PodcastsBusinessSponsor Magnet: Attract, Price, & Execute Dream Partnerships

Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

Justin Moore
Sponsor Magnet: Attract, Price, & Execute Dream Partnerships
Latest episode

109 episodes

  • Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

    Why brands aren't responding to you

    08/06/2026 | 21 mins.
    Brand deals feeling slower and more unpredictable lately? You're not imagining it… and there are 5 specific reasons it's happening (plus what to actually do about each one).

    Why AI slop pitches are killing your cold outreach (and the video pitch fix)

    How niche creators are weathering this market while generalists get hit hardest

    The macro forces (tariffs, budget freezes, layoffs) tanking brand marketing spend

    Why your rates might need a reality check (and smarter deal structures to try instead)

    The warmest leads you're completely ignoring: how to re-pitch past sponsors

    Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

    Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

    00:00 Why Brand Deals Are Slowing Down

    01:16 AI Slop Pitches Are Flooding Marketer Inboxes

    03:52 Niche Creators Are Winning Right Now

    06:27 The Macro Landscape: Tariffs, Layoffs & Frozen Budgets

    10:38 Your Rates Might Be the Problem

    15:01 Your Best Leads Are Already in Your Inbox

    20:18 Mindset: Default to Action, Not Victimhood

    For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com
  • Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

    31 ways to make brands hate your guts

    01/06/2026 | 21 mins.
    31 ways to make a brand absolutely hate your guts…and how to avoid every single one of them.

    Including:

    Why ignoring a brand's goals during negotiation kills your chances at repeat deals

    The production and revision mistakes that make your contact look terrible to their boss

    Post-campaign reporting errors that cost your contact their promotion

    Why ghosting after the deal is the fastest way to end a long-term brand relationship

    Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

    Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

    For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com
  • Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

    I Used Claude to Pitch Sponsors (Easy Prompt)

    25/05/2026 | 8 mins.
    Most creators walk past potential sponsors at conferences and do nothing. Or they walk up and say "hey I have a podcast, you should sponsor me." Both are wrong.

    In this video, I'm walking the floor at Google Cloud Next and showing you exactly how I use AI to generate walk-up briefs for sponsor booths in real time — so you always know what to say before you open your mouth.

    How to turn a photo of a sponsor's booth into a full research brief in under 3 minutes

    The exact conversation openers that signal you've done your homework

    Why competitive wedges are the most underrated thing to bring up at a booth

    How pre-event research protects your reputation (the Cloudflare example)

    The upgrade: doing all of this before you even walk in the door

    This works whether you're at a massive tech conference or a niche industry event with 200 people. If sponsors are there, this is how you approach them.

    Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

    Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

    00:00 Walking the Floor at Google Cloud Next
    00:36 The AI Research Setup in Claude
    01:16 Infosys: Building a Walk-Up Brief in Real Time
    02:57 Snowflake: Using Competitive Wedges
    04:28 Cloudflare: When Research Protects Your Reputation
    05:47 The Upgrade: Prep Before You Arrive

    For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com
  • Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

    I asked 5 brands why they sponsored this 30,000 person event

    18/05/2026 | 19 mins.
    Most creators think sponsors care about their download numbers. They're wrong.

    I went booth-to-booth at a 30,000-person event and asked sponsors directly: why do you shell out hundreds of thousands of dollars for this? What I got back was a masterclass in how brands actually think about ROI, and it should completely change how you pitch.

    Why sophisticated brands filter out irrelevant leads even when they're walking right past their booth, and what that means for your pitch

    The two ROI buckets every marketer uses internally to justify sponsorship spend (and why most creators only pitch one)

    How a single booth conversation turned into a 7-figure deal... four years later

    The "Super Bowl" question you need to ask on every discovery call

    Why 6 months is the real window to get into a brand's biggest budget

    What your post-campaign report needs to show if you want a brand to double down

    The brands who kept renewing? They weren't chasing vibes. They were looking for one thing: proof they reached their ideal customer. Here's exactly what that looks like, and how to give it to them.

    Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

    Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

    00:00 Why Sponsors Shell Out at Events
    01:46 The Two ROI Buckets Brands Use Internally
    03:47 The 4-to-5 Year Sales Cycle You're Ignoring
    05:43 Spray and Pray vs. Fit-First Thinking
    09:45 The "Super Bowl" Hierarchy and How to Find Your Place In It
    13:29 Why Budget Decisions Are Made 6 Months Out
    17:55 Retention Mode: The Sponsorship Goal Most Creators Miss
    18:55 The Post-Campaign Report That Wins Renewals

    For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com
  • Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

    I was late to a brand trip dinner. Never again.

    11/05/2026 | 10 mins.
    Google flew me out to Google Cloud Next and I made a mistake on day one that still bothers me. Here's what went wrong, what I learned, and the exact playbook for turning brand trips into long-term partnerships.

    Here's what we cover:

    Why being even 4 minutes late can set the wrong tone with a brand (and how to avoid it)

    The real-time posting mistake that kills your chances of getting reshared by the brand

    Why a LinkedIn thank you post is your secret weapon for landing future deals

    How to get crystal clear on deliverables before you ever board the plane

    The post-campaign report strategy that positions you for a bigger partnership

    Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com
    Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

    Chapters:
    00:00 The Mistake I Made on Day One
    01:45 Why First Impressions Make or Break Brand Relationships
    03:35 Post in Real Time or Miss the Window
    05:15 The LinkedIn Thank You Post Hack
    07:00 Get Clear on Deliverables Before You Go
    08:30 The Post-Campaign Report That Unlocks Future Deals

    For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com
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About Sponsor Magnet: Attract, Price, & Execute Dream Partnerships
Tired of waiting for brands to "discover" you? Ready to stop leaving thousands on the table with underpriced sponsorships? Welcome to the show that transforms creators into sponsorship magnets. It's time to turn your influence into predictable income through strategic brand partnerships. Join Justin Moore, creator of the Sponsor Magnet system and founder of Creator Wizard, as he breaks down the exact strategies that have helped hundreds of creators build six-figure sponsorship businesses. After personally earning over $5 million in brand partnerships and running an influencer marketing agency for seven years, Justin knows what brands really want—and what makes them say "yes." Here's what you'll get: - Real sponsorship negotiations broken down step-by-step - How to pitch brands that have never heard of you (and get replies) - Pricing strategies that detach your rates from follower count - The psychology behind why brands choose certain creators ...plus incredible guest interviews and success stories. Perfect for: Content creators, podcasters, newsletter writers, event organizers, and anyone with influence who wants to monetize through brand partnerships—whether you have 1,000 or 1 million followers. Your host: Justin Moore has facilitated over 1,000 brand campaigns, paid out millions to creators, and discovered the universal secrets to unlocking brands' massive budgets. He's helped creators land deals with Nike, Lowe's, John Deere, and other billion-dollar brands. Stop hoping for sponsorships. Start systematically attracting them.
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