Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

Ever fumble a sponsorship so badly you wanted to disappear? Liz burned bridges with Riverside and Shortform during her early creator days—and it was completely her fault. But those disasters taught her everything she needed to know about landing five-figure deals today. Here's what we cover: Why filming before approval can torpedo your sponsor relationships The email mistake that made her quit sponsors for six months How she went from reactive to strategic with brand partnerships The simple shift that transformed her sponsorship business Liz reveals the exact lessons from her biggest sponsorship fails and what she'd do differently today. Sometimes you need to break a few eggs to make the omelet. Follow Liz: YouTube: https://www.youtube.com/@lizrowe | https://www.itsjustliz.org/ Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Sponsor Games 2026 is happening March 15-18 in San Antonio, Texas. Every meal catered. 75 seats. Grab your ticket: https://www.sponsorgames.com 00:00 The Riverside & Shortform Disasters 06:18 From Failure to Five-Figure Deals 08:19 Outbound vs. Inbound Strategy For collaborations or partnerships, shoot us a note: [email protected]

What happens when you're crushing it with views but your bank account tells a different story? Larry Gibbons runs two massive social media profiles—one teaching real estate education and another as a lifestyle brand in Hilton Head—and he's hitting millions of views. But translating that reach into consistent sponsorship revenue? That's been the puzzle. Here's what we cover: The exact budget question that gets brands to reveal their spending range 75% of the time Why social media managers ghost you (and how to make them look like heroes instead) The positioning shift that makes local businesses say yes to creator partnerships How to verify brand emails without annoying legitimate sponsors When to charge for content licensing vs. when to give it away strategically Larry shares his biggest mistake when pitching local businesses—and it's something most creators do without realizing they're insulting potential sponsors. Plus, the counterintuitive truth about why mid-tier brands might be better partners than household names. Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Follow Larry Gibbons on Instagram: https://www.instagram.com/gibbonsgroup/ Chapters: 00:00 The Viral Views vs. Revenue Gap 02:18 Spotting Scams Without Killing Deals 04:33 Where Sponsorship Fear Really Comes From 07:22 Email Security Best Practices for Creators 10:41 Understanding Agency Layers in Brand Deals 15:17 Why Mid-Tier Brands Might Be Your Best Partners 19:09 Pricing Strategy for Hyperlocal Influence 24:30 How to Position Yourself as the Ad Solution 30:13 The Licensing Rights Conversation 39:15 Finding Sponsors Beyond the Obvious Choices 45:09 The Budget Question That Changes Everything 49:59 Package Pricing That Protects Your Hell Yeah Number 51:30 Key Takeaways: Meeting Brands Where They Are For collaborations or partnerships, shoot us a note: [email protected]

What do you do when a holiday gift guide generates 20,000 clicks and $15K in affiliate revenue? How do you price a deal when you're not sure what to charge? And how should you handle YouTube's new collab feature in your contracts? In this live Wizard's Guild coaching session, hosted by my lead coach Joe Casabona, we tackle real pricing dilemmas, including how to leverage massive affiliate success to land paid deals, why your "hell yeah number" beats any pricing calculator, and how to handle brands that want perpetual usage rights. Here's what we cover: How to turn affiliate success into proof of influence (and why brands care more about this than your follower count) The "hell yeah number" pricing philosophy—and why it's more important than any formula When to charge a rush fee (and how much to add for urgent timelines) How to price YouTube collaboration features in your contracts Why video pitches consistently outperform email for getting responses The strategy for getting on brand radars during the holiday "circle back in January" phase Plus, real coaching on navigating book publisher sponsorships, handling multi-million dollar company contracts, and knowing when to walk away from toxic brands. Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Ready to level up in person? Join us at Sponsor Games March 15-18: https://sponsorgames.com 00:00 Turning 20K Affiliate Clicks Into Paid Sponsorships 16:30 The "Hell Yeah Number" Pricing Philosophy 25:10 Book Publisher Sponsorship Strategy 35:32 Handling Rush Deadlines During the Holidays 44:15 YouTube Collaboration Feature in Contracts 56:19 Proving Influence Without Brand Deal History For collaborations or partnerships, shoot us a note: [email protected]

A new report just dropped tracking tens of thousands of YouTube sponsorships—and the numbers are stunning. YouTube sponsorships grew 53.9% year-over-year in the first half of 2025. Ground News sponsored over 1,800 videos in just six months (that's 10+ videos per day). And here's the kicker: the 25K-100K view range saw the largest absolute growth in sponsored videos. Translation? You don't need millions of subscribers to land brand deals anymore. Today I'm breaking down the 2025 YouTube Sponsorship Landscape Report with Joshua Cohen, founder of Tubefilter, Streamy Awards, and Gospel Stats. We're unpacking what's actually happening in the creator economy right now—and what it means for your sponsorship strategy. Here's what we cover: • Why entertainment and gaming creators are finally getting deals (after years of struggling) • The "sweet spot" view range that most brands can actually afford • Why YouTube is 3-4 years behind podcasting in brand awareness deals • Shorts are getting 200 billion daily views, but only 3% are sponsored (this is about to change) • How dynamic ad insertions will let you monetize 5-year-old videos • Why TikTok and Instagram pay creators nothing, yet millions still post there • The Call Her Daddy effect: How big podcast moves to YouTube are changing everything Plus, Joshua shares why brands are becoming more sophisticated talent scouts, hunting for creators with "actionable audiences that convert"—regardless of follower count. If you've been told your niche is "too hard" to monetize or your views are "too small" to matter, this episode will completely reframe how you think about sponsorships in 2025. Download the full 2025 YouTube Sponsorship Landscape Report: reports.gospelstats.com Subscribe to Tubefilter's newsletter (covers creator economy news daily): newsletter.tubefilter.com Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Sponsor Games 2026 is happening March 15-18 in San Antonio, Texas. Every meal catered. 75 seats. Grab your ticket: https://www.sponsorgames.com CHAPTERS: 00:00 53.9% Year-Over-Year Growth in YouTube Sponsorships 04:38 The 25K-100K View "Sweet Spot" 08:26 Entertainment & Gaming Categories Exploding 12:00 Why Big Brands Still Struggle With YouTube 16:40 Ground News: 1,800 Sponsored Videos in 6 Months 18:40 Sponsored Shorts Are Coming (And Why YouTube Needs Them) 20:02 The Future of Podcasting on YouTube For collaborations or partnerships, shoot us a note: [email protected]

Have you ever wanted to reach out to a brand to propose a collaboration but have absolutely no idea who to send your pitch to? Order a copy of my book to learn more: https://www.sponsormagnet.com Get weekly sponsorship coaching: https://wizardsguild.com Join 34,000 creators getting legit paid sponsorship opportunities every week: https://pages.creatorwizard.com/join Learn more about my advanced sponsorship strategy course to find & negotiate your dream partnerships so that you stop leaving thousands on the table: https://www.creatorwizard.com/branddealwizard Chapters: 00:00 The EXACT Job Titles To Target For Sponsorships 00:17 Sponsor Magnet's Job Title Targeting Matrix 00:25 Job titles to avoid based on small brands 00:43 Job titles to target based on small brands 01:15 Job titles to avoid based on mid-size brands 01:36 Job titles to target based on mid-size brands 02:31 Job titles to avoid based on big brands 04:09 Job titles to target based on big brands 06:27 Job titles to avoid based on an agency representing a brand 06:50 Job titles to target based on an agency representing a brand 07:22 Justin's Tip