Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

Get 25% off your first year of Sponsor Mole (annual plans) with code POD25: https://www.sponsormole.com
Who do you pitch, what do you say, and which brands would even want to sponsor you? I walk you through Sponsor Mole, the software I built to answer all three of these questions and take the busywork out of landing brand deals.
How to find the actual decision-maker at a brand in seconds
Pitch angles from brand research, including Black Friday campaigns, product launches, and job postings
Why AI-written pitches get ignored, and the “happy medium” approach that still gets responses
How to turn one-off sponsors into repeat clients with a deal tracker built on the sponsorship wheel
Generating a full sponsor proposal deck from a call transcript, plus the MCP server that connects it all to Claude or ChatGPT
I also break down how every generated pitch follows the ROPE method from Sponsor Magnet, and why I recommend sending it as a video instead of another email in a marketer’s inbox.
Tools mentioned: Tella for video pitches: creatorwizard.com/tella
Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com
Want one-on-one sponsorship coaching? Join Wizard’s Guild: https://wizardsguild.com
00:00 The 3 Biggest Sponsorship Outreach Questions
00:54 What Is Sponsor Mole?
01:20 Finding the Right Brand Contact
02:00 Researching Pitch Angles
05:01 Generating a Custom Pitch
05:35 Training Your Mole
07:27 Influencer vs. UGC Pitches
09:05 The ROPE Method in Action
09:43 Why You Should Send Video Pitches
11:41 Finding Brands to Pitch
13:36 Search History
13:55 The Deal Tracker and Repeat Sponsors
16:03 The Proposal Deck Builder
17:52 Multiple Profiles and Team Access
19:23 The Sponsor Mole MCP Server
20:54 Why I Built Sponsor Mole
21:29 25% Off Discount Code
For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

Want help landing bigger brand deals? See if you qualify for a free sponsorship strategy session with my team. Apply here: https://wizardsguild.com/qualify
Lew Smith spent 26 years in IT, squeezing content creation into early mornings, nights, and weekends. Then one brand deal, $6,000 a month for 12 months, gave him the green light to type his resignation letter.
How a networking group Lew almost didn't pay for led to a $72K brand deal
The 3-tier offer that turned a small consulting gig into a full-time client
Why Lew refuses to give brands rights in perpetuity, even when they push back
How switching from gifted to paid changed his sponsorship business overnight
Why video pitches have gotten Lew a response 100% of the time
Lew breaks down exactly how he used the ROPE pitch method to position his offer, how he handled the brand's biggest objection around content ownership, and the three lessons he'd give any creator trying to turn brand deals into a full-time income.
Follow our guest: Lew Smith https://www.youtube.com/@reluctantdiyers
Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com
Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com
00:00 One Brand Deal, One Resignation Letter
00:20 How a Networking Group Led to a $72K Brand Deal
01:28 Turning a Consulting Gig Into a Full-Time Client
03:10 The 3-Tier Pitch That Landed $6K/Month
04:27 Why You Never Give Away Rights in Perpetuity
05:52 Closing the 12-Month Deal
07:09 The Resignation Letter
08:04 Gifted to Paid: The First Shift That Worked
08:36 Lou's Journey Before Brand Deal Wizard
10:03 Negotiating Content Rights With Newborn Brothers
11:44 Using the ROPE Pitch Method
14:18 When Brands Balk at Paying Creators
16:23 Staying Sticky When the Timing Is Wrong
18:17 Why Video Pitches Always Get a Response
19:27 Lou's 3 Biggest Brand Deal Lessons
For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

Want help landing bigger brand deals? See if you qualify for a free sponsorship strategy session with my team. Apply here: https://wizardsguild.com/qualify

Lew Smith spent 26 years in IT, squeezing content creation into early mornings, nights, and weekends. Then one brand deal, $6,000 a month for 12 months, gave him the green light to type his resignation letter.

