only?
07:23 When a Creator Isn't a Fit for Management
08:45 The Non-Exclusive Representation Problem
09:55 Hiring In-House vs. Partnering with an Agency
10:41 Do Agencies Actually Get You Brand Access?
14:20 B2B Creators and Going Direct to Brands
17:01 Beyond the 60-Second YouTube Integration
18:47 The ZipRecruiter Integration That Didn't Dip Retention
19:29 "99% of Creators Shouldn't Hire a Manager"
20:14 Creator Hub Live
For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

Get 25% off your first year of Sponsor Mole (annual plans) with code POD25: https://www.sponsormole.com
Who do you pitch, what do you say, and which brands would even want to sponsor you? I walk you through Sponsor Mole, the software I built to answer all three of these questions and take the busywork out of landing brand deals.
How to find the actual decision-maker at a brand in seconds
Pitch angles from brand research, including Black Friday campaigns, product launches, and job postings
Why AI-written pitches get ignored, and the “happy medium” approach that still gets responses
How to turn one-off sponsors into repeat clients with a deal tracker built on the sponsorship wheel
Generating a full sponsor proposal deck from a call transcript, plus the MCP server that connects it all to Claude or ChatGPT
I also break down how every generated pitch follows the ROPE method from Sponsor Magnet, and why I recommend sending it as a video instead of another email in a marketer’s inbox.
Tools mentioned: Tella for video pitches: creatorwizard.com/tella
Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com
Want one-on-one sponsorship coaching? Join Wizard’s Guild: https://wizardsguild.com
00:00 The 3 Biggest Sponsorship Outreach Questions
00:54 What Is Sponsor Mole?
01:20 Finding the Right Brand Contact
02:00 Researching Pitch Angles
05:01 Generating a Custom Pitch
05:35 Training Your Mole
07:27 Influencer vs. UGC Pitches
09:05 The ROPE Method in Action
09:43 Why You Should Send Video Pitches
11:41 Finding Brands to Pitch
13:36 Search History
13:55 The Deal Tracker and Repeat Sponsors
16:03 The Proposal Deck Builder
17:52 Multiple Profiles and Team Access
19:23 The Sponsor Mole MCP Server
20:54 Why I Built Sponsor Mole
21:29 25% Off Discount Code
For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com