Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

• Pricing a $100K+ Sponsorship Without Selling Yourself Short (Live Coaching Replay)

  How do you confidently quote six figures for a sponsorship deal? What's the difference between a discount and actual gifted content? And should you ever stop following up with a brand? In this Wizard's Guild coaching call hosted by lead coach Joe Casabona, he tackles real creator challenges—from pricing Emmy-worthy documentary projects to structuring YouTube collaboration deals to handling brands that only want to offer "discounts" instead of real payment. Here's what we cover: Why you should lead with your highest number when pricing complex projects (and how to scale down without compromising quality) The "PITA tax" and rush fee strategy for high-maintenance or urgent client requests How to structure YouTube collaboration deals using the new collab feature without locking yourself into exclusivity The brutal truth about gifted vs. discounted content (and what you actually get to control when working for "free") Converting affiliate-only brands into flat-rate sponsors by positioning packages around their impression goals The PINOT follow-up framework and why you should never stop reaching out to brands (real story: Joe closed a $5K deal five hours after following up) Plus, strategies for pitching brands during the holidays, selling Kickstarter sponsorships with social proof, and why "not right now" never means "no forever." Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 Pricing Six-Figure Documentary Projects for AI & Tech Brands 16:22 Converting Affiliate Programs to Flat-Rate Sponsorships 26:29 Selling Kickstarter Sponsorships with Social Proof 32:57 YouTube Collaboration Pricing & Exclusivity Strategy 42:13 The Real Truth About Gifted vs. Discounted Content 47:39 The PINOT Follow-Up Framework & Why You Never Stop Following Up For collaborations or partnerships, shoot us a note: [email protected]

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• How a 16.5K YouTuber Landed Her Best Sponsorship (Copy-Paste Framework)

  Stop hackers from stealing your accounts with Bitdefender Security for Creators. Claim your 30-day free trial today: https://go.creatorwizard.com/bitdefender-pod-q425 Thanks to Bitdefender for sponsoring this episode! Liz Rowe, a data scientist at Intel with just 16,500 YouTube subscribers, turned a two-year-old unpaid tutorial into a paid sponsorship with Scribe—and she did it by following proven some frameworks from the Sponsor Magnet book. In this episode, you'll discover: Why creating free content about brands you love can actually HELP you land paid deals (not hurt your chances) The exact email negotiation strategy Liz used, including language she copy-pasted directly from the book How to structure a winning proposal with three package tiers—even with a smaller audience Why insisting on a discovery call before sending proposals prevents costly mistakes Real pricing strategies for creators with 5K-20K subscribers How to overcome imposter syndrome when negotiating rates The one boundary statement that closed the deal: "This is the absolute lowest I can go" Smart follow-up tactics to turn one-time deals into long-term partnerships Liz shares her actual proposal breakdown, walks through the real email exchange, and explains why she always sends scripts before filming. If you're a small to mid-sized creator tired of getting lowball offers or being ghosted by brands, this episode gives you a practical roadmap to land better deals with confidence. Learn more about this episode’s sponsor, Bitdefender, at https://go.creatorwizard.com/bitdefender-pod-q425 Grab the book to learn all the secrets: https://sponsormagnet.com Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com Chapters 00:00 Data Scientist's Sponsorship Success Story 03:14 Seamless Integration with Side Hustles 08:30 Script Package and Paid Usage 11:30 Balancing a Demanding Career and YouTube 13:57 Profit Margins and Brand Partnerships 16:50 Building Long-Term Creative Partnerships

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• From 0 to Sponsored: Small Creator's Roadmap

