Struggling to prove ROI from event sponsorships? In this episode, we reveal what brands told us they actually value: authentic on‑stage recognition and real time with attendees—not a lonely booth in the back. We also dismantle the “follower count” myth and show how to win deals by aligning with sponsor goals like repurposing and lead‑gen (yes, even pre‑launch). You’ll leave with practical ways to redesign sponsor packages and convert hallway chats into long‑term partnerships.
Learn more about Sponsor Games and get your early bird ticket at at https://www.sponsorgames.com/
Want one-on-one guidance to land better brand deals? Join Wizard’s Guild: https://wizardsguild.com
Timestamps
00:00: Why events still matter for sponsors (beyond conversions)
04:12: The #1 thing sponsors valued (their words)
06:35: Booths vs. real interactions (dinners, speed‑meets)
17:06: Follower myths and pitching on goals, not vanity metrics
19:22: Proof a small creator can land real deals (case DM)
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5 Scripts That Get Brands to Say Yes (Any Follower Count)
Join the $10K Brand Deal Challenge (starts Sep 11): https://www.creatorwizard.com/challenge
Most creators get stuck in the follower count trap, thinking they need massive audiences to land brand deals – but that's the biggest lie holding you back from serious sponsorship money. The truth is, brands care way more about engagement and niche fit than vanity metrics, and I've got 5 scripts that prove it every single time. If you're ready to stop letting "not enough followers" kill your deals, today we're gonna talk about the exact responses that get brands to say yes regardless of your audience size.
Grab a copy of my book: https://www.sponsormagnet.com
Get weekly sponsorship coaching: https://wizardsguild.com
Wanna get paid sponsorship opportunities? Sign up for my free weekly report: https://pages.creatorwizard.com/join
Business inquiries: [email protected]
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Lessons from Apple’s $40 Million Brand Deal
Everyone wants a $40M brand deal like Brad Pitt's F1 movie got... but there's a catch: no one remembers the brands.
In this episode of Sponsor Magnet, Justin Moore and Joe Casabona break down why traditional product placement doesn’t work for creators—and what to do instead.
You’ll learn:
Why most creators misunderstand brand goals
The real reason product placement fails on YouTube
What to pitch instead if you’re not a household name
How to assess whether a brand is focused on conversions or awareness
Tactical ways to be more than a logo-holder
Want brands to actually say yes to your pitches? Don’t miss this one.
Grab the book to learn all the secrets: https://sponsormagnet.com
Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com
Chapters
0:00 – Apple’s $40M Product Placement Deal Explained
2:00 – Why Big Brand Sponsorships Don’t Always Work
5:00 – Awareness vs Conversions: What Brands Really Want
9:00 – Why Product Placement Fails for Most Creators
13:00 – How to Tell If a Brand Is Ready for Awareness Plays
16:30 – Influencer Marketing: Still Early Days for Big Brands
18:45 – Real Partnerships That Work (T-Mobile + MLB Example)
20:30 – Smarter Sponsorship Strategies for Creators
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Pitching Brands in 60 Seconds (It Went Horribly)
How fast can you pitch a sponsor you've never heard of?
In this episode, Justin and Joe introduce a powerful (and hilarious) training game for creators: the Sponsor Fishbowl Spinner. Each round, they pull a random real or fake brand and try to pitch it in 60 seconds.
What you'll learn:
How to craft a compelling pitch on the fly
The power of geotargeted UGC ideas
Why pitching objections can land you the deal
When to suggest podcast interviews as part of your deliverables
Why most creators over-promise in their proposals
This is practical training disguised as chaos—and it's exactly the kind of muscle creators need to flex for high-stakes sponsor calls.
Want to pitch like Justin and Joe? Grab the Sponsor Magnet book: https://sponsormagnet.com
Get coaching + pitch practice inside the Wizard’s Guild: https://wizardsguild.com
Most creators are already missing out on the biggest brand deal season of the year because they don't know the ONE pitching strategy that makes brands say yes instantly. If you want to land holiday sponsorships, you need to start pitching brands RIGHT NOW – and this secret framework is exactly what will get their attention before it's too late.
Grab a copy of my book: https://www.sponsormagnet.com
Get weekly sponsorship coaching: https://wizardsguild.com
Wanna get paid sponsorship opportunities? Sign up for my free weekly report: https://pages.creatorwizard.com/join
About Sponsor Magnet: Attract, Price, & Execute Dream Partnerships
Tired of waiting for brands to "discover" you? Ready to stop leaving thousands on the table with underpriced sponsorships? Welcome to the show that transforms creators into sponsorship magnets. It's time to turn your influence into predictable income through strategic brand partnerships. Join Justin Moore, creator of the Sponsor Magnet system and founder of Creator Wizard, as he breaks down the exact strategies that have helped hundreds of creators build six-figure sponsorship businesses. After personally earning over $5 million in brand partnerships and running an influencer marketing agency for seven years, Justin knows what brands really want—and what makes them say "yes." Here's what you'll get: - Real sponsorship negotiations broken down step-by-step - How to pitch brands that have never heard of you (and get replies) - Pricing strategies that detach your rates from follower count - The psychology behind why brands choose certain creators ...plus incredible guest interviews and success stories. Perfect for: Content creators, podcasters, newsletter writers, event organizers, and anyone with influence who wants to monetize through brand partnerships—whether you have 1,000 or 1 million followers. Your host: Justin Moore has facilitated over 1,000 brand campaigns, paid out millions to creators, and discovered the universal secrets to unlocking brands' massive budgets. He's helped creators land deals with Nike, Lowe's, John Deere, and other billion-dollar brands. Stop hoping for sponsorships. Start systematically attracting them.
Listen to Sponsor Magnet: Attract, Price, & Execute Dream Partnerships, Inside Business with Ciaran Hancock and many other podcasts from around the world with the radio.net app
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