Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

Two travel creators landed Google through LinkedIn — with fewer than 1,300 followers.

Juliana and Martine are a husband-and-wife travel creator duo who turned every brand campaign they complete into a public portfolio piece. In this episode, they break down exactly how they use LinkedIn to get on the radar of marketers at major brands — and why follower count has nothing to do with it.

Why posting about your creator business on LinkedIn feels cringe at first — and how to push through it

The "post-campaign summary" content strategy that gets brands to repost your work for you

How to think about LinkedIn as a portfolio, not a social platform

Why they pitch outbound every single week even as inbound starts rolling in

What joining a sponsorship coaching system did for their confidence and deal quality

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

00:00 Why Travel Creators Should Be on LinkedIn
01:56 Pushing Through the "Cringe" of Posting
03:18 How to Approach Your First LinkedIn Post
04:49 Juggling LinkedIn With Your Normal Content
06:10 What Content Performs Best on LinkedIn
08:30 Working With Non-Travel Brands Like Adobe
11:37 Thinking About Every Campaign as a Portfolio Piece
12:36 Balancing Inbound vs. Outbound Pitching
14:04 Why Follower Count Doesn't Matter on LinkedIn
15:00 The Cold Connection Request Strategy
15:22 How Sponsorship Coaching Changed Their Business
17:27 Building a System vs. Waiting for Deals
20:27 Advice for Creators Just Getting Started on LinkedIn

For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

You have a 700,000-person newsletter and almost zero sponsorship revenue. That's exactly what's happening at footballguys.com — and it's one of the biggest opportunities I've ever seen.

Why reactive sponsorship strategies keep you stuck working with the wrong brands

How to build a dream brand list that actually serves your audience

The psychographic survey trick that turns a pitch into a no-brainer for advertisers

Why CPM pricing is killing your leverage — and what to do instead

How sponsorships can become your most predictable revenue stream

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

00:00 Leaving Money on the Table at Footballguys.com
01:16 Why They Only Took "Easy" Sponsors
02:52 Editorial Standards and Saying No to Bad Fits
04:02 The Problem with Reactive Sponsorship Strategy
05:24 Building a Dream Brand List Around Your Audience
06:12 Psychographic Surveys and Audience Segmentation
08:18 Reversing the Survey to Engineer Your Pitch
09:44 Overcoming Internal Resistance to Change
11:29 Why Sponsorships Can Be Your Most Predictable Revenue
13:08 AI as a Strategy Tool for Sponsor Outreach
14:08 Sponsorships as Audience Service (Not Just Revenue)
15:34 Every Revenue Stream Has Its Version of Hard

For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com (mailto:inquiries@creatorwizard.com)

Learn how to use a book to build your brand: https://www.creatorwizard.com/lulu

Thanks to Lulu for sponsoring this episode!

Brands like Nestlé, Unilever, and General Motors are spending millions on creator partnerships right now - but most creators have no idea how those decisions actually get made. Today, I’m talking with Gabe Gordon, CEO of Reach Agency, about…

Who really controls the short list of creators that get picked for campaigns

Why "here's my rate card, where's the brief" is the wrong way to approach agencies

How brands are using creator content far beyond a single sponsored post

The uncomfortable truth about AI slop - and influencer slop

Why LinkedIn might be the most underrated tool for landing brand deals

What actually earns you a long-term brand partnership (hint: it's not your follower count)

Follow our guest: Gabe Gordon - gabe@reach.agency | reachagency.com

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

Brand deals feeling slower and more unpredictable lately? You're not imagining it… and there are 5 specific reasons it's happening (plus what to actually do about each one).

Why AI slop pitches are killing your cold outreach (and the video pitch fix)

How niche creators are weathering this market while generalists get hit hardest

The macro forces (tariffs, budget freezes, layoffs) tanking brand marketing spend

Why your rates might need a reality check (and smarter deal structures to try instead)

The warmest leads you're completely ignoring: how to re-pitch past sponsors

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

00:00 Why Brand Deals Are Slowing Down

01:16 AI Slop Pitches Are Flooding Marketer Inboxes

03:52 Niche Creators Are Winning Right Now

06:27 The Macro Landscape: Tariffs, Layoffs & Frozen Budgets

10:38 Your Rates Might Be the Problem

15:01 Your Best Leads Are Already in Your Inbox

20:18 Mindset: Default to Action, Not Victimhood

For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com

31 ways to make a brand absolutely hate your guts…and how to avoid every single one of them.

Including:

Why ignoring a brand's goals during negotiation kills your chances at repeat deals

The production and revision mistakes that make your contact look terrible to their boss

Post-campaign reporting errors that cost your contact their promotion

Why ghosting after the deal is the fastest way to end a long-term brand relationship

Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com

Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com

For collaborations or partnerships, shoot us a note: inquiries@creatorwizard.com