Good Content with Shannon McKinstrie

We're diving into a hot topic: content copying. I’m breaking down the difference between inspiration vs copying, how to protect your intellectual property, and I’m sharing personal experiences of copyright infringement and the best ways to handle it all.
We'll talk about what you can do when your content is taken without credit, the right and wrong ways to get inspired, and why it's so important to celebrate your own originality in the online space. If you’ve ever wondered when to shout someone out or how to make sure your ideas are protected, this episode is for you!

In this episode we’ll be covering:
The difference between content copying, inspiration, and intellectual property and why it matters. 
My own experiences with copyright infringement, how I handled it and what I wish I had done differently.
Deciding when to take legal action vs. letting things go and what options are available to you for dealing with content theft.
Trending or viral content vs Intellectual Property: enjoying when others use the concept and knowing what’s “teachable” vs. just “inspired content.”
Best practices when it comes to other people's content: obtaining explicit, written permission before reposting others’ content and knowing when to tag another creator to give credit where it is due. 
My method for handling content inspiration when I can’t recall the original creator.

Recommended episodes:
Episode 35: Turning Inspiration into Unique and Original Content
Episode 42: Your Simple B-Roll Can Become Easy Reels That Actually Convert
Episode 63: Was That an Ad? Even the Big Brands are Making it Personal
Episode 95: Building Real Community with Stories and Shared Moments
Episode 107: Where To Find Content Ideas So You’re Always Ready To Post
Episode 111: It’s How You Fill in the Blanks That Makes the Hook Unique to You

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Instagram Stories have become my biggest sales funnel to date, even rivaling my email list, and I’m going to walk you through my proven strategy that works for both launches and daily content. This strategy includes how I start my day, incorporating interactive elements like stickers and sliders, with a mix of both business and personal content to keep followers engaged. I’ll break down how I structure stories like a sales page from introducing offers to sharing testimonials and we’ll also touch on real life marketing brilliance that leans on nostalgia and relatability to build trust and boost conversions. 

In this episode we’ll be covering:
How Instagram Stories became my most powerful sales funnel for business growth.
My step by step Instagram Stories strategy for launching high-ticket offers.
Mixing personal life and business in Stories to encourage audience interactions.
Using Instagram insights to analyze which Stories get the most engagement.
Increasing Story conversions with link stickers, sliders and ManyChat.

Recommended episodes:
Episode 62: Why You Don’t Need Fancy Content to Stand Out
Episode 72: Creator Style Content is for Everyone, Even You
Episode 73: Staying Top of Mind with Instagram Stories
Episode 95: Building Real Community with Stories and Shared Moments
Episode 109: The Human Side of Content That Sells

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This past week was a pivotal moment in my career, from my early days with a bulky video camera to standing on stage as a keynote speaker at Social Media Marketing World, I am so grateful for this journey I am on. There may be a few tears as I reflect on how my lifelong love for documenting memories and making people feel seen has come full circle, and I hope it reminds us all that your unique stories matter in business and online marketing. This week I want to focus on your hooks, so I’m sharing actionable content tips that I want you to start using right away, because these five simple things have helped my clients 10x the views on their content. 

In this episode we’ll be covering:
The five easy tweaks to personalize your hooks and make them uniquely yours so they stand out.
How to use identifiers in your content to attract the right audience.
Using something recognizable that the audience can attach to, this could be as simple as particular as a location or product.
Be more descriptive in your hook by getting specific, this helps your content get in front of the right people.
Share something relevant by using what’s happening right now, this could be an upcoming event or holiday, but lean on what’s trending right now.
Make your content feel personal using the words “I and my” this builds trust and it helps people feel seen. 

Recommended episodes:
Episode 19: Convert Viewers to Followers with the “That’s Me” Reel
Episode 40: Build More Connections with Everyday Moments
Episode 70: Instagram Growth Hacks That Actually Work and Give Your Account Personality
Episode 85: Start Thinking Like a Marketer So People See Themselves in Your Content
Episode 97: We All Love Familiarity, Here’s How to Create that Familiar Feeling in Your Content 
Episode 100: Use Identity Driven Content to Connect and Engage with Your Audience
Episode 111: It’s How You Fill in the Blanks That Makes the Hook Unique to You

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If you’re struggling with what to put in the blank for the “fill in the blank hooks” I share with you each week, I’m going to help you figure out exactly where to start. These hooks are templates waiting for you to add your own personality so you don’t sound like every other person posting on Instagram. We’ll discuss using specificity and identifiers that your audience will relate to, while still tapping into those trends and experiences that really makes your content stand out. Then, I want you to take what we talk about in this episode and run with it, don’t overthink it, just run with it. 

In this episode we’ll be covering:
The five hooks I’m begging you to use this week to quadruple your views.
Why your hooks blend into the scroll and sound just like everyone else’s.
How to make sure your hooks are unique to you and resonate with your audience.
Step by step examples to show you what’s actually working and how these templates can easily be personalized. 
Using these trending hooks with personal identifiers to be recognizable and showcase your unique stories and experiences. 

Featured content in this episode:
Shannonmckinstrie: Hooks I’m begging you to use this week to quadruple your views

Recommended episodes:
Episode 92: This is the Era of Experiences and Belonging
Episode 100: Use Identity Driven Content to Connect and Engage with Your Audience
Episode 101: Double Your Views on Instagram with the RISE Formula
Episode 109: The Human Side of Content That Sells

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We need to talk about something that I hope will change everything for you as far as being more consistent, stopping overthinking, growing your account, and getting more sales. I think this might be one of the biggest struggles a lot of my clients still have, but you need to start repeating yourself. You can say the same thing 100 times and that's not going to drive anyone away, it's actually going to keep them around. We're looking for content that reflects exactly what we want to see, that may be what's coming up in our lives, something to make life easier, or something we love right now. Repetition in your content is not lazy, it’s strategic and the smartest creators are leveraging it to grow their accounts, boost sales, and become memorable. 

In this episode we’ll be covering:
Why you shouldn't be scared of repeating yourself, because what consumers really want is to binge content related to their current life stage.
Social media thrives on familiarity and repetition helps you become more recognizable and memorable.
Marketing is all about repetition and saying the same thing over and over again in new ways.
Your new content marketing strategy: utilizing your account insights and repurposing your top performing reels, updating and tweaking hooks and formats as needed.
Advice for getting started as a brand new content creator if you don’t have any content to repurpose (yet!)

Recommended episodes:
Episode 77: Simple B-Roll and Strong Hooks for Low-Effort, High-Impact Instagram Content
Episode 96: Boost Retention Rates and Create Memorable Content that Feels Human
Episode 97: We All Love Familiarity, Here’s How to Create that Familiar Feeling in Your Content 
Episode 103: Hot Take: We’re Following Accounts Where We See a Reflection of Ourselves
Episode 107: Where To Find Content Ideas So You’re Always Ready To Post
Episode 108: Why You NEED To Take Content Creation Seriously

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If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!
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