Good Content with Shannon McKinstrie

If you feel like you are boring, or your niche is boring, I need you to hear me: you are not boring. Those random and mundane life moments are exactly what we are craving on social media right now, and if you feel like you have nothing to say on Instagram, get out of the house, go for a walk, meet with a friend, read a news article and take note of what lights you up. Go do something interesting and talk about it. We see all this content on social media and it’s so edited and perfect, sometimes we just need to feel something real. Our brains are dying for more mundane and boring, and to just connect with you over the silliest stuff.

In this episode we’ll be covering:
The value of “boring” content and how seemingly mundane things from your day can actually be the key to more conversations.
Remember how I’ve been begging you to document your day with photos and video clips? Now is the time to use it!
How to get out of a boring content rut and find some inspiration in your day. 
Get outside your niche, your life isn’t all business, we want to see and hear about your day.
Sharing your journey helps connect with people who are on a similar path, or share the same values and beliefs. 

Featured content in this episode:
grace_lanker: How to pick the perfect watermelon
Doctora_edith: Unhinged things I’ve recommended as a pediatrician
Laurennortonbeauty: The art of knowing when to stop
Hollydawnkuni: Your toddler does not care if the craft is aesthetic 
Shannonmckinstrie: The Anti-Edit Edit

Recommended episodes:
Episode 103: Hot Take: We’re Following Accounts Where We See a Reflection of Ourselves
Episode 104: How to Create Viral Reels From Everyday Video Clips
Episode 106: Spark Conversations with Reels Your Audience Will Want To Respond To
Episode 108: Why You NEED To Take Content Creation Seriously
Episode 109: The Human Side of Content That Sells
Episode 116: Easy Content Ideas for When You’re Not Feeling Creative

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Join me in the Reels Lab!
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Identity maxxing is taking over Instagram right now and I’m here for it. We are getting thrown so much content these days, that you need something to help you stand out from everyone else. Because we don’t want to simply blend in, we want to create content that resonates and connects with our audience. This looks like sharing pieces of you (aka your identity) that other people can connect with so they see themselves and stop, thinking “wait, that’s me!” If you’re struggling with low views or you just want to stop the scroll, I have tons of examples (linked below!) to help you start owning your identity on Instagram.

In this episode we’ll be covering:
What is “identity maxxing" and how to start using it when you create content for Instagram.
How identity influences connections online and in person, and how our identity goes beyond simple demographics.
Discussing identity based content hooks to call out our audience and increase engagement.
How the Instagram algorithm serves content based on your specific identity and tastes. 
Multiple content examples and POV ideas for identity maxxing your posts.

Featured content in this episode:
Noellebybee: Rules I have for myself
Littlebugtogs: The library books I borrowed
Arthousecharlotte: I sell original local art in Charlotte, NC
Taylorjackzen: Making dinner for my family
The_intuition_dietitian: Convenience eater
Welltraveledchild: New non-stop international flights
Prestonkonrad: Simple and lux table upgrades
Shannonmckinstrie: Identity Maxxing

Recommended episodes:
Episode 103: Hot Take: We’re Following Accounts Where We See a Reflection of Ourselves
Episode 110: Become More Memorable When You Stop Overthinking and Start Repeating
Episode 111: It’s How You Fill in the Blanks That Makes the Hook Unique to You
Episode 117: How to Start Making Money Without Fancy Funnels

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Join me in the Reels Lab!
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I know a lot of people make it seem easy, they have a viral reel, sell a bunch of stuff and then suddenly become millionaires. Fun fact: It's actually not that easy, because if it was, we would all be millionaires. I know it appears to happen overnight, but for most people they’ve been doing this for a long time, myself included. My Reels Lab recently hit over $2 million in sales and I’m going to tell you exactly how I did the dang thing without fancy funnels.

