Create Content That Makes Them Want to Keep Coming Back
This episode is an absolute wake-up call for anyone feeling overwhelmed, bored, or even frustrated by the never-ending content creation cycle. I’m not here to make you feel like you’re doing something wrong, because you’re not! Instead, I want to get real about what’s actually working in the world of content right now. Spoiler: it’s not hacks or gimmicks, and it’s definitely not boring, impersonal posts. Instead, we’re talking about humanizing your brand, sharing your vibe, and making your account feel like the kind of place people genuinely want to keep coming back to. I’m sharing lots of examples of content that’s resonating right now (find the links below!), explaining why building community is key, and giving you permission to have some honest, authentic fun online. In this episode we’ll be covering:Breaking free from the basic level content creation with real, personal, and humanized social media strategies that I see working right now.Building a genuine online community instead of chasing empty follower numbers, because we don’t need more unengaged followers.Start using more “me-centric” hooks and personal stories that boost engagement with examples.Simple steps to start showcasing your vibes, style, and personality on your business account to make your content more relatable and shareable.How to grow your brand with a little more fun and individuality, because we love to see it!Featured content in this episode:mimi_drabik: Dumb things that make life more funjustina.franklin: Here’s how you're instantly going to make your life bettertara_langdale: Things I find incredibly unchiccandicedenise: Here’s some things you need to do to level upoutsideeric: Making life a little more joyfulcourtney_hirsch: I don’t do it all Recommended episodes:Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’sEpisode 006: Selling a Lifestyle, Not Just a ProductEpisode 018: The 4 H’s Are the Only Content Pillars You Need for ReelsEpisode 024: Is Storytelling the Missing Piece in Your Content?Episode 053: Use Customer Insights to Create Reels That Attract and ConvertEpisode 061: Use The Relatable Expert Hook to Create Your Next Helpful ReelEpisode 062: Why You Don’t Need Fancy Content to Stand OutJoin my Broadcast Channel on Instagram where we break down even more viral reels! Send a message!Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
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14:49
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14:49
Here’s What I Would Post for You on Instagram This Week
Consider your next five Instagram posts done! This week I’m sharing what I would post to your Instagram account if I was your social media manager, so you can stop wondering what to post. I’ll walk you through exactly what I would be posting if I was running your account, whether you’re a coffee shop owner, realtor, or run a bigger business. We’re talking about random thoughts to educational demos, with POV storytelling, community-building content, and the easy carousels that we’re all loving right now. I’ll break down each post type, with examples and hooks to get you started, plus, we’ll touch on the pressure of niching down and having a perfectly (un)curated grid.In this episode we’ll be covering:Step-by-step content plan for business owners, whether it’s just you or your part of a larger business entity, this is exactly what I would post for you this week.Reminder of the importance of showing your human side and personality when you are creating content.How sharing random thoughts, hot takes, and POVs can boost your account engagement online.Using demos and conversational tips to create relatable, helpful Reels that resonate with your audience.Leveraging trending carousels, humor, and behind-the-scenes “happenings” for fresh content your community loves to see.Featured content in this episode:chelsea_explains: I get to…Isabellapaige_: What my type isthe.rosie.home: Are you even a girls girl?rebeccajade___: Of course everything is falling apartscottbrysonbts: Parking lot safety tipsbalancebymacy: 5 Articles that helped me fall back in love with lifeleadershipheather: I can tell by your emailsshannonmckinstrie: The one friend who creates the Instagram storyshannonmckinstrie: How our dream beach house came to bedietcoke: OOORecommended episodes:Episode 019: Convert Viewers to Followers with the “That’s Me” ReelEpisode 030: Attract New Followers with Talk to Camera ReelsEpisode 049: Relatable Humor That Says “They Get Me!”Episode 060: Nail Your Short Form Videos with This Simple FormulaEpisode 066: Static Images vs Carousels vs Reels: Which Instagram Content Type Actually Works Best?Episode 067: The Importance of Belonging on Social MediaSend a message!Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
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15:23
How to Humanize Your Account When You Feel Stuck in Business Mode
