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What happens when a creator who doubled their sponsorship revenue decides to... turn it off? Jay Clouse pulled back from sponsors across his platforms, eliminated podcast ads completely, and doesn't regret it.
Here's what we cover:
The uncomfortable truth about feeling "pulled along" by sponsors instead of creating what you want
Why Jay refuses to say "here's a message from our sponsor" anymore
The math that doesn't work: podcast CPM vs. single LinkedIn posts
When "found money" costs more than it's worth
How to know when you have permission to say no to revenue
The implicit endorsement trap most creators ignore
Jay shares the exact moment he realized he was creating newsletters just to have somewhere to put ads—and why that had to stop. Plus, his controversial take on podcast advertising models and why most creators are playing the wrong game.
Learn more about this episode’s sponsor, Bitdefender, at https://go.creatorwizard.com/bitdefender-pod-q425
Grab the book to learn all the secrets: https://sponsormagnet.com
Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com
Chapters
00:00 Podcast Ads: Dynamic vs. CPM
04:06 Selective Sponsorship Ethics
06:43 Balancing Audience Service and Sponsorship
10:24 Niche Podcasts Thrive with Unique Ads
13:38 Prioritizing Time Over Sponsorships
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How Sponsor Games Landed This AI Creator $30,000+ in Brand Deals
Doc came to Sponsor Games skeptical about making real money from sponsorships—he was honestly just there to win the cash prize. But after three days of learning Justin's proven frameworks, everything changed.
In this episode, Doc shares his incredible transformation from struggling to close deals over $500 to consistently landing 6-month and 12-month partnerships worth $15K+. He breaks down:
The mindset shift that changed everything (hint: it's about collaboration, not confrontation)
How the tier pricing strategy helped him finally close long-term deals
Why the R.O.P.E. Method works for more than just brand deals
How he helped his friends land $24K and $35K deals using what he learned
The power of being around other creators who "get it"
Best part? Doc's now teaching these methods to other creators and seeing them win too. If you've ever felt like sponsorships "aren't for you" or wondered if it's actually possible to build consistent revenue from brand partnerships, this episode will give you hope—and a roadmap.
Want to experience what Doc did? Learn more about Sponsor Games at https://sponsorgames.com
Grab the book to learn all the secrets: https://sponsormagnet.com
Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com
Chapters
00:00 From Quick Win to Sustainable Success
05:44 "Collaborative Brand Strategy Insights"
07:14 Social Media Sponsorship Success
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How to Stop Underpricing Your Sponsorships... Even When Brands Push Back (Live Coaching Replay)
Feeling stuck in a sponsorship slump? Brands ghosting your pitches? Not sure how to price your deals or prove your value? You're not alone. In this Wizard's Guild coaching call hosted by lead coach Joe Casabona, creators get real-time help navigating their toughest sponsorship challenges:
What You'll Learn:
• How to break out of a pitching slump and maintain consistency without burning out
• The critical difference between awareness, conversion, and repurposing campaigns (and why confusing them costs you money)
• Smart strategies for pricing monthly retainers vs. one-off deals
• When to walk away from affiliate-heavy deals that don't serve you
• How to extract meaningful information from brand calls (beyond the generic "we want awareness and conversions")
• Why asking "What is your goal?" is just the opening salvo—not the full conversation
• Real examples of brands that undervalue creator work (and how to spot the red flags)
• The power of education in negotiation: Why your job is 40-50% teaching brands what they actually need
Ready to stop leaving money on the table? Join Wizard's Guild for twice-monthly live coaching calls like this one, plus support every Tuesday and Thursday. Unlike managers or agents, we take 0% of your sponsorship revenue—you keep everything you earn.
👉 Learn more at wizardsguild.com
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Turning 5 Sponsorship Haters Into Believers in One Day
"What if your sponsors are your current clients?"
The Content Entrepreneur Expo in Cleveland is the epicenter of sponsorship skepticism. So of-course, Justin decides to convince five entrepreneurs they're leaving massive money on the table by avoiding brand deals.
