Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

What do you do when a holiday gift guide generates 20,000 clicks and $15K in affiliate revenue? How do you price a deal when you're not sure what to charge? And how should you handle YouTube's new collab feature in your contracts? In this live Wizard's Guild coaching session, hosted by my lead coach Joe Casabona, we tackle real pricing dilemmas, including how to leverage massive affiliate success to land paid deals, why your "hell yeah number" beats any pricing calculator, and how to handle brands that want perpetual usage rights. Here's what we cover: How to turn affiliate success into proof of influence (and why brands care more about this than your follower count) The "hell yeah number" pricing philosophy—and why it's more important than any formula When to charge a rush fee (and how much to add for urgent timelines) How to price YouTube collaboration features in your contracts Why video pitches consistently outperform email for getting responses The strategy for getting on brand radars during the holiday "circle back in January" phase Plus, real coaching on navigating book publisher sponsorships, handling multi-million dollar company contracts, and knowing when to walk away from toxic brands. Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Ready to level up in person? Join us at Sponsor Games March 15-18: https://sponsorgames.com 00:00 Turning 20K Affiliate Clicks Into Paid Sponsorships 16:30 The "Hell Yeah Number" Pricing Philosophy 25:10 Book Publisher Sponsorship Strategy 35:32 Handling Rush Deadlines During the Holidays 44:15 YouTube Collaboration Feature in Contracts 56:19 Proving Influence Without Brand Deal History For collaborations or partnerships, shoot us a note: [email protected]

A new report just dropped tracking tens of thousands of YouTube sponsorships—and the numbers are stunning. YouTube sponsorships grew 53.9% year-over-year in the first half of 2025. Ground News sponsored over 1,800 videos in just six months (that's 10+ videos per day). And here's the kicker: the 25K-100K view range saw the largest absolute growth in sponsored videos. Translation? You don't need millions of subscribers to land brand deals anymore. Today I'm breaking down the 2025 YouTube Sponsorship Landscape Report with Joshua Cohen, founder of Tubefilter, Streamy Awards, and Gospel Stats. We're unpacking what's actually happening in the creator economy right now—and what it means for your sponsorship strategy. Here's what we cover: • Why entertainment and gaming creators are finally getting deals (after years of struggling) • The "sweet spot" view range that most brands can actually afford • Why YouTube is 3-4 years behind podcasting in brand awareness deals • Shorts are getting 200 billion daily views, but only 3% are sponsored (this is about to change) • How dynamic ad insertions will let you monetize 5-year-old videos • Why TikTok and Instagram pay creators nothing, yet millions still post there • The Call Her Daddy effect: How big podcast moves to YouTube are changing everything Plus, Joshua shares why brands are becoming more sophisticated talent scouts, hunting for creators with "actionable audiences that convert"—regardless of follower count. If you've been told your niche is "too hard" to monetize or your views are "too small" to matter, this episode will completely reframe how you think about sponsorships in 2025. Download the full 2025 YouTube Sponsorship Landscape Report: reports.gospelstats.com Subscribe to Tubefilter's newsletter (covers creator economy news daily): newsletter.tubefilter.com Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Sponsor Games 2026 is happening March 15-18 in San Antonio, Texas. Every meal catered. 75 seats. Grab your ticket: https://www.sponsorgames.com CHAPTERS: 00:00 53.9% Year-Over-Year Growth in YouTube Sponsorships 04:38 The 25K-100K View "Sweet Spot" 08:26 Entertainment & Gaming Categories Exploding 12:00 Why Big Brands Still Struggle With YouTube 16:40 Ground News: 1,800 Sponsored Videos in 6 Months 18:40 Sponsored Shorts Are Coming (And Why YouTube Needs Them) 20:02 The Future of Podcasting on YouTube For collaborations or partnerships, shoot us a note: [email protected]

Have you ever wanted to reach out to a brand to propose a collaboration but have absolutely no idea who to send your pitch to? Order a copy of my book to learn more: https://www.sponsormagnet.com Get weekly sponsorship coaching: https://wizardsguild.com Join 34,000 creators getting legit paid sponsorship opportunities every week: https://pages.creatorwizard.com/join Learn more about my advanced sponsorship strategy course to find & negotiate your dream partnerships so that you stop leaving thousands on the table: https://www.creatorwizard.com/branddealwizard Chapters: 00:00 The EXACT Job Titles To Target For Sponsorships 00:17 Sponsor Magnet's Job Title Targeting Matrix 00:25 Job titles to avoid based on small brands 00:43 Job titles to target based on small brands 01:15 Job titles to avoid based on mid-size brands 01:36 Job titles to target based on mid-size brands 02:31 Job titles to avoid based on big brands 04:09 Job titles to target based on big brands 06:27 Job titles to avoid based on an agency representing a brand 06:50 Job titles to target based on an agency representing a brand 07:22 Justin's Tip

"Justin, I need your help. I have six weeks till my live summit. We have zero sponsors." That's how this emergency coaching call started with John Meese—and what followed was a masterclass in last-minute sponsorship strategy under pressure. John is launching the Sell Smarts Summit in December (tickets are literally $1), and he needs to figure out how to land sponsors with almost no runway. But here's the problem: most brands don't have "opportunistic dollars" sitting around for a virtual summit that wasn't on their radar five weeks ago. So how do you pivot? In this real-time coaching session, we tackle: • Why your personal affinity for a tool doesn't matter (and what does) • The post-signup survey questions that make pitching 10x easier • Retention vs. acquisition budgets (and why this distinction matters) • How to lead with THEIR priorities instead of YOUR event • The "powered by" strategy when sponsorships don't close in time • Why you shouldn't offer discounts out of the gate (even under time pressure) • The affiliate backup plan that builds proof for next year's sponsors Plus, we break down the exact research John needs to do in the next 48 hours, which brands he should prioritize (Circle, Kit, Senja, and a surprise contender), and why timing your event around sponsor priorities is the ultimate power move. This isn't theory. This is what happens when you need to generate revenue fast while serving your audience at the highest level. Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Check out John's Sell Smarts Summit: https://creatorwizard.com/smarts CHAPTERS: 00:00 "We Have Zero Sponsors" 06:04 The Survey Questions You're Missing 13:56 The Discount Trap (Don't Do This) 18:24 The Affiliate Backup Strategy 26:06 The CRM Problem Nobody Talks About 30:41 Tying Packages to Their Goals For collaborations or partnerships, shoot us a note: [email protected]

How do you tell a brand they can't use your content forever without killing the deal? What's the difference between licensing and amplification rights? And how do you actually enforce usage rights after they expire? In this Wizard's Guild coaching session, we break down the numbers that transformed deals from $1-5K into five figures—the exact percentages to charge for licensing (15%) and amplification (25%), how to handle perpetual rights requests, and why usage rights often make you more money than the content itself. Here's what we cover: The exact formula for pricing licensing vs. amplification rights (and when to use each) How to handle perpetual rights requests without leaving money on the table Why video pitches consistently outperform written emails for cold outreach The Instagram tagging strategy that gets brands to notice you organically How to overcome pitching paralysis and build real momentum Plus, real coaching on differentiating work-for-hire from sponsored content, timing seasonal pitches, and finding sponsors for newsletters. Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Ready to level up in person? Join us at Sponsor Games March 15-18: https://sponsorgames.com 00:00 How to Limit Usage Rights Without Killing Deals 16:22 Work-for-Hire vs Sponsored Content Explained 34:29 Why Video Pitches Get 10x More Responses 48:28 Overcoming Pitching Paralysis 56:19 Finding Sponsors for Your Newsletter For collaborations or partnerships, shoot us a note: [email protected]