Dog Grooming Business Help & Support

• From Grooming to Celebrancy – Julie Goodall’s Journey of Reinvention

  In this episode, Bill Betts talks with Julie Goodall, whose story is all about adapting, growing, and finding a new path when life takes an unexpected turn.Julie started her career in the corporate world but found herself facing redundancy. That moment pushed her to follow a new passion – pet grooming. She built a strong, successful business and learned loads of valuable skills along the way. But after facing personal challenges, Julie knew it was time for another big change.She now works as a celebrant, creating meaningful ceremonies for people and families – and surprisingly, many of the skills she gained from grooming have helped her in this new role too.Bill and Julie chat about what it takes to start over, how important resilience and adaptability are, and how the support of a good community can make all the difference. Whether you’re thinking about changing direction or just looking for inspiration, this episode is a great listen.💬 Key TakeawaysJulie’s career journey shows how setbacks can open doors to new opportunities.Redundancy was the start of something better. It gave her the chance to explore pet grooming – and later, a new path entirely.Skills from grooming carry forward. Running a business teaches confidence, communication, and resilience.Networking and support matter. Mentorship and community helped Julie grow in both careers.It’s never too late to change. If you’re feeling stuck, there is a way forward – even if it looks different than expected.As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

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• From Mobile Groomer to Salon Success – with Phoebe Harris

  In this episode, Bill talks to Phoebe Harris, a client, friend and pet groomer who shares her honest and inspiring journey from starting out as a mobile groomer to now running her own successful salon.Phoebe opens up about how little she knew about the grooming industry when she started – and how her love for animals and the desire to spend more time with her daughter Sophia, motivated her to take the leap. She talks about the challenges she faced, especially when it came to setting prices and the fear that comes with raising them.Together, Bill and Phoebe explore how self-belief, community support, and a willingness to learn have helped her grow both personally and professionally. Phoebe also shares how getting a better handle on her finances – through saving and budgeting – has made a big difference in her confidence and stability.This episode is full of real-life advice and encouraging words for any groomer thinking of making a big change or trying to level up their business.💬 Key TakeawaysPhoebe’s story shows that you don’t need to know everything to get started – but you do need to keep learning.Raising prices is scary – but necessary. Knowing your worth is key to growing your business.Community support matters. Talking to other groomers helps you feel less alone and more confident.Managing your money helps you feel in control. Saving and budgeting can change your business and your mindset.Work-life balance takes planning. But it’s possible – especially when you set clear expectations with clients.A positive mindset is powerful. Facing your fears can open up big opportunities.As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

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• What Is a Pet Grooming Business Audit – And Why You Might Need One

  In this episode, Bill explains what the Pet Grooming Business Audit is – and how it’s helping groomers across the UK get clearer on their goals, grow their business, and feel more in control.Bill breaks down what happens during the audit, which starts with a short form you fill in beforehand. This gives Bill the chance to review your website, social media, prices, and other key details before the session – so the actual audit call can go straight into the areas where you need the most help.During the 1-to-1 session, you’ll look at:Your goals – How much do you want to earn? How many days do you want to work?Your prices and services – Are they working for you or against you?Your marketing – Is your online presence actually helping you attract clients?Client booking systems and daily routines – Could things be more efficient?It’s not about pointing out what’s wrong; it’s about helping you see new opportunities, make things simpler, and build a grooming business that actually works for you.You’ll leave with a clear action plan, a recording of the session, and the confidence to move forward with your business.And don’t forget: use code PODCAST30 to get money off your audit session!You can book your audit here: https://petprofessionals.mykajabi.com/the-business-audit💬 What the Audit Gives:The audit gives you a fresh look at your business and what’s holding it back.You’ll get tailored advice based on your goals, not just generic tips.Marketing, pricing, services, systems – all of it is reviewed and discussed.You’ll receive a step-by-step action plan and a recording to rewatch.As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

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• Mindset Matters – Building Confidence in Your Grooming Business

  In this episode, Bill Betts talks about coaching, in particular Louise, a mindset coach who works closely with pet groomers to help them overcome common business challenges – from self-doubt to pricing nerves and burnout.Louise often shares how our mindset – the way we think and feel about ourselves and our business – plays a massive role in how successful we can be. If you’ve ever felt guilty about raising your prices, struggled to set boundaries with clients, or put off the things you know you need to do… this episode is for you.💬 Key TakeawaysMindset makes a difference. The way you think about your business affects everything you do.You’re allowed to set boundaries. Saying no doesn’t make you rude – it protects your wellbeing.Your prices reflect your value. Don’t feel guilty for charging what your service is worth.Procrastination and guilt are common. But with the right support, you can work through them.Business is a journey. Success doesn’t happen overnight – it’s all about learning and growing.Community helps. Surrounding yourself with like-minded people can keep you motivated and supported.As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit the website: https://petprofessionals.mykajabi.com/what-is-the-pet-groomer-programme

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• Getting Found Online – SEO Tips for Pet Groomers with KiKi from New Media Ghost

  In this episode, Bill is joined by KiKi, an SEO expert from New Media Ghost, to talk about something that can make a huge difference to your grooming business: being found online.If you’ve ever wondered why your business doesn’t show up on Google or why you’re not getting as many new clients as you’d like, this episode is for you.KiKi breaks down SEO (Search Engine Optimisation) in a way that makes it easy to understand. She explains how SEO isn’t just about keywords anymore, it’s about answering real questions people are asking online, especially now that more people are using AI tools like ChatGPT to find services.They also talk about the way search habits are changing. It’s no longer just about typing “dog groomer near me” into Google – people are asking longer, more specific questions like “Where can I find a groomer that’s good with nervous dogs?” If your website and content don’t answer those questions, you could be missing out on business.KiKi also shares her work on the Zero Click Authority app, which helps businesses stay visible in today’s AI-powered search world.This episode is packed with useful advice that’ll help you get noticed by more of the right people online – without needing to be a tech expert!💬 Key TakeawaysBeing found online matters. If people can’t find you, they can’t book you.SEO isn’t just keywords. Your content needs to answer real customer questions.Search habits are changing. People now use AI tools, not just Google – and you need to keep up.Think about your clients’ needs. What are they really searching for? Write content that speaks to that.Long-tail keywords help. These are more detailed search phrases that make it easier for people to find you.Quality content wins. Focus on helpful, clear, and relevant content – not just loads of blog posts.As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

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