In this episode we’ll be covering:
How those overnight successes aren’t so overnight, in fact they are often years in the making.
A peek into my business journey and how I started monetizing my Instagram account.
How I started building my business, showing up and getting my name out there.
Early marketing strategies including personal outreach to family and friends, even if they didn’t need what I was offering. 
Building my local community in person at networking events and workshops.
Evolution of my services and price points, and how I ensured they were the right offers for my community and for me.

Recommended episodes:
Episode 98: Start Selling on Social Media without Feeling Salesy
Episode 108: Why You NEED To Take Content Creation Seriously
Episode 109: The Human Side of Content That Sells
Episode 113: This Instagram Story Strategy Became My Biggest Sales Funnel

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Join me in the Reels Lab!
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I’ve been navigating this strange “white space” after a whirlwind few weeks filled with nonstop busyness now that everything has slowed down. Instead of feeling relaxed, I was hit with a wave of anxiety and feeling like maybe I’m not doing enough. So, I’m working on letting myself just be, that means no big launches, no new projects, just enjoying where I’m at right now.
If you’re running on empty or stuck in a creative slump, remember that it’s okay to repurpose your content or simply take a break. The truth is, our audiences won’t vanish if we step back or reuse a great post from a few months ago. If you still want to show up, there are easy content hacks you can lean on like reaction videos or sharing relatable moments, they really work when your creativity is all tapped out. So here’s your permission to give yourself some grace this summer, trust that “enough” is truly enough, and know I’m right there with you. 

In this episode we’ll be covering:
Navigating busy seasons and down time in life without the pressure of expectations. 
Permission to pause for rest and resisting the temptation to work on new projects and ideas.
How to maintain a social media presence while taking a summer break or vacation.
Creative content ideas like sharing trending articles and familiar brands.
What the BENS (Big, Easy, New, Safe) Method is and how to apply it to your posts.
Hooks and formats for high-engagement reels, including borrowed familiarity and relatable moments

Featured content in this episode:
Shannonmckinstrie: How to Yap without Rambling
Zakbcreates: The new status symbol nobody talks about
Heart.led.wellness: Using food as a buffer from life
Thestomachdoc: If peas get their marketing right

Recommended episodes:
Episode 57: Repurpose Your Content for More Impact with Less Effort
Episode 94: You Want Your Content to Fit Your Life, Not Become Your Life
Episode 97: We All Love Familiarity, Here’s How to Create that Familiar Feeling in Your Content 
Episode 107: Where To Find Content Ideas So You’re Always Ready To Post
Episode 110: Become More Memorable When You Stop Overthinking and Start Repeating

Send a message!
If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!
Love this conversation? Make sure to follow and subscribe so you never miss an episode.
Connect with me on Instagram!

Right now is the easiest time to grow on social media, especially with the rise of yapping videos. What is yapping exactly? It’s basically just a talk to camera reel. Whether the idea of yapping on camera feels scary for you or you’re just not sure where to start, I’m going to walk you through my favorite tips and a simple formula to help you start creating your own yapping videos.

In this episode we’ll be covering:
Why we all love yapping videos on Instagram so much right now, especially with the rise of AI content. 
Do yap videos actually convert? We'll look at real examples of successful yapping videos.
How to create yap videos when speaking on camera feels scary and the real reason you hate how you sound on camera.
A peek behind the scenes of creating a yapping reel and why I usually do three takes of all my videos.
A walkthrough of my simple 30 Second Reel Formula.

Featured content in this episode:
Lonelinessdoctor: Making friends as an adult
Sabrinakaylor: I own three coffee shops in GA
Hindirlane: Smartest things we did was create a family email
The thirty second yap formula

Recommended episodes:
Episode 103: Hot Take: We’re Following Accounts Where We See a Reflection of Ourselves
Episode 108: Why You NEED To Take Content Creation Seriously
Episode 109: The Human Side of Content That Sells
Episode 114: Intellectual Property vs. Content Inspiration: Protecting Your Work as a Creator

Send a message!
If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!
Love this conversation? Make sure to follow and subscribe so you never miss an episode.
Connect with me on Instagram!