How a networking group Lew almost didn't pay for led to a $72K brand deal

The 3-tier offer that turned a small consulting gig into a full-time client

Why Lew refuses to give brands rights in perpetuity, even when they push back

How switching from gifted to paid changed his sponsorship business overnight

Why video pitches have gotten Lew a response 100% of the time

Lew breaks down exactly how he used the ROPE pitch method to position his offer, how he handled the brand's biggest objection around content ownership, and the three lessons he'd give any creator trying to turn brand deals into a full-time income.

Follow our guest: Lew Smith https://www.youtube.com/@reluctantdiyers

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

00:00 One Brand Deal, One Resignation Letter
00:20 How a Networking Group Led to a $72K Brand Deal
01:28 Turning a Consulting Gig Into a Full-Time Client
03:10 The 3-Tier Pitch That Landed $6K/Month
04:27 Why You Never Give Away Rights in Perpetuity
05:52 Closing the 12-Month Deal
07:09 The Resignation Letter
08:04 Gifted to Paid: The First Shift That Worked
08:36 Lou's Journey Before Brand Deal Wizard
10:03 Negotiating Content Rights With Newborn Brothers
11:44 Using the ROPE Pitch Method
14:18 When Brands Balk at Paying Creators
16:23 Staying Sticky When the Timing Is Wrong
18:17 Why Video Pitches Always Get a Response
19:27 Lou's 3 Biggest Brand Deal Lessons

For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

Charlotte turned a free event invite into a paid, multi-thousand dollar brand partnership — and she did it with one email. In this episode, my client Charlotte (travel & aviation creator) breaks down exactly how she turns "free trip" offers from tourism boards, airlines, and embassies into real paid deals, why she still says yes to some unpaid opportunities, and the LinkedIn strategy that's made her a go-to for decision-makers in her niche.
How Charlotte reframed a free event ask into a paid UGC + influencer package
The "Vine swing" method for deciding when a free opportunity is actually worth it
Why a $3 thank-you card can outperform a follow-up email
Her approach to slow-moving, high-red-tape deals with government and embassy clients
The LinkedIn strategy that gets her in front of brand decision-makers directly
Follow our guest:
Charlotte Thompson — https://www.instagram.com/yourpalcharlotte/
Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com
Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com
00:00 Charlotte's Free-to-Paid Partnership Win
1:00 Deciding When to Say Yes to Free Trips
4:01 The Power of Following Up After "No"
8:49 Small Gestures That Build Brand Trust
11:46 How to Know When an Opportunity Is Worth It
17:04 Systemizing Your Follow-Up Process
21:03 Working Through Complex Government & Regulated Deals
24:41 B2C vs. B2B Content Strategy
25:22 Charlotte's LinkedIn Playbook
30:16 Getting Started on LinkedIn With Confidence
For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

What happens when a creator who's built an 18-year business decides to sell it — sponsors, audience, and all? Pat Flynn just sold Smart Passive Income to Liz Wilcox, and in this episode, we get into the real anxieties, the sponsor conversations nobody talks about, and how Liz plans to reset the entire sponsorship strategy for SPI.

Why Pat turned down multiple 8-figure offers before finally saying yes to Liz

The exact way Pat and Liz introduced the transition to sponsors without spooking them

Liz's plan to lean into email over YouTube subscriber counts when pitching brands

How Pat's Vault X binder deal went from a random shoutout to a six-figure sponsorship

Why "closed mouths don't get fed" applies to pitching brands on surfaces they don't know you have

Follow our guests:
Pat Flynn: https://patflynn.com/
Liz Wilcox: https://lizwilcox.com/

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

0:00 Pat Flynn's Confession: Selling Smart Passive Income
0:19 Meet Liz Wilcox, the New Owner of SPI
1:35 The Anxiety Behind Handing Off an 18-Year-Old Business
4:54 Liz's Sponsorship Philosophy: Doubling Down on Email
8:42 Passing the Baton: Rebuilding Sponsor Trust
10:03 Involving Your Audience in Sponsorship Decisions
13:05 Merging Two Brands Into One
14:06 The Video Content Opportunity for SPI
18:19 Pat's Vault X Deal and the Power of Giving Wins First
21:30 Where to Follow the New SPI

For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com