In this episode, watch Justin tackle real objections from real creators:
✗ "I'd rather promote my own products than sponsors" ✗ "Sponsorships feel inauthentic and cheesy" ✗ "I'll get pigeonholed working with one brand" ✗ "I don't have time to pitch and manage sponsors" ✗ "My audience isn't big enough to attract sponsors"
Through candid conversations, you'll discover:
Why your existing clients could be your most lucrative sponsors
How to turn sponsorships into a win-win-win (for you, the brand, AND your audience)
The untapped sponsorship opportunity hiding in your newsletter subscribers
Why niche audiences are MORE valuable to sponsors, not less
How to make brand partnerships feel authentic instead of "icky"
Whether you sell courses, coaching, or digital products, this episode will completely shift how you think about sponsorships. You'll see they're not just another revenue stream—they're a way to better serve your audience while funding the content you're already creating.
Grab the book to learn all the secrets: https://sponsormagnet.com
Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com
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Why This 1.4M Sub Newsletter Refunds YOU for Bad Sponsor Experiences
Most newsletters promise you great sponsors. The Pour Over does something radically different: they'll refund you out of their own pocket if a sponsor disappoints.
Jason Combs, founder of the 1.4M subscriber faith-based news newsletter, reveals why this seemingly risky guarantee is actually the foundation of their million-dollar sponsorship business—and why it almost never gets used.
Check out The Pour Over: https://thepourover.org
What you’ll learn:
The exact refund policy that builds unshakeable reader trust (and costs less than you'd think)
Why Jason hit rock bottom promoting products he'd be ashamed for his mom to buy—and how he fixed it
The "white glove" system that lets sponsors book ads with just one word: "yes"
How they consistently beat agency-written ad copy by writing everything in-house
Why they proactively lowered prices for long-term partners (and the surprising response they got)
The real reason agencies and programmatic ads nearly destroyed their business
How limiting high-performing nonprofit ads to 3 per month actually increased revenue
Why every staff member personally tests products before they recommend them to readers
Jason also shares how The Pour Over competes against Meta by removing every friction point in the ad-buying process, maintains 95% sponsor retention, and why taking a business-first approach (not just creative-first) transformed their sustainability.
If you're tired of feeling like you're selling out your audience for sponsorship dollars, or wondering how to build genuine trust while growing ad revenue, this conversation will change how you think about monetization.
Grab the book to learn all the secrets: https://sponsormagnet.com
Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com
Want to attend Sponsor Games? Register here: https://sponsorgames.com
Chapters:
00:00 - White Glove Sponsor Approach
03:09 - Inconsistent Ad Sales Focus
11:52 - Maximizing Ad Revenue with Affiliates
17:41 - Building Trust Through Resolution
26:26 - Optimizing Ad Copy Performance
34:24 - Nonprofit Support with Donation Match
About Sponsor Magnet: Attract, Price, & Execute Dream Partnerships
Tired of waiting for brands to "discover" you? Ready to stop leaving thousands on the table with underpriced sponsorships? Welcome to the show that transforms creators into sponsorship magnets. It's time to turn your influence into predictable income through strategic brand partnerships. Join Justin Moore, creator of the Sponsor Magnet system and founder of Creator Wizard, as he breaks down the exact strategies that have helped hundreds of creators build six-figure sponsorship businesses. After personally earning over $5 million in brand partnerships and running an influencer marketing agency for seven years, Justin knows what brands really want—and what makes them say "yes." Here's what you'll get: - Real sponsorship negotiations broken down step-by-step - How to pitch brands that have never heard of you (and get replies) - Pricing strategies that detach your rates from follower count - The psychology behind why brands choose certain creators ...plus incredible guest interviews and success stories. Perfect for: Content creators, podcasters, newsletter writers, event organizers, and anyone with influence who wants to monetize through brand partnerships—whether you have 1,000 or 1 million followers. Your host: Justin Moore has facilitated over 1,000 brand campaigns, paid out millions to creators, and discovered the universal secrets to unlocking brands' massive budgets. He's helped creators land deals with Nike, Lowe's, John Deere, and other billion-dollar brands. Stop hoping for sponsorships. Start systematically attracting them.
Listen to Sponsor Magnet: Attract, Price, & Execute Dream Partnerships, Informed Decisions Independent Financial Planning & Money Podcast and many other podcasts from around the world with the radio.net app
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