  Getting your first brand deal as a smaller creator? It's intimidating as heck. You're looking around at other creators wondering "How are THEY landing all these deals?" Meanwhile, you're stuck applying to campaigns that reject you for not having 10K followers, or worse—brands are ignoring your pitches entirely. If you're a smaller creator who wants to start landing sponsorships, I've got five pieces of brutally honest advice that nobody else is telling you. We're talking about: • The follower count trap (and why one brand's rejection doesn't mean what you think it means) • What to expect when you start pitching (spoiler: it's not pretty at first) • How to handle brand responses that feel like a punch to the gut • The uncomfortable truth about other creators in your niche • Why your first deal matters more than you think (but not for the reason you expect) This isn't rah-rah motivational nonsense. It's what I wish someone had told me before my wife and I sent out our first terrible pitches years ago. Stop waiting for permission. Start pitching. Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com CHAPTERS: 00:00 Getting Brand Deals as a Small Creator 00:21 Get Out of Your Head About Follower Count 02:46 You're Going to Get Rejected (And That's Okay) 05:05 Some Brand Responses Will Feel Insulting 09:23 You Can't Control Other Creators 13:29 Your First Deal Amount Doesn't Matter For collaborations or partnerships, shoot us a note: [email protected]

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• Pitching a $12,500 Sponsorship LIVE on Camera

  Stop hackers from stealing your accounts with Bitdefender Security for Creators. Claim your 30-day free trial today: https://go.creatorwizard.com/bitdefender-pod-q425 Thanks to Bitdefender for sponsoring this episode! I'm about to break all my own rules. In exactly 4 hours, I'm pitching a $12,500 sponsorship renewal—live on camera—with zero safety net. If this goes wrong, we might have to cut our catering budget for Sponsor Games (and that's NOT happening). You're about to watch me execute three high-stakes strategies in real-time: Strategy #1: The Direction Shift – Instead of jumping straight into my pitch, I pull the thread on what THEY'RE working on. Most people pitch what they want to sell. I'm doing the opposite. Strategy #2: The Feedback Loop – I bring up what didn't work last year (yes, really). The booth strategy flopped. Nobody visited the tables. Why would I admit that? Because if there's an elephant in the room, they're already thinking about it. Control the narrative. Strategy #3: The Future Vision – We're doubling headcount to 75 attendees, catering every meal (breakfast, lunch, AND dinner), and introducing something completely new: sponsor-funded attendee deals. One creator walks away with a guaranteed brand partnership. Watch as I navigate: • The awkward moment when she asks about the games (and I don't have all the answers yet) • Why I asked "Is that a yes?" point-blank (risky move) • Her response that made me tear up about integrity • The reason she said "highly likely" instead of yes The harsh reality? I didn't close the deal on the call. Sometimes even when you do everything right, brands need more time. And that's okay—because this is what real sponsorship negotiations look like. Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com CHAPTERS: 00:00 The $12,500 Gamble 00:44 The 3 High-Stakes Strategies 04:54 The Call Begins 10:32 Their Marketing Struggles & Pivots 13:38 Honest Feedback on What Didn't Work 19:20 The Sponsor Games 2026 Vision 22:07 Pitching $12,500 25:52 "Is That a Yes?" Sponsor Games 2026 is happening March 15-18 in San Antonio, Texas. 75 seats. All meals catered. And yes, one attendee will leave with a paid brand deal. Grab your ticket: https://www.sponsorgames.com For collaborations or partnerships, shoot us a note: [email protected]

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• 2,000 Brand Pitches, 6 Responses...WTF? (Live Coaching Replay)

  Ever sent hundreds of brand pitches and gotten crickets? You're not alone. In this raw coaching call, we tackle one creator's brutal reality: 2,000 cold emails sent, only 6 responses received. We break down exactly what went wrong—from AI-sounding pitches that get instantly deleted to the critical mistake of not establishing yourself as a creator versus an agency. You'll also hear real-time solutions for other creators facing sponsorship roadblocks: Why video pitches are crushing cold emails right now (and the exact tool to use) How to turn CEOs who connect with you on LinkedIn into sponsorship deals The "lunch and learn" strategy that turned a $500 investment into six figures When to pitch authors directly instead of publishers for book sponsorships How to convert earned media relationships into paid sponsorships without feeling awkward The one word you should NEVER use in your bio if you want brands to pay you Plus, we dive into the messy reality of choosing between platforms that pay versus platforms that drain your mental health—and how to make that decision without guilt. This isn't your typical "rah-rah you got this" content. It's honest, sometimes uncomfortable, and exactly what you need to hear if you're stuck in the sponsorship grind. Ready to stop spinning your wheels? Join our Wizard's Guild sponsorship coaching program where you get live help like this every two weeks: wizardsguild.com

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