Financially Incorrect

Bashir Yannick Ntwari’s first gym attracted hundreds of members. The numbers still didn’t work. After returning to Rwanda in 2015, he invested in his first fitness business without fully understanding the market, pricing against what he knew from the UK, taking on too much space, spending heavily on equipment and underestimating the cost of delivering the service. Eighteen months later, the gym was gone. The failure forced him to rethink what a fitness business was supposed to look like.When Bashir rebuilt Soho, he invested less, took a smaller space and built the model around personal training, semi-private coaching, pricing, capacity and retention. He also shifted from being the centre of the business to building systems around his coaches, using technology and CRM to understand the numbers more clearly. Today, Soho has multiple revenue streams, a growing coaching team and plans for further expansion. In this Rwanda Edition of Financially Incorrect, Bashir breaks down the economics of running a fitness business, how trainers and gym owners actually make money, why pricing can make or break a gym and what changed when he stopped thinking like a trainer and started thinking like an operator.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro01:32 Growing Up With Money and Privilege05:18 Selling Lunch Tokens and Learning to Save09:14 What His Family's Financial Struggles Taught Him13:06 Moving to the UK and Returning to Rwanda17:02 The Idea Behind His First Gym21:16 Why the First Soho Gym Failed26:08 800 Members Still Couldn't Save the Business30:42 The Pricing and Investment Mistakes35:07 Starting Soho Again With Less Money39:18 Why Personal Training Changed the Model43:26 The Economics of Semi Private Training47:32 How Soho Makes Money From Coaches51:08 Building a Business Beyond the Founder54:02 How CRM Improved Profitability57:12 Community, Retention and Word of Mouth59:38 Expanding Soho and Rwanda's Fitness Culture01:02:18 What Bashir Would Do Differently Today01:04:12 The Biggest Lesson From Failing

Bilha Ngaruiya has watched Kenyan music change from CDs and physical distribution to Spotify, Boomplay, YouTube and a global streaming economy. She has also seen the uncomfortable side of that transformation: artists can have the talent, the audience and even the numbers, yet still struggle to turn music into lasting money.In this Financially Incorrect Personal Story Edition, Bilha Ngaruiya Country Manager OneRPM takes us inside the business behind Kenyan/African music and the financial lessons that came with it. She talks about the early years of hustling, taking financial risks, experiencing bankruptcy and homelessness, and learning the hard way that a career in music cannot be built on talent and visibility alone.She breaks down what changed when digital distribution took over, why marketing can matter as much as the music itself, how advances can give artists the capital to scale, and why the value of a stream depends heavily on where the listener is. The global market can completely change the economics of an African artist.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 Intro01:45 Her Money In 202504:39 Bankruptcy, CRB And Homelessness08:43 Growing Up With Little Money11:14 How She Entered The Music Business16:37 Her First Music Business Lesson21:08 Building A Digital Music Store24:55 The KES 60K Loan That Changed Everything28:23 Losing Her Job And Becoming Homeless30:07 52 Churches, Almost No Money38:43 Why Gospel Artists Barely Got Paid43:44 Leaving Gospel For Secular Music49:19 The Real Cost Of Being A Female Artist53:57 How Sauti Sol Changed Her Career56:47 Leaving The Gig Economy59:09 Her First KES 100K Salary01:00:32 How Streaming Changed Music01:01:03 The First Time She Saw Millions01:02:04 From Gigs To Big Music Money01:03:29 Learning From Scooter Braun And Global Managers01:04:21 Inside A KES 4M Artist Advance01:06:47 How Labels Calculate Returns01:08:51 Leaving Corporate Life Again01:10:14 Why She Joined 1RPM01:12:45 How Artists Actually Make Money01:13:14 Protecting Music From Piracy01:14:50 Why US Streams Pay More01:17:01 What Artists Give Up For An MCN01:18:40 What Top-Earning Artists Do Differently01:21:26 How Often Should Artists Release Music?01:22:22 Why Artists Spend To Look Successful01:23:47 Taking A Kenyan Song Global01:25:12 What It Costs To Make A Hit01:27:18 What Kenyan Artists Actually Earn01:27:43 How Marketing Increases Music Revenue01:30:10 How Artist Advances Work01:31:33 Why Global Music Marketing Costs More01:35:18 The Money Lessons She Learned01:36:47 The Car She Rented To Look Successful01:38:09 Why Artists Should Stop Faking Success01:39:06 Building A Real Artist Business01:40:31 Final Thoughts

Rachel Natukunda did not grow up with everything figured out. She grew up seeing what financial security looked like from a distance, worked for her own opportunities, earned a government scholarship, took on part time jobs and eventually saved enough to make one of her first major financial moves: buying a car.In this Financially Incorrect Uganda Edition, Rachel takes us through the money decisions that shaped her career, from learning to save intentionally and using credit to acquire an asset, to a sermon and books that completely changed how she thought about money. Then COVID hit, her transition from employment to entrepreneurship exposed her to a different kind of financial pressure, and she had to rethink how she earned, saved, invested and grew her business.Today, Rachel is building Rankford Global Limited, an HR consulting business, while deliberately putting her money into assets and thinking differently about long term wealth.She also gets candid about the other side of business: hiring the right people, negotiating salaries, what SMEs get wrong about recruitment and why founders should start thinking about people and culture long before they can afford a full HR department.---------------------------------------------------------------------------------------------------------------------------------------Tagore Living Apartment - https://share.google/o2fVbZApFQ1tGWd7nFor all your production needs in Uganda: Contact: +256705098317 / +256786312218 | https://www.cinemaug.com/Access all our links in one place: https://lnk.bio/Financially_IncFor all your production needs in Uganda: Contact: 0705098317 / 0786312218 | https://www.cinemaug.com/Access all our links in one place: ⁠⁠https://lnk.bio/Financially_Inc⁠💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 – Why The Middle Class Struggles00:19 – Rachel Natukunda’s Humble Beginnings01:00 – How She Bought Her First Car01:27 – The Business Partnership Lesson02:09 – The 2 Books That Changed Her Money02:24 – How To Negotiate Your First Salary08:15 – What HR Actually Does10:05 – Why Bad Hiring Can Break A Business16:30 – How Family Shaped Her Money Mindset30:54 – From University To Earning More43:31 – The Sermon That Changed Her Finances52:56 – How She Learned To Save 20%01:00:00 – How She Started Buying Property01:02:47 – How To Build A Career In HR01:07:25 – The Right Way To Negotiate Salary01:17:37 – How Founders Should Manage People01:23:12 – Rachel’s Rules For Managing Money01:24:47 – About Rankford Global

What happens when you remove alcohol from the party business?Zanelle Wanja’s answer was Nani’s Cafe Party, a Nairobi social experience built around music, coffee, wellness and community.But before Nani’s, Zanelle built Azana Collective, a fashion business that generated strong sales but struggled with high production costs and weak financial controls. The experience taught her a crucial lesson: revenue means little if the economics don’t work.After a year in fintech, she returned to entrepreneurship and built Nani’s differently. What started as free events grew into 350+ person experiences, with paid tickets, major brand partnerships and a flagship home at Gigi Social Club.In this Financially Incorrect Business Edition episode, Zanelle breaks down the lessons from Azana, why free events failed, how Nani’s built a sustainable business model, and whether sober socialising can become a scalable African business.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 – Intro00:27 – Inside Nani’s Cafe Party00:53 – The Rise and Fall of Azana Collective05:26 – Building a Business, Then Losing It13:22 – When Sales Outgrew Financial Discipline16:51 – The Fintech Pivot That Changed Everything18:17 – Why She Bet on Sober Parties26:06 – Can Sober Parties Actually Make Money?31:36 – Why Free Events Failed39:45 – The KSh 1,500 Pricing Breakthrough42:27 – The Event That Finally Sold Out45:20 – Oatly Covers 70% of Event Costs49:37 – Finding Nani’s New Home at Gigi55:32 – The Event That Made The Most Money01:01:46 – When The Business Finally Pays Them01:05:42 – Can Sober Parties Scale Across Africa?01:07:00 – Closing Thoughts

Wanini Wachira built a career out of understanding people, selling to them and growing businesses. As Head of Retail at Hotpoint, she has helped drive major growth, including more than doubling branch sales over a three-year period. But her own relationship with money was a very different story.Wanini grew up learning financial discipline from a single mother who knew how to stretch every shilling. Yet as her career progressed and her income increased, so did her spending. At one point, she owned as many as 250 pairs of shoes. Credit cards became part of the picture. A failed investment taught her another expensive lesson. And for a long time, earning more did not necessarily mean keeping more.Then came 40.That became the point at which Wanini stopped treating money as something to manage month to month and started thinking seriously about wealth, risk, investing, emergency savings and retirement.In this Personal Story Edition of Financially Incorrect, Wanini Wachira talks openly about the money mistakes that followed her through motherhood, career growth and corporate leadership, and what finally forced her to change.---------------------------------------------------------------------------------------------------------------------------------------Access all our links in one place: https://lnk.bio/Financially_Inc💹 Ready to start trading?🧑‍🏫 Learn how to trade: https://lnk.bio/fxpesa📲 Open a demo trading account: https://bit.ly/DemoAccountYT 📈 Start live trading: https://bit.ly/LiveAccountYT---------------------------------------------------------------------------------------------------------------------------------------Episode Chapters00:00 – Wanini Wachira’s Money Story00:26 – 250 Pairs of Shoes05:26 – Breaking the Spending Habit10:00 – What Her Mother Taught Her About Money15:19 – Starting Her Career18:06 – Working While Raising a Child22:08 – Building a Career in Sales28:17 – Keeping Lifestyle Inflation in Check29:15 – Losing Everything in a Fire32:38 – From Sales to Management34:04 – Turning Relationships Into Sales44:11 – The Hospital Deal That Changed Her Career46:29 – Her Tanzania Career Move48:00 – The Passport Incident51:43 – Her Worst Money Habits53:56 – Credit Card Debt54:52 – Rising to Head of Retail57:27 – What Makes a Great Retail Manager59:15 – Winning Customers Beyond the Store01:00:35 – Managing People to Drive Sales01:02:00 – Creating Hotpoint’s Gift Card01:03:46 – The Moto Moto Campaign01:07:10 – Why 40 Changed Her Finances01:09:15 – The Investment That Went Wrong01:10:29 – How She Cleared Her Debt01:12:39 – The Mentor Who Changed Her Money Mindset01:14:15 – Building an Emergency Fund01:16:42 – The Trap of Lifestyle Spending01:17:45 – The Psychology Behind Her Spending01:21:23 – Teaching Children About Money01:24:14 – Lessons From Buy Now, Pay Later01:26:20 – Building Fintech Products01:28:27 – Why She Returned to Hotpoint01:29:29 – Inside Her Role as Head of Retail01:32:34 – Hotpoint’s 5-Year Growth Strategy01:34:32 – What Makes Hotpoint Different01:36:34 – The Price Match Strategy01:39:09 – Growing the Customer Base by 15%01:42:18 – Investing for Retirement01:44:02 – Final Lessons on Money