Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

Watch what happens when I flip the script and become the sponsor instead of the coach. George Blackman pitches me on sponsoring his UK creator event, and we negotiate a deal live—complete with budget discussions, package options, and real-time pivots.

Here's what we cover:

Why 15 high-quality leads beat 1,000 random eyeballs for sponsorship coaching

The "sole sponsor" question every event organizer should ask

How to integrate a sponsor when they can't physically attend

The exact moment I realized books-in-hands wasn't the real goal

Why I traded "sponsored by" slides for newsletter reach

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

Follow our guest: George Blackman

https://www.georgeblackman.com/

Chapters:

00:00 George Pitches His UK Creator Event

02:41 Event Format: Premium, Implementation-Focused

05:24 The Sponsorship-Skeptic Attendee Problem

07:01 How Would Integration Actually Work?

10:27 The Physical Attendance Challenge

13:05 Books vs. Coaching: What's the Real Goal?

16:01 Budget Reveal and Deal-Making Mode

19:51 Reviewing Package Options Live

24:17 Choose Your Own Adventure Negotiation

28:31 Final Deal: $2K for Package 2.5

For collaborations or partnerships, shoot us a note: [email protected] (mailto:[email protected])

In this episode, our guest Matt breaks down how his company experienced explosive revenue growth during the COVID pandemic by capitalizing on shifting stock market trends and investor behavior. What started as a $7M business quickly scaled to $25M in just two years, fueled by timely positioning around breakout stocks like GameStop and AMC, smart business strategy, and a surge in advertising sales.

Matt shares how the COVID investing wave created unexpected opportunities, why adaptability was critical to success, and how being in the right place at the right time can dramatically change a company’s trajectory. He also reveals insights from their strongest month ever in 2023, including over $5.2M in advertising revenue, and what that growth means heading into a projected $47–50M year.

If you’re interested in revenue growth, navigating market volatility, or leveraging current events to scale a business, this episode is packed with real-world lessons.

I built a live negotiation simulator and put creators in the hot seat. Watch them tackle real objections—discount demands, equity offers, ROI concerns, event requirements - with 60 seconds on the clock.

Here's what we covered:

Why clarifying questions beat defensive responses when brands challenge your pricing

The "can I get back to you" line that stops aggressive discount negotiations cold

How to handle the "we'll give you equity instead of cash" pitch without torching the relationship

Why slamming the door on small budgets kills your long-term pipeline

The landing page audit that turns you from "another newsletter" into strategic partner

You'll hear real creators navigate uncomfortable scenarios - from the Penny Saver comparison to affiliate-only offers - and learn exactly what to say when brands test your boundaries. Plus, the psychology behind why educating difficult prospects actually increases deal size.

This was recorded at Matt McGarry’s Audience Camp: https://audience.camp/

Shout-out to Matt and Ahrif for inviting me and allowing me share this with you!

Come to Sponsor Games (March 15-18, 2026: https://www.sponsorgames.com

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

00:00 Opening the Negotiation Roleplay Game

01:24 Ed's Challenge: Handling Price Comparisons

04:32 Janelle's Dilemma: Unexpected Event Requirements

09:24 Jonathan's Scenario: The Equity Pitch

12:37 Rory's Test: Competing with Low-Cost Publishers

16:05 Why Auditing Sponsor Funnels Is Your Job

19:15 The Affiliate Program Pivot Strategy

For collaborations or partnerships, shoot us a note: [email protected] (mailto:[email protected])

Could you handle 22 brand deals in one month? In this conversation, Logan Nathanson reveals how he delegates 80% of his email workload to virtual assistants, why he's shifting brands toward whitelisting budgets instead of flat fees, and the uncomfortable truth about when champagne problems turn into actual problems.

Here's what we cover:

How to train VAs to handle brand negotiations without screwing up your deals

The whitelisting strategy that generated 10x ROI for one brand during Prime Day

Why saying "I can't guarantee sales" is actually the right answer

The psychological hurdle of letting assistants see your full income

How to maintain long-term brand relationships without burning out during holiday seasons

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

Follow our guest: https://www.instagram.com/favoritefinds_

00:00 Managing 22 Sponsorships During Prime Day

04:06 Testing Whitelisting Strategies with Brands

06:40 When Brands Demand Conversion Guarantees

08:00 Delegating Brand Partnerships to Virtual Assistants

10:09 Work-Life Balance During Peak Sponsorship Seasons

11:20 Building Long-Term Brand Relationships

For collaborations or partnerships, shoot us a note: [email protected]

What happens when you stop treating sponsorships like transactions and start treating them like strategic partnerships?

Justin and Joe pull back the curtain on two recent deals—a $10K sponsorship and a $7K campaign—breaking down exactly how they positioned themselves, what they pitched, and where they probably left money on the table.

Here's what we cover:

Why custom website videos command premium rates (even without posting to your own channels)

The exact follow-up strategy that kept a year-long deal from going cold

How to recover from a sponsorship that didn't work and turn it into a bigger deal

The mindset shift that lets you charge $10K with under 1,000 views per video

When to be flexible with contracts (and when to stand firm on your process)

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

Sponsor Games 2026 is happening March 15-18 in San Antonio, Texas. Every meal catered. 75 seats. Grab your ticket: https://www.sponsorgames.com

00:00 Justin's $10K Deal Breakdown

02:55 Why Your Trust Extends Beyond Your Audience

04:22 Sponsor Games: Practice Your Pitch IRL

06:43 Bespoke Packages Beat A La Carte Pricing

09:14 Handling the "You Don't Have Enough Followers" Objection

12:53 Make It Easy for Brands to Pay You

14:04 The Follow-Up Strategy That Lasted a Year

16:11 Joe's $7K Deal: Turning a Failed Campaign Into a Win

21:01 Finding Confidence After a Deal Goes Poorly

23:17 Your Unique Superpower and Being Easy to Work With

For collaborations or partnerships, shoot us a note: [email protected]