I’ve been seeing and preaching this major shift on Instagram and across social platforms for a while. Yes, I’m talking about the move away from cold, expert-only content back to building authentic, human connection, so let’s get into why it matters, how it can make your business thrive, and what it really looks like in action. I’m sharing real examples, honest client stories, and practical advice to help you start blending your expertise with personality so your audience can actually relate to your content. Whether you love sharing life updates or prefer keeping things tip-focused, I’ll show you why letting us into your world, even just a little, can supercharge your growth without losing your authority.In this episode we’ll be covering:The big shift back to human connection on all social media platforms like Instagram, LinkedIn, and TikTok.How to start showing more personality online, weaving personal stories into expert content.Moving away from strictly educational “how to” content to more relatable “how I” and personal experience sharing.Strategies for blending your expertise with humor and relatability as a business owner, without sacrificing credibility or authority.How to start using your Instagram Stories to build deeper relationships with your community.Featured content in this episode:Guided.cosmos: Four years of therapy in one minute (https://www.instagram.com/p/DIhCwQkTc0E/)Designclassicshomes: Let’s make your house more magical (https://www.instagram.com/p/DMvZfoaA0xm/) Erinondemand: Millionaire year (https://www.instagram.com/p/DK-N-nOxCH6/)Erinondemand: Having a husband who is your cheat code to life (https://www.instagram.com/p/DMY_1NmxbBn/)Recommended episodes:Episode 054: Is There Enough “You” In Your Content?Episode 067: The Importance of Belonging on Social MediaEpisode 072: Creator Style Content is for Everyone, Even YouEpisode 073: Staying Top of Mind with Instagram StoriesSend a message!Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
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11:16
Staying Top of Mind with Instagram Stories
Without stories, I would not have the business or the community I have today, I truly believe that. For years I've been using Instagram stories as a way to bond with my community, not just as a tool for selling or boosting engagement, but as a real connection, sharing what’s happening throughout my day, what I’m doing, where I’m going, what I’m watching. I want that connection for you too, so I’m sharing my own experiences, like how a single Instagram Story led me to my new favorite restaurant, and simple ways to invite your community into your world, building a trusted, engaged community while keeping your audience hooked, because we want to see more than just tips and tricks, we want to get to know who you are and connect with you on a personal level. In this episode we’ll be covering:Sharing personal, everyday moments in Stories to create deeper human connections and boost engagement.Recommending businesses and products in Stories to stay top of mind and create word-of-mouth referrals.Balancing business promotion with personal content to make your social media presence relatable and enjoyable.Leveraging Stories in a way that works for you to overcome burnout and reignite your passion for content creation.Using Instagram Stories as a space to get comfortable on camera.Recommended episodes:Episode 040: Build More Connections with Everyday MomentsEpisode 058: Embrace the Content Creator MindsetEpisode 062: Why You Don’t Need Fancy Content to Stand OutEpisode 050: Stories Work! Here’s how to make them work for YOUEpisode 072: Creator Style Content is for Everyone, Even YouSend a message!Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
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11:27
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11:27
Creator Style Content is for Everyone, Even You
Let’s get into one of the biggest hang-ups I see with business owners on social media: the belief that if you’re not a creator, you don’t need to make creator-level content. After a recent conference, I realized just how big this disconnect still is. So today, I’m breaking down why your content needs to have that human, personal touch (just like creators and even big name brands do). I’ll walk you through real life examples from my explore page, showing you how businesses of any size can easily add more personality to their posts, because let’s face it you are a creator, whether you like it or not, and your voice deserves to be heard.In this episode we’ll be covering:How to create personal, human-focused content that drives sales and engagement on social media.Why business owners need to embrace the creator mindset, even if they don't identify as content creators.The shift away from corporate-style content toward storytelling and relatability.Examples of viral Reels and posts from travel agents, restaurants, and brands using creator-style contentAdding personality and relatability to business content for higher audience resonanceStrategies for creating shareable social media content that feels helpful, funny, or emotionally engaging.Breaking down misconceptions about "creator" content and explaining how big brands are using it successfully.Featured content in this episode:Pinch of Yum: A week of Trader Joes meal ideas (https://www.instagram.com/p/DMkwu3hxGmq/)emilyjtattoos: Tattoos I don’t have on myself (https://www.instagram.com/p/DMlNiE8NqJE/)Usemotionapp: AI assistant (https://www.instagram.com/p/C2QF3m1tqm2/)Thenitrobar_: Blueberry watermelon lemonade (https://www.instagram.com/p/DMLXBBRsi6b/)Recommended episodes:Episode 044: Become Their Favorite Comfort Creator with Everyday MomentsEpisode 063: Was That an Ad? Even the Big Brands are Making it PersonalEpisode 070: Instagram Growth Hacks That Actually Work and Give Your Account PersonalitySend a message!Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
Listen to Good Content with Shannon McKinstrie, The Diary Of A CEO with Steven Bartlett and many other podcasts from around the world with the radio